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MUMBAI: The looming slowdown in the Indian advertising industry will badly hit the outdoor medium, according to media agencies who are revising their forecasts for this...
MUMBAI: Marico has upped its advertising and promotional spends by a mammoth 76.52 per cent for the three-month period ended 31 March 2012, reinforcing its focus...
MUMBAI: The importance of �earned’ media as a form of engaging with consumers has increased significantly in recent years, with word of mouth and online consumer...
VARCA, Goa: Advertising has a limitation to its effectiveness and there is a need to be clear in strategies and tactics. “Advertising effectiveness is no more...
MUMBAI: Revenue by way of Internet advertising in the US soared 22 per cent to $31 billion in 2011. The bulk of last year‘s spend went...
MUMBAI: Luxury hotel brand Renaissance has handed over its creative mandate to Onads Communications. The responsibilities include handling the creative duties of the group‘s Powai property...
MUMBAI: BBC Advertising has opened its first office in Switzerland, as it looks to capitalise on the recent growth in the market and build on its...
The slowdown pinch was not felt in 2011. It was marked by the cricket World Cup and, along with the Indian Premier League, the first...
MUMBAI: The Omnicom Group has posted a 10.3 per cent jump in its net income for the fourth quarter of the fiscal ended 31 December 2011....
MUMBAI: Disha Communications, Chennai has won the creative and media duties of FAIRPRO 2012 after a multiagency pitch contested by Cedilla Communications, Layam Advertising, and Fifth...
MUMBAI: Indian Tourism Development Corporation (ITDC) has opened up its Rs 600-700 million creative account to 12 agencies. The empaneled agencies are Impact Advertising, Adfactor Advertising,...
MUMBAI: FMCG major Marico has increased its advertising and promotional spends by 48.62 per cent for the three-month period ended 31 December compared to the year-ago...
MUMBAI: Software giant Microsoft has announced the launch of a creative storytelling contest -The Microsoft Advertising Story Awards (MSAs) – which invites marketers from 30 countries...
MUMBAI: Delhi-based multiplex major PVR has reported a consolidated net profit of Rs 89.2 million for the three-month period ended 31 December 2011, compared to a...
MUMBAI: US online ad spend that grew 23 per cent to $32.03 billion in 2011 is expected to grow an additional 23.3 per cent to $39.5...
MUMBAI: TBWA has bagged the creative duties for Amanora Town Centre (ATC), a recently-opened lifestyle retail centre in Pune, following a multiagency pitch. Situations Advertising was...
MUMBAI: Online technology retailer GadgetsGuru.com has awarded the creative mandate to creative agency Thought Bubbles. The media mandate for the company rests with Deadline Advertising. The...
MUMBAI: Euro RSCG India has appointed Ravi Raghavendra as executive creative director (ECD) to head the creative team at its Gurgaon office. Raghavendra will take charge...
MUMBAI: The banking sector spends Rs 20 billion on outdoor advertising medium and it is more effective than television but less than print, according to ICICI...
MUMBAI: The Advertising Club Bangalore, a body that conducts annual Big Bang Awards for excellence in communication and media, has introduced three new categories – Mobiles,...
he English movie channel genre is sized at Rs 3.25 billion and is expected to grow at 20-25 per cent due to the entry of new...
MUMBAI: Grey’s executive creative director Rohit Malkani and creative director Bhavesh Kosambia have been appointed onthe Jury Panel for the New York Festival International Advertising Awards...
NEW YORK: Advertising company Interpublic group of companies, the world's second-largest owner of advertising agencies has reported a disappointing results for the FY2003. The group also...
MUMBAI: Oxytocin, the cuddle-hormone, casts its influence on the people’s mind when it comes to response to advertising. According to a new research, Oxytocin increases sensitivity...
BBC Worldwide Channels is looking at cracking the Indian market a lot more seriously. The two channels, BBC Entertainment and CBeebies, were almost invisible for three...
The much talked about 42nd IAA World Congress has come and gone and given many an opportunity to visit Russia, which is generally not on anybody’s...
Cinemax India Ltd entered into the multiplex business with a cluster approach, concentrating on Mumbai and the Maharashtra market. Running a cinema chain with 76 screens,...
MUMBAI: A slowdown in revenue growth has crimped TV Today Network’s net profit in FY’09. For a company conscious of shoring up profitability at the cost...
MUMBAI: Brands who choose multimedia campaigns to communicate their advertising messages are more memorable to consumers and are likely to enhance perception of their brands, reveals...
As the sun and sands of Goa beckon the Indian advertising, media and marketing community for the AAAI organized ad festival Goafest from 19 – 21...
MUMBAI: ICC internet partner Indya.com kicked off its campaign for the globe’s biggest cricketing carnival with the official launch today of its World Cup dedicated website...
MUMBAI: UK content regulator Ofcom is going ahead with its earlier announced intentions to restrict television advertising of “junk food” targeting children under 16. Television advertising...
MUMBAI: Few vehicles are as effective at reaching large segments of the population as television, a fact that has established it as the favored medium for...
MUMBAI: Telecom service provider Tata Indicom has launched an online store I-choose for mobile connections. Customers can buy postpaid connections at the click of a mouse...
MUMBAI: DotCom days are here again. Info Edge (India), a provider of online recruitment, matrimonial classifieds and related services in India (through its Websites naukri.com, jeevansathi.com...
Mumbai: Approximately Rs. 600-700 million news market in India may get radically stirred if a proposal being considered by the newly-formed News Broadcasters Association of India...
MUMBAI: In a report on the future of the global media industry Standard & Poor’s Equity Research Services says that traditional media companies will need to...
MUMBAI: US media conglomerate CBS Corporation has reported results for the third quarter ended 30 September, 2006. CBS’ operating income rose by four per cent to...
MUMBAI: First, it dared to go off the beaten track with a programming mix in four languages including Tamil, Malayalam, Hindi and English. And now, Kerala...
There’s no escaping now, everywhere you go it follows, across buses, trains, kiosks and more. Striving to use every possible object within its reach to grab...
MUMBAI: Telephia, a measurement information provider to the mobile industry in the US, has announced a research undertaken shows that more than two million, or 1.4...
MUMBAI: EMI Group would make its music catalog available to the first advertising supported peer-to-peer service as the entertainment industry embraces the same technology that once...
MUMBAI: International Radio Conference (IRC) is scheduled to be held from 22 May to 24 May in Dubai. The key note will be delivered by WorldSpace...
MUMBAI: With a view to let Viacom and its MTV Networks unit connect online gamers, Viacom has acquired Xfire, a Silicon Valley company that makes free...
MUMBAI: Entertainment Network India Limited (ENIL) has posted a 57.69 per cent rise in gross turnover to Rs 1.2 billion for the fiscal ended 31 March...
MUMBAI: www.sifymall.com, the online store on portal Sify has launched magazine subscription service online. The store has magazines from both Indian and foreign publications across categories...
MUMBAI: The Sensex underwent a dramatic “corrective” drop of 157 points on 7 April but Zee Telefilms Ltd (ZTL), was among the few stocks that bucked...
MUMBAI: The Prannoy Roy-promoted NDTV Ltd is set to make its next big move in the news space by launching a news channel that will primarily...
MUMBAI: World’s second largest mobile phone operator NTT DoCoMo Inc is in talks with Japan’s Fuji Television Network Inc. to buy a stake in it. DoCoMo...
MUMBAI: The ad revenues that web sites of television, radio and print companies in the US garnered grew significantly last year. Newspapers, TV and...
