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MUMBAI: The Ad Club that is known for honouring the best in the advertising and allied industries with awards like the Emvies; the Abby Awards and...
BENGALURU: Next Mediaworks Limited and BBC worldwide joint venture Radio One (Radio One) reported a growth in revenue of 19 per cent for HY1-2014 to Rs...
MUMBAI: Ayesha Ghosh has been elevated and will be taking over as Contract senior vice president and general manager – Mumbai operations effective immediately. Ayesha...
MUMBAI: 10 Pakistani entertainment channels have been imposed with a fine of PKR 1 million each by Pakistan Electronic Media Regulatory Authority (Pemra) for violating the...
MUMBAI: Discovery Communications President/CEO David Zaslaw has been quite clear about what’s going to drive revenues at the company: international expansion. He has stated that more...
NEW DELHI: Infiniti has created a new product for advertising which allow the narrative to dynamically adapt to each viewer. “Deja View” is an interactive online...
NEW DELHI: The Government gave out 2164 newspapers advertisements on the occasion of the birth anniversary of Sardar Vallabhbhai Patel between 1998 and 2003. Interestingly,...
NEW DELHI: Delhi Lokayukta Justice Manmohan Sarin has favoured setting up of a panel of Directorate of Advertising and Visual Publicity for empanelment as well as...
BENGALURU: The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported total income from operations of Rs 1,101.28 crore for Q2-2014, up...
MUMBAI: GroupM India has won the award for ‘leveraging unique activities’ at the prestigious Porter Prize 2013 event. GroupM is the first company from the...
Independence. We in India have had it for so many years that the India that is emerging does not know what it is like to not...
NEW DELHI: Facebook has redesigned its ad buying and reporting tools based on responses from businesses. The ad buying process will start with a simple question...
MUMBAI: From being a Bombay boy to rural marketer specialist, RV Rajan has many stories to tell. The 72-year-old founder and former chairman of Anugrah Madison...
MUMBAI: Scripps Networks Interactive, owner of the Food Network and the Travel Channel, can rest easy as advertising spending plateaus on television and explodes on the...
MUMBAI: Yahoo! Inc. has been sued over claims that its scanning of e-mail messages for targeted advertising invades users’ privacy in violation of state and federal...
MUMBAI: Newcastle University academics have called for the government to consider restricting alcohol marketing during televised football matches after studying a selection of games and finding...
MUMBAI: Social Wavelength, one of India’s largest social media agencies has now brought in Vijay Sankaran to head the Digital Strategy and Planning department. Vijay comes...
Marketers for brands, consumer products, retail chains, media and entertainment are struggling to redefine and reinvent “advertising” for a new generation of empowered consumers. Media proliferation...
BENGALURU: Zee Media Corporation Limited (ZMCL), formerly Zee News Limited announced good growth figures for Q1-2014 as compared to Q1-2013, but middling to flat and lower...
MUMBAI: Is there some relief in store for India’s TV broadcast sector in terms of advertising allowed to be telecast per hour? A slight glimmer of...
MUMBAI: Seven broadcast networks which have told TAM to shift to monthly reporting of TV ratings of their channels have been given 72 hours to revert...
NEW DELHI: Google and Facebook have cornered around 60 per cent of the advertising revenue spent online in Asia, even as the online spending on commercials...
MUMBAI: Dangal TV has appointed Aidem Ventures, the media consulting, marketing and advertising sales company as its advertising partner. Dangal TV is the leading regional channel...
MUMBAI: Total advertising spending in the US in the first quarter fell 0.1 per cent from the year-ago period, at $30.1 billion, according to the latest...
NEW DELHI: Global advertising expenditure will grow by 3.9 per cent in 2013, reaching $518 billion by the end of the year. ZenithOptimedia has said this...
MUMBAI: Advertising is a form of communication for marketing. In today‘s date without using a digital platform nobody can think of promoting their product. Facebook has...
MUMBAI: That Television Audience Measurement‘s (TAM‘s) ratings are battling for survival is common knowledge. But how this will affect the advertising process on television? And also...
MUMBAI: Folks in advertising, there’s reason to cheer. The Indian advertising market is going to grow at a healthy 7.8 per cent in 2012-2013, outpacing its...
MUMBAI: Neo Sports Broadcast has appointed Sudip Roy as senior VP advertising revenue. He has over 16 years of broadcast ad revenue experience. He replaces Raju...
MUMBAI: At $9.6 billion, the first quarter 2013 digital ad revenues in the US hit landmark numbers, according to a survey conducted by the Interactive Advertising...
MUMBAI :Contract advertising today announced the appointment of Ashish Chakravarty as its National Creative Director. A highly awarded advertising creative professional with over 20 years of...
Mumbai: The 60th Cannes Lions International Festival of Creativity- 2013 is here and with full fan fare. One of the most prestigious advertising festivals of the...
MUMBAI: Kyoorius, a publication on design and communication community across India since 2006 has announced the launch of the ‘Kyoorius Awards.‘ The awards are in partnership...
Mumbai: Contract Advertising chairman and chief creative officer Ravi Deshpande has decided to move on from the company after a stint of over two years. Deshpande...
MUMBAI: Contract India has appointed Kapil Mishra as executive creative director. Mishra will be based in Mumbai. He will be working with Contract‘s clients across India...
MUMBAI: While kids are increasingly spending time online there aren‘t many platforms that offer content tailor made for them. It is to fill in this need...
VARCA,GOA: Digital is not is not a media; it is not even a channel; it is the new infrastructure of the world, believes DDB Worldwide chief...
MUMBAI: 26 per cent of US consumers are digital omnivores. They own a laptop, smartphone and tablet. Deloitte’s State of the Media Democracy survey, now in...
MUMBAI: Thinkbox, the marketing body for commercial TV in the UK, has released a study that shows that TV advertising creates 51 per cent of additional...
NEW DELHI: Fearing a huge impact on their revenue models, TV news broadcasters have urged the government not to implement the ad time regulation notified by...
MUMBAI: America‘s independent media research company BIA/Kelsey has forecasted the local media advertising revenues to climb from $132.5 billion in 2012 to $148.8 billion in 2017...
MUMBAI: Mudra Institute of Communications, Ahmedabad (Mica) has launched a market intelligence product called Mica Indian Marketing Intelligence (MIMI) that assists businesses in making sound and...
MUMBAI: Foresight Communications has appointed Anjan Sen as president. Sen will be heading the ad agency. He will report to Foresight Communications CMD Vijay Shekhar...
MUMBAI: Fast moving consumer goods company Emami Ltd increased its ad spends by a considerable 26.85 per cent in the quarter ended 31 December 2012. The...
MUMBAI: Faced with a shrinking market share and a slack in demand, ice-cream brand Pastonji, which has a strong presence in Western India, has turned to...
MUMBAI: A double-digit ad revenue growth has helped Zee News Ltd (ZNL) put up a performance better than the market expectations in the festive quarter but...
MUMBAI: Rana Barua, the former Chief operating officer (COO) of Law and Kenneth, has joined Contract Advertising India in the same position. Barua succeeds Umesh Shrikhande,...
MUMBAI: French media communications agency Havas has reported a 10 per cent rise in its revenues in the third quarter ended 30 September to €428 million...
MUMBAI: Mudra Ahmedabad has retained the creative account of N K Proteins following a multi agency pitch in which Grey had also participated. The agency‘s mandate...
MUMBAI: Advertising spending across television, newspapers, radio, outdoor, Internet and cinema see an increase in the beginning of 2012 compared to last year, according to Nielsen’s...
