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NEW DELHI: The world is going digital and so is the print medium, which currently is at the forefront of a digital revolution. The digital boom...
BENGALURU: The Advertising Club Bangalore, which has received a record number of 956 entries this year from Bangalore, Mumbai, Delhi NCR, Chennai, Kochi, Trivandrum, Ahmadabad and...
MUMBAI: Held over a period of three days (11 – 13 September), the ninth edition of Kyoorius Designyatra concluded on a thought-provoking and inspiring note. Over...
MUMBAI: McCann Worldgroup has promoted Prasoon Joshi to McCann Worldgroup Asia Pacific chairman. In this position, he will focus, along with McCann Worldgroup Asia Pacific...
NEW DELHI: With a year-over-year growth rate of over 70 per cent, the Asia-Pacific region has been our fastest-growing region for the delivery of ad impressions...
MUMBAI: With increasing number of channels in the country, much of the interior towns have found solace in having free-to-air (FTA) channels. Doordarshan’s own Direct to...
MUMBAI: As of June 2014, there were 243 million claimed internet users in India out of which 192 million are active internet users who access internet...
MUMBAI: While playing a game of tic tac toe, ever thought you could win a game by just drawing out of the box? If not, then...
NEW DELHI: In a major initiative to push its commercial revenues, All India Radio is launching a Toll Free – 15102 – to connect with advertisers....
MUMBAI: The Communication Market 2014 report of Ofcom, an independent regulator and competition authority for the UK communications industries, highlights that TV industry generated ?12.9 billion...
MUMBAI: Subhashish Dutta has joined DDB Mudra North’s formidable creative force as senior creative director (Art). He will be reporting to creative head Sambit Mohanty. ...
MUMBAI: In May 2014, Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 121 out of 140 advertisements. Health & personal care category...
An advertising person constantly strives to connect market research data to insights to come up with a winning campaign and who better to understand it than...
NEW DELHI: The Government has denied that there is any move to drastically cut the budget of the Directorate of Advertising and Visual Publicity (DAVP). In...
Highlights: • Travel & Tourism Advertising accounted for 78% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012 • Travel & Tourism...
The world’s biggest media conglomerate, which shapes the advertising and marketing of brands globally, has good news for marketing companies even though some nations are going...
Highlights: • Oral Hygiene Sector Advertising on TV accounted for 29% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012 • ...
MUMBAI: Of the seven Indian entries shortlisted in Film Craft and Brand Content & Entertainment Lions four are of JWT India’s Nike campaign. Titled ‘Make...
MUMBAI: With a day left for the biggest event of the advertising industry to commence, the industry is keeping its fingers crossed to pick up the...
SINGAPORE: “Advertising and campaigns are not dead,” said the red-frame bespectacled executive on stage. “Whosoever says that is foolish. The TV commercial is changing from three seconds...
MUMBAI: Reckitt Benckiser, the global consumer health, hygiene and home company, has appointed three new creative agencies to its global agency roster. The review was...
MUMBAI: With office premises shifting from south Mumbai to the city’s western suburb and rehabilitation of slums going on full swing, the Virar region in Thane...
MUMBAI: Vdopia has announced the appointment of several top talents to further strengthen its leadership ranks: Jason Shulman, Farzad Jamal and Narayanan Iyer. Farzad Jamal...
MUMBAI: Delna Sethna Patel joins L&K Saatchi & Saatchi as chief creative officer where she will primarily focus on their P&G businesses namely Head and shoulders,...
MUMBAI: For colleagues at the then Saatchi & Saatchi who saw them fighting with each other, it came as a surprise when Ramanuj Shastry and Nisha...
MUMBAI: Indian airlines are not hesitating from finding innovative ways to not only woo passengers but also grab attention. SpiceJet which has been in the news...
MUMBAI: Think you can write a copy which will wow the creative heads of leading agencies? Then it is time to participate in the Portfolio Night. ...
MUMBAI: Election wave is on and is not sparing anyone. In the same context, International Advertising Association (IAA) in its next IAA Conversations will see political...
Mumbai: Ambuja Cement has entrusted the creative duties for brand Ambuja to Publicis. Ambuja Cements head branding Vivek Deshpande said, “We have very ambitious plans...
MUMBAI: In the recent past, many have acknowledged the fact that Delhi has established itself as a major advertising hub. And to celebrate the most...
MUMBAI: This general election may be the first among many, where media has been so extensively (and blatantly) used by political parties and their prime ministerial...
MUMBAI: WPP Group’s JWT has acquired a majority stake in Social Wavelength. JWT’s acquisition of Social Wavelength is a logical confluence of social media and...
MUMBAI: Passion drives creative minds to set up independent agencies. In a majority of cases however, after the initial burst, resources become a constraint and growth...
Mumbai: Rana Barua has been elevated as the CEO of Contract India. Rana who is currently travelling will take charge with immediate effect. His...
MUMBAI: After a two-month long multi-agency pitch, RK Swamy BBDO has won the creative mandate for Magicbricks.com, the property portal from The Times Group. On...
MUMBAI: The International Advertising Association’s (IAA) India chapter today revealed nominations for the first 12 categories of the much-awaited second edition of the IAA Leadership Awards....
MUMBAI: The year 2014 is expected to be one of the best years of recent times for media advertising, including for television. Pitch Madison Media’s...
MUMBAI: As the country heads into general elections, there’s a regional Hindi news channel being added. As it celebrates its first anniversary today, News Nation,...
MUMBAI: In December last year, when Publicis Groupe CEO Maurice Levy visited India, he was very clear about India being a strategic market for the company. ...
MUMBAI: Nielsen has released its Global Adview Pulse for the Q3-2014. The report puts out the latest figures on the state of the advertising market across...
BENGALURU: Indian FMCG major Hindustan Unilever Limited spent 13 per cent more in Q3-2014 towards advertising and marketing at Rs.929.46 crore as compared to the Rs.822.16...
MUMBAI: Indian DTH players have been scouting for newer revenue opportunities in order to reduce their dependency on subscription revenues. One of the bigger ones, Tata...
MUMBAI: A leader is said to be the one who takes criticism in his stride and recognition is the last thing on his mind. We wonder...
MUMBAI: Eureka Mobile Advertising, which monetises the idle screen of the mobile phone, today released an exciting new upgrade to its application that transforms it into...
MUMBAI: Soon after Prime Minister Manmohan Singh’s announcement that he isn’t in the race for the 2014 Lok Sabha election, the Congress party seems to be...
BENGALURU: State tourism departments across India have become more and more visible across the Indian media and mass communication space, including the digital space. Andhra Pradesh...
MUMBAI: The times are changing and so is advertising. Today, the line between traditional advertising and digital advertising is blurring. A new report, Mobile Advertising: In-App,...
MUMBAI: The Festival of Media Asia Pacific (FOMAP), the largest gathering of media leaders in Asia Pacific, is back for its third year. “The theme of...
MUMBAI: Many mergers, partnerships and acquisitions happened in this year. Now, when the year is coming to an end, there’s another big deal that has been...
MUMBAI: Network18’s business channel CNBC-TV18 has got a date with one of the most powerful man in the world of media and advertising. WPP chief executive...
