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Tag: advertising

  • Kunal Jeswani moves to Singapore as group CEO at Ogilvy Singapore & Malaysia

    Kunal Jeswani moves to Singapore as group CEO at Ogilvy Singapore & Malaysia

    Mumbai: After 17 years with Ogilvy India, Kunal Jeswani will be moving to Singapore as Ogilvy Singapore & Malaysia’s group chief executive, the agency said on Friday. It further announced that VR Rajesh will be elevated as Ogilvy India group president, effective 1 June. 

    Having led the India business for the last seven years, Jeswani will be with Ogilvy India for the next two months to manage the country leadership transition. 

    On his new role, Jeswani said, “Ogilvy India is easily one of the best agencies in the world and it has been an absolute privilege to spend the last 17 years in the company of giants who I love, respect and have grown with. As I move to a different market and a different Ogilvy experience – Ogilvy India is bigger, better and more vibrant than it has ever been. I am sure that under VR’s leadership, our client relationships will thrive, and our work will shine even brighter.”       

    As group president, VR Rajesh will lead the integrated Ogilvy India P&L across all its offices and will be responsible for the acceleration of all its core capabilities in India – advertising, brand and content, experience, health, PR & influence and Ogilvy Consulting.  

    VR Rajesh joined Ogilvy in 2004 and has grown from strength to strength in the organisation. A powerful growth driver, an influential client partner and a passionate creative partner, he has led Ogilvy Mumbai & Kolkata since 2018, growing the business consistently year after year, the agency said in a statement. 

    “Over the last seven years, Kunal has shaped a people-centric culture and laid foundations for Ogilvy’s digital transformation. It’s a privilege to take the baton from him and continue the journey,” commented VR Rajesh. “The next couple of years will see us accelerate new-age digital competencies and strengthen our content offering by being more regional and local. It’s going to be an exciting ride in creating a comprehensive Ogilvy offering for our clients. I am sure it won’t be difficult when one has a family of giants.”

    “I am delighted that after a stellar performance at Ogilvy India, Kunal is moving to head Ogilvy Singapore & Malaysia. This important responsibility will add international exposure to Kunal’s rich experience across the many aspects of the communications business. VR Rajesh, who takes on the baton from Kunal, is an Ogilvy stalwart and I am confident he will take Ogilvy India and our clients to greater heights. On behalf of the Ogilvy India Board, I welcome VR to this new responsibility,” stated Ogilvy chairman – global creative Piyush Pandey.

  • R Ashwin teams up with Colgate to talk about oral care for diabetics

    R Ashwin teams up with Colgate to talk about oral care for diabetics

    Mumbai: Colgate India has roped in cricketer R Ashwin for it’s awareness campaign about oral health for people dealing with diabetes. The campaign has been conceptualised by VMLY&R, in partnership with Redfuse Media.

    In the campaign film, Ashwin speaks from his experience of witnessing his father’s experience after being diagnosed with type-2 diabetes. The film aims to create awareness of how gum infections can complicate diabetes management.

    Run in Hindi, English, Gujarati, Marathi, Kannada, Telugu, Tamil and Bengali languages, the campaign will be visible across digital platforms.

    The cricketer gives a glimpse of the changes his family had to incorporate into their daily life following the diagnosis. It brings to the forefront the relatively unknown connection between diabetes and its oral complications and highlights the importance of oral health management and the benefits of Colgate’s special oral care toothpaste for people with diabetes.

    “Few people realise that diabetes and oral health are very closely related. In fact, nine out of 10 diabetics suffer from oral health problems and these oral health problems further complicate diabetes management. Colgate has launched a special toothpaste for diabetics and an information campaign to educate diabetics about this connection. We are committed to reach millions of people across the country with this educational campaign and make the Colgate for diabetics toothpaste available across the country,” said Colgate-Palmolive (India) vice president marketing Arvind Chintamani.

    Research done in India and around the world suggests that people with diabetes are three times more likely to get gum infections as compared to the non-diabetic population. Colgate has launched a special toothpaste for diabetics to address these specific problems, said the statement.

    Speaking about the idea behind the campaign, VMLY&R chief creative officer Mukund Olety said, “Colgate toothpaste for the oral health of diabetics is an ayurvedic solution designed with diabetes experts to help with better diabetes care. While the product is clinically proven, we wanted to keep the storytelling warm and emotional. For this campaign, we picked a celebrity not only for his popularity but also because he is a genuine care giver. Ashwin’s father has type-2 diabetes and Ashwin, despite his busy schedule, takes time out to help his father in diabetes care. They have made changes in their lifestyle as well. And all of this can be seen in the film. The film is a slice of their life, a day in their household.”

  • HUL becomes top advertiser in week 13: Barc

    HUL becomes top advertiser in week 13: Barc

    Mumbai: With ad volumes of 5848.21, FMCG firm Hindustan Unilever Ltd (HUL) was the top advertiser in week 13 (26 March to 1 April), according to Broadcast Audience Research Council (Barc) data. It was followed by Reckitt Benckiser at 2477.92.

    Riding the summer wave, Pepsi Foods lodged itself at the third spot with ad volumes of 1083.22. Another beverage brand, Coca-Cola India was next in line.

    Cadbury’s India, Godrej Group, ITC, Amazon Online India, GCMMF, and Colgate Palmolive followed, in that order.

    Horlicks, Harpic Power Plus 10X Max Clean and Lizol All in 1 were the top three advertised brands with ad volumes of 475.52, 360.93, and 315.31 respectively.

    The remaining slots were grabbed by Glow & Lovely Advanced Multivitamin, Sprite, Surf Excel Easy Wash, Mortein Insta, Airtel Cellular Phone Service, Lalithaa Jewellery, and Amazon Prime Video.

  • AI-enabled advertising to be $1.3 trillion business by 2032: GroupM report

    AI-enabled advertising to be $1.3 trillion business by 2032: GroupM report

    Mumbai: AI-enabled marketing already accounts for nearly half of all advertising revenue, that is more than $300 billion of global advertising revenue. And its growth is only set to project upwards. By 2032, AI-enabled advertising could account for $1.3 trillion in advertising revenue, more than 90 per cent of the total, according to a forecast from GroupM. The global media investment company has released a new study titled ‘The Next 10: Artificial Intelligence’ examining how the media landscape and consumer behaviour will shift over the coming decade.

    The forecast shows that as channels like TV, audio and outdoor become more digital, addressable and programmatic by the year 2032, AI-enabled advertising will represent more than 90 per cent of all advertising. Consumers will expect marketing messages that are relevant, personalised, and non-interruptive, greatly simplifying their daily decision-making- all in a privacy-first way.

    The report also revealed some major implications including the declining reach of linear TV and less tolerance of irrelevant, interruptive ad pods.

    It also noted the growth of audio-first devices with digital assistants (i.e. earbuds and smart home speakers) means that voice search will overtake text-based search.

    An additional implication is that data will most often be managed on-device and will be increasingly unclear or anonymised by AI and privacy services.

    Other takeaways across a few key categories from the report:

    Advances in AI and these evolving media channels could result in marketers increasingly tying together products, consumer experiences and advertising experiences:

    o   Automotive: The use of generative AI and digital twins will enable greater personalisation of advertising in the sector—i.e. 

    a custom color model shown driving in the buyer’s own city.

    o   CPG (consumer packaged goods): Machine learning paired with genomic sequencing will make personalised nutrition and personal care products increasingly possible.

    o   Apparel: Computer vision, machine learning algorithms and generative AI could disrupt the apparel and retail industry by creating a vast gray market of copycat goods or user generated designs competing for image searches.

    o   Entertainment: Personalised storytelling could become a reality as ads and IP are customised based on audience data and/or selections.

    The Next 10 also raises ethical and responsible AI questions such as:

    ·       How do we protect at-risk users and all consumers from AI that exploits dark patterns or behavioural “hacks”?

    ·       What are the ways we can protect against the weaponisation of AI in advertising tools and platforms used to amplify misinformation, deep fakes, fraud, and abuse?

    ·       What is our level of comfort for what remains hidden in the black box of machine learning?

    ·       Should people be notified when they’re speaking or chatting with an AI chatbot and not a human?

    ·       How do we build safety and accountability into algorithmic incentives?

    ·       How should disclosures about the use of AI in advertising work?

    “AI is already here, and it’s not slowing down. The human effort can best be applied imagining what we want the future to look like, designing the right goals and guardrails, and learning to put AI to use in service of those,” the GroupM report further said.

  • Big Bang Awards 2021 set for offline event on 8 April

    Big Bang Awards 2021 set for offline event on 8 April

    Mumbai: After skipping the 2020 edition due to the Covid-19 pandemic, Ad Club Bangalore has announced that it will be holding the Big Bang Awards 2021 in an offline event on 8 April. The award ceremony will celebrate the Indian advertising and marketing fraternity and honor excellence in creative, media, digital and marketing.

    The Big Bang Awards are sponsored by Meta and supported by Manorama Max, Manorama News, The Hindu, and some other media houses. The event will take place at Hotel Ritz Carlton in Bangalore. 

    Ad Club Bangalore is a three-decade-old advertising club, known as one of the oldest ad clubs in the country. The ad club started the Big Bang Awards two decades ago. Every year it includes a jury from the advertising, media, and marketing industry. However, this year the entire judging process was online due to the pandemic restrictions.

    Sharing inside details, Ad Club Bangalore president Laeeq Ali told, “We received over 400 entries this year from agencies and clients across the country and decided to wait till April so we could kick-start our activities for the year with an offline event.”

    The awards have separate categories for consumer, B2B, media, entertainment and sports, brand and corporate communication and social causes. There is a separate category for healthcare and wellness covering Rx and OTC products.

    “I have been involved with the Big Bang Awards for the last 20 years,” said Big Bang Awards chairperson Malavika Harita. “This year, we saw a lot of emerging creative, media and digital agencies with innovative and exciting ideas. Adding a category for marketing excellence rounded off the entire gamut of marketing activities covered.”

    In order to pay homage to its late executive director Arvind Kumar, this year they have two special prizes for the best young media professional below 30 years and the best media team in his name. The MAA Group will be presenting the Ayaz Peerbhoy Award for the ‘Creative Agency of the Year’ as they do every year, said the statement.

  • Wavemaker and HUL bag top honours at Emvies 2022

    Wavemaker and HUL bag top honours at Emvies 2022

    Mumbai: Wavemaker and Hindustan Unilever Ltd (HUL) grabbed the top honours at the 22nd edition of Emvie Awards, organised by The Advertising Club on Friday at Taj Lands’ End here. The much-anticipated event celebrated the very best of strategic, ground breaking and high impact media campaigns by media agencies in the year gone by.

    Wavemaker with 395 points was recognised as ‘The Media Agency of the Year,’ while also bagging the Grand Emvie for Mondelez India Foods for the Cadbury Celebrations – Not Just a Cadbury Ad (Best Response to Covid-19).

    Mindshare with 375 points stood second and Lodestar with 160 points stood third.

    HUL was declared as ‘The Media Client of the Year.’

    ‘The Best Implementation Team of the Year’ award went to Wavemaker for Mondelez India Food for Cadbury Celebrations  – Not Just a Cadbury Ad

    This year, The Advertising Club (TAC) received 1,054 entries with around 25 agencies participating in the competition to win the prestigious media award. More than 1,200 professionals from the media, marketing, advertising and research fraternities, witnessed 26 gold and 51 silver Emvie trophies being presented to the winners in addition to 42 bronze winners receiving recognition.

    Google, the ‘presenting sponsor’ instituted special recognition for work done in the area of “Inclusion.” The campaign that bagged the honour was McDonald’s  – Eatqual – One Bite Closer to Equality by the agency DDB Mudra Group. This will be a regular category in the Emvie entry form from the next year, it was announced. 

    The Times of India Group instituted the Pradeep Guha trophy for the category ‘Young Emvie of the Year.’ The Pradeep Guha trophy was on stage by Partha Sinha- president, Dia Mirza as distinguished guest, and Papia Guha, wife of the late Pradeep Guha.

    Emvie Committee chairperson Aditya Swamy said, “It is the privilege of The Ad Club to shine the light on the best work in our industry and it is our endeavour through our award shows to inspire our community to keep raising the bar.”

    “It’s great to be back on the ground. The energy was infectious and the agency and clients had an excellent time celebrating the spirit of excellence. The winners were not only just best in class in India but they were of global standard. No wonder Emvies is called the Oscar of media awards,” said The Advertising Club president Partha Sinha.

    The awards were presented by Google, powered by Colors and in association with The Times of India.

    The entire list of the winners is as given below: 

    1. EMVIE 2022 Agency of the Year

    2. EMVIE 2022 The Client of the Year

    3. EMVIE 2022 Results

  • ZMCL chief revenue officer Manoj Jagyasi moves on

    ZMCL chief revenue officer Manoj Jagyasi moves on

    Mumbai: Manoj Jagyasi has quit as Zee Media Corporation Limited (ZMCL) chief revenue officer, ending his 1.9 years stint with the company, sources confirmed to Indiantelevision.com 

    Having joined ZMCL in 2020 as executive cluster head – sales, Jagyasi was promoted as CRO in April 2021. Prior to this, he was executive cluster head – revenue for Zee Entertainment Enterprise Ltd.

    At ZMCL, Jagyasi was responsible for the top-line revenue for all 11 news channels of the Group. He is credited for turning around the regional news cluster for the organization, across all markets like West Bengal, Maharashtra, Gujarati and the North belt.

    Jagyasi has nearly 15 years of experience in business development and sales across industries including television, radio, internet, and FMCG. He has been associated with brands like ZEE Unimedia Ltd., ETV News Network at TV18, iTV Network – India News, HUL and India Today.

  • Aaj Tak claims to grab major market share in BARC India news ratings

    Aaj Tak claims to grab major market share in BARC India news ratings

    MUMBAI: Aaj Tak has got the lion’s portion of the market share at 24.9 per cent, according to the BARC data provided to TV Today.

    According to data available with TV Today, the news channels that have made it to the top in the Hindi News Channels Category are TV9 Bharatvarsh  (22.8 percent), Republic Bharat  (19.4 per cent), Zee News (15.7 per cent), Zee Hindustan (7.2 per cent), News Nation (7.0 per cent), DD News (2.0 per cent), India News (1.0 per cent).

    The much anticipated Broadcasters Audience Research Council (BARC) viewership data for news channels are finally out after a hiatus of 17 months. The news genre has got its viewership stats back today. The data is available for weeks 6-10.

    The advertising and marketing industry has been looking forward to the return of the ratings as much of the annual deals are done in the March-April period and a lot is riding on the ratings. These are the first Broadcast Audience Research Council (BARC) India ratings in nearly 2 years and all the players in the segment will know where they stand on the viewership table.

    Earlier last week, News broadcaster NDTV, which owns and operates NDTV 24×7 and NDTV India, had pulled out of Barc India’s rating system citing that the broadcaster doesn’t find it feasible to subscribe to BARC India’s rating system “till it is reconfigured and becomes far more transparent.”

  • HUL top advertiser; summer drinks dominate brands list in week 9: Barc

    HUL top advertiser; summer drinks dominate brands list in week 9: Barc

    Mumbai: With ad volumes of 5022.9 (against last week’s 4557.7), FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the ninth week of 2022 (From 26 February to 4 March), according to Broadcast Audience Research Council (Barc) data. It was followed by Reckitt Benckiser at 2360.97.

    All set to ride the upcoming summer wave and the next IPL season, beverages company Coca-Cola India delivered ad volumes of 1359.02 to emerge as the third most prolific advertiser.

    Procter & Gamble, Cadbury’s India, ITC, Pepsi Foods (G), GSK Group of Companies, Colgate Palmolive India, and Tata Group followed, in that order.

    There were four summer beverage brands (all from The Coca-Cola Company) in the Brands list this week, as compared to three in the eighth week. The top slot, however, was taken by Harpic Power Plus 10X Max Clean with ad volumes of 432.48 (‘000s).

    Delivering ad volumes of 362.9, Thums Up jumped from the sixth spot in the eighth week to the second place this time. Last week’s leader Maaza slipped to the third position at 338.63. Coca-Cola and Sprite were at number five and ten, respectively.

    Sabse Pehle Life Insurance bagged the fourth slot, while Clinic Plus Shampoo, Surf Excel Easy Wash, and Meesho App clinched the sixth, seventh and eighth spots, respectively.

    Isha Foundation’s ‘Mahashivaratri Sadhana’ was the new entrant in ninth place. Mahashivaratri was celebrated on 1 March this year.

  • HUL top advertiser; Maaza most advertised brand in week 8: Barc

    HUL top advertiser; Maaza most advertised brand in week 8: Barc

    Mumbai:  With ad volumes of 4557.7 (against last week’s 4940.43), FMCG firm Hindustan Unilever was the top advertiser in the eight week of 2022 (19 to 25 February), according to Barc data. It was followed by Reckitt Benckiser at 2917.61.

    All set to ride the upcoming summer wave and the next IPL season, Beverage company Coca Cola India delivered ad volumes of 1184.0 to emerge as the third most prolific advertiser in the eight week.

    Godrej Group, Cadbury’s India, Pepsi Foods (G), Procter & Gamble, Colgate Palmolive India, ITC and GSK Group of Companies followed, in that order.

    The brands list signalled the arrival of summer with three beverage brands, all belonging to the Coca Cola Company. While the mango-based drink Maaza was at No. one with ad volumes of 427.85, Thums Up (263.38) and Coca Cola (257.3) were at number six and eight. All of them were new entrants in this week.

    Harpic Power Plus 10X Max Clean (407.9) and Mortein Insta (new entrant with 293.64) occupied the second and third slots.

    They were followed by Amazon.in and Ultratech Cement at the fourth and fifth spots. Colgate Vedshakti debuted at the seventh rank. Moov Strong Diclofenac Gel and Sabse Pehle Life Insurance, a new entrant again, grabbed the last two positions