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MUMBAI: ZEE MELT 2016 – a festival bringing together advertising, digital, marketing, emerging technologies and the media & PR industry – is to be held in...
MUMBAI: ZEE MELT 2016 – a festival bringing together advertising, digital, marketing, emerging technologies and the media & PR industry – is to be held in...
MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided...
MUMBAI: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided...
MUMBAI: Amagi has announced that the Times Network will use its services to enable geo-targeted advertising on five of its channels – Times Now, ET Now,...
MUMBAI: Amagi has announced that the Times Network will use its services to enable geo-targeted advertising on five of its channels – Times Now, ET Now,...
MUMBAI: Time and again news media, especially broadcast has come under scrutiny for compromising its editorial because of advertisers. Paid news and native advertising aren’t new to...
MUMBAI: Time and again news media, especially broadcast has come under scrutiny for compromising its editorial because of advertisers. Paid news and native advertising aren’t new to...
MUMBAI: Facebook announced that a vast majority of its three million active advertisers are small and midsize businesses (SMBs’). The number of advertisers is up by...
MUMBAI: Facebook announced that a vast majority of its three million active advertisers are small and midsize businesses (SMBs’). The number of advertisers is up by...
MUMBAI: Aiming to tap newer areas for generating revenue, Railway minister Suresh Prabhu expressed his intention to heavily explore the potential of Indian Railways in generating...
MUMBAI: Aiming to tap newer areas for generating revenue, Railway minister Suresh Prabhu expressed his intention to heavily explore the potential of Indian Railways in generating...
BENGALURU: Facebook reported 43.8 per cent growth in revenue for the year ended 31 December, 2015 (FY-2015, current year) at $17,928 million as compared to $12,466...
BENGALURU: Facebook reported 43.8 per cent growth in revenue for the year ended 31 December, 2015 (FY-2015, current year) at $17,928 million as compared to $12,466...
MUMBAI: Mad Men is all set to make a comeback on television yet again. After being aired on Star World Premiere HD, the show will...
MUMBAI: Mad Men is all set to make a comeback on television yet again. After being aired on Star World Premiere HD, the show will...
BENGALURU: HT Media Limited (HT Media) reported seven per cent YoY growth in total income from operations (TIO) for the quarter ended 31 December, 2015 (Q3-2015,...
BENGALURU: HT Media Limited (HT Media) reported seven per cent YoY growth in total income from operations (TIO) for the quarter ended 31 December, 2015 (Q3-2015,...
MUMBAI TO THE NEW Digital has been chosen as a Digital AOR by CARE India. TO THE NEW Digital will lead digital marketing initiatives for CARE...
MUMBAI: ET Now is all set to welcome the New Year with an array of exclusive programming that will help investors across classes to analyze the...
MUMBAI: Along with having original digital content, catch-up content, sports and music, Multi Screen Media’s (MSM) over the top (OTT) platform Sony LIV has now expanded its...
MUMBAI: Even as Gen Z with its short attention span skips through advertisements, jumping from channel to channel between breaks, there are some ads that are...
MUMBAI: Zee Cinema has recently bagged four awards at the Branding, Advertising, and Marketing (BAM) awards ceremony held by the Indian Brand Convention 2015 in New Delhi,...
NEW DELHI: Even as the switch over to digital technology is beginning to show pace in India, digital video ad spend grew by 42 per cent...
In this era of digitisation, the advertisement ecosystem has taken a big leap with digital advertising entering the fray. There was a time when people used to read advertisements,...
MUMBAI: With an aim to strengthen its top brass of management, the Gurgaon office of Ogilvy and Mather has made a number of additions to its...
MUMBAI: From mid-February to the end of May, India saw cricket action aplenty this year. Between the ICC Cricket World Cup and the recently concluded Indian...
MUMBAI: As many as five top media agencies are gearing up to pitch for Dabur India’s beefy media account, which is pegged in the range of...
MUMBAI: The second day of PromaxBDA ended with the PromaxBDA India Awards 2015 in Westin Garden City on 13 May, 2015. Shining bright was Multi-Screen Media...
MUMBAI: Traditional marketing comprised being heard on radio and television and being seen on print and Out of Home (OOH) as part of brand campaigns. However,...
NEW DELHI: The audio-visual medium received 55.7 per cent of the government advertisements in Hindi as compared to 32.38 per cent in the print medium in...
MUMBAI: Gift card technology and services company QwikCilver Solutions has unveiled its new logo. The company has partnered with more than 100 retailers and e-tailers to...
MUMBAI: The sword has been hanging on Television Audience Measurement’s (TAM) head for a long time now. From NDTV Group’s $1.3 billion lawsuit (though dismissed by...
MUMBAI: Rediffusion Y&R has appointed JWT India VP and executive business director Suman Varma as head of operations, Delhi. Varma, who was with JWT for...
MUMBAI: The biggest and the boldest festival of creativity, Cannes Lions, has announced the presidents that will lead juries at the 2015 edition of the awards....
MUMBAI: The year 2014 saw the biggest Lok Sabha elections held in the country with Bharatiya Janta Party winning with a majority giving people a hope...
MUMBAI: In October, Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 105 out of 146 advertisements. Out of the 105 advertisements...
MUMBAI: In the country where cricket and movies are more than a pastime, for Ajay Mehta films meant more than just a family business. Brought up...
MUMBAI: A new report published by Media Partners Asia (MPA) indicates that net advertising revenues, measured after discounts across 14 markets, will grow at 5.0 per...
MUMBAI: The organising committee of Goafest 2015 has announced the dates of the event. Goafest 2015 will be held from 9-11 April at Grand Hyatt...
Over the past seven years, Viacom18 has grown to be one of the bigger conglomerates in India. The JV which started off as a partnership between...
MUMBAI: Thomas Cook has assigned its India mandate to L&K Saatchi & Saatchi India following a multi-agency pitch. The agency’s Mumbai office will manage the mainline...
MUMBAI: Kyoorius in association with D&AD has launched the 2014 Kyoorius Advertising, Digital and Design Awards annual in Mumbai. The awards annual features the Black and...
MUMBAI: Leo Burnett has been appointed as the AOR by Bajaj Auto for the Discover business. In the past, the agency has created memorable campaigns...
MUMBAI: In a bid to further fortify its creative mandate, DDB Mudra West has appointed Manish Darji as executive creative director. With over 15 years...
MUMBAI: Karishma Lintas, a part of Lintas India group, has won the creative mandate of Paper Boat. Karishma Lintas edged out Happy Creative Services & Dentsu...
MUMBAI: While adding to its brand portfolio with a recent spate of business wins, L&K Saatchi & Saatchi have also been adding people to its growing...
MUMBAI: In July 2014, Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 134 out of 147 advertisements. The CCC found the...
GOA: Localisation is the new mantra, which businesses across the world are adopting to survive the highly competitive market scenario. Who would have thought of a...
MUMBAI: DDB Mudra West has won the creative duties for Sintex Industries. The account will be handled by one of DDB Mudra West’s offices in Ahmedabad....
