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MUMBAI: Media & Entertainment powerhouse Zee Entertainment Enterprises Ltd (ZEEL), has launched zeemitra.com, a first of its kind online platform to democratise advertising on television by...
MUMBAI: Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News. Concept BIU is...
Mumbai: The Advertising Agencies Association of India (AAAI) and Subhas Ghosal Foundation (SGF) is pleased to announce the Subhas Ghosal Memorial Lecture by Rajan Anandan, Vice...
MUMBAI: The latest report by Media Partners Asia (MPA) predicts that by 2023, India will be Asia Pacific’s fourth-largest online video subscription opportunity after China, Australia...
MUMBAI: E-commerce giant Amazon posted much-stronger-than-expected second quarter earnings. Owing to growth in prime subscriptions, cloud computing and nascent advertising business, the company topped $2 billion...
MUMBAI: The fifth edition of the Kyoorius Creative Awards has just concluded with five black and 90 blue elephants handed out across advertising, media and digital...
MUMBAI: The last few years have seen a major shift in consumer behaviour and the way brands interact with them through various mediums. So, the industry...
MUMBAI: After having worked with three tech giants of today – Google, Microsoft and Samsung – Guneet Singh is not hesitant to speak of the power...
MUMBAI: He’s seen it all – print, radio, TV and now digital. With over six decades of advertising industry under his belt, John Hegarty has had...
MUMBAI: Most Indian over the top (OTT) and even traditional mediums have assumed that Indian audiences aren’t willing to pay for content. But of late, discussions...
MUMBAI: Mukesh Ambani’s Reliance Jio is wanting to capture every pie of the media and entertainment business. Even as it charters new growth avenues in digital,...
Ajit Mohan is not your flashy kind of guy. Quiet, unassuming normally, he opens up and the words flows easy when it comes to talking about...
MUMBAI: For many advertising and brand executives – especially the senior ones in India – Sir Martin Sorrell was a pretty familiar face. Sorrell probably visited...
‘You talking to me?’ The famous line of Travis Bickle, a lonely taxi driver in Martin Scorsese’s iconic film Taxi Driver, is known to cinephiles all...
MUMBAI: The Kyoorius Creative Awards is back in its 5th edition to recognize and award the best creative and innovative work in the advertising, digital and...
At a time when social media’s exact worth for most businesses continues to be hard to pin down, trying to comment on trends that will ‘make...
MUMBAI: Remarketing is a smart marketing strategy that enables brands to identify and target those specific customers who have visited the brands’ website but may not...
MUMBAI: Vice India is betting big on its creative agency Virtue Worldwide, which has helped provide solutions to brands in several markets. Among the brands under...
MUMBAI: SportzPower, in association with GroupM’s sports arm ESP Properties, has released its 2018 report on sports sponsorship in India. Ground advertising was up from Rs...
MUMBAI: Diet soda seems to be a dying beverage breed. Despite having been around for the longest time in the market, diet sodas fallen out of...
MUMBAI: The American Super Bowl continues to remain one of the most awaited sporting leagues around the world. It is that time of the year when...
MUMBAI: What comes to your mind when you hear ‘kuch meetha ho jaaye?’ If you’ve been in India for the last two decades, you would instantly...
MUMBAI: We are constantly haunted by the media, be it television, print, out of home or digital. Our thoughts and actions get subliminally influenced, not to...
MUMBAI: International major FMCG player Unilever has threatened Facebook and Google that it will withdraw its advertising on the social media platforms if they fail to...
It’s a rare and beautiful thing these days, the truth. We’re living in a world where echo chambers and ‘what we want to believe’ determines our...
MUMBAI: No movie today is played in the cinema without some ads being slotted before it starts and in the interval. This means more brands get...
MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign – ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its...
BENGALURU: On 9 November 2016, a day after Prime Minister Narendra Modi announced demonetisation, the share of news television viewership shot up to 21 percent as...
MUMBAI: The year 2017 was when brands were unwillingly thrown into a roller-coaster ride only to emerge dizzy and faint. The highs weren’t enough to ride...
MUMBAI: In its endeavour to emphasise and bring to attention how widespread serious illnesses are and how expensive it is to treat them, Religare Health Insurance...
MUMBAI: Prataap Snacks, the parent company of leading Indian snack foods company Yellow Diamond, has entered the sweet snacks market with the launch of its new...
MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the...
MUMBAI: Mullen Lintas Bangalore has conceptualised a three-film campaign for QuikrEasy, the services vertical of Quikr. The platform provides a way to find hyper-local services such...
MUMBAI: It was a rare sight to witness at the bourse today when Vertoz Advertising became the first programmatic advertising company to be listed on National Stock Exchange this morning....
NEW DELHI: A sum of Rs 12.8577 billion was spent in 2016-17 in advertisements on various media by the Directorate of Advertising and Visual Publicity, the...
NEW DELHI: A sum of Rs 5.0983 billion was spent on government advertisements through the audio video and electronic media. Giving figures of 2016-17 until 17...
MUMBAI: Star Sports has bagged two golds at the recently held annual Digixx Awards. The awards aim to recognize and celebrate excellence in digital marketing and...
NEW DELHI: A sum of Rs 340,52,61,236 was spent on advertisements in the electronic media by the Directorate of Advertising and Visual Publicity on behalf of...
MUMBAI: An average consumer spent three hours per day on their smartphones (an increase of 55% from 2015), which surpasses time spent on television or any...
MUMBAI: An average consumer spent three hours per day on their smartphones (an increase of 55% from 2015), which surpasses time spent on television or any...
MUMBAI: International marketing ad advertising event ad:tech will be held on 9-10 March, 2017 at The Leela Ambience Hotel and Residences, Gurugram. The two day conference...
MUMBAI: International marketing ad advertising event ad:tech will be held on 9-10 March, 2017 at The Leela Ambience Hotel and Residences, Gurugram. The two day conference...
MUMBAI: Tata Communications, a leading provider of A New World of Communications™, today announced the launch of a major multi-channel brand campaign in India. Designed to...
MUMBAI: Tata Communications, a leading provider of A New World of Communications™, today announced the launch of a major multi-channel brand campaign in India. Designed to...
MUMBAI: Titan Eyeplus has launched their latest marketing campaign featuring an array of specialized prescription lenses from the Titan portfolio – specifically designed to meet the...
MUMBAI: Titan Eyeplus has launched their latest marketing campaign featuring an array of specialized prescription lenses from the Titan portfolio – specifically designed to meet the...
MUMBAI: India entered the eighth day of limited demonetisation in the backdrop of rejection of a petition by the Supreme Court, and still a majority of...
MUMBAI: India entered the eighth day of limited demonetisation in the backdrop of rejection of a petition by the Supreme Court, and still a majority of...
MUMBAI: Television Shopping Network Shop CJ has appointed Publicis as the advertising agency following a multi-agency pitch. Publicis India will work on the strategy and creative...
MUMBAI: Television Shopping Network Shop CJ has appointed Publicis as the advertising agency following a multi-agency pitch. Publicis India will work on the strategy and creative...
