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Mumbai: PHD, part of Omnicom Media Group, has roped in Monaz Todywalla as its new chief executive officer for India. Prior to joining PHD India, Monaz...
NEW DELHI: Surrogate Advertising has been a very old debate in the India’s advertising industry. An alcohol brand can advertise in the garb of music CD...
Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation, has...
NEW DELHI: Whirlpool of India, a subsidiary of Whirlpool Corporation, world’s leading kitchen and laundry home appliance company, signs official sponsorship with ESPNcricInfo for IPL 2020....
NEW DELHI: In a move to bolster its digital transformation and brand experience offering, 22feet Tribal Worldwide, part of the DDB Mudra Group, has appointed Amrit...
MUMBAI: Newspapers and online news media have been flashing headlines how this company or that brand has invested huge outlays to get associated with the Dream11...
NEW DELHI: Cadbury Dairy Milk has partnered with Mumbai Indians as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou”...
NEW DELHI: Stylam, a leading laminate company, has come onboard as Associate Sponsor for Kings XI Punjab for the upcoming season of the Dream11 Indian Premier...
MUMBAI: McDonald’s India west and south has launched its new campaign that celebrates the brand’s unwavering commitment to serving safe, hygienic and delicious food to its...
MUMBAI: The year 2020 has been the most trying and difficult year for humanity in the recent past. From everyone getting exiled within their homes to...
Nestle Milo has partnered with Royal Challengers Bangalore for the upcoming T20 season. As the official partner, the brand has launched its #RoarForCricket campaign. As part...
NEW DELHI: For 100 years, Harpic has been working towards providing clean and hygienic sanitation solutions across the world. Being a leader in the toilet care...
NEW DELHI: Chimp&z Inc, the digital-first integrated marketing agency has won the online reputation management (ORM) mandate for legal, tax, and compliance services platform, VakilSearch.com, and...
NEW DELHI: Last week, BBH & Publicis Worldwide India CEO Subhash Kamat was unanimously elected as chairman of the board of governors of the Advertising Standards...
NEW DELHI: FCB India group chairman & CEO Rohit Ohri doesn’t need a long introduction. An ad veteran, with years of experience in the trenches, he...
NEW DELHI: DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India – north & east (Connaught Plaza Restaurants Pvt. Ltd.). The...
NEW DELHI: MediBuddy, India’s largest digital healthcare platform, is now the official digital healthcare partner for Royal Challengers Bangalore, for the thirteenth season of T20. “We...
NEW DELHI: ArcelorMittal Nippon Steel India has roped in Scarecrow M&C Saatchi as the creative agency for its customer communication needs. The brand will be handled...
NEW DELHI – Essence, a global data and measurement-driven media agency which is part of GroupM, has appointed T. Gangadhar aka Gangs as the company’s CEO...
BANGALORE: Havas Media has won media duties for MyGate, India’s leading community management solution, whose comprehensive offering comprises security, ERP and a host of other features...
New Delhi: GSK Consumer Healthcare’s leading antacid brand in India, ENO has launched the third phase of the successful #WhatARelief campaign to drive relevance for the...
NEW DELHI: A movie buff, a chess lover, and a businessman with great intuitions and understanding, Ashish Bhasin is one of the easiest persons to talk...
NEW DELHI: While the road to economic recovery is long and troubled, there is a positive sentiment amongst the marketers to cash on the upcoming festive...
KOLKATA: Kyoorius, in continuation of the campaign launched at ZeeMelt 2019, released a montage image that features 58 memorable characters from TV serials and shows broadcast...
NEW DELHI: The merging of age-old agrarian myths and traditions with the commercial realities of today, the festival of Onam is a happy celebration for the...
New Delhi: Facebook global chief marketing officer Antonio Lucio announced via a social media post that he is stepping down from his role. Lucio has been...
NEW DELHI- Covid2019 battered the automotive industry in India with the demand for new cars and two-wheelers plummeted between March-May 2020. The month of April 2020...
KOLKATA: ShemarooMe has today announced its association with Sony India to expand the Smart TVs content library, further enhancing the accessibility and convenience for consumers. With...
NEW DELHI: Among India’s leading independent advertising agencies, Network Advertising has won the above-the-line creative mandate for Essilor India, a world leader in prescription lenses, following...
NEW DELHI: Chimp&z Inc, the 360-degree global marketing agency has announced two senior-level promotions. Sean Pereira was elevated to associate creative director – from creative supervisor....
NEW DELHI: Storytelling in content marketing is a vital tool to connect with the audience. Content marketing has always been used in a more personal manner....
KOLKATA: The leading OTT platform ZEE5 continues to be a brand favourite, when it comes to reaching out to a diverse set of audiences across the...
15 September 1959 saw a small transmitter and a makeshift studio in a corner of Delhi give birth to terrestrial television. Decades later in 1990, India...
NEW DELHI: BARC India and Nielsen Media's tenth edition report on the ‘Impact Of COVID-19 On TV Viewership and Smartphone showed that with the onset of...
NEW DELHI: The past few years have generated a heated discussion on the role of creativity v/s the role of technology in advertising and marketing. With...
NEW DELHI: After a lull of more than two months, businesses in India are slowly getting back on track as lockdown restrictions ease. There is a...
MUMBAI: Wunderman Thompson Intelligence has pinpointed the trends and behaviours that define the new world, as business and consumers respond to the Covid2019 pandemic. Wunderman Thompson’s...
MUMBAI: Trust plays an important factor when you can’t see the other person, and now the whole world is running on trust, as the whole world...
MUMBAI: The deadly Covid19 has put every country in an alarming situation with the economic impact of the pandemic disease being immediate for certain industries. To...
MUMBAI: Chances are high that one might not remember their partner’s phone number but have a by-heart recall of every single word of their favourite ad...
MUMBAI: Follow social conversations and you will be led to believe that it is politicians, Bollywood stars, movies, Indian fictional television shows and characters that create...
Pictures have always been worth a 1000 words. Thus in an era where words are limited to the number of characters, content limitations and complexity in...
MUMBAI: There was a time not so long ago when TV was the main medium to consume content. All that one had to do was create...
DELHI: Working towards democratising technology in India with its range of sub-5k smartphones with all the latest technology led to itel being named as the number...
MUMBAI: Personal Care/Personal Hygiene products became the top sector to advertise on Indian television in the second quarter of 2019, recording a growth of 23 per...
MUMBAI: OTT subscription fatigue is a myth in India for now. While subscribing to multiple OTT services, Indian subscribers rely on content as the driving force....
MUMBAI: The last decade has been disruptive for media, advertising and marketing with the evolution of digital. However, Sam Balsara, the veteran in advertising industry, feels...
MUMBAI: Advertising giant Martin Sorrell, who was made to leave WPP last year and later announced his next new venture S4 Capital, has made a new...
MUMBAI: Facebook CEO Mark Zuckerberg's vision of Stories as the future of the social media giant is gradually becoming a reality. While investors kept an eye...
MUMBAI: Cheetah Mobile Inc. (NYSE: CMCM) ("Cheetah Mobile" or the "Company"), a leading mobile internet company with global market coverage, today announced plans to take legal...
