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NEW DELHI: If a brand wants to reiterate its positioning or share new positioning; introduce a new product/service or range; induce high brand recall or saliency,...
KOLKATA: IPG has named Philippe Krakowsky as chief executive officer effective 1 January 2021. Michael I. Roth, the current chairman and chief executive officer will remain...
New Delhi: Colgate-Palmolive (India) has reported net sales of Rs. 1,277.6 crore for the quarter ended September 30, 2020, an increase of 5.3 per cent over...
Kochi: Mathrubhumi elevates Naveen Sreenivisan as head media solutions TRD. In his new role, Naveen will be responsible for the management of sales and marketing functions...
NEW DELHI: Over the last several days, there have been various news reports as regard to Television Ratings and Broadcast Audience Research Council (BARC India). BARC...
NEW DELHI: The News Broadcasters Federation (NBF), India’s largest industry association representing interests of news broadcasters from across the length and breadth of the country, has...
MUMBAI: WarnerMedia International will be ceasing the HBO SD and HD linear movie channels in India and Pakistan, as well as the WB linear movie channel...
NEW DELHI: The team at Tanishq couldn’t have foreseen, even in their wildest dreams, that a simple ad about two communities co-existing in peace and harmony...
NEW DELHI: HUL’s beauty brand Glow & Lovely has unveiled the findings of the recently conducted ‘Identity Survey’ which revealed that only 38 per cent Indian...
NEW DELHI: The advertising industry is putting up a show of support for jewellery brand Tanishq, after the latter was forced to roll back a commercial...
New Delhi: The Tanishq ad controversy seems to have got the attention of the entire advertising industry. In the latest development, Advertising Agencies Association of India...
NEW DELHI: Havas Creative has launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey. It brings...
NEW DELHI: dentsu X India has retained the media mandate for the Association of Mutual Funds in India (AMFI). The agency won the account following a...
NEW DELHI: Harman, a wholly-owned subsidiary of Samsung Electronics Co., Ltd., focused on connected technologies for automotive, consumer, and enterprise markets, has awarded it's integrated creative,...
Sony Picture Networks India (SPN) has appointed Ranjana Mangla as ad sales revenue head for digital business. She will be responsible for creating a robust advertising...
USV – Sebamed has appointed The Womb to handle its strategy and creative duties without the conventional multi-agency pitch. The agency will be responsible for building...
NEW DELHI: Bolo Indya, the fastest growing short-form video content platform has partnered with Niine, the leading hygiene and personal Care brand as its “hygiene partner”...
MUMBAI: Veteran media professional DK Bose passed away on Friday. He was a pioneering advertising and media professional who laid the foundation for media planning function...
NEW DELHI: Toppr, a leading player in the edtech space, has rolled out its latest ad campaign, “Better Learning. Better Results.” It puts a strong emphasis...
MUMBAI: FoxyMoron has appointed Nakul Dutt as the national strategy director. He will be overlooking the overall integrated brand, media and communication strategy and working towards...
NEW DELHI: White Rivers Media has elevated Chirag Sangai as head of client partnerships. He joined the agency in August 2020 as an accounts director. Sangai...
NEW DELHI: Shavon Barua has moved on from her role of chief client officer at PHD. She confirmed the news to Indiantelevision.com. Although, she did not...
Leading FMCG player Marico stated in its quarterly report that the brand has upped its advertising spends in Q2 FY21 (July, August, September 2020) to pre-Covid...
NEW DELHI: Slow braised with the choicest of ingredients, infused with flavourful spices and presented like poetry on a plate – a karela (bitter-gourd) would still...
NEW DELHI: Myntra is teaming up with Max Fashion, one of the largest fashion retailers in India, to make your festive season shopping spree even more...
NEW DELHI: Handwash brands have been making a merry this year as the Covid2019 induced pandemic has increased the health and hygiene concerns for the people....
NEW DELHI: Dream 11 IPL has started with a bang as the much awaited tournament clocked over 269 million viewers in its opening week, as per...
NEW DELHI: Somany Home Innovation, makers of ‘Hindware Appliances’ and one of the leading players in auto clean chimney segments in India, has introduced its breakthrough...
IMPHAL: RB, under its flagship Dettol ‘Banega Swasth India’ in partnership with Primus Partners has launched a unique life skills program for kids, 'Birds and Bees...
MUMBAI: In the months of June and July 2020, the Advertising Standards Council of India (Asci) investigated complaints against 363 advertisements, of which 76 were promptly...
NEW DELHI: Dailyhunt, a local language content discovery platform for Bharat, today announced CSK Originals – an exclusive and exciting content partnership with IPL favorites’ Chennai...
NEW DELHI: GoDaddy Inc, a company that empowers everyday entrepreneurs, has launched the second phase of its marketing campaign for India – Bijness Bhai. This campaign...
DELHI: Snacking enhances everyday moments and cricket fans love to munch on something while they are watching their favourite sport. Bingo! is the preferred snacking choice...
MUMBAI: Zee Bangla and Zee Bangla Cinema cluster business head Samrat Ghosh is really looking forward to the next couple of months, like almost everyone in...
The India Chapter of the International Advertising Association (IAA) has appointed Megha Tata as its new president. She is the MD of Discovery South Asia and...
Linc Pen, a leading stationery player in India, in its twenty-fifth annual general meeting disclosed that the brand had spent nearly Rs 44 crores in advertising...
MUMBAI: Eight years ago India’s viewership monitoring agency Broadcast Audience Research Council (BARC) was born. Its conception was the result of an unhappy industry and several...
INDIA: The sweet battle of Cadbury inventors has finally come to an end. Mondelez India, the makers and bakers of some of India’s leading snacking brands...
Last week, Flipkart, a leading online etailer, started tweeting on its official twitter handle without using the alphabet ‘F’. Some of the words in its tweets...
At a time when India has been hit hardest among emerging economies, our entrepreneurs have stood strong in the face of economic headwinds. With the economy...
KOLKATA: How do you spend time when a virus has taken away all the usual options of outside home entertainment? The answer lies in screens. For...
Harley-Davidson will shut down manufacturing and sales operations in India as part of its restructuring exercise under ‘The Rewire’ programme, the US-based motorcycle maker announced on...
Ikea, a global furniture and home furnishing brand, is promoting its sleep range products with clever print and outdoor campaign and positions itself as sleep expert....
NEW DELHI: While the industry battles arguably one of the most challenging issues of modern times, Prachi Bali has been promoted as the national head for...
MUMBAI: The Advertising Club has been curating many idea exchange and awards platforms that celebrate extraordinary creative work. Abby Awards presented by The Advertising Club is...
NEW DELHI: India’s first brand of subscription eco-friendly home cleaners, The Better Home, has partnered with Bollywood actor, UN Environment Goodwill ambassador, UN Secretary General’s SDGs...
Mumbai: In a bid to strengthen its long-standing partnership with the T20 franchisees, Kansai Nerolac Paints (KNPL), one of the leading paint companies in India will...
Season 13 of the Indian Premier League has opened to a grand start with millions of audiences across the world watching it on their television and...
The newly elected executive council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products,...
NEW DELHI: On 19 September, the newspaper readers were in for a surprise as there was not one but two Times of India newspapers at the...
