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NEW DELHI: Adult incontinence is a major health issue affecting millions of senior citizens across the world. In an effort to cater to the evolving needs...
NEW DELHI: Nabendu Bhattacharyya, an industry veteran with more than two decades of experience in the Indian out-of-home (OOH) space, has decided to move on from...
MUMBAI: Advertising seen on traditional media continues to enjoy high trust amongst consumers, with newspapers (86 per cent) emerging as the most trusted, a report by...
MUMBAI: Disney+ Hotstar has collaborated with MediaMath to enable advertisers and agencies to measure reach and frequency on the OTT platform’s programmatic inventory in a trusted,...
New Delhi: It’s a sad day for the Indian business community with the passing of 'Mahashay’ Dharampal Gulati, owner and CEO of spice brand MDH (Mahashian...
NEW DELHI: State Bank of India’s senior digital marketing manager Meghna Chettri has moved on from the organisation. She has joined UTI Mutual as senior associate...
NEW DELHI: ThinkAnalytics has appointed Sky veteran and data and analytics expert Tony Mooney as SVP, advertising. Tony will head up the firm’s ThinkAdvertising business, helping...
NEW DELHI: Tata Tea is synonymous with its activism-led campaign – Jaago Re – that ran for nearly a decade and focused on multiple issues and...
NEW DELHI: WhiteHat Jr has roped in Bollywood actor Hrithik Roshan for its latest campaign, which urges students to book their free online coding class and...
MUMBAI: Aakash Educational Services has launched a new TV commercial on its flagship national scholarship exam, Aakash National Talent Hunt Exam (ANTHE 2020), on all major...
New Delhi: Syed Amjad Ali has moved on Mullen Lintas. He was serving as the president of the agency’s Delhi office since 2017. Ali was one...
KOLKATA: Infloouhnser Pvt Ltd has launched a trust-building and transparent multi-layered influencer advertising and marketing agency, The Sway. The Sway combines data and technology with creative...
MUMBAI: It is a truth universally acknowledged that women face more challenges in the workplace than members of the opposite sex. Even as more and more...
New Delhi: Indian Society of Advertisers (ISA) has roped in Neel Pandya to lead its media forum. Pandya is also serving as the L’Oreal India national...
NATIONAL: Sunfeast YiPPee! has forayed into the ready-to-eat segment with Quik Mealz, that offers noodles in a bowl. With the launch of this new product, Sunfeast...
MUMBAI: Homegrown e-sports platform WinZO has come onboard as the official co-powered sponsor of the India tour of Australia on SonyLIV. This is the first time...
MUMBAI: Vegan meat start-up Blue Tribe Foods has awarded its integrated marketing mandate to Chimp&z Inc after a multi-agency pitch. The account will be handled by...
MUMBAI: Chennai Super Kings (CSK) is the IPL team with the biggest and most hardcore fanbase, a study by Ormax Media has revealed. With 26.8 million...
NEW DELHI: Strengthening its cricket portfolio, Star India has acquired the media rights to Cricket South Africa (CSA) till the end of the 2023/24 cricket season...
MUMBAI: The Covid2019 pandemic was a particularly dark time for students. With schools shut, the only effective and safe mode of imparting lessons was through online...
MUMBAI: JK White Cement is reinventing the building materials communication space through its quirky new campaign series #MaxXHaiNa! Through the superlative use of humour, visual content...
KOLKATA: Emami is ready to hit the Indian market with its newest offering – Emasol – a complete range of home hygiene products. With this launch,...
NEW DELHI: Times of India in association with BYJU’S has launched #KeepLearning campaign. The initiative intends to empower students, parents and educators with information and the...
New Delhi: Ferns N Petals has forayed into the digital video content segment with the launch of FNP Media, the brand’s new digital content house. FNP...
NEW DELHI: WarnerMedia has revealed that HBO Max, the US streaming platform, will begin rolling out immediately on Amazon Fire TV streaming devices, Fire TV Edition...
NEW DELHI: Swaraj Tractors, a part of the USD 19.4 billion Mahindra group today launched a new brand campaign ‘Josh Ka Raaz Mera Swaraj’ to communicate...
NEW DELHI: With a global pandemic, the year 2020 has been challenging for small businesses that have been struggling to stay afloat through this. OkCredit aka...
NEW DELHI: Customer experience is about brands demonstrating their commitment to prioritizing and anticipating the problems of the customers and taking the onus to provide a...
NEW DELHI: Always delivering something different to its readers and clients, Mathrubhumi conceptualised yet another special edition, this time for Diwali 2020. Despite Diwali not being...
NEW DELHI: The Walt Disney Company reported total revenue of $14,707 million in Q4, witnessing a decline of 23 per cent year-on-year (y-o-y). While parks, entertainment,...
NEW DELHI: Covid2019 impacted every category of the television business. In the news genre, ad volumes, as well as ad rates, were hit initially, but have...
NEW DELHI: Recma, the independent research firm that evaluates media agencies, has named dentsu X, the integrated media specialist from the house of dentsu international, and...
MUMBAI: The Advertising Standards Council of India (Asci) has, for the past few weeks, intensely monitoring possible surrogate advertising during the ongoing Indian Premier League (IPL)....
MUMBAI: That boyish charm, that dimpled smile, that romantic effervescence – Shah Rukh Khan has effortlessly won viewers' hearts, be it on the silver screen with...
NEW DELHI: Bajaj Auto registered 11 per cent year-on-year growth in the overall sales of its vehicles (across portfolio) in October 2020. It sold 512,038 vehicles...
NEW DELHI: Nivea has launched a video campaign Taapsee Pannu to promote the revamped Nivea Milk Delights Face Wash, which encourages consumers to not just “face...
MUMBAI: Sachet pricing. That’s a tack that’s worked like wildfire amongst India’s masses who lie at the lower end of the customer pyramid. Shampoos, soft drinks,...
NEW DELHI: Covid2019 impacted brands across the board and as a result, ad volumes on television also took a hit. At that point, businesses were forced...
NEW DELHI: On day one of the News Television Summit 2020, Times Network MD and CEO MK Anand had a few words of caution to offer:...
NEW DELHI: IPL 13 was the most awaited live property of the year, especially after Covid2019 turned us all into house-bound hermits. It provided people with...
New Delhi: Facebook has announced its third quarter results. The ad revenue for the social media giant stood at $21.2 billion dollar up by 22 per...
Mumbai: Havas Group India has announced the elevation of Mohit Joshi to CEO of Havas Media Group with immediate effect. This appointment comes as part of...
KOLKATA: Major news channels in India have been criticised lately for turning primetime into a “farce”. The coverage of late actor Sushant Singh Rajput’s death has...
NEW DELHI: Global advertising conglomerate WPP reported a 9.8 per cent decline in revenue from last year to £2.97 billion for the third quarter ended September...
NEW DELHI: Maruti Suzuki India has reported a net profit of Rs 1,371, a slim growth of one per cent year-on-year for the quarter ended 30...
NEW DELHI: Pawan Soni, VP, head of programming & marketing has moved on from National Geographic. At Nat Geo, Soni was responsible for overall P&L and...
NEW DELHI: Titan Company reported an 89 per cent recovery in sales in Q2 of FY 2020-21 led by sharp recovery in the jewellery division post...
New Delhi: Mzaalo, a blockchain-based video streaming application today announced the launch of its AVOD platform. The gamified video ecosystem is designed to reward consumers for...
NEW DELHI: Telecom operator Bharti Airtel announced its highest ever consolidated quarterly revenue, reporting a 22 per cent jump driven by higher tariffs and a rise...
KOLKATA: Tyre manufacturer CEAT has appointed Hindustan Unilever Limited’s Priya Nair as additional director in the capacity of independent director. Her appointment is effective from 27...
