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NEW DELHI: Covid2019 impacted nearly every genre on television apart from news. Unlike other genres, news channels saw a meteoric rise in viewership for a variety...
NEW DELHI: Lagom. A single word that succinctly sums up the Swedish ethos of moderation in everything. But when it comes to home furnishings retailer Ikea’s...
MUMBAI: 2020 was a difficult year for the television broadcast space, courtesy Covid2019 pandemic. Every genre struggled hard to ensure saliency in terms of content generation...
New Delhi: Rob Leathern, Facebook's chief of advertising integrity, who handled the company's ad products, stepped down earlier this week after serving the social media giant...
NEW DELHI: Countless cups of coffee and hours of brainstorming lead to that one great creative idea that justified the brief from the brand. This used...
MUMBAI: DBS Bank India has introduced ‘Travel Now’, a one-stop travel marketplace within the digibank app. The new feature enables customers to browse and book flights,...
Bengaluru: As a tumultuous year comes to a close, the trials and tribulations of 2020 was encapsulated in a funny, witty and topical video by sleep...
New Delhi: Brand ambassadors – they are the icons, the celebrities which consumers associate with a brand because they extoll its virtues on television, print, and...
Mumbai : Dr. Fixit, from the house of Pidilite, has unveiled its new TV campaign featuring actor Amitabh Bachchan urging consumers to prefer technically correct solutions...
New Delhi: Checkbrand, an online sentiment analysis company, has analysed data for 45 top players on social media for the period of August – October 2020...
NEW DELHI: Sensodyne, an oral health brand from the house of GSK Consumer Healthcare has launched its first-ever TV campaign to push its toothbrush portfolio. The...
New Delhi: Practo, a leading digital healthcare company, has released a new rap song, titled ‘#Flashback2020’, marking the end of a year that saw the entire...
MUMBAI: 2020 is passing in the blink of an eye, but we are curious to see what 2021 will bring to the digital world. While there...
Mumbai: Tata Motors has announced a price hike across its commercial vehicle range, effective 1 January, 2021. The steady rise in material and other input costs,...
NEW DELHI: Capital Foods, the parent company of Ching's Secret and Smith & Jones brands, has named Navin Tewari as its new MD and CEO. Tewari...
New Delhi: 2020 has been an extremely challenging year for the advertising industry — in the wake of the pandemic, marketing budgets were slashed, teams had...
NEW DELHI: Pepsi been focusing on the reduced prices of its SKUs in its new ad campaigns. During the IPL, the brand released #BadiPepsiBadaSwag campaign with...
MUMBAI: Consumer requirements from their painting partners have evolved dramatically due to the ongoing pandemic. From finalising the perfect shade combinations, to following all the safety...
NEW DELHI: The pandemic seems to be behind us. Though it hasn’t really disappeared, a slight ray of hope and safety has emerged from the talks...
MUMBAI: Bringing the thrill of popular music festivals home, Gobble, a lifestyle channel by Pocket Aces, has created a cocktail anthem for Bacardi NH7 Weekender in...
NEW DELHI: Over the years, Cadbury 5 Star has come up with a few memorable campaigns that immediately lights the bulb of brand recall among consumers....
NEW DELHI: With over 530 million people connected to the world wide web and counting, India has the second-largest internet user base in the world today....
NEW DELHI: To mark the 20th anniversary of its flagship product- Activa, Honda Motorcycle and Scooter India in association with dentsu One, has launched a special...
NEW DELHI: Avinash Shenoy has joined Tilt Brand Solutions as senior business director. He makes the move from Social Beat, where he was last serving as...
NEW DELHI: No doubt Covid2019 had an impact on nearly each and every category, but it could not deter the long-term objectives of brands. They ensured...
MUMBAI: The Covid2019 pandemic has triggered a definite shift in the consumer and business landscape. The advertising and marketing industry has had to quickly adapt to...
NEW DELHI: Saurabh Varma along with two other co-founders – Rakesh Hinduja and Vandana Verma – launched his own martech agency Wondrlab in November this year....
NEW DELHI: SBI has launched a campaign titled #KhushiyanOnEMI to promote its EMI through debit card facility. Through this facility, consumers can make high ticket purchases...
NEW DELHI: Tata Tea Gold has initiated a hyperlocal strategy to its marketing, shifting the needle from not just celebrating ‘India pride’ but to also evoking...
NEW DELHI: Incense sticks are a big part of India’s culture. People use them to offer their prayers to the gods and deities they believe in....
NEW DELHI: Chivas India has launched its latest digital campaign ‘Celebrate Within’ to revive the true meaning of celebration. The campaign features five eminent personalities who...
NEW DELHI: PharmEasy, the online medicine and healthcare ordering app, has launched a new three-film campaign called ‘DanceEasy’, which reiterates that ordering medicines on the platform...
NEW DELHI: Personal care brand Mamaearth has appointed Essence, part of GroupM, as its integrated media agency. The account will be managed out of Essence’s Delhi...
NEW DELHI: GroupM has elevated Adam Gerhart as Mindshare global CEO, effective January 2021. He brings to the role global experience with multinational brands, including a...
NEW DELHI: United Spirits has appointed Hina Nagarajan as MD & CEO, with effect from April 2021. She takes over from Anand Kripalu, who has been...
NEW DELHI: Since its launch in 2016, Netflix has been making substantial inroads in India. Initially, despite having a massive content library, it would still lose...
Mumbai: ZEE5 will air the final episode of their Contech.ED 2020 series on December 12, 2020. #BingeNomics is an eight-partknowledge series to discuss the trends and...
NEW DELHI: Bosch Home Appliances (BSH) has brought on board Isobar India, the digital agency from the house of dentsu international, as its strategy and creative...
NEW DELHI: PitchWorx, a creative design agency, has launched its integrated online platform – Nimmio, developed to deliver visually compelling presentations. The online platform provides quick...
NEW DELHI: DS Group-owned Pulse Candy was introduced in 2015 and it immediately became a rage – people couldn’t get enough of the super sour, piquant...
New Delhi: The Walt Disney Company-owned Star India has elevated Sudhir Shukla as head of marketing for Star Sports. He will be managing the marketing for...
Kochi: Mathrubhumi.com the digital news platforms of mathrubhumi group was recently conferred with a bronze metal at South Asian Digital Media Awards 2020 jointly presented by...
NEW DELHI: The craze for football is getting bigger and bigger in India with every passing edition of Hero ISL. This year, the championship is into...
New Delhi: ‘What is love?’ Haddaway had plaintively demanded years ago, and it's a question that still rankles in peoples' minds. With a hope to solve...
New Delhi: Vi, a leading telecom player, has elevated Avneesh Khosla as the new CMO of the brand. He will be spearheading the overall marketing activities...
MUMBAI: Bajaj Finance has appointed Mirum as its social listening partner. As part of the mandate, Mirum will provide social listening, social CRM, and online reputation...
New Delhi: Every product category has been hit in 2020 by the pandemic and lockdowns. The sales for most of these product, categories got impacted as...
NEW DELHI: The curious case of missing monoliths is the latest mystery that has gripped the world. In late November, a team spotted a mysterious monolith...
New Delhi: The pandemic, lockdown and unprecedented economic crisis have massively impacted the media industry. It has hit the distribution, circulation, and advertising revenues of these companies....
BENGALURU: In India, getting home interiors done is generally regarded as a significant but chaotic exercise. As a result, the business segment remains highly unorganised and...
