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Tag: advertising

  • PVR launches an in-cinema ad innovation

    PVR launches an in-cinema ad innovation

    Mumbai: Cinema exhibition company PVR Cinemas has announced its latest innovation in the in-cinema advertising space since its come-back after the pandemic. It has introduced 270-degree on-screen experiential in-cinema advertising for the first time in India to drive higher excitement for brands. Maruti Suzuki has become the first advertiser to use this platform to launch its all-new 2022 Maruti Suzuki Brezza in cinemas. The experiential view of the product is being showcased in select PVR locations in Delhi, Gurugram, Mumbai, and Bangalore for a week.

    This differentiated offering from PVR in collaboration with Xperia Group, an OOH media company, uses 3D Projection Mapping on the side walls, powered by hybrid technological integration. The company explains that projection mapping can actually convert ordinary commercials into highly attention-grabbing commercials and give the content a new life.

    PVR CEO Gautam Dutta said, “We are thrilled to partner with one of the finest carmakers in the country and have the chance to showcase their newly launched product in an immersive manner to visiting patrons inside the theatres. Innovation is at the core of PVR, and we are optimistic about offering our customers and advertisers something that is beyond their expectations. We are happy to expand the in-cinema advertising space. We are confident that this innovative method of advertising, which is ideal for product debuts, will help brands make a lasting impression on theatregoers’ emotions. PVR is really looking forward to collaborating with more brands and advertisers to revolutionise in-cinema advertising.”

    PVR added that after the pandemic, it has been distinctly unique to break the inertia of inaction in advertising and film promotions. Strong partnerships with movies and brands were forged in the process. After it’s reopening, PVR tied up with leading personal care brand Dettol as a hygiene partner for its customer care programme (PVR Cares). For the first time in the history of world cinema, PVR & SS Rajamouli came together with PVR reimagining its brand identity and logo as ‘PVRRR’ and launch “PVRRR NFT,” iconic digital collectibles of the movie. A shift in the aspirations of customers from value-buying to seeking experience led to the launch of the Kotak PVR Movie Debit Card, India’s first co-branded movie debit card.

    PVR has high affinity among young audiences, including a sizeable section of its loyal customers, and PVR chose this differentiated approach to create a youthful and exciting appeal for Brezza customers. Families bond over the shared experience of watching movies, and a utility vehicle purchase is mostly a family decision, hence the experiential advertising works well for the launch of the brand.

    Cinema advertising has proven to be an effective medium of advertisement, as it attracts undivided attention from the audience. However, with the impact of the lockdown, the share of in-cinema advertising has declined against traditional forms of media. Introducing what it says is the industry’s first experiential advertising in cinemas, PVR reinforces the fact that it is an uber-effective medium for active advertising and brand engagement. With experiential advertising, PVR is set to offer exposure to in-cinema advertisers and it aims to push the boundaries of on-screen cinema advertising for an immersive experience of the brand.

    On and off-screen media at the cinema offer advertisers a unique opportunity that no other medium can match, with cinemagoers spending an average of 15 minutes in and around the theatre. Cinema design and navigation, PVR explains, ensure that audiences enjoy a great experience at every touch point across their cinema journey, starting from the box office till the exit.

  • Omnicom Media Group India appointed Anand Chakravarthy as its chief growth officer

    Omnicom Media Group India appointed Anand Chakravarthy as its chief growth officer

    Mumbai: Omnicom Media Group (OMG) India on Tuesday announced the on-boarding of Anand Chakravarthy as its new chief growth officer. Anand is set to use his strategic foresight and over two decades of rich industry experience to create new opportunities for growth and play an instrumental role in shaping OMG India’s future trajectory.

    He will report to Kartik Sharma, Group CEO of OMG India.

    With over 24 years of experience in marketing, advertising, media, and entrepreneurship and having worked with many reputable businesses, all of which witnessed exponential growth under his guidance, Anand has a deep well of knowledge to draw from. Prior to this, he has led many profitable businesses, including during his leadership stints at Essence Global, Wavemaker, and Reliance Broadcast Network.

    Anand’s strength lies in his ability to formulate crucial strategies that help businesses scale up and become sustainable in an extremely competitive market. Across his repertoire of experience, he has worked with global and Indian brands, including several leading D2C brands in India.

    Speaking of his appointment, Omnicom Media Group India CEO Kartik Sharma said, “I am delighted to welcome Anand on board. His extensive knowledge, values-based leadership style, and commitment to delivering results will undoubtedly be a great asset to our business going forward. His work speaks for itself and shows that he has the propensity to lead and help companies capitalise on new growth opportunities in an emerging market.”

    Anand Chakravarthy said, “I am thrilled to be a part of OMG India and get the opportunity to work with Kartik and his leadership team, for whom I have immense respect. OMG is recognised globally for its thought leadership and building future forward capabilities—a critical need in the industry today. Working in this ecosystem with this team and leveraging these capabilities to help brands evolve without any limitations is a fantastic opportunity. I look forward to fully committing to OMG’s vision and pushing the boundaries of innovation and growth.”

  • HUL’s notches up solid growth in quarter ended 30 June 2022

    HUL’s notches up solid growth in quarter ended 30 June 2022

    MUMBAI: The folks at Hindustan Unilever Ltd  (HUL) are in a celebratory mood. Reason: the FMCG multi-product major has announced shiny financial results for the quarter ended 30 June 2022, even though the economy is sailing through rough weather.  The company’s turnover grew 19 per cent with underlying volume growth of 6 per cent. HUL  continued to grow significantly ahead of the market, gaining value and volume market shares1. EBITDA margin at 23.2 per cent remained healthy despite unprecedented inflationary headwinds. Profit after tax before exceptional items (PAT bei) grew 17 per cent and profit after tax  (PAT) grew 11 per cent.

    Home care: Stellar performance continues

    Home care delivered 30 per cent growth driven by strong performance in Fabric Wash and Household Care. Both categories grew in high double-digits with all parts of the portfolio performing well. Liquids and fabric sensations continued to outperform driven by effective market development actions. Calibrated price increases were taken across fabric wash and household care portfolios as input cost continue to inflate at significantly high levels. During the quarter Comfort Delicates was launched which is specially made for delicate clothes.

    Beauty and  personal care: Strong growth ahead of the market

    Beauty & personal care growth of 17 per cent was broad based. Hair care grew in high double-digit led by strong performance in the premium portfolio. Soaps delivered price-led double-digit growth driven by strong performance in Lux, Dove and Pears. Skin care and color cosmetics delivered strong YoY growth on a soft base. Premium portfolio in skin care performed well and is significantly ahead of pre-Covid levels. Calibrated pricing actions were taken across the portfolio to offset the impact of record inflation in input costs. During the quarter, Tresemme’s hair care range ‘Pro Pure’, Baby Dove Derma Protect Baby Wash, Vaselines’s summer range of body moisturisers and Lakme’s Facial Foams were launched.

    Foods and refreshment: Steady performance on a high base comparator

    Foods and refreshment grew 9 per cent driven by solid performance in ice-cream, coffee and food solutions. Ice cream had a very strong quarter broad based across brands and formats taking it significantly ahead of pre-COVID levels. Tea delivered steady performance and cemented its market leadership. Coffee had a strong quarter growing in double-digit. Health food drinks continued to gain market share and penetration on the back of focused market development actions. Foods grew in double-digit led by jams. Unilever Food Solutions delivered a solid performance and continued to build its salience with professional chefs.

    Operating margins remain healthy

    EBITDA margin at 23.2 per cent remained healthy despite the unprecedented inflation in input costs. YoY EBITDA margin declined 110 bps. PAT (bei) was up 17 per cent YoY. PAT at Rs 2,289 Crore was up 11 per cent YoY. The difference between PAT (bei) and PAT growth is largely due to a one-off prior period tax credit we had in base period. The company says it continues to manage “its business dynamically driving savings harder across all lines of P&L and taking calibrated pricing actions using the principles of net revenue management. It continues to invest competitively behind our brands. “

    CEO & managing director Sanjiv Mehta said: : ‘In an environment which remains challenging, marked by unprecedented inflation and consequential impact on consumption, we have delivered yet another quarter of robust topline and bottom-line performance. We have grown competitively whilst protecting our business model by maintaining margins in a healthy range. While there are near term concerns around inflation, the recent softening of commodities, forecast of a normal monsoon, and monetary/ fiscal measures taken by the government augur well for the industry. We are confident of the medium to long term prospects of the Indian FMCG sector and remain focused on delivering a consistent, competitive, profitable and responsible growth. ‘ 

  • GUEST COLUMN: The changing dynamics of influencer marketing in a digital era

    GUEST COLUMN: The changing dynamics of influencer marketing in a digital era

    Mumbai: Influencer Marketing has evolved significantly over the past few years. As opposed to 2017, influencer marketing involves much more than finding people with the highest social media followings to promote the products. Today it’s performance and purpose-driven – that needs both art and science.

    Influencer marketing is projected to touch 2.85 billion by 2025 growing at a CAGR of eight per cent. Creator economy market size is estimated to reach $104 billion in 2022. The Indian market is becoming fairly regulated as well as digital marketing budgets are growing significantly. Having operated an influencer marketing company for the last four years, I have gathered the following insights and learnings in order to keep up with the rapidly changing dynamics of today’s influencer marketing:

    Setting the wrong goal for influencer marketing

    Most new marketers who get into influencer marketing sometimes consider it as a conversion play. It’s not. Influencer marketing is a brand awareness play. Obviously, this isn’t the ultimate goal, but if you compare the campaign to getting a return on every dollar spent, no purpose-driven impact will be achieved.

    Pursue long-term influencer partnerships

    A short-term, one-off social post is a thing of the past. Partnerships that are long-term and authentic are getting more traction right now. Treating influencers as brand ambassadors builds more trust between the brand, the influencer, and their followers. You get better audience engagement, more creative content, and your marketing budget works harder. As an influencer’s audience grows, your brand gets promoted continuously.

    Shifting from influencers to content creators

    Discovering the 20-30 top influencers is very easy, and brands with good budgets are all in to spend money on them. Basically, you’re treating these influencers like a newspaper or television show or a TV spot between IPL matches, but finding your niche is really important.

    Create open-ended briefs with lot of ideas

    The most unsuccessful influencer marketing campaigns are those in which brands force their thoughts onto influencers. Although influencers do that for money, the end result is a boring sponsored post on their feed. It’s not about telling the influencer what to do, but about giving them a detailed brief that helps and educates them about the brand. The ideas should be open-ended so that influencers can get something out of them that suits their audience, since not all influencers are great creatives.

    Focus on videos. Not always short form videos. Do what suits you

    Today, everything is snackable, but don’t we binge a long-form show with 10 episodes? Short forms are great, but it depends on the message you want to convey and what type of influencer you want to reach. It has to be entertaining, if not educational. When someone consumes the content, either of these works well.

    Using Influencers in co-creation

    Brands such as Zomato and Groww have had great success co-creating with influencers on their own channels. a no-brainer that we are living in 2022, where children these days want to become YouTubers rather than astronauts. Hiring influencers to create content that gets published on your own YouTube channel or Instagram feed gets your audience to consider you cool and progressive.

    Purpose driven influencer marketing are on the rise

    Today, our favourite influencers are those who stand for something, who just do not talk about how beautiful their life is but provide us with some value that is relevant to ourselves. Brands need to understand this well and keep this in mind while creating their influencer marketing strategy.

    Engagement metrics and comments quality dictates success

    While doing prospecting, it’s really important that we focus on engagement metrics more than followers. It is very important to inspect the comments on the last sponsored post so that we can ideally get a pattern of how sponsored posts perform on the feed of the influencer. Marketers often focus on the size of the influencer rather than the engagement they have.

    Affiliate marketing is abused and misunderstood

    Many brands are thinking that sharing revenue will lure influencers to work with them, but if your fundamental idea is that influencers’ audiences buy everything they promote, then that is a wrong assumption. It is the audience that can tell if an influencer is promoting something that generates no value and will instead push the brand down rather than up.

    Influencers in the Podcast Industry are going to be popping up more

    Audio is a great medium in today’s world because of the passive nature of it. We are all always busy, and influencer marketing in podcasts will be important for brands seeking a more meaningful long-term association with a large listening audience.

    LinkedIn is going to be the new home for a lot of content creators

    Writing is the next big thing, and LinkedIn as a platform has been really impressing a lot of professionals. It used to be a platform to seek new jobs, but now, along with the story features and great mobile experience, the infotainment content space is really serious on LinkedIn. Brands would ideally like to work with this set of influencers.

    Influencer marketing is the greatest invention for the advertising and marketing industry and we are heading towards an interesting decade where videos, NFTs, creator economy tools, etc. are going to change the way we promote our products. Every company will become a media company that creates content of their own and partners more with the creator side of influencer marketing.

    The author is Pulpkey founder Amit Mondal.

  • KFC elevates Samir Menon as MD for MENAPakT & India; Moksh Chopra becomes GM

    KFC elevates Samir Menon as MD for MENAPakT & India; Moksh Chopra becomes GM

    New Delhi: Leading QSR brand, KFC India announced key changes to its leadership in India. Moksh Chopra has been elevated as the General Manager for KFC India BMU (Nepal, Bangladesh, Sri Lanka and Maldives), effective 15 July 2022.

    He succeeds Samir Menon, who will take on the regional role of Managing Director of MENAPakT (Middle East, North Africa, Pakistan, Turkey) and India. Samir and Moksh, along with the robust leadership team, have been instrumental in driving the stellar performance of KFC in India.

    On assuming the new role, Moksh Chopra said, “We are famous for serving Finger Lickin’ good food, that’s done the right way. I’m privileged & honoured to be leading the mandate for the brand in India. We have been driving significant growth in the Indian market with disruptive products, expanding our footprint with more than 600 restaurants, strengthening our regional outreach, increasing access and enhancing customer experience. I look forward to deepening KFC’s relevance, while retaining the distinctiveness KFC is known for – in India, with India.”

    Speaking about his move Samir Menon said, “I am honoured and excited to be able to galvanize the strategy for KFC’s next chapter of growth for the MENAPakT & India region. While we continue to build on the strategic roadmap for India, I look forward to driving our global strategy and delivering long-term, sustainable growth for the brand, our teams, franchisee partners and customers. With Moksh’s rich experiences and excellence in strategic thinking, he has proven to be an incredible leader for KFC India BMU; and would continue to unlock potential for the brand.”

    The KFC India BMU witnessed breakthrough growth under Samir’s stewardship. Thanks to his heart-led leadership and drive for performance, the brand has emerged as a leading QSR player in every country in the region.

    During his tenure as chief marketing officer, Moksh Chopra has led and executed a winning formula for success for the brand across all the markets in the region, consistently delivering sales and category-leading brand metrics. Both Samir & Moksh have been associated with the brand for over a decade now and partnering closely with the forward-thinking leadership team, they have crafted the go-forward strategy for the India business, creating the roadmap for continued growth.

  • Ayesha Ghosh joins Wieden+Kennedy as managing director for India; Gautham Narayan moves on

    Ayesha Ghosh joins Wieden+Kennedy as managing director for India; Gautham Narayan moves on

    Mumbai: Wieden+Kennedy has announced that Ayesha Ghosh has been appointed as managing director for India. Ghosh, who will be based in Mumbai, officially starts at W+K on 15 July and will partner with India CCO Santosh Padhi.

    Present WK Delhi managing director Gau Narayanan, who is leaving India and the agency to return home to the UK, will help with the transition through August.

    Ghosh joins the agency after six years at Taproot Dentsu where she held the role of CEO, based in Mumbai. She joined Taproot in December 2015 as general manager, and was promoted to CEO in 2021.

    Prior to Taproot, Ghosh was part of the leadership team for Contract Advertising for over a decade, helping build and grow the agency’s presence. Here she worked closely with the consulting and design practices, to help expand sources of growth. Previous to Contract Advertising, she held permanent positions in a number of industry shops including Grey Worldwide, Trikaya Grey and PSL McCann Erickson.

    On her new role, Ghosh commented, “It’s astonishing how W+K consistently produces off-the-charts work, across the world. I hope to absorb some of that genius and with the help of a talented team in India and an ace like Paddy, create some genius of our own. With scattered attention and infinite distractions, only work that is honest and primal, will win for brands. And that’s what we mean to do.”

    Padhi said, “I’m glad Ayesha is joining us to be part of this wonderful journey. She is absolutely blunt and honest when it comes to work, which is extremely important these days for our business. Clients too prefer to have conversations that cut to the chase. Ayesha and I have worked closely together for a good number of years at Taproot, we understand and complement each other.

    “An organisation is known by the kind of people that work for it and both of us will be focusing on putting together a crazy, talented bunch of people, across departments. And we believe that magic will follow,” he further said.

    Wieden+Kennedy Global CEO Neal Arthur added, “Ayesha’s first day is a great day for W+K. W+K India has big things ahead. Their collective creative ambition, optimism and connection to both local and global culture will no doubt usher in the next wave of transformation for the brands they work with. We are excited and grateful to have Ayesha with us.”

  • Global advertising spend to grow over 15 per cent in 2023-2024, forecasts Dentsu

    Global advertising spend to grow over 15 per cent in 2023-2024, forecasts Dentsu

    Mumbai: Dentsu global ad spend forecasts indicated that advertising spending would increase globally by 8.7 per cent in 2022. Ad spending in Asia Pacific is anticipated to reach $250 billion.

    The advertising spending growth rate is predicted to be 16 per cent this year and is expected to increase 15.2 per cent in 2023 and 15.7 per cent in 2024.

    The reforecast of media investment is released in the context of escalating media price inflation, geopolitical tension, upcoming key elections, and one of the most anticipated global sports events of the year, the FIFA World Cup. Due to continued uncertainty, the current and historical comparison data has also been adjusted to remove Russian investment from the forecast, to better reflect the rest of the international ad spend trends and predictions.

    According to the forecast, spending on advertising in China is expected to rise by 4.0 per cent in 2023 and 5.4 per cent the following year.

    Speaking in this context, Dentsu international CEO media APAC Prerna Mehrotra said, “The latest Dentsu Ad Spend July 2022 points to a continued recovery despite another year of economic uncertainty, with APAC 2022 ad spend of $250 billion, based on a growth forecast at 5.1 per cent. However, continued lockdowns in key markets, geo-political tension and ongoing supply logistics issues could add pressure on businesses with a cascading impact on marketing spends.”

    Looking ahead, Dentsu expects the 2023 global advertising market to increase by 5.4 per cent to reach $778.6 billion followed by a further 5.1 per cent increase in 2024.

    Mehrotra added, “This year, India (+16.0 per cent), Malaysia (+11.0 per cent) and Hong Kong (+10.1 per cent) have all achieved double-digit growth. Digital continues to drive growth accounting for 60.7 per cent of all spending in the Asia Pacific with social, video and search predicted to lead to digital growth. Advertisers increase focus and resources into e-commerce, display, and search budgets to respond to the new consumption habits. Marketers need to better understand their audiences and meet their needs with relevant messaging as online behaviour surges in Asia. Use of first-party data to identify the most profitable customers, combined with third-party data to target the prospects in the most efficient channels will help drive efficiency and manage costs.”

    Dentsu International CEO- media and global clients Peter Huijboom said, “Even with everything which has happened in recent months, not least the protracted war in Ukraine and its international repercussions, the advertising recovery remains strong on a global scale. And, despite factors such as inflation putting pressure on household budgets, combined with 2021 being a tough comparative year, we have only marginally revised our 2022 global growth forecast by just 0.4 percentage points.

    “Despite global economic uncertainty, brands are continuing to prioritise their spend in channels which will give them both the digital flexibility and return they seek. It is through our clear and robust insight and understanding of the market we can work with clients to navigate what’s next and partner with them on their future investment,” he added.

    Overall ad spends growth in Asia Pacific is boosted by key sporting events such as Indian Premier League, FIFA World Cup, Beijing 2022 Winter Olympics and Paralympics, and country elections in Australia and India. Digital continues to be the powerhouse driving APAC ad spend, as the fastest growing medium at 11.5 per cent to reach $151.7 billion, a 60.7 per cent share of total ad spend. Fuelling this is the double-digit growth of programmatic (32.3 per cent), paid social (27.4 per cent), and digital display (13.3 per cent) in 2022. In Southeast Asia (SEA), TV spend is still significant, with the largest share (57.2 per cent) of total SEA spend (Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam), and a growth rate of 4.6 per cent.

    Globally, out-of-home (OOH) and cinema will both see encouraging double-digit growth in 2022 (respectively 11.5 per cent and 19.6 per cent). Radio is also forecast to grow, much faster than initially considered with a new reforecast of 5.0 per cent for the year, up from 2.0 per cent in the January predictions – which is mainly due to faster return to office working. As with previous predictions, ad spend in newspapers and magazines will continue to decline.

    In 2022, America will be the top ad spend region at $329.6 billion and the most dynamic with spending increasing by 13.1 per cent. India at 16 per cent growth will stay ahead of the US at 12.8 per cent and Brazil at 9 per cent as the fastest growing market.

    Globally, industry-wise, the greatest growth is forecast for the technology sector (+11.3 per cent), which has benefited from people’s greater reliance on digital devices. Retail is one of the key sectors of spend growth at a rate of 11 per cent in 2022. The sector is driven by several factors including the significant growth of e-commerce, the entry of new players, and the introduction of emerging retail platforms. In Asia Pacific, technology, automotive and cosmetics and personal care are among the fastest growing sectors.

    This dentsu Global Ad Spend Forecast not only looks at the data from 58 markets, but also examines some of the key factors impacting ad spend shift, such as inflation increases, sustainability regulation, acceleration of gaming as an ad medium, doubling down on addressable media and also the importance of buying attention as core metric

  • Disney Advertising & The Trade Desk sign a significant advertising deal

    Disney Advertising & The Trade Desk sign a significant advertising deal

    Mumbai: Disney Advertising and global advertising technology company The Trade Desk have reached a landmark agreement to power greater audience activation at scale programmatically.

    This deal enables brands to target automated ads across Disney’s linear and streaming properties – Hulu, ESPN+, Freeform, ESPN, National Geographic and FX. This announcement comes ahead of Disney’s launch of an ad-supported tier for Disney+ that would likely be another target for the deal.

    This expanded deal marks yet another step toward transforming how advertisers access Disney’s portfolio of premium supply, rooted in secure data collaboration and powered by automation through Disney’s Clean Room technology. By offering clients more flexibility, choice and control across all deal types, Disney is delivering on its commitment to support addressability at scale.

    This agreement will enable a first-of-its-kind integration between Disney’s proprietary Audience Graph and the open-source identity framework, Unified ID 2.0, within a secure environment. As a result, buyers will be able to discover more addressable, biddable inventory across the Disney portfolio, all validated by Disney’s proprietary Audience Graph.

    “Disney Advertising had a bold vision backed by proven results from the start, and we’re thrilled to continue to deliver on our commitment to power greater automation and addressability for our customers through this expanded deal with The Trade Desk,” said Disney Media and Entertainment Distribution president advertising sales Rita Ferro. “We have spent years investing in our data and technology strategy to create innovative solutions for advertisers to engage their audiences with greater precision and accuracy in a privacy-focused way. This first-to-market capability sets the stage to empower access to the Disney portfolio, validated by powerful audience insights, in a way that’s automated and accessible.”

    Disney continues to advance its efforts towards a data-informed, tech-enabled future rooted in audience innovation. For example, more than 40 clients and most major agencies across all major categories have engaged in Clean Room strategies in collaboration with Disney leveraging its Audience Graph.

    Disney’s agreement with The Trade Desk is a key milestone in enabling greater interoperability with the programmatic ecosystem while setting the stage to power better audience activation and measurement. Moreover, it provides a path for advertisers to leverage their first-party data in biddable environments as the industry faces new disruption caused by the deprecation of third-party cookies.

    “Disney is reimagining our advertising platform to support a global and addressable future. We are uniquely positioned to match the world’s greatest content with next-generation products and technologies, through a secure and unified ad platform, and one-of-a-kind first-party data. The growth of our relationship with The Trade Desk is a milestone in addressability and automated buying at scale, and the latest step as we use technology to enable advertisers to buy once to deliver everywhere across Disney,” said Disney Media and Entertainment Distribution president and chief technology officer Aaron LaBerge.

    “With this agreement, Disney and The Trade Desk are pioneering a new approach to audience addressability in a post-cookie environment. By creating interoperability between Unified ID 2.0 and Disney’s Audience Graph, we are unlocking the opportunity for our customers to activate their first-party data at scale programmatically, against some of the world’s most premium content, across all channels. As a result, advertisers will be able to deliver relevant advertising, while ensuring consumers have more control of their privacy,” said The Trade Desk chief revenue officer Tim Sims.

    Disney Advertising is implementing this expanded capability with advertisers over the next several months, while setting the stage to support interoperability across all demand partners and platforms.

  • Madison Public Relations names Abhinav Srivastava as CEO

    Madison Public Relations names Abhinav Srivastava as CEO

    Mumbai: Madison PR, a unit of Madison World, has announced the appointment of Abhinav Krishna Srivastava as its chief executive officer. He will be based in the agency’s Mumbai office.

    With over 21 years of experience, Srivastava is an expert in internal and external communications covering public relations, public affairs/advocacy, digital, advertising and integrated marketing campaigns, according to the agency.

    He also comes with enriched experience of stakeholder engagement, CSR, financial & investor relations, crisis management and media training. He has led integrated marketing and communications strategies across sectors like consumer, lifestyle,  food, pharma & healthcare, technology, telecom, energy, infrastructure, finance & banking, aviation, automobile, realty, retail and hospitality. Having worked with some of the world’s most respected brands, he has experience with multiple consumer market mechanisms and managing complex corporate reputation programs for businesses.

    Prior to joining Madison PR, he spent almost two years working at SPAG Asia and D Yellow Elephant as chief operating officer. Aside from SPG Group, he has been part of leadership teams at Avian WE, Edelman India, Comma Consulting and Rediffusion DYR.

    Madison World chairman Sam Balsara said, “I am delighted to have Abhinav lead our very capable and experienced Madison PR team as CEO. Am sure he will take Madison PR to new heights and will add a lot of value to our client’s business.”

    On joining Madison and commencing his new role, Srivastava said, “I’m beyond excited to join Madison Public Relations and be a part of such a respected, mission-driven team of India’s leading homegrown agency group. I look forward to developing our business by building on established clients and finding new opportunities for growth. As the communications domain has got revamped in the past two years, I believe Madison’s might and my multi sectoral experience will help us expand our growth horizon and get into the big league!”