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Tag: advertising solutions

  • Fourth Dimension Media Solutions celebrates 14 years of industry excellence

    Fourth Dimension Media Solutions celebrates 14 years of industry excellence

    MUMBAI: Fourteen years ago, Fourth Dimension Media Solutions set out to revolutionise media outsourcing, strategic advertising sales, and digital marketing. Fast forward to today, and the company has not only cemented its place as a pioneer in the industry but continues to shape the future of regional media. From Puthiyathalaimurai News and V6 News to Republic Network and Siri Kannada, the firm has built unwavering partnerships with some of South India’s biggest news and entertainment networks.

    By blending data-driven insights with innovative media strategies, Fourth Dimension has helped brands connect with audiences in meaningful ways. Beyond media sales, it has played host to some of the industry’s most influential thought-leadership events, including the South India Media Summit, South India Digital Summit, Mobile Conclave, and Retail Conclave.

    Reflecting on this milestone, Fourth Dimension Media Solutions CEO Shankar B shared his excitement, “Our success has been driven by relentless dedication, adaptability, and a deep understanding of the media landscape. As we enter our 15th year, we are committed to strengthening South India’s media ecosystem, fostering brand growth, and embracing digital opportunities. All of this has been made possible by our incredible team.”

    Looking ahead, Fourth Dimension is gearing up to expand its regional media footprint, accelerate digital transformation, and roll out cutting-edge solutions to help brands navigate shifting audience dynamics. If the last 14 years were any indication, the next chapter promises to be even more game-changing.

     

  • Disney+ Hotstar launches LEAP program for agencies

    Disney+ Hotstar launches LEAP program for agencies

    Mumbai: Disney+ Hotstar has announced the launch of LEAP – An educational program for agency planners on advertising solutions and online video marketing on Disney+ Hotstar.

    Through this program, agencies will gain in-depth knowledge and expertise in planning and executing strategic digital campaigns. The first session of LEAP goes live on 25 November with team Dentsu India.

    From media to measurement, the two-day program will cover various aspects for agency planners on digital advertising and media planning and help them to understand how to leverage Disney+ Hotstar’s advertising solutions to maximise brand visibility, said the platform in a statement.

    “At Disney+ Hotstar, our constant endeavour is to equip advertisers and agencies with solutions that bring them closer to their customers and help them stand out in the industry,” said Star and Disney India head – ad sales Nitin Bawankule. “With the digital world evolving rapidly and online video marketing platforms playing an extremely important role in consumers’ lives, it is imperative to comprehensively understand the potential these platforms offer. Through LEAP, we aim to further strengthen our commitment towards the digital advertising ecosystem by equipping them with insights and knowledge that will help them maximise outcomes.”