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MUMBAI: India’s advertising industry is on track for another year of robust expansion, with new projections from Magna forecasting total ad spend to reach Rs1.37 lakh...
MUMBAI: In a fresh twist to the Indian advertising playbook, Zerodha co-founder and a prominent investor Nikhil Kamath has put his weight behind One Hand Clap...
MUMBAI: Leadership shake-ups at Dentsu just got more interesting. In a bold move, the agency has appointed Jeff Greenspoon as its first-ever standalone global chief client...
MUMBAI: Ever wondered how the masterminds behind the most iconic ads cracked the code of grabbing your attention? From billboards that dominate cityscapes to campaigns you...
Mumbai: Palasa Creative House is an energetic hot shop with a clear focus on doing winning creative for our clients. As Raymond Rubicam once said, “The...
Mumbai: For a layman, the term “artificial intelligence” is usually associated with robots and voice assistant software like Alexa and Siri or Elon Musk’s self-driving cars....
Mumbai: In the recently ended spectrum sale, India auctioned 51,236 MHz of spectrum to incumbent operators for Rs 1,50,173 crore across several 5G networks. This implies...
Mumbai: Dentsu global ad spend forecasts indicated that advertising spending would increase globally by 8.7 per cent in 2022. Ad spending in Asia Pacific is anticipated...
Mumbai: Infectious Advertising has won the creative mandate for Independence Brewing Company (IBC). The mandate for Infectious Advertising is to manage brand creative development and brand...
Mumbai: The pandemic made digital engagement very mainstream. Nowadays, people are up for exploring the variety of tech innovations available in the virtual space. During the...
Mumbai: Despite the threat of inflation, which is already hurting the fast-moving consumer goods (FMCG) category, which accounts for around 40 per cent of the television...
Mumbai: Journalist, author and keen observer of the media and advertising industry Anant Rangaswami has passed away on Tuesday morning in Bengaluru. Rangaswami wore many hats...
Mumbai: While the age-old basic tenets of advertising (4Ps) remain the same, digital innovations have opened more channels than ever before. Back in the day digital...
Mumbai: Times Network has come on board as presenting sponsor for the fifteenth edition of Goafest, announced the Goafest 2022 Organising Committee on Friday. The three-day...
Mumbai: In order to aid responsible advertising practices and help brands be more mindful of the claims they make in their campaigns, the Advertising Standards Council...
NEW DELHI: The past two months have been nothing short of a rollercoaster for industries across categories and nationalities. With most of the world under a...
MUMBAI: The COVID-19 pandemic has changed the way our world functions. The outbreak has spurred the growth of the work-from-home model. This swift transition from the...
As the advertising industry prepares to come out of the slowdown clutter, Havas Media has found proper representation in India‘s two high-growth sectors: telecom and automobiles....
MUMBAI: Global broadcast intelligence company Teletrax has reached agreement with news agency Reuters Television to expand its monitoring footprint in key strategic worldwide regions. Teletrax says...
