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Tag: advertising

  • Indian digital ad market to grow 15 per cent yearly: Bain & Co report

    Indian digital ad market to grow 15 per cent yearly: Bain & Co report

    MUMBAI: Clickonomics at work. Advertising is no longer just a sideshow to the economy; it is fast becoming one of its main acts. Global ad spend, worth about one trillion dollars in 2024, is set to swell to nearly one per cent of global GDP by 2029, says Bain & Company. The digital slice of the pie, already dominant, will account for 80-85 per cent of all spend within five years.

    India is emerging as one of the liveliest markets in this story. Valued at 16-18 billion dollars in 2024, its ad market is growing at 10-15 per cent annually and is expected to hit 17-19 billion dollars by 2029. That will lift advertising’s share of GDP from 0.4-0.5 per cent. More than half of the country’s ad rupees already go online, a share that will only rise as smartphones, OTT platforms and fast data spread deeper into towns and villages.

    Small firms and direct-to-consumer brands are doing much of the heavy lifting. Their share of India’s digital ad wallet has crept up to 37 per cent in 2024 and could hit 42 per cent by 2029. They are pouring money into mobile-first campaigns, e-commerce tie-ins and performance marketing, all with a sharp eye on returns.

    Globally, mobile screens are soaking up around 70 per cent of digital budgets, with India leaning even harder on handsets. Newer channels like connected TV are gaining ground, too. India already has 45 million CTV households, up from 20 million in 2022, and brands are chasing their premium eyeballs with contextual ads and cricket-season splurges.

    “India’s digital advertising market is at an inflection point,” said Prabhav Kashyap, partner at Bain & Company. “The convergence of mobile-led consumption, the rapid rise of video formats, and the integration of AI into every stage of the advertising process is reshaping how brands connect with consumers. As audiences spread their attention across more devices and platforms, the leaders will be those who diversify beyond mega platforms, design content for each channel from the ground up, and harness AI and first-party data to deliver personalised, high-impact campaigns. Over the next five years, the ability to combine creativity, data, and technology will be the defining factor in who captures the most value.”

    AI is changing the business from top to bottom. No longer just a tool for faster ad copy, it is now steering media plans, testing creative variations, allocating spend and measuring incremental returns. Global players such as InMobi, The Trade Desk and AppLovin are racing to embed machine learning into every step of the process.

    Publishers are also sprucing up their platforms with less intrusive formats, smarter data and loyalty-driven engagement. Adtech firms, meanwhile, are bulking up into full-stack operations, stitching together demand- and supply-side platforms with exchanges. The industry is consolidating around those who can offer sharper targeting and better ROI.

    Bain & Company, associate partner, Devika Mittal said, “To unlock stronger ROI, brands and publishers need to work in closer sync. Compared to just a few years ago, we are seeing the emergence of scaled adtech players (like InMobi and The Trade Desk) who are playing a pivotal role in driving more precise targeting and performance, maturing the ecosystem significantly and enabling brands to continuously sharpen their digital advertising strategies.”

    Advertising has always followed the eyeballs. Now, with eyeballs glued to mobile screens, streaming apps and AI-powered feeds, the money is moving faster than ever. By 2029, ads will not just be selling soap, they will be helping steer the world’s economy.

     

  • Cannes Lions: Amazon boss Andy Jassy to receive media person of the year award this evening

    Cannes Lions: Amazon boss Andy Jassy to receive media person of the year award this evening

    CANNES: Amazon president & CEO Andy Jassy –  who was announced as the recipient of the prestigious 2025 Media Person of the Year Award on 16 June – will take to the stage at the Debussy Theatre today  in the Palais des Festivals  in Cannes, for a fireside chat, before being presented with the accolade  during the awards show later this evening.

    The 2025 media person of the year award recognises an individual who has made a significant impact on the creative communications industry and who stands as an influential figure within the global media landscape.

    The media person of the year award is given to those who not only excel within the media industry but also drive innovation, creativity and a forward-thinking vision that shapes the future of media. Andy Jassy’s leadership at Amazon has been instrumental in transforming the company into one of the most influential and innovative media platforms in the world.

    Lions chair Philip Thomas at the time of making the announcement had said: “Historically, each year, Cannes Lions has honoured outstanding leaders who have reshaped the media industry. This year, we are proud to recognise Andy Jassy and the entire Amazon organisation. Not only is Amazon the largest media platform globally, but it has also set new standards for scale, creativity, and influence, effectively creating a new model for media. Andy’s visionary leadership continues to push the boundaries of what is possible in media, and we are excited to honour him for his extraordinary contributions.”

    Past recipients include notable figures such as Salar Kamangar of YouTube, Jack Dorsey of Twitter, Eric Schmidt of Google, Mark Zuckerberg of Meta, and Steve Ballmer of Microsoft.

  • From advertising ace to entrepreneurial ace: Ambalika Sen charts a bold new course

    From advertising ace to entrepreneurial ace: Ambalika Sen charts a bold new course

    MUMBAI: One of Indian advertising’s sharpest advertising minds is switching gears. After a 16-year career spanning heavyweights like JWT, Contract, Taproot Dentsu, and Tilt Brand Solutions, Ambalika Sen has hung up her agency boots to launch into the entrepreneurial fast lane.

    Now managing partner at Fundamental, the newly minted venture based in Mumbai, she is eyeing a future built on sharper strategic partnerships, brand management excellence, and a strong dose of independent thinking.
    At the same time, she’s staying firmly rooted in nurturing talent — moonlighting as a guest faculty at the prestigious Xavier’s Institute of Communication, where she teaches Business Management in Advertising to the next wave of ad mavens.

    Before stepping into the startup world, Ambalika’s career reads like a best-of list of Indian advertising. Across her career, the through-line has been clear: client-first thinking, relentless business-building, and a gift for weaving culture into commerce.

    While advertising has been the bedrock, Ambalika’s recent years have also seen her expand into cultural consulting — working as an independent business advisor with youth-driven brand Homegrown since 2020.
    With Fundamental, Ambalika is betting on a hybrid future — where brand-building meets cultural fluency, and strategic partnership is as important as creative spark.

  • Affle launches AI-driven ad tech solutions for SMEs, targeting connected TV growth

    Affle launches AI-driven ad tech solutions for SMEs, targeting connected TV growth

    MUMBAI: Affle India, celebrating its 20th anniversary at the Bombay Stock Exchange, has announced the launch of new AI-powered advertising technology solutions aimed at small and medium-sized enterprises (SMEs). Founders Anuj Khanna Sohum and Anuj Kumar presented the company’s long-term strategy, focusing on innovation, impact, and intelligence, during the event.

    Key platforms introduced include OpticksAI for hyper-local creative generation and CTV AI, designed to facilitate ad campaigns for SMEs on connected television (CTV). The company also showcased 100 AI agents developed to enhance team productivity.

    “We are targeting a tenfold growth over the next decade, with a planned increase in manpower from 600 to 1,000,” stated Sohum.

    The CTV AI platform aims to provide SMEs with affordable access to television advertising within geographically defined areas. 

    “Shopkeepers and SME business owners can utilise these platforms to advertise on connected TVs,” explained Kumar. “Both platforms feature user-friendly interfaces.”

    Sohum elaborated, “Many small business owners desire television advertising at an accessible cost. Our CTV AI service enables them to achieve this at a significantly lower expense compared to traditional satellite and national television in a performance advertising format for bite sized ad campaigns.”

    Kumar highlighted the potential market growth, noting, “Currently, there are approximately 12,000 television advertisers out of a total of 250,000 advertisers across various mediums, indicating substantial growth potential.”

    Affle intends to deliver approximately a billion hyper local and hyper contextual  creatives annually through OpticksAI and onboard one million SMEs globally. “We are focusing on the vernacular vertical, addressing language and localisation needs for ad creation and delivery,” emphasised Sohum.

    The company is exploring various strategies to reach and onboard smaller advertisers, including the potential use of agents spread all over the country.

  • India’s ad spend set to hit Rs 1.64 trillion in 2025, growing by 7 per cent

    India’s ad spend set to hit Rs 1.64 trillion in 2025, growing by 7 per cent

    MUMBAI: India’s advertising industry isn’t just growing; it’s strutting down the marketing runway like a star-studded campaign launch. The media investment giant under WPP, GroupM has unveiled its latest This Year, Next Year (TYNY) report, forecasting a seven per cent boost in India’s ad market, pumping total spend up to Rs 1,64,137 crore in 2025. That’s a jaw-dropping Rs 10,730 crore more—now that’s what we call an ROI worth bragging about!

    Digital is the undisputed king, now commanding a hefty 60 per cent of ad revenues. As brands compete for attention, they are diving deep into AI-driven marketing, immersive content, and hyper-personalised engagement to stay ahead.

    GroupM south Asia CEO Prasanth Kumar stated, “India is at the forefront of a marketing revolution driven by AI and data privacy. As global ad spend surpasses $1 trillion, India emerges as a top 4 growth market, with digital now accounting for over 60 per cent of ad spend. With a shift to personalised engagement, commerce-driven marketing, and responsible innovation, mixed reality and immersive tech fuel experiential content. While TV remains vital, AI agents are transforming customer interactions, and emerging formats like programmatic CTV and AI-driven retail media are redefining brand-audience connections. All of this positions India for unprecedented innovation and impact in the modern marketing era.”

    TV and digital together are the powerhouses of India’s ad industry, contributing a colossal 86 per cent of total ad spend. Streaming TV is no longer an afterthought either, now making up 12.6 per cent of total TV ad revenue.

    “India’s advertising ecosystem is being reshaped by digital dominance and shifting consumer behaviours,” said GroupM COO Ashwin Padmanabhan. “Key sectors like SMEs, real estate, education, BFSI, and tech/telco—contributing 60 per cent of total advertising—are set to grow at around 10 per cent, further accelerating market expansion. Additionally, rising investments from EVs, fintech, and gaming are fuelling the market’s momentum.”

    Despite economic fluctuations across the globe, India’s GDP is projected to expand by 6.5 per cent in 2025, keeping its advertising sector resilient and strong. GroupM head of business intelligence Parveen Sheik highlighted, “With India’s GDP projected to grow by 6.5 per cent in 2025, its advertising market remains strong, ranking 9th globally. Digital ad spend is now close to Rs 1 lakh crore, driven by AI, commerce, retail media, and hyper-personalisation marketing. As the economy grows, brands must embrace agility, data intelligence, and sustainable strategies to maximise impact in this dynamic landscape.”

    Trends shaping 2025: What’s hot in advertising?

    GroupM’s TYNY report reveals a host of transformative trends set to redefine India’s advertising scene in 2025. Here’s what brands should keep an eye on:

    ●   AI agents take over: Marketing campaigns are being revolutionised with AI-driven customer interactions.

    ●   Immersive experiences explode: Mixed reality, immersive tech, and smartphones are fuelling India’s surge in experiential content.

    ●   Privacy takes centre stage: Data clean rooms are shaping India’s privacy-first marketing landscape.

    ●   Retail media booms: Omnichannel strategies are redefining India’s e-commerce future.

    ●   Quick commerce accelerates: The e-commerce sector is shifting gears with lightning-fast commerce solutions.

    ●   Generative AI rules search: Traditional search and SEO are evolving as AI takes the lead.

    ●   AI influencers rise: Forget traditional celebrities; AI-driven brand storytelling is taking centre stage.

    ●   Chief prompt officers arrive: India’s content marketers are leading a global transformation in AI-driven campaigns.

    ●   CTV goes big: Streaming TV’s rise is ushering in an era of hyper-personalisation and programmatic ads.

    ●   Data privacy & AI converge: New integrated measurement frameworks are addressing fragmentation and privacy concerns.

    With AI shaping every facet of marketing, India’s advertising industry is on an unstoppable trajectory—like a viral ad campaign that refuses to be skipped. Brands that embrace this digital-first, AI-powered landscape will thrive, riding the Rs 1.64 trillion wave of opportunity. Those that don’t? Well, they’ll be the advertising equivalent of a banner ad—ignored, blocked, and eventually forgotten. 

  • Amazon rakes in $187.8 billion in Q4-Because breaking records is a habit

    Amazon rakes in $187.8 billion in Q4-Because breaking records is a habit

    MUMBAI: Jeff Bezos may be off enjoying space tourism, but Amazon is still launching financial rockets. The retail and tech giant didn’t just end 2024 on a high note—it dropped a financial mixtape that went platinum. With a blockbuster fourth quarter, Amazon smashed expectations, delivering record-breaking revenue, sky-high profits, and a holiday shopping season that made Santa look like an amateur.

    Amazon reported net sales of $187.8 billion in Q4, marking a 10 per cent year-over-year (YoY) increase, with north America leading the charge at $115.6 billion. Meanwhile, AWS, Amazon’s cloud computing juggernaut, flexed its muscle with a 19 per cent YoY jump, raking in $28.8 billion.

    Profits weren’t just strong—they were Amazon-strong. Operating income skyrocketed to $21.2 billion, up from $13.2 billion in Q4 2023, while net income nearly doubled to $20.0 billion-or $1.86 per diluted share. Amazon’s international segment pulled off an impressive turnaround, swinging from a $400 million loss last year to a $1.3 billion profit.

    For the full year, Amazon’s revenue soared to $638 billion, an 11 per cent increase from 2023, with AWS contributing $107.6 billion. North America’s sales hit $387.5 billion, while international revenue climbed to $142.9 billion. Operating income more than doubled to $68.6 billion, cementing Amazon’s digital dominance.

    Amazon’s free cash flow swelled to $38.2 billion, up from $36.8 billion last year, while operating cash flow leapt 36 per cent to $115.9 billion. The company stepped up investments, pumping $82.9 billion into fulfillment, technology, and AWS infrastructure.

    Meanwhile, advertising revenue proved a bright spot, growing 18 per cent YoY to $17.3 billion-a clear sign that Amazon’s ad business is going toe-to-toe with industry giants. At the same time, third-party seller services surged 9 per cent to $47.5 billion, highlighting Amazon’s commitment to its marketplace model.

    Reflecting on the company’s record-breaking year, Amazon CEO Andy Jassy remarked, “2024 was a transformational year for Amazon, with innovation at the core of our growth. From AWS advancements to Prime’s fastest-ever deliveries, we are building for the future.”

    Looking ahead, Amazon projects Q1 2025 net sales between $151 billion and $155.5 billion, signaling 5-9 per cent growth, despite a $2.1 billion currency headwind. Operating income is expected to land between $14 billion and $18 billion, as the company strikes a balance between profitability and reinvestment.

    With Amazon delivering results like a Prime package on express shipping, 2025 is already shaping up to be another blockbuster year.

  • Bajaj appoints Tilt Brand Solutions as brand & communications partner

    Bajaj appoints Tilt Brand Solutions as brand & communications partner

    MUMBAI: When a brand built on trust, durability, and innovation decides to level up, it calls for a partner that can match its ambitions. Bajaj has brought Mumbai-based Tilt Brand Solutions on board as its official brand and communications agency on record for its consumer appliances and lighting portfolios. With Bajaj’s ongoing premiumisation journey, this partnership aims to sharpen its positioning under the ethos “Built For Life”.

    Bajaj Electricals head of advertising & brand management, Devika Sachdev shared her enthusiasm for the collaboration, “We’re happy to have Tilt Brand Solutions onboard as true partners in this pivotal phase of brand growth. Their passion for the brand and innovative approach will help us craft meaningful solutions and experiences that not only resonate with today’s discerning consumers but also strengthen Bajaj’s position as a modern, premium brand in a dynamic marketplace.”

    Devika and hari

    Tilt Brand Solutions will drive go-to-market strategies, integrated brand communication planning, and positioning initiatives to reinforce Bajaj as a contemporary and aspirational choice in an evolving market.

    Tilt Brand Solutions group chief business officer, Hari Krishnan highlighted the agency’s commitment to the brand’s evolution, “We are excited to partner with Bajaj at this pivotal point in the brand’s journey. As an industry leader for long, we are grateful for the trust they’ve placed in us to enable their ongoing transformation and support the expansion and consolidation of their reach across the nation and wider consumer segments. Our partnership will focus on through-the-line brand positioning, communication, and management across touchpoints.”

    With Tilt Brand Solutions at the helm of Bajaj’s brand strategy, the future looks bright—and built to last.

     

  • Ad wars 2024: Who ruled TV screens and who got washed away?

    Ad wars 2024: Who ruled TV screens and who got washed away?

    MUMBAI: Television advertising in 2024 wasn’t just background noise—it was prime-time gold, stealing the spotlight from even the most dramatic soap operas. According to TAM AdEx – 2024 Television Advertising Recap, TV ad volumes surged 14 per cent compared to 2020, proving that the battle for consumer eyeballs is still raging.

    Globally, television ad spending is expected to touch $177 billion, with India alone seeing a nine per cent rise in TV ad expenditures compared to 2023. The second quarter alone saw a six per cent growth over the first, while the fourth quarter took a six per cent dip—probably because people were too busy binge-watching holiday specials to pay attention to ads.

    But who poured in the most cash? Which industries turned up the volume? And which brands refused to be skipped? Buckle up—this one’s a wild ride through the world of TV ads.

    Who was buying all that airtime?

    If you turned on your TV in 2024, you were likely bombarded with ads from the food & beverages sector, which took a massive 21 per cent share of ad volumes, proving that snack cravings and screen time go hand in hand. Not far behind, personal care/personal hygiene lathered up with 16 per cent. The household products sector scrubbed in at 9 per cent, because apparently, nothing pairs better with your TV drama than a cleaner floor.

    But who ruled the ad wars? Hindustan Unilever dominated with 16 per cent of all ad volumes, closely followed by Reckitt Benckiser (India), which boasted five out of the top ten most advertised brands. If you feel like every other commercial was selling you a soap or detergent, you weren’t wrong.

    If you thought soap operas were dramatic, the real drama happened in the soap advertising department. Toilet Soaps dominated the charts yet again, refusing to be flushed away. Laundry detergents, toothpastes, and floor cleaners scrubbed into the top 10, proving that cleanliness is next to advertising greatness.

    Quarterly showdowns

    2024 was a tale of peaks and dips. The second quarter flexed its muscles, rising by six per cent over Q1, only for Q4 to slump by six per cent compared to Q3. Maybe by year’s end, consumers had perfected the art of muting commercials.

    Despite the dips, 92 per cent of all TV ad volumes came from just five channel genres—dominated, unsurprisingly, by general entertainment channels (GECs) and news. If nothing else, advertisers know exactly where the eyeballs are.

    Which brands stole the spotlight? The award for most persistent ad on TV goes to Harpic Power Plus 10x Advanced, which climbed over 60 spots to claim the top brand of the year. It was followed closely by Dettol Toilet Soaps, Dettol Antiseptic Liquid, and Jiocinema App. Because what’s better than watching ads? Watching ads about an app that shows more ads!

    Surprisingly, digital brands also made a larger impact, with e-commerce and fintech stepping up their ad spends. The TV ad game isn’t just about FMCG anymore; the tech world wants a piece of your screen time too.

    Co-branding went bonkers. Indian cinema blockbusters and brands continued their love affair in 2024, with Pushpa 2 leading the charge, accounting for 21 per cent of co-branded ads. The film with the most brands fighting for screen time? Fighter, which partnered with a record 13 brands—making sure even if the movie didn’t knock out box-office records, it definitely conquered ad slots.

    Who surprised us?

    While the usual suspects stayed strong, some underdogs made surprising leaps. Paints saw a 51 per cent increase in ad secondages, because who doesn’t love a fresh coat of paint before their favourite reality show? Travel and tourism ads doubled, surging by 100 per cent, as people started daydreaming about vacations rather than just watching them on TV. But the real showstopper? Beauty accessories/products grew a jaw-dropping 303 times, proving that looking good isn’t just for movie stars anymore.

    And the exclusive advertisers? Over 4,010+ new advertisers joined the television ad game in 2024. Leading the pack was Velnik India, proving that fresh faces aren’t just for reality TV anymore. From fintech to online shopping platforms, new players saw TV as the ultimate stage to make their mark.

    If you thought TV ads were taking a back seat, think again—because brands are still duking it out for your attention like it’s prime-time gladiator combat. As long as there are eyeballs to mesmerise and remotes to misplace, ad makers will be there, squeezing their pitches between your favourite shows. Industry experts predict that 2025 will bring even smarter AI-driven ad placements, hyper-personalised content, and interactive ads that might just talk back if you ignore them.

    So, buckle up for more soaps (literally and figuratively), more snacks (because snack ads are never going away), and an avalanche of co-branded spectacles. If 2024 was a preview, 2025 is shaping up to be the full-length feature film of advertising dominance.

  • Mangalam Organics unveils “Fragrance Missiles, Locked & Loaded!” campaign

    Mangalam Organics unveils “Fragrance Missiles, Locked & Loaded!” campaign

    MUMBAI: What happens when you mix a dash of humour with innovation? You get a marketing masterpiece that makes you chuckle while leaving a lingering impression—quite literally!

    Mangalam Organics has launched its bold and witty outdoor advertising campaign, “Fragrance Missiles, Locked & Loaded!”, to spotlight its iconic CamPure cone-shaped camphor freshener.

    Rolling out on Republic Day, this campaign brings a fresh breeze to advertising, quite like the product itself. Packed with humour and eye-catching visuals, the campaign promises to make urban audiences look up—both literally and metaphorically.

    The campaign redefines outdoor advertising with its clever storytelling centred around the cone shape of CamPure. Forget mundane billboards—these designs are packed with topical humour and light-hearted content, ensuring passersby stop, smile, and connect with the brand.

    Mangalam Organics has strategically placed these billboards in high-traffic areas across major Indian cities, aiming to target key consumer hubs. Each visual playfully ties into the “Fragrance Missiles” theme, likening the freshener to a weapon of choice against stale air and unpleasant odours.

    Speaking about the campaign, Mangalam Organics director shared, “We wanted to break free from the traditional and deliver something that sparks joy. Our CamPure freshener is not just a product; it’s a symbol of innovation, freshness, and a little fun. By highlighting its unique cone-shaped design, we aim to create a memorable and impactful connection with our audience. After all, who doesn’t need a smile during their daily commute?”

    The “Fragrance Missiles” campaign not only reinforces CamPure’s leadership in the camphor freshener category but also adds a playful twist to the brand’s personality. With topical jokes and innovative visuals, the campaign ensures maximum engagement and brand recall.

    But clever storytelling isn’t just about laughs. It’s a reminder of Mangalam Organics’ commitment to pushing boundaries in advertising. By blending creativity and product innovation, the company sets a new benchmark for outdoor campaigns that truly resonate.

    So, the next time you spot a CamPure billboard, stop for a moment and take in the humour. Because in a world of stale advertising, Mangalam Organics just launched a “fragrant missile” that hits right on target.

  • IAA-ad:tech unite for ‘Honours Awards’ to celebrate tech in marketing

    IAA-ad:tech unite for ‘Honours Awards’ to celebrate tech in marketing

    MUMBAI: In a world obsessed with instant gratification, where a fleeting moment can spark a billion impressions, the advertising and marketing industry stands as the unsung hero.

    Here, creativity marries cutting-edge technology, and platforms morph into virtual canvases for brand storytelling. In this exhilarating age of innovation, the Indian chapter of the International Advertising Association (IAA) and ad:tech are set to unveil an initiative that promises to rewrite the rules of recognition.

    The inaugural Honours Awards will shine a spotlight on the trailblazers—those who dare to challenge the norm, harness technology, and craft campaigns that inspire and innovate. It’s not just an awards show; it’s a celebration of the visionaries redefining the way we see the world through the lens of advertising.

    This groundbreaking partnership between IAA and ad:tech marks a historic moment for the industry, one that honours not just the work but the relentless pursuit of excellence that shapes it.

    As the anticipation builds, so does the promise of a night to remember—where every accolade is a testament to the artistry and ingenuity of modern advertising.

    Scheduled to take place during ad:tech 2025 on 6 March at Yashobhoomi, New Delhi, the awards aim to celebrate the innovators driving digital transformation.

    What sets this partnership apart?

    It seamlessly merges IAA’s industry excellence with ad:tech’s focus on the future of technology and marketing solutions.

    But why do we need awards for tech in advertising? As The Salt Inc Consulting CEO & founder and IAA Mancom member, Neena Dasgupta puts it, “Through the Honour Awards in partnership with ad:tech, IAA wants to push the boundaries across digital which continues to evolve as a medium. The jury for the awards will consist of 15 digital evangelists who are looking forward to judging some path-breaking work.”

    The Honours Awards will highlight achievements across several forward-thinking categories, including:

    ●    Marketing Automation/Marketing Cloud
    ●    Data, Analytics & Intelligence
    ●    Content and Social Media
    ●    Conversational Marketing
    ●    Retail Media/eCommerce
    ●    Influencer Marketing
    ●    Customer Experience
    ●    AI Interventions in Marketing
    ●    Performance Marketing

    Have you worked on a groundbreaking campaign in one of these areas? If so, the nomination deadline is 4 February 2025. Submit your entry here.

    Why now?

    Comexposium India MD, Jaswant Singh emphasised the timeliness of this initiative: “For over 14 years, ad:tech India has been a leading platform showcasing the transformative power of technology in advertising and marketing. Partnering with the IAA India Chapter for this inaugural edition, we look forward to celebrating the innovators driving the future of marketing forward.”

    The communication landscape is rapidly changing, with technologies like generative AI leading the charge. “Technology is a game-changer for the communications space,” said IAA – India Chapter president Abhishek Karnani. He added that these awards would honour “the best work in the space” and encourage more innovation.

    The awards will be judged by an esteemed panel of industry leaders and experts from various sectors, ensuring that only the most innovative and impactful solutions are recognised.

    Are you curious to see what campaigns stand out? Imagine the conversations and trends this recognition could spark in the coming years.

    Mark your calendar.

    ad:tech 2025 will run on 5-6 March at Yashobhoomi, New Delhi, with the awards ceremony on the final day. For more details about the event, click here.

    The Honours Awards promise to bridge the gap between technological innovation and its recognition in advertising and marketing. Whether you’re an industry veteran or a digital evangelist, this event offers a front-row seat to the future of marketing.