Connect with us
MUMBAI: With the clear vision of being a One-Stop media analysis hub, Tam Media Research’s AdEx India has launched the latest version of Media Analyzer Package...
CANNES: The present and the future, it is difficult to figure out which is which, at MIPTV 2005. And that’s because technologies are driving change in...
MUMBAI: “All we need is Radio Ga Ga” is a tune that most advertisers seem to be grooving to! Among all communication channels, the growth curve...
NEW DELHI: A joint committee of the Indian Broadcasting Foundation (IBF) and Association of Advertising Agencies in India (AAAI) has decided that no television channel would...
MUMBAI: .The over-reliance on television income has left many soccer clubs in Europe alone either already out of business or on the brink of bankruptcy. This...
MUMBAI: After weeks of test runs, Discovery Networks India today announced the formal launch of Discovery Travel & Living, India’s first 24-hour international lifestyle channel. Aimed...
MUMBAI: WPP Marketing Communications (WPP MCI) division BroadMind’s new micro marketing initiative Dialect has invited advertisers to exploit tactical micro-marketing opportunities at some of the most...
MUMBAI: After the successful launch of its dedicated Zee TV beam for Singapore, Zee Network has announced that it will further extend its South East Asia...
MUMBAI: TV Today Network Limited declared their unaudited financial results for the first quarter ending June 2004 in which the company’s total income stood at Rs...
MUMBAI: The long-standing myth, that the broadcast media leads in creating awareness among consumer and is the best bet for advertisers, now no longer stands in...
MUMBAI: Dr Prannoy Roy’s New Delhi Television Ltd. (NDTV) has announced its results for the quarter ended 31 March 2004. The company achieved cash break even...
MUMBAI: Telecast monitoring organisation Perfect Monitoring Services has announced that it will now monitor cable transmission and report ad commercials released in them. The data capturing...
MUMBAI: It’s party time for CNBC-TV18. While last month the channel was celebrating accolades, having walked away with the Best Business Programme of the year award...
Star Plus has always been known for marketing innovations. Recently, it agreed to get involved in a contest – sponsored by Samsung India – during its...
NEW YORK: Detroit based auto behemoth General Motors has maintained its leading position as numero uno advertiser in the United States. The recently released annual adage...
MUMBAI: The newly developed All India Radio (AIR) packages might be something ad agencies and advertisers should have a closer look at. Percept Picture Company division...
NEW YORK: Top brands such as Coke, Cadbury and First Direct are among those starting the first major trials of MMS ad campaigns. This effort will...
NEW YORK: DoubleClick has announced the results of its Q2 2003 Ad Serving Trend Report. The data reveals that rich media usage continues to grow quarter...
The conditional access system has certainly changed a lot of things.Even in those particular niche segments not believed to be of much consequence in the mainline...
MUMBAI: A report titled “Conditional Access or Catch 22 – Who Will Blink First?” compiled by the Citigroup Smith Barney (CSB) report (dated 15 May 2003)...
MUMBAI: With the onslaught of news channels, the battle for a larger share of the viewership pie is, but obvious. Be it hoardings, newspaper advertisements, online...
MUMBAI: MSN today announced new opportunities for advertisers to more deeply integrate their brands into consumers’ overall communications experience with the latest version of MSN Messenger...
MUMBAI: Nimbus will launch the first ever “Loyalty Rewards” programme for Indian television advertisers from 14 January 2003. The programme is in recognition of the role...
NEW DELHI: Continuing to be bullish on the Indian market, BBC World feels that the subcontinent still offers the channel great potential in terms of revenue...
Brief Original Broadcasts (BOB) and leading brewer Anheuser-Busch have entered into an agreement, which will make the latter the television network’s exclusive charter sponsor for alcoholic...
The sports television juggernaut rolls on. Come 15 August 2001, ESPN STAR Sports (ESS) broadcaster is going to launch two new services Star Sports Southeast Asia...
Go digital. That seems to be the mantra amongst Indian TV channel managers these days. ETC Networks Ltd’s etc channel is taking the same tack. The...
