Connect with us
MUMBAI: None realised the importance of rural market until BARC India started monitoring viewing habits in the countryside. After the TV audience measurement system gave its...
MUMBAI: None realised the importance of rural market until BARC India started monitoring viewing habits in the countryside. After the TV audience measurement system gave its...
MUMBAI: When we talk about the television industry, everyone is aware that the Hindi-speaking market is vast. However, a significant part of the industry is concentrated...
MUMBAI: When we talk about the television industry, everyone is aware that the Hindi-speaking market is vast. However, a significant part of the industry is concentrated...
New Delhi: Global Internet brand Lycos today announced the extension of its deal with Yahoo! for enhanced search advertising by one more year. The contract leverages...
New Delhi: Global Internet brand Lycos today announced the extension of its deal with Yahoo! for enhanced search advertising by one more year. The contract leverages...
MUMBAI: So, the social media giant Facebook has rolled out a whole new range of emoticons for users to ‘react’ with. This has come after the...
MUMBAI: So, the social media giant Facebook has rolled out a whole new range of emoticons for users to ‘react’ with. This has come after the...
MUMBAI: For those who have wondered and often cribbed about why popular channels have mostly nothing original to offer in the afternoon, and later had reluctantly...
MUMBAI: For those who have wondered and often cribbed about why popular channels have mostly nothing original to offer in the afternoon, and later had reluctantly...
MUMBAI: The English entertainment genre is passing through a wave of evolution with more entrants, digitization, home-grown content, with acquisition of rights of more international shows and has shaped...
MUMBAI: The widely loved American sitcom How I Met Your Mother (HIMYM) is back for its fans on Romedy Now and will be aired on 14 December 2015. The...
NEW DELHI: Ad tech company Fork Media has invested in Wi-Fi ad network Spid Info Media Pvt. Ltd to leverage Spid’s technology for advertisers and publishers by offering...
MUMBAI: Reliance Entertainment Digital, comprising World Wide Open, Zapak, BigFlix and Reliance Games, has partnered with Personagraph to drive more value for advertisers by utilising mobile...
MUMBAI: Speculation and anxiety over the new television rating system will come to rest by the end of April. Yes! That’s when the Broadcast Audience Research...
NEW DELHI: Facebook has now reached more than two million active advertisers, up from 1.5 million roughly half a year ago and 1 million a year-and-a-half...
MUMBAI: It has been a stupendous growth story. Contrary to popular trade perception the DTH advertising growth story has only ended up surprising all. With...
MUMBAI: The Modi sarkar promised acche din aane wale hai. If one saw the full page advertisement by India’s leading TV network Star India in The...
MUMBAI: The otherwise quiet Doordarshan is now making headlines, and all for good reasons. The pubcaster that has brought in a slew of new shows to...
BENGALURU: The FICCI-KPMG Media and Entertainment Report 2014 (M&E-2014 Report) says that the radio industry outperformed all other traditional media segments by clocking a growth of...
MUMBAI: With the Election Commission having announced the election schedule, the unfolding political drama has certainly picked up momentum. News channels were already in the fray but...
MUMBAI: After Hindi films, south Indian movies occupy the largest share of the Indian market and going by Deloitte, Andhra Pradesh happens to be one of...
NEW DELHI: GAIAN Solutions India, a leading Technology and Consulting company that develops products and solutions for the Media and Entertainment industry, launches MAYA Platform for...
MUMBAI: It is taking transparency and openness to a totally different level. First it prised open the bundled channels that IndiaCast was offering and it started selling...
MUMBAI: YouTube, the online video streaming giant, is growing than ever before. According to a new report by eMarketer, YouTube’s advertising revenue is expected to rise...
MUMBAI: The Telecom Regulatory Authority of India (TRAI) found some unlikely supporters on the ad cap issue last week. On the one hand, Zee Entertainment, Star...
MUMBAI: When it comes to so-called “TV talkers”, those who use social media while watching television programs, Twitter still has an edge over Facebook, a report...
CANNES: Reed MIDEM’s closing conference today saw the announcement of ‘Mip Digital Fronts’ at MipTV 2014. Effectively, Mip Digital Fronts will be the world’s first international...
MUMBAI: Twitter has been frantically adding partners to its Amplify advertising program ever since it began informally last year with a partnership between the social network,...
NEW DELHI: The Evaluation Panel of the Technical Committee of the Broadcast Audience Research Council (BARC) will meet from 14 to 17 August in the hill...
The clock is ticking down for the seven broadcast networks, (actually eight, if you include Discovery too that joined the fray over the weekend) which coerced...
Aegis Group plc chairman India & CEO South East Asia Ashish Bhasin does not mince his words when he says. "In the next 24 to 48...
MUMBAI: Even as the day saw a couple of more notices to unsubscribe from TAM‘s TV ratings. The Advertising Agencies Association of India (AAAI) president Arvind...
Does the Indian TV broadcast industry want TAM? In one word, the answer is No. Definitely not in the form and manner it is monitoring TV...
Mumbai: A sizeable and loyal fan base is critical to the business plans of any sporting club or franchise. According to the findings of Ormax Trac20,...
Mumbai: Global Advertisers has introduced four new divisions of sales department based on regions: North, South, East and West. The dedicated team assigned for these divisions...
MUMBAI: Broadcasters, facing tax liabilities on account of non-deduction of TDS on agency commission, had stopped airing ads. This was because advertising agencies did not agree...
MUMBAI: Delhi-based Creative Think Media (CTM) Group has entered into a strategic alliance with the brand consulting boutique firm BehindTheMoon Consultants for brand advisory to its...
NEW DELHI: In a world of so many choices, it is important for advertisers and corporates to continually reinvent ideas to reach out to the new...
MUMBAI: Zenithoptimedia has revised the ad spend growth forecast down from 4.6 per cent to 4.2 per cent due to the turmoil in Middle East and...
A day to go to the Fifa World Cup and fans are already geared up to pump their lungs that would scream and pound to cheer...
Count of Advertisers and Brands. Count of new programmes on different channel genres General entertainment channels recorded the maximum launch of new programmes to hold...
MUMBAI: Sports marketing firm Total Sports Asia (TSA) has appointed Chai Peng as the MD for China. Peng will oversee TSA’s operations in China and will...
MUMBAI: Reader’s Digest Association which publishes of one of the most widely read magazines in the world Readers Digest has sold the magazine for $1.6 billion...
CANNES: OpenTV Corp., which provides technology solutions for advanced digital television services, has released new Auction and Sales modules that will add support for television auctions...
MUMBAI: After a little over 20 months of existence, Rajat Sharma’s India TV has stepped into the revamp mode. Even as the genre gets more competitive,...
MUMBAI: While content providers in the US are studying how the advent of HDTV will impact the entertainment landscape, research conducted by global market research firm...
NEW YORK: It is a minor trend which could be picking major momentum and soon changing the landscape of media buying across the globe – roster...
MUMBAI: The digital television revolution in the UK will change the way people consume TV. The challenge will rest in how broadcasters and advertisers respond to...
MUMBAI: Online portal major Yahoo Inc. shut down its user-created chat rooms, which is part of its instant messenger service, after a Houston-based TV network showed...
