Count of Advertisers and Brands.
|
|
|
|
|
|
Count of new programmes on different channel genres
Categories with maximum new launches. |
|
|
|
|
|
|
|
|
|
Exclusive advertisers on TV. |
|
|
|
|
|
|
|
|
|
Consumer is the king. |
|
|
|
|
|
|
|
|
|
|
New launches on TV
The Biggies sponsor programmes. |
|
|
|
|
|
|
|
|
|
|
Top programme sponsors
|
|
(Analysis from AdEx India – A Division of TAM Media Research)
MUMBAI: Sports marketing firm Total Sports Asia (TSA) has appointed Chai Peng as the MD for China.
Peng will oversee TSA’s operations in China and will be responsible for the division’s overall performance.
He says that TSA is a young company with a passionate business. “I believe there is a lot of potential in sports in China. We will increase the areas where TSA is already well established and develop new, creative avenues as well.”
On the plans for China he says, “We will look into key consumer trends, key owners, main advertisers, sponsors, media and key people in the industry within the next couple of months and then explore a new strategy to take TSA China forward.”
TSA CEO Marcus Luer said, “Chai brings an amazing track record in building up a business in China with him and has the international experience as well. Together with our expertise in sports marketing, we believe that we have a winning combination.”
MUMBAI: Reader’s Digest Association which publishes of one of the most widely read magazines in the world Readers Digest has sold the magazine for $1.6 billion to Ripplewood Holdings
As well as its flagship magazine, the company publishes a range of other titles, markets CDs and puts on book fairs. The buy-out also means that the the consortium will take on debts of about $800,000.
Media reports add that although its magazine circulates to 18 million people in 21 languages, the business has struggled to appeal to the younger readers prized by advertisers. Readers Digest has struggled to compete with new media both for readers and advertising.
The basic strategy Ripplewood will adopt is to improve operating efficiencies, optimise cost structure and supply chain, and drive the revenue growth.
CANNES: OpenTV Corp., which provides technology solutions for advanced digital television services, has released new Auction and Sales modules that will add support for television auctions and sales to its multi-platform OpenTV Participate product. OpenTV Participate enables viewers to participate in real-time or time-shifted competitions, votes, polls, quizzes and games, via mobile phones, web, IVR, and TV remote controls.
The Auction and Sales modules are fully integrated with existing OpenTV Participate modules, including third party billing, fulfillment, accounts, customer care, bonus, loyalty, and marketing. Operators can now run a dedicated shopping or auction channel or individual shopping or auction events.
As with all OpenTV Participate modules, the new Sales and Auction modules utilize wizard-based logic, enabling almost any type of sales or auction event-including the popular ‘bid up’ and ‘bid down’ auction models-to be created by non technical personnel. Support for selling content is also included, enabling broadcasters to offer pay-per-use and on-demand services such as mobile TV clips, downloads, or video streaming on any platform, states an official release.
With these new modules, OpenTV continues to enhance OpenTV Participate’s unprecedented combination of functionality in a single, scalable system, enabling broadcasters and programmers to offer their viewers an even richer choice of interactive products and services.
“Our vision for OpenTV Participate is to enable broadcasters to convert passive viewers into active customers by offering compelling interactive services and building a profile of their viewers’ TV habits,” said Amos Manasseh, OpenTV’s VP of Global Sales and Marketing for Participation Television. “These new modules further advance this vision as well as OpenTV Participate’s unique position in the market place, benefiting both broadcasters and advertisers alike.”
OpenTV will be demonstrating OpenTV Participate at the upcoming MipTV/MILLA, NAB, and NCTA conferences, the release adds.
