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MUMBAI: Dharmendra Singh Deol didn’t just conquer Hindi cinema—he owned India’s advertising landscape too. The actor, who died on 24 November, brought his trademark machismo and...
MUMBAI: It’s not just the players smashing boundaries—advertisers are on a powerplay of their own. According to TAM Sports’ latest report on IPL 18 (covering the...
MUMBAI: The Indian Premier League (IPL) is not just a sporting event; it’s an advertising goldmine. New data (22 March to 1 April 2025) from TAM...
Mumbai: This evening when the telecast of the three-match India-Afghanistan T-20 series begins on JioCinema and Viacom18 Sports, the roster of advertisers will impress one and...
Mumbai: Rebooting for a new season of IPL, JioCinema hosted a roadshow event for advertisers and partners that brought the power and potential of live sports...
Mumbai: News18 India has outperformed its competition for the 15th week in a row, extending its dominance in the Hindi news segment in the country. According...
Mumbai: GroupM has launched Consumer Eye Research, which seeks to uncover insights related to the impact of media-related technologies on brands and society. The latest edition...
Mumbai: Meta-owned Instagram has announced that it has expanded the test of new options for people to verify their age to additional countries, including India and...
Mumbai: In the recently ended spectrum sale, India auctioned 51,236 MHz of spectrum to incumbent operators for Rs 1,50,173 crore across several 5G networks. This implies...
Mumbai: GroupM’s outcome media specialist, Xaxis, has launched a new programmatic media commerce solution in India called Discovery Commerce. This helps brands and advertisers navigate the...
Mumbai: The adoption of digital radio technology will help the broadcast sector double its revenues within five years to Rs. 12,300 crore, according to a report...
Mumbai: Fueled up by the pandemic and unprecedented lockdown, the audio industry has grown massively over the past two years. According to a listener survey by...
Mumbai: Successful advertising campaigns cannot only power up the brand, but they can stir emotions, and leave a long-lasting impact on viewers, who remember them for...
Mumbai: As LIVE sports returned to Television in full swing in 2021, several new categories of advertisers also dived in to make the most of the...
Mumbai: Pro Kabaddi League, one of the fastest-growing sports franchises in terms of viewership is all set to return on 22 December, after a two-year hiatus,...
Mumbai: The last 18 months saw the publishing industry adapting to several new trends, leading the way to new business models and use of the latest...
Mumbai: FMCG major Hindustan Lever Ltd was the top advertiser in Broadcast Audience Research Council (Barc) week 41 (from 9-15 October) delivering ad volumes of 5025.96...
Mumbai: Covid-19 proved to be a game-changer for Print as a medium in India. The multiple waves of the pandemic and the subsequent lockdowns disrupted the...
Mumbai: Since its launch in December 2017, growing the channel’s distribution has been a top priority for The Q. Realising the potential of small-town India for...
Mumbai: Sony Entertainment Television (SET)’s iconic quiz show – ‘Kaun Banega Crorepati’ has returned with its 13th season on Monday. The show’s creators have stepped up...
Mumbai: SonyLIV’s livestream for India tour of England attracted more than 50 advertisers including Acko General Insurance, Swiggy, Apple, CoinSwitch Kuber, Betway, Vimal Paan Masala, Abbott,...
Mumbai: The ad volumes for July 2021 registered 23 per cent growth vis-à-vis July 2019 and 14 per cent growth over July 2020, according to BARC India’s THINK...
Mumbai: 2020 was a tough year for industries across the board, including media and entertainment. Most observers believed that television news would be immune to the...
Mumbai: Sony Pictures Sports Network (SPSN) has wooed an impressive line-up of sponsors for India Tour of England Test series, starting on Wednesday. Mahindra & Mahindra,...
Mumbai: Days before Bigg Boss OTT debuts exclusively on Voot, the streaming platform has successfully onboarded food delivery platform Swiggy and cryptocurrency exchange platform CoinDCX as...
New Delhi: Hindustan Lever Ltd topped the list of advertisers across all genres in the list released by the Broadcast Audience Research Council (BARC) for week...
Mumbai: The Indian Society of Advertisers (ISA), which is the only national body as the strong voice of advertisers over the last 68 years, has announced...
The newly elected executive council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products,...
NEW DELHI: The lockdown saw a double whammy – people stuck at home with an appetite for content and the inability to venture out and satiate...
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 27 June to 3 July...
NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 20 June to...
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27...
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27...
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 7 December and 13...
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 30 November 2019 to...
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 9 November and 15 November 2019....
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 2 November and 8 November...
MUMBAI: The animation industry is growing at 30 to 35 per cent but there are many challenges that this sector is facing from upgradation of hardware...
MUMBAI: The animation industry is growing at 30 to 35 per cent but there are many challenges that this sector is facing from upgradation of hardware...
MUMBAI: “Bad officials are appointed by good citizens who do not vote.” We’ve all heard that every citizen must cast their vote because it’s the very...
MUMBAI: The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD has received extraordinary traction from the advertisers. Entire ad-inventory...
For advertisers, social media giant Facebook has decided to come up with some more advertising options. Through a blog post, Facebook stated how they will now...
MUMBAI: TLC’s India production ‘Midnight Misadventures with Mallika Dua’ has garnered huge traction from marquee advertisers. The on-air broadcast of the show is Co-Presented by L’Oreal...
MUMBAI: Brands are always on the hunt to find events with high engagement and some sporting properties are just that. The Indian Premier League (IPL) has...
MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to...
MUMBAI: Digital platforms are threatening the very existence of music channels today. With rising cost of licencing music, the profitability of channels has drastically dropped. Speaking...
MUMBAI: India is a country that takes offence at the slightest suggestion of titillation. The Advertising Standards Council of India (ASCI) has approached the ministry of...
MUMBAI: How have the businesses of brands, advertisers and the allied industry changed since the advent of one of the most popular sporting events — IPL....
MUMBAI: Facebook, last October, outlined what it will take to create a healthy advertising ecosystem: great experiences for people, meaningful business results for advertisers, and sustainable...
MUMBAI: Advertisers in the media & entertainment category are most confident about seeing growth in their category this year. They are closely followed by advertisers in...
