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DELHI: India is staring down a junk food epidemic, and the government wants to fight back with an advertising ban. The Economic Survey, tabled in the...
Mumbai: For most in the media industry, 18 June appears to be a very ominous day. Four days from now, agencies and brands will have to...
Mumbai: As the year draws to a close, Chrome Pictures production house with cutting-edge advertisements and films, takes a moment to reflect on a year supposed...
Mumbai: The meaning of brand safety has evolved over time for marketers. In traditional marketing, a marketer’s focus was to ensure their trademarks and copyrights were...
Mumbai: For a layman, the term “artificial intelligence” is usually associated with robots and voice assistant software like Alexa and Siri or Elon Musk’s self-driving cars....
Mumbai : The Ministry of Information and Broadcasting ( MIB) has advised digital media publishers, OTT platforms and private TV channels to refrain from broadcasting advertisements...
Mumbai: It’s an established fact that advertising has a larger role than simply selling products. Advertising mirrors society and also encourages people to embrace change. But...
Mumbai: Entertainment has become democratised and accessible as a necessity for all walks of life in India. In today’s ‘Digital India,’ the average Indian has found...
Mumbai: Influencer marketing is extremely popular in the B2B arena, owing to the fact that customers trust experts more than advertisements. However, the worldwide pandemic has...
Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportunities for advertisers. Combining the best of digital...
Mumbai: Royal Enfield has rolled out a new digital film capturing the joy of returning home after a long journey alone. The film called ‘Home‘ is...
New Delhi: Xaxis, GroupM’s Outcome Media Company has announced that its recent voice-activated conversational ad campaign for Pizza Hut India has successfully led to a surge in...
Mumbai: While FY 2020-21 was a rough one for the advertising industry because of the turmoil caused by the COVID-19 pandemic, consumers too were vulnerable to...
MUMBAI: On the back of the Olympics organising committee revealing three more Covid-positive cases in its daily update of COVID-19 list, the Games’ top sponsor Toyota...
Mumbai: In order to curb the spike in the number of misleading claims made in food and beverage (F&B) ads seen during the COVID-19 pandemic, the...
MUMBAI: The Advertising Standards Council of India (ASCI) processed 1,064 complaints against advertisements in the January-March quarter. Of these, 200 ads were withdrawn by advertisers on...
MUMBAI: The Advertising Standards Council of India (ASCI) has cracked down on advertisements from the education sector which made misleading and false claims. During August and...
MUMBAI: During the months of March and April 2020, ASCI investigated complaints against 533 advertisements, of which 115 advertisements were promptly withdrawn by the advertisers on...
MUMBAI: What comes to your mind when you hear “Kuch meetha ho jaaye”? Chocolate? Cadbury? Dairy Milk? Well, that’s what most people in India associate with...
MUMBAI: The Food Safety and Standards Authority of India (FSSAI) has put together a report on junk food and suggested a blanket ban on the telecast...
NEW DELHI: While the adcap case continues to drag with no sign of an early hearing, a study shows that a total of 133 pay channels...
NEW DELHI: While the adcap case continues to drag with no sign of an early hearing, a study shows that a total of 133 pay channels...
NEW DELHI: The Supreme Court today upheld the contention by Prasar Bharati that enhancements embedded in the sports feed shared by sports channels with Doordarshan were...
NEW DELHI: The Supreme Court today upheld the contention by Prasar Bharati that enhancements embedded in the sports feed shared by sports channels with Doordarshan were...
NEW DELHI: A three-member committee headed by former chief election commissioner B.B. Tandon is to address issues related to Content Regulation in government advertising. The Information...
NEW DELHI: A three-member committee headed by former chief election commissioner B.B. Tandon is to address issues related to Content Regulation in government advertising. The Information...
MUMBAI: In January 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 51 out of 102 advertisements. Out of 51 advertisements against which complaints were upheld, 13...
MUMBAI: In January 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 51 out of 102 advertisements. Out of 51 advertisements against which complaints were upheld, 13...
New Delhi, 20 March: The Government is examining ways to ensure that hoax calls about planting of bombs etc and sensationalizing of such news by the...
New Delhi, 20 March: The Government is examining ways to ensure that hoax calls about planting of bombs etc and sensationalizing of such news by the...
MUMBAI: In December 2014, the Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 62 out of 97 advertisements. Out of 62...
MUMBAI: To tell a brand’s philosophy in just 30 seconds isn’t an easy task. But everyday creative minds oil their machines to do just the same....
MUMBAI: Observing the National Consumers Day on 24 December, Advertising Standards Council of India (ASCI) has launched the initiative ‘Swachh Ads Abhiyan’. With the purpose of...
NEW DELHI: The New Delhi Television has asked the media not to publish any defamatory advertisement or publication of any nature whatsoever etc by Quantum Securities...
MUMBAI: In its endeavour to interact, engage and share with its stakeholders – key developments and initiatives – Broadcast Audience Research Council (BARC) India has embarked...
NEW DELHI: The Election Commission (EC) has banned the display of political advertisements on State Road Transport Corporation buses and vehicles owned by Municipal Corporations etc,...
KOLKATA: It was early this year that the multi-system operators (MSOs) in Kolkata introduced the gross billing system. And since, through numerous advertisements and hoardings, they...
NEW DELHI: Public broadcaster Doordarshan has reported a revenue of Rs 1295.86 crore in 2013-14 from advertisements. Information and Broadcasting Minister Prakash Javadekar has said that...
MUMBAI: In March 2014, Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 68 out of 108 advertisements. Advertisements in personal and...
NEW DELHI: Even as it acknowledges the role of self-regulation in curbing misleading advertisements, the government feels there is a role for powerful execution backed by...
NEW DELHI: Pursuant to the Supreme Court order for forming panel to frame guidelines to regulate publicly funded government advertisements, the Information and Broadcasting Ministry has...
MUMBAI: In the month of February, Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld 99 out of 136 advertisements. What is interesting that...
NEW DELHI: The Food Safety and Standards Authority of India (FSSAI) has called for strict control on promotions and advertisements that are designed and targeted to...
NEW DELHI: The Government spent around Rs 332.24 crore on advertising in the period between 1 January and 31 October this year. A sum of approximately...
KOLKATA: “Ticket kete na ki pass niye” (Did you buy a ticket or do you have a pass?) – this is what the Kolkata government has...
MUMBAI: In August 2013, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 215 ads. Education and Health & personal care category continue to lead with the...
MUMBAI: After announcing its intention to do so last month, the fast-growing social network unveiled its new ‘Promoted Pin’ advertisements recently. The pins are marked by...
MUMBAI: It’s already very crowded in the Hindi news genre, but this new entrant believes it can make a difference. Enter News Nation: the Hindi news...
MUMBAI: The Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) has upheld complaints against 144 out of 174 advertisements in June. ...
Media veteran Divya Radhakrishnan gets a little nostalgic as she recollects that moment a couple of year ago when she was contemplating which direction her life...
