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MUMBAI: India’s advertising watchdog has tightened the screws on media companies that blur the lines between editorial content and paid promotions on social media. The Advertising...
Mumbai: The Advertising Standards Council of India (ASCI) has issued its guidelines to prevent false pro-environment claims, also known as greenwashing, that has been seen across...
Mumbai: Pepsi has rolled out a new ad film that continues to elevate its philosophy of “More Fizz, More Refreshing,” featuring brand ambassador Salman Khan. The...
Mumbai: Truecaller Ads has announced the launch of their new product range that aims to enable marketers to meet their objective needs across the funnel. Extending...
Mumbai: In the modern era driven by technology, organisations across sectors and industries are leveraging tech-enabled solutions to streamline business operations. The surge in digital transformation...
Mumbai: The global technology and service provider to the digital audio and podcast industry, Triton Digital, has unveiled the results of their “Podcast Advertising Effectiveness Study,”...
Mumbai: Integral Ad Science (IAS), in collaboration with YouGov and a market research firm, has released its report ‘2022 Future of Privacy-First Advertising.’ IAS surveyed 346...
Mumbai: In-cinema advertising platform UFO Moviez reported its first quarter results for the financial year 2023. The company reported revenue of Rs 90.6 crore versus Rs...
Mumbai: On Friday, Tata Pravesh, a brand of steel doors and windows, launched a new campaign titled “Raahi.” The film aimed to bring exclusive focus on...
Mumbai: The Advertising Standards Council of India (Asci) has recently released its annual complaints report for the financial year 21-22. The report provided information on the...
Mumbai: Luminous Power Technologies has announced its latest television commercial featuring the brand ambassador – Sachin Tendulkar, who talks about using solar seamlessly in a fun...
Mumbai: Red Chief Shoes’ FURO Sports Shoes has announced its much-coveted collaboration with actor Shahid Kapoor. Shahid’s youthful and sporty personality of affable boy gels with...
Mumbai: Colgate-Palmolive India, the market leader in oral care on Tuesday released an inspiring true story of Kiran Kanojia, under its ‘Smile Karo Aur Shuru ho...
Mumbai: Sony Sports Network has launched its new campaign for cricket that provides the chance to celebrate India’s favourite game in 2022. The sports network launched...
Mumbai: Mylo’s has launched its new digital campaign recently to celebrate mother’s role as ceo– chief everything officer. Every mom is a CEO, in charge of...
Mumbai: Britannia Bourbon onboards a new gen-Z BFF gang with three of India’s U19 Cricket World Cup champions – captain Yash Dhull, opener Harnoor Singh, and...
Mumbai: In recent times, several advertisements have faced controversy with various individuals or groups objecting to them. There is also a growing trend of ads and...
Mumbai: Reeling under the aftermath of the pandemic, the Indian print industry began its road to recovery in 2021. According to the latest Magna Global Forecasting...
Mumbai: Experts and professionals have long debated the merits of customer-centricity versus brand-centricity. I have to say that it’s not one against the other; instead, both...
MUMBAI: It’s Thursday once again, and in continuation of our Throwback series featuring prolific marketing campaigns from the past, we rewind to an ad that is...
NEW DELHI: Do you remember TV commercials that featured fans at crowded football games, or that focused around cities choked with people, or with celebrities doing...
NEW DELHI: Dabur India has roped in Bollywood actor Parineeti Chopra as the new brand ambassador for Dabur Pudin Hara. The brand has also unveiled a...
MUMBAI: If there was one thing that bowled over netizens this weekend, it was Rahul Dravid’s dramatic turn as ‘Indiranagar ka gunda’ in a Cred advertisement. Otherwise...
MUMBAI: How many times have you seen the Indian cricket team’s former captain Rahul Dravid lose his cool and holler at an opponent? Chances are nil....
KOLKATA: Amid concerns over misleading advertisements on online gaming and fantasy sports, the ministry of information and broadcasting (MIB) has issued advisory to TV channels to...
NEW DELHI: 2020 has been a difficult and challenging year on many fronts on account of the Covid2019 pandemic. Alongside, it has taught us to value...
NEW DELHI: Last week, readers came across a curious ad on the front page of The Times of India’s Bhopal edition. The print advert by Indore...
NEW DELHI: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively. However, this week the internet was once...
MUMBAI: Down south, leading Indian TV network, Zee Entertainment Enterprises Ltd (Zeel) is penning a new script in its run-up to the festive season. When the...
MUMBAI: If there’s one group of production professionals who believe that the ministry of information and broadcasting could have done better with its recently released standard...
MUMBAI: 2020 has been a different year, what with the pandemic totally putting things out of kilter for the economy, for business. And it continues to...
MUMBAI: Regional channels are witnessing an astounding growth rate in recent times. In 2019, regional channels received 13 per cent more advertising compared to national channels....
MUMBAI: The year 2019 was all about NTO and its impact; the transition period and the black-out threatened to bring down TV viewership. But despite all...
MUMBAI: Quacks, fake doctors and illegal mobile dispensaries had better watch out. The Indian ministry of health & family welfare (MHFW) is taking steps to take...
MUMBAI: Netflix users enjoy watching ad-free seamless content. The subscription-based video on demand service recently confirmed that it tested the idea of inserting promos for its...
MUMBAI: The number of cases registered with regard to misleading advertisements has been on the rise. Grievance against Misleading Advertisements is a separate portal by the...
MUMBAI: Food delivery app Swiggy is enticing customers to its platform in its first ever ad campaign for television and digital. Conceptualised by Lowe Lintas Bengaluru,...
BENGALURU: Facebook Inc., (FB) reported 51.1 percent year-on-year (y-o-y) growth in ad revenue for the quarter ended 31 March 2017 (Q1-17, current quarter) as compared to...
MUMBAI: TRAI has now released details of pay (104 non-news and 23 news) channels carrying more than 12 minutes average duration/hour of advertisement (commercial & self...
BENGALURU:FMCG advertisers had 92.25 percent of the share of television advertisement insertions among the total TV ad insertions by top 10 advertisers across genres list in...
BENGALURU: Sun TV Network Limited (Sun TV) reported improved numbers across all important parameters for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared...
BENGALURU: Sun TV Network Limited (Sun TV) reported improved numbers across all important parameters for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared...
MUMBAI: Indian’s obsession with fairer skin dates back to immigrants, conquerors and rulers from the west with fairer skin lauding it over the `local’ or native...
MUMBAI: Indian’s obsession with fairer skin dates back to immigrants, conquerors and rulers from the west with fairer skin lauding it over the `local’ or native...
MUMBAI Tata Sky has rolled out its latest campaign showcasing its multiple products and services. The integrated campaign was launched alongside the ninth edition of Indian...
MUMBAI Tata Sky has rolled out its latest campaign showcasing its multiple products and services. The integrated campaign was launched alongside the ninth edition of Indian...
BENGALURU: The radio industry in India has reported the highest advertisement revenue so far for the quarter ended September 30, 2015 (Q2-2016) as per the latest...
BENGALURU: The radio industry in India has reported the highest advertisement revenue so far for the quarter ended September 30, 2015 (Q2-2016) as per the latest...
BENGALURU: DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 22.5 per cent QoQ increase...
BENGALURU: DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 22.5 per cent QoQ increase...
