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Tag: Adventz Group

  • PRP secures PR mandate for Texmaco Rail & Engineering Limited

    PRP secures PR mandate for Texmaco Rail & Engineering Limited

    Mumbai: PR Professionals (PRP), has been awarded the public relations mandate for Texmaco Rail & Engineering Limited. This strategic collaboration aims to enhance Texmaco’s brand visibility, corporate communications, and stakeholder engagement both nationally and globally.

    Texmaco Rail & Engineering Limited, a listed entity of the Adventz Group, is a key player in India’s railway and infrastructure sector. The company operates across three primary business segments freight cars, infra rail & green energy, and infra electrical. With manufacturing facilities in West Bengal, Gujarat, and Chhattisgarh, Texmaco specialises in rolling stock, locomotive components, hydro-mechanical equipment, bridges, and steel structures. As a manufacturer of freight cars for Indian Railways and international markets, Texmaco has also established strategic alliances with global giants such as Wabtec and Touax.

    Texmaco Rail & Engineering Limited chief sustainability, brand & communication officer Indranil Basu stated, “Partnering with PR Professionals marks a crucial step in reinforcing our corporate communications and stakeholder engagement. As we expand our presence in the railway and infrastructure sector, PRP’s expertise will help amplify our brand narrative, increase media visibility, and foster valuable industry collaborations.”

    PR Professionals founder & managing director Sarvesh Tiwari stated, “We are delighted to collaborate with Texmaco Rail & Engineering, a name synonymous with engineering excellence and innovation in the railway sector. With India’s railway and infrastructure landscape evolving rapidly, Texmaco’s contributions are more significant than ever. We aim to craft compelling narratives that highlight Texmaco’s role in sustainable rail solutions, cutting-edge technology, and infrastructure development.”

    Renowned for its client-centric approach and strategic communication expertise, PR Professionals has built an impressive portfolio in the infrastructure sector. Its clientele includes high-profile organisations such as the National Capital Region Transport Corporation (NCRTC), Rail Land Development Authority (RLDA), Indian Railway Stations Development Corporation (IRSDC), Delhi Metro Rail Corporation (DMRC), Uttar Pradesh Metro Rail Corporation (UPMRCL), Patna Metro, Hyderabad Metro, Tata Projects, L&T, Rodic Consultants, Systra, Railtech, CIDCO, and Rapid Metro Gurgaon.

    Founded in 2011, PR Professionals has established itself as in branding, public relations, crisis communication, and digital media solutions. With 12 offices across India and six international locations, PRP has successfully managed major mandates across sectors including infrastructure, railways, aviation, and public enterprises. The Texmaco partnership further cements PRP’s standing as the premier communications agency in India’s infrastructure domain.

  • India’s Adventz signs $2-bn MoU with Israeli Lesico

    MUMBAI: Adventz Group, the Indian global conglomerate, has signed a US$2-billion-plus memorandum of understanding with Israel’s Lesico group to collaborate in the light rail transit (LRT) projects in Tel Aviv and Jerusalem. The announcement came today in the backdrop of a top-level Indian political and business delegation led by Prime Minister Narendra Modi touring the nation currently. The historic visit – first time for any Indian PM – is being seen as a watermark in deepening economic and trade relationships between New Delhi and Tel Aviv.

    The MoU between Lesico with Adventz Group will be a first for an Indian conglomerate with Group company Texmaco Rail & Engineering Limited, which will lend its exeprtise in building the Tel Aviv Metropolitan Area Mass-Transit System. TEXMACO’s role involves laying of tracks, installation of signaling, electrification, power sub-stations, and, command, control & communication equipment.

    Adventz Group chairman Saroj Kumar Poddar said: “The MoU showcases Indian companies’ ability to not just serve the nation but also take their expertise elsewhere in the world.”

    As per the MoU, TEXMACO’s expertise is being sought in track-related works for the Tel-Aviv Red-Line and Jerusalem Green-Line LRT projects. The Tel-Aviv red line will be the first section of Light rail system in the Tel Aviv metropolitan area and the line will run in the northeast part of the Capital city with a significant portion of it underground. The total cost of the red line is estimated at approximately US $3 billion. The 19.6 km Jerusalem Green line will link the two campuses of the Hebrew University and continue towards South of the Holy City. There would be 36 stops in the Green Line, and is predicted to be used by 2 Lac passengers per day.

    Lesico Group chairman Jechiel Leshman, said, “The success of the Tel Aviv Metropolitan Area Mass-Transit System will lie in as much as it will touch every citizen’s daily life. The TEXMACO-Lesico collaboration goes beyond our joint capabilities; we are building for our future.”

  • Ogilvy wins Style Spa’s creative biz

    MUMBAI: India-based retail furniture chain Style Spa has awarded its creative duties to Ogilvy, following a multi-agency pitch.

    The account will be serviced out of agency‘s Chennai office.

    At present the agency is working for the client with few other agencies on project basis. It will get the entire creative mandate from April.

    Style Spa is the furniture arm of the Adventz Group of companies which has interests in diverse businesses ranging from Fertilisers to Heavy Engineering and Project Management.

    Style Spa Furniture has been in the business of Furniture retailing for more than a decade and is headquartered in Chennai.

    StyleSpa‘s team is led by managing director Arun Mahajan.