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Tag: Advent PR

  • Advent PR bags communication mandate for Hygiene Plus

    Advent PR bags communication mandate for Hygiene Plus

    Mumbai:  Delhi-based PR agency Advent Public Relations has attained the communication mandate for Hygiene Plus, a manufacturer of hygiene products in India.

    Advent PR will now be in charge of organising, executing, and administering Hygiene Plus’s innovative and strategic communication plans. The agency’s main efforts will be on increasing and enhancing market involvement through strategic communication tools and techniques. This affiliation will strategically increase the company’s visibility in the market while concurrently targeting the prospective customers.

    Hygiene Plus is one of the leading manufacturers of made in India hygiene products like sanitary napkins, baby wipes, refreshing wipes, baby bath towels, adult bath towels, kids bath towels, and laundry detergent capsules (adult & baby). They are a quality-driven, integrated production facility that provides a long-term answer to a fundamental need which is hygiene. Backed by the business expertise, reliability, and industry experience, Hygiene Plus truly believes that success is proportional to inventive thinking.

    Hygiene Plus managing director Gautam Kanodia said, “Hygiene Plus has become a credible brand name within its industry over a short span of time. With our assertive growth prospects for the years ahead, we were looking to work with a PR agency that could use their acumen to deliver us integrated marketing communication solutions, in line with our brand vision, and enable us to connect with our diverse customers across different platforms. We needed someone who could advise us on how to improve the firm’s brand image and Advent PR came up with decisive solutions. We are certain that they will effectively position our brand in the market by creating a recall value among the customers.”

    Sharing his views, Advent Public Relations director Kheman Kumar said, “We are delighted to announce that we have been selected as Hygiene Plus’s ideal PR and brand communications agency. At Advent PR, we aim to provide the finest service possible to our clients, and we are convinced that as their valued communication partners, we will support them in their mission and assist them in meeting their objectives. We are eager to work with Hygiene Plus to assist them to create and achieve their goal of expanding their business to new levels.”

  • Lexar on-boards Advent PR as its strategic brand communication partner

    Lexar on-boards Advent PR as its strategic brand communication partner

    Mumbai: The global brand name in flash memory solutions, Lexar has announced the appointment of Advent Public Relations, an award-winning research-based PR Consultancy, as its strategic brand and digital communication partner.

    In its role, Advent PR shall be responsible for formulating and adopting an integrated communication channel route, aimed at enhancing and reinforcing the corporate leadership position in India as well as driving the consumer engagement through digital and influencer marketing, in a phased manner.

    Lexar has been a trusted global brand name in flash memory solutions for over 25 years, with its award-winning line-up of products including memory cards, USB flash drives, card readers, solid-state drives, and DRAM, committed to providing the right solution to fit everyone’s needs. All Lexar product designs undergo extensive testing in their quality labs with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability.

    Talking about the development, Lexar’s Director Gaurav Mathur said, “The rising demand for the low-cost storage solution across various applications is emerging as one of the key factors for the growth of flash memory solution industry in India and this is where we see a huge potential for Lexar to grow in the Indian market.”

    “To meet our vision and required goal, it is imperative to on-board an expert consultancy in the field of Tech Communication, who with their expertise could devise and implement the right brand strategy to enhance our presence across print, electronic, online, and social media. Advent PR met our criteria and we are elated to have them on board as our prospective communications partner,” he added.

    Advent Public Relations Director Kheman Kumar said “We are happy to announce as the recognized communications and digital partners for Lexar for the Indian market. Advent Public Relations as an agency is committed to understanding the client’s needs and delivering the best. We look forward to working closely with the brand’s marketing team and designing result-driven strategies for the brand which shall boost & achieve brand objectives.”

  • Advent PR gets Kanodia Cement’s PR mandate

    Advent PR gets Kanodia Cement’s PR mandate

    Mumbai: Advent Public Relations has bagged the communication mandate for Kanodia Cement. As a part of this partnership, the PR agency will be in charge of planning, implementing, and managing the strategic & creative solutions of the company.

    As a part of the mandate, Advent PR will focus on expanding and facilitating market engagement via print, digital media and establishing media presence. This association will strategically widen the awareness of the group and penetrate Kanodia’s reach to its potential audience in both the micro and macro markets.

    Kanodia Cement is one of India’s pioneers in the cement industry and building material trading, known for its hassle-free home-building solutions. It is one of the fastest-growing cement manufacturers in the Northern, Eastern and Central regions. Its key product offerings which are tailor-made to suit the Indian climatic conditions, and aim to make its customers available with all kinds of cement, have helped Kanodia cement emerge as one of the most trusted cement brands in India.

    Highlighting his views on the recent collaboration, Kanodia Cement’s managing director Vishal Kanodia asserted, “Kanodia cement over the years has become a trusted brand name with its customers but with our aggressive expansion plans going forward, we were looking to work with a PR agency, who with the help of their in-depth knowledge on the industry, could use their expertise, to deliver us the package of integrated communication solutions, in-line with our brand vision and help us connect with our diverse customers across different platforms.”

    “We wanted someone who could guide us on the right way to enhance the brand image of Kanodia and Advent PR met the criteria. We are confident that they will position our messages accurately,” he added,

    Adding to it, Advent Public Relations director Kheman Kumar said, “We are thrilled to announce that we have been chosen as the potential PR and brand communications agency for Kanodia cement.”

    Kumar also added, “We strive to deliver the best for our clients and we are confident that as their trusted communication partners we can support them in their vision and help them meet their goals. We are looking forward to starting our work on Kanodia cement to help them build and achieve the objective to upscale its business.”

  • Advent PR bags Digital & PR communication mandate for Veterans Super League

    Advent PR bags Digital & PR communication mandate for Veterans Super League

    Mumbai: Advent Public Relations, a research-based image consulting PR firm has acquired the mandate for Veterans Super League (VSL), a platform for the Football spirit assimilation among Indian sports enthusiasts. The league is all set to begin its first edition this April in Kolkata.

    The agency will manage the brand’s 360-degree media presence spanning from PR and communications to social media creatives & digital media campaigns and innovations.

    Founded by Valdona Sports Media & Entertainment under the chairmanship of Danish Parvez Khan, the league intends to re-lift the Spirits of Veteran Sportsmen and aims to enable an environment for mentoring and guidance on Football technicalities to nurture talents to take them to a global level, it said in a statement.

    Veteran Super League chairman and MD Danish Parvez Khan said, “Our long-term vision is ambitious, and bearing in mind the agency’s history in building up brands from scratch we felt like it was the perfect partnership. We are excited to see the 360-degree strategy that the agency has in store for us and we plan on making VSL a pan India sports brand with such a successful agency on board. It shall be an exciting collaboration.” 

    Advent PR director Kheman Kumar said, VSL as a platform is built to support and bring back all those forgotten heroes from the sports of football, who lost their shine with time. This is what convinced us about the league and we are confident that as their trusted communication partners we can support them in this vision and help them meet their goal, he added.