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Tag: adult diapers

  • Seniority & Nobel Hygiene’s latest offering is for silvers with active lifestyle

    Seniority & Nobel Hygiene’s latest offering is for silvers with active lifestyle

    NEW DELHI: Adult incontinence is a major health issue affecting millions of senior citizens across the world. In an effort to cater to the evolving needs of the elderly, Seniority and Nobel Hygiene have joined hands to launch a new range of adult diapers – Friends Premium Pants with a unique odour-lock technology and anti-bacterial core for added comfort.

    Friends Premium Pants has been designed with exclusive features such as leak guards on both sides to enhance its absorption capacity for up to 10 hours. The pant-style diapers offer greater comfort and hygiene, and are the perfect solution for elders with light incontinence issues. Its unique features provide the freedom, dignity, and confidence to the elderly to lead an active lifestyle.

    Seniority co-founder Tapan Mishra said, “Incontinence is not just a physiological issue but also a major mental health concern for the elderly and their caregivers. Our deep understanding of the consumers’ requirements, combined with the industry intelligence of Nobel Hygiene, has allowed us to introduce Friends Premium Pants. We are delighted with this collaboration since it strengthens our commitment to cater to the lifestyle needs of seniors and make them more mobile and independent.”

    Nobel Hygiene VP- marketing and commerce Kartik Johari said, "Friends Diapers remains steadfast in our commitment to the silvers in India, and to ensure that they receive the best-in-class products for their azadi. Thus, when Seniority approached us to co-create an offering for their audience, it was the perfect meld of market and product. We are glad to offer a special collaboration product to serve the needs of even more silvers.”

    Seniority has released several campaigns in order to reach out to its audience and create awareness about its products in the category.

  • Nobel Hygiene partners with Zoomcar for delivery of adult diapers

    Nobel Hygiene partners with Zoomcar for delivery of adult diapers

    MUMBAI: The population group among the most affected – mentally and physically – by the global coronavirus pandemic are the elderly. Keeping their essential needs in mind, Nobel Hygiene has partnered with Zoomcar, a car rental service provider to deliver their adult diapers, Friends, directly to their customers. 

    This service is currently operating in Mumbai, Bengaluru and Chennai, and will soon be extended to other cities. They have already successfully delivered 200 packages across the three cities via this tie-up. These are orders that people have placed via friendsadultdiaper.in.

    The brand is following the government guidelines on safety and hygiene. The delivery car is being sanitized each day before it leaves the premises. Each cash-on-delivery customer is personally given a call, requesting them to make the payment online to support cashless deliveries. Social distancing norms are strictly followed – the driver informs the customer about the delivery and requests them to collect the package from the building watchman.

    Nobel Hygiene  VP Kartik Johari said: “In such unprecedented times, we are striving to ensure continuity in the supply of an essential product like ours. Families having an elderly person in the house who suffers from incontinence rely heavily on Adult diapers. We want to ensure that our customers have access to our products during this lockdown situation and our partnership with Zoom car will help in the safe delivery of our products across major cities, making it accessible and convenient for our consumers."

    The team will launch this service in other cities in the coming weeks.  

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  • Why grandparents must be Friends with diapers

    Why grandparents must be Friends with diapers

    MUMBAI: On the occasion of grandparents day which normally falls on the first Sunday of September, the diaper brand Friends has taken an initiative to give back to your grandparents the freedom to do whatever they want to — through a social media campaign.

    Marketing and commerce vice-president Kartik Johari said, “There is no love more sincere than the love of our grandparents. They deserve to have the freedom to do what they want and live their lives to the fullest. Through the campaign, we are trying to celebrate the freedom that they truly deserve”.

    As you age, the fear of losing control of your bladder is real. There’s nothing, you can do to control it when you’re full and this makes going out in public a nightmare. Some experience incontinence in bits and spurts where only one or two drops of it leak uncontrollably, yet others experience it in a fuller manner, where they just can’t hold on to the entire volume of urine, and it is let out little by little.

    Staying over, going on holiday, staying out in a place where toilets are not accessible becomes a nightmare for grandparents and hence they are restricted to being at home.

    The campaign encourages use of adult diapers.

    Link – https://www.facebook.com/FriendsDiaper/hc_ref=ARQm816DEmAa4ctXhufAum9CXBUYY9TLQcARoudD4wYgNrHC8iYdeoPW0KSHdvjQ7AU&fref=nf