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MUMBAI: Manuj Arora has taken on the role of director at Myntra. He moves into this position after nearly seven years with the online fashion retailer,...
Mumbai: Meta-owned Instagram has announced that it has expanded the test of new options for people to verify their age to additional countries, including India and...
Mumbai: The Federation of Indian Fantasy Sports (FIFS), the industry’s self-regulatory body, has welcomed the ministry of information and broadcasting (MIB) decision not to allow private...
Mumbai: Amazon miniTV has launched its brand campaign “Young Janta Ko Yahi Mangta.” The two quirky advertisements, which feature an astronaut and a ghost, emphasise that...
Mumbai: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer...
The advertising & media landscape in the country is evolving every day, especially with the exponential growth of all things digital during the pandemic. According to...
NEW DELHI: CNN-News18, one of the leading national English news channel has kept the engagement and entertainment quotient high throughout 2020 with the best of shows...
MUMBAI: Advertising seen on traditional media continues to enjoy high trust amongst consumers, with newspapers (86 per cent) emerging as the most trusted, a report by...
KOLKATA: The Madurai bench of the Madras high court has issued an interim injunction against programmes or advertisements on TV channels displaying obscenity. In addition to...
MUMBAI: IPL 13 was the much-needed break that enlivened Indian audiences from the Covid2019 pandemic-induced gloom. While the tournament was played in the UAE, it saw...
NEW DELHI: As the government imposed strict lockdown restrictions for close to three months, the print industry was one of the worst-hit. If various reports are...
MUMBAI: Video streaming service site YouTube has been carrying out trials to add more ads into videos. In Google’s new blog post, it explained that interrupting...
MUMBAI: “Is it viral yet?” More often than not, this is what you will hear from marketers and agencies soon after they make a brand campaign...
MUMBAI: Microblogging platform Twitter has made it easier for users to identify political campaign ads and know who paid for them. According to Reuters, Twitter has...
MUMBAI: Facebook is banning ads on its social network that promote cryptocurrencies, initial coin offerings and binary options saying they’re “frequently associated with misleading or deceptive...
MUMBAI: Condom ads are off prime time television. The latest advisory from the information and broadcasting (I&B) ministry has asked broadcasters to keep them out of...
MUMBAI: Tourism ads have had the same ingredients for years: panning through scenic views, mountains, palaces, forts, rivers and people dressed in traditional state outfits. Once...
MUMBAI: YouTube released the Q2’17 India Ads Leaderboard, a list of the top ads and promoted videos that Indian audiences consumed during the second quarter of...
BENGALURU: Facebook Inc., (FB) reported 51.1 percent year-on-year (y-o-y) growth in ad revenue for the quarter ended 31 March 2017 (Q1-17, current quarter) as compared to...
MUMBAI: Confederation of Indian Industry (CII) and KPMG in India unveiled today a report titled ‘Digital – The New Normal of Marketing’, at CII National Marketing...
MUMBAI: Confederation of Indian Industry (CII) and KPMG in India unveiled today a report titled ‘Digital – The New Normal of Marketing’, at CII National Marketing...
MUMBAI: As the wedding season dawns on the nation, Manyavar is all geared up to make the most of it. Its recent campaign ‘New Beginnings’ with...
MUMBAI: As the wedding season dawns on the nation, Manyavar is all geared up to make the most of it. Its recent campaign ‘New Beginnings’ with...
MUMBAI: Tourism New Zealand says the industry has turned a corner with the release of ‘Tourism 2025 – Growing Value Together/Whakatipu Uara Ngatahi’ and its aspirational...
NEW DELHI: The Government spent around Rs 332.24 crore on advertising in the period between 1 January and 31 October this year. A sum of approximately...
MUMBAI: The latest advertisement to hit television screens is testimony to the fact that advertisers can’t seem to get enough of children when it comes to...
MUMBAI: Azva, the bridal jewellery collection from World Gold Council, has launched its latest campaign on the idea of seven vows / saat pheras of a...
NEW DELHI: Facebook has redesigned its ad buying and reporting tools based on responses from businesses. The ad buying process will start with a simple question...
MUMBAI: MediaMath, the leading global digital media-buying platform, has acquired Akamai Technologies Advertising Decision Solutions (ADS) which will augment MediaMath‘s industry-leading data management platform (DMP). Financial...
NEW DELHI: A Parliamentary Committee has recommended appropriate action against companies that advertise prescription drugs in news and the lay press. The Parliamentary Standing Committee on...
MUMBAI: Asian satellite service provider Asiasat has said that its major shareholder plans to take the company private to allow management to focus on business development...
MUMBAI: Rediff.com has posted a net a income of $ 1.5 million, or 5.14 cents per ADS, for the second quarter ended 30 September 2006, up...
MUMBAI: Global telecom players Alcatel and Lucent Technologies have announced that they have entered into a definitive merger agreement. The combined company, which will be named...
MUMBAI: For internet surfers, the words pop-up and pop-under ads mean sheer disturbance. They are often forced to equip their computers with pop-up killers and stuff...
MUMBAI: Satyam Computer Services Ltd has divested its existing holding of 11,182,600 equity shares of Rs 10 each in Sify Ltd., represented by ADS, to Infinity...
MUMBAI: Search engine giant Google plans for the first time to sell ads that include images, says a posting on the company’s Web site. The posting...
NEW DELHI: No more fun times with Kingfisher. McDowell soda water will remain uncorked and Cavender’s adventure gear will have to take a backseat, as the...
MUMBAI: We all know it’s a mad ad world out there. But, going by what was said at the concluding day of FICCI Frames in Mumbai...
MUMBAI: ‘Alpha Features’, the latest ad revenue generation strategy announced by the Alpha Group of channels plans to do away with the myth that TV advertising...
NEW DELHI: Some surrogate political advertisements on various TV channels, including those in South Indian languages, may just go off the air from mid-day on Monday....
MUMBAI: This is an initiative that seeks to give Japanese advertisers a firm foothold on the mobile platform. Tomorrow 7 October MTV Japan will launch a...
MUMBAI: A Unicef -supported television and radio campaign to fight polio won a silver medal at this year’s EFFIE Awards given by the advertising industry. The...
MUMBAI: Midday Outdoors has acquired the rights of mobile van advertising in Mumbai city from Emcon and has become the dominant player in this particular stream...
MUMBAI: Leading Indian portal Rediff.com India Limited has announced its financial results for the second fiscal quarter ended 30 September with total revenues of $3.4 million....
