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Tag: Adrit Mishra

  • This Friendship Day, ‘Starbucks + You’ celebrates the bond of connections

    This Friendship Day, ‘Starbucks + You’ celebrates the bond of connections

    Mumbai: Starbucks is celebrating Friendship Day this year with their partners (baristas) thoughtfully and uniquely true only to Starbucks. Bringing this message to life, Starbucks latest campaign titled ‘Starbucks + You’, is based on the insight that partners in stores form integral bonds with their consumers. Interacting with them daily, from knowing their order by heart to celebrating various milestones, they have created a sense of belonging together that goes beyond a transactional relationship.

    Going beyond remembering names, and celebrating special occasions such as birthdays and promotions, Starbucks celebrates the power of simple gestures and is a reminder that sometimes, companionship and solace are brewed in the simplest of places.

     

     

    Starting today, all Starbucks stores across India will be filled with heartfelt gestures:

    1   Select stores will be spreading joy by gifting Potli bags of signature Starbucks coffee beans to existing and new consumers to bond over a shared love for coffee.

    2   Partners (baristas) will surprise consumers with handwritten notes of appreciation, turning their Friendship Day visits into memorable moments.

    3   To show gratitude on the day, special messages on delivery cups such as ‘Thanks for making my ordinary special’, and ‘Your smile always makes our mornings brighter’ will surprise consumers

    4   As a gesture to extend their friendship to the customers, Starbucks Baristas are offering a flat 30 per cent off on short and tall beverages with a coupon you can find here from 1st to 18th August

    TATA Starbucks coo Adrit Mishra said, “Building on our unique Third Place Experience, we are excited to bring personalized celebrations to our customers through their favourite partners. At Starbucks, we are dedicated to creating memories that nurture friendships and foster connections over a cup of coffee. We want this occasion to serve as a reminder that we will always be here to cherish the big and small moments alike.”

  • TATA Starbucks appoints Mitali Maheshwari as head of product and marketing for India

    TATA Starbucks appoints Mitali Maheshwari as head of product and marketing for India

    Mumbai: TATA Starbucks has announced the appointment of Mitali Maheshwari as product and marketing head for India. With over a decade of invaluable expertise in brand management and marketing, in her new role, she will spearhead product innovation and drive marketing initiatives for the brand.

    Welcoming Mitali Maheshwari to the team, TATA Starbucks COO Adrit Mishra shared, “As we continue building the category in India and extending our coffee leadership to deliver the signature Starbucks Experience to consumers, we are excited for Mitali to expound upon our product and marketing plans. With Mitali on board, we are also looking forward to enabling strategic product innovation that brings forth the best of global and local tastes for consumers in a manner that is familiar to them. Mitali’s dedication to her craft, coupled with her strategic mindset and innovative approach, makes her an invaluable addition to our team.”

    Maheshwari shared, “As a coffee enthusiast myself, I am looking forward to joining Starbucks India, a brand that has played a pivotal role in shaping the country’s vibrant coffee landscape over the past decade. I am humbled and excited to build on the brand’s marketing plans to drive continued growth, while delivering the distinct Starbucks experience to consumers across the country.”

    Bringing a wealth of knowledge and a proven track record in elevating brand presence and consumer engagement, Mitali previously held the position of national brand marketing manager at Red Bull India. Her strategic insights and innovative approach will serve in ensuring exceptional experiences for coffee enthusiasts across the country.