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Tag: Adobe

  • Pirated software worth $2.1 mn seized in 2006 raids

    Pirated software worth $2.1 mn seized in 2006 raids

    BANGALORE: The total value of software seized in 2006 in the more than 200 anti-piracy raids carried out across the country is $2.1 million.

    The raids were conducted by the Business Software Alliance (BSA) and its member companies collectively and individually. BSA has vowed to step up enforcement actions in 2007 to further bring down piracy rates.

    Jeffrey J Hardee, BSA vice president and regional director, Asia-Pacific, said, “In over 200 actions that have been conducted by BSA and its member companies in 2006, we had found widespread use and sale of pirated software across Indian cities. With the high software piracy rate in India, it is important to highlight efforts of the industry in combating piracy through enforcement.”

    The BSA and its members have carried out raids in cities such as Delhi, Mumbai, Chennai, Kolkata, Ahmedabad, Bangalore and Hyderabad in 2006.

    As per the findings of the BSA-IDC study of 2005, the rate of PC software piracy in 2005 was 72 per cent. According to the statistics, the Indian software industry lost revenue to the tune of of $566 million in 2005.

     
    Hardee added, “BSA adopts a three pronged strategy i.e. spreading the awareness on the perils of piracy, training and education of users including use of specialized tools like software asset management (SAM) and enforcement, in addressing software piracy around the globe. Whilst enforcement is a last resort, it is an important part of our approach as it serves to underline the seriousness of the matter.”

    Pirated software that has been seized includes those from Adobe, Autodesk, McAfee, Microsoft and Symantec.

     
    The BSA maintains a close working relationship with the government and industry associations in India such as Nasscom. According to an economic impact study conducted by IDC, if the piracy rate is reduced by 10 points by 2009, India could benefit with an additional 115,000 new IT jobs; an additional $ 5.9 billion pumped into its economy and increased tax revenues of $ 386 million.

  • MTV, Adobe showcase mobile applications at 3GSM conference

    MTV, Adobe showcase mobile applications at 3GSM conference

    MUMBAI: At the 3GSM World Congress in Spain US broadcaster MTV Networks and Adobe Systems are previewing new mobile media applications featuring exclusive MTV Networks programming and leveraging Adobe Flash technology.

    The mobile media applications, available later this year, will deliver music, comedy and entertainment content from the MTV, VH1, Logo and Comedy Central brands directly to handsets that support Adobe FlashCast.

    The new FlashCast channels are the latest example of the ongoing alliance between Adobe and Viacom. Last year the two companies announced that Adobe would serve as the preferred technology provider for rich media authoring tools and interactive online video solutions for Viacom’s extensive array of television, motion picture and digital properties.

    In September, a number of new casual games based on franchises like Nickelodeon’s SpongeBob SquarePants and MTV’s Pimp My Ride were published as part of the Shockwave Minis launch using Adobe’s Flash Lite technology. Additionally, several of MTV Networks’ broadband channels – including COMEDYCENTRAL.com, MTV.com, VSPOT at VH1.com, LOADED at CMT.com, LogoOnline, and TurboNick at Nick.com – have since standardised on Flash technology to deliver streaming video.

    MTV Mobile Media senior VP Greg Clayman says, “The MTV, VH1, Comedy Central and Logo FlashCast channels that we are jointly demonstrating at 3GSM are indicative of the rich experiences that can be created on the handset when the power of programming meets the power of technology. With FlashCast technology, we’re able to create innovative mobile experiences that allow our viewers to connect with the music, comedy and entertainment programming they love.”

    Adobe senior VP mobile and device solutions Al Ramadan says, “Viacom is at the forefront of defining great mobile experiences and we are excited that our partner is choosing Flash to make it happen.

    “The first results of our partnership can be seen in our booth at 3GSM demonstrating our commitment to working closely together in the future to advance the innovation of mobile experiences.”

    Adobe’s FlashCast is a client-server solution that delivers mobile data experiences. Building applications with FlashCast technology gives MTV another option to quickly and easily extend the reach of its premium programming to the handset, connecting viewers with their favorite content wherever they are. The MTV FlashCast channel, for instance, features artist interviews, features and breaking stories from MTV News, as well as news for the game community.

    The VH1 application features the Best Week Ever blog and VH1 news; the Logo channel features its popular NewNowNext blog as well as programming from the recently acquired 365 Gay, After Ellen and After Elton web sites; and the Comedy Central FlashCast application features jokes, Booty Call pick-up lines, What’s Your Sign horoscopes and more.

  • Adobe wins Emmy for its Flash video technology

    Adobe wins Emmy for its Flash video technology

    MUMBAI: Adobe has won a Technical and Engineering Emmy from the National Academy of Television Arts and Sciences for its Flash video technology, in recognition of the software’s role in bringing television content to the Internet.

    The award for streaming media architecture and components was announced by the National Academy of Television and will be formally delivered to Adobe at a ceremony held during the Ces trade show, in January 2007 in Las Vegas.

    Today, television shows like Lost, Desperate Housewives, Grey’s Anatomy and Friday Night Lights are being delivered online thanks to Flash video, while the technology also powers the video capabilities of social networking sites such as YouTube and MySpace.

    Adobe president and COO Shantanu Narayen says, “Flash Video is fundamentally changing the role of video on the Internet, and this prestigious award is further proof of this technology’s profound impact on how broadcasters deliver their content.

    “ABC and NBC and pop culture phenomena like YouTube and MySpace are relying on Adobe technologies to reach new audiences. Winning this Emmy is deserved recognition for our engineering teams and Adobe’s continued commitment to innovation in dynamic media.”

    With Flash Video technology, users can view interactive video online as an instant-on web video experience. Flash Video is delivered via Adobe Flash Player, allowing content publishers to reach the largest possible audience on the web and to deploy consistent, high-impact online video across all major platforms and browsers, while lowering the costs of development, quality assurance, and support. Adobe Flash Player is installed on over 700 million Internet-connected desktops and mobile devices.

    Flash Video works with Flash® Media Server 2 to give organisations a scalable and secure way to stream video content, and partnerships with leading content delivery network providers — Akamai, Limelight, and VitalStream — to create the foundation for delivering web video and rich media applications to the widest possible audience on the Internet.

    The Technology and Engineering Emmy Awards honor achievements in two areas: Science Engineering and Technology for Broadcast Television, which includes broadcast, cable and satellite distribution and Broadband and Personal Television encompassing interactive television, gaming technology, the Internet, cell phone, private networks, and personal media players.

  • Adobe signs multi-year distribution agreement with Google

    Adobe signs multi-year distribution agreement with Google

    MUMBAI: Adobe Systems Inc. has announced the signing of a multi-year agreement with Google Inc. to distribute the Google Toolbar with various Adobe products over the life of the deal. As a part of the agreement, Adobe and Google today will launch availability of the Google Toolbar with downloads of Adobe’s Macromedia Shockwave Player. Financial terms of the agreement were not disclosed.

    The Google Toolbar will now be offered as part of the Shockwave Player installation process for Internet Explorer on Windows. Under the terms of the agreement, the Google Toolbar will also be offered as part of other Adobe product installations in the future, states an official release.

    With over 200 million downloads to date, the Macromedia Shockwave Player is the Web standard for powerful multimedia playback. Available for free, the Shockwave Player allows users to view interactive Web content such as games, business presentations, entertainment, and advertisements from a Web browser. Hundreds of thousands of Shockwave Players are downloaded every day, and Shockwave Player is installed on more than 55 percent of Internet-enabled desktops. Additional information is available at www.adobe.com/products/shockwaveplayer.

    The Google Toolbar is a free download that adds a Google search box to a Web browser, so users can access Google search capabilities from any Website. The Toolbar also includes innovative features that make browsing more efficient — such as instant suggestions as you type in the search box, a spellchecker, and a pop-up blocker. Users can also personalise the toolbar by adding buttons for their favorite sites.

    “As leaders in our respective market categories, it’s fitting for Adobe and Google to work together to improve the ways customers engage with ideas and information,” says Adobe president & COO Shantanu Narayen. “Our customers will benefit from the power and convenience of the Google Toolbar, and the popularity and reach of Adobe technology gives Google even broader exposure to a growing base of consumers. We expect the agreement to represent significant revenue to Adobe over a period of years.”

    “Adobe customers are some of the most savvy, enthusiastic consumers of web content, and we think they’ll love the fact that Google Toolbar will let them take the power of Google search with them anywhere on the Web,” says Google’s Omid Kordestani . “Adobe and Google are teaming up to help users more easily and quickly find the ever-increasing sources of information that are important to them.”