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Tag: Adobe India

  • IndIAA Awards toast 10 years of creativity with grand Mumbai celebration

    IndIAA Awards toast 10 years of creativity with grand Mumbai celebration

    MUMBAI: Advertising rarely gets a standing ovation outside boardrooms, but the Indiaa Awards have spent a decade proving that creativity deserves the spotlight. On 7 October in Mumbai, the International Advertising Association (IAA) will host the 10th edition of its flagship celebration of creative excellence.

    The milestone year brings together a distinguished jury, chaired by Meta managing director & country head Arun Srinivas and featuring heavyweights including Mohit Malhotra (CEO, Dabur India Limited), Kalpen Parekh (MD & CEO, DSP Mutual Fund), Anindita Veluri (director of marketing, Adobe India), Neil George (former MD, Nivea India / Abbott Nutrition India), and Promeet Ghosh (MD & CEO, Crompton Greaves Consumer Electricals Ltd). Their task: to evaluate work that has already proven its mettle in the marketplace.

    That’s the IndIAA difference. As IndIAA Awards vice president IAA and chairperson Jaydeep Gandhi explains, entries aren’t submitted by agencies or brands at all. Instead, a panel of senior editors from the marcom trade media handpicks the campaigns that have stood out in the clutter, ensuring that only the most impactful work makes it before the jury. From there, deliberations identify the winners campaigns that didn’t just win awards, but won over consumers first.

    “This year marks a significant milestone as we celebrate the 10th edition of the awards for creative excellence,” said IAA president Abhishek Karnani, underscoring the spirit of the event.

    Winners will be unveiled at the grand IndIAA Awards Nite, where not just agencies and brands, but all co-creators of the winning campaigns will be felicitated. It’s a nod to the industry’s collaborative DNA, where strategists, storytellers, directors, and designers together craft work that resonates.

    With ten years behind it and countless campaigns celebrated, the IndIAA Awards remain a rare show where the applause is as authentic as the advertising it honours.

  • Prativa Mohapatra named Adobe India MD and VP

    Prativa Mohapatra named Adobe India MD and VP

    Mumbai: US tech giant Adobe has named Prativa Mohapatra as vice president and managing director for Adobe India. In this role, Mohapatra will lead Adobe’s India business across Adobe Experience Cloud, Adobe Creative Cloud and Adobe Document Cloud. She will report to Adobe’s president for the Asia Pacific, Simon Tate.

    Adobe said its strategy for unleashing creativity, accelerating document productivity, and powering digital businesses gives brands a competitive advantage, enabling them to engage customers across every digital touchpoint. With a track record built on innovation, category leadership, and rapidly expanding market opportunity, the firm said Adobe India is poised for continued growth.

    Mohapatra commands over 25 years in the technology industry. She joins Adobe from tech firm IBM, where she served as vice president of digital sales for APAC. Prior to that, she led sales for IBM India and South Asia where she was responsible for driving revenue for the company’s portfolio of solutions and services. 

    Through her various strategic roles at IBM since joining the company in 2002, Mohapatra has a wide range of experience. This includes leading business transformations, scaling teams to meet hyper-growth and evangelising artificial intelligence technology with customers. She started her career at the professional services firm PwC India.
    “Digital has become mission-critical for businesses and Adobe’s market-leading technologies are seeing strong momentum,” said Simon Tate. “Prativa’s passion for technology, and ability to build stellar teams, will take our India business to the next level of growth.”

    “Adobe is uniquely positioned as an enabler for everyone- students, creative artists, small businesses, government agencies and the largest brands- to design and deliver exceptional digital experiences,” said Mohapatra. “I am thrilled to join the world-class team at Adobe India and propel our business vision in the country.”