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Tag: AdMob

  • Moloco plugs into Google’s AdMob and Ad Manager with self-serve SDK

    Moloco plugs into Google’s AdMob and Ad Manager with self-serve SDK

    MUMBAI: Moloco, the AI performance advertising company, has rolled out its SDK on Google’s AdMob bidding and Ad Manager’s SDK bidding platforms, making the tool fully self-serve for publishers.

    The move cements Moloco’s credentials with Google’s stringent performance and reliability standards, giving app developers fresh access to its global advertiser demand while preserving user experience. Publishers already plugged into Google can now tap Moloco’s ecosystem without extra effort.

    “Moloco has consistently been recognised as a top-performing platform for ad monetisation, optimised to drive real business outcomes,” said Moloco supply head Yoni Markovizky He added that with Google onboard—alongside existing integrations with AppLovin’s Max and Unity’s LevelPlay—the company can fuel more publishers’ growth “with no margin fees, applying the cost savings directly to our partners.”

    Nearly 500 publishers, including Voodoo, Crazy Maple and Audiomack, already use Moloco’s SDK. The platform’s AI ensures the right ad finds the right user, maximising revenue while allowing publishers to control how creative formats appear. Advertisers, too, gain sharper targeting and more control, boosting return on investment.

    Moloco, founded in 2013 by ex-Google machine-learning engineers, now operates across the US, Europe and Asia. Its platform powers mobile app growth, retail media and streaming monetisation for businesses worldwide.

  • Mahesh Narayanan appointed country manager for LinkedIn India

    Mahesh Narayanan appointed country manager for LinkedIn India

    MUMBAI: Professional networking website LinkedIn has announced the appointment of Mahesh Narayanan as the company’s country manager for India. He will handle his responsibilities from 7 January 2019.

    Previously, Narayanan has also served as the India managing director for Saavn and led Google India's mobile advertising business from 2010-2013. He also led the digital transformation and market-entry strategies for a host of marquee digital businesses such as Sociomantic Labs and AdMob among others in the past.

    On his appointment, Narayanan said, “I am grateful for the opportunity to further LinkedIn's vision and mission in an important market that is rapidly digitising.”

    Narayanan will be reporting to LinkedIn's Asia Pacific (APAC) region managing director Oliver Legrand and will join the company's Asia Pacific senior management team.

    To Narayanan’s appointment, Legrand said, “India continues to be a strategic market for LinkedIn, and we are pleased to have Mahesh join our team to take our business to its next growth chapter.” Further adding he said, “As we continue to invest in the market, Mahesh's strong track record in leading growth businesses and his deep market experience will bolster our efforts in India.”

    LinkedIn has over 59 crore members globally and more than 5.3 crore members in India. As LinkedIn's fastest-growing and largest market outside the US, India has seen its member base grow from 34 lakh members in November 2009 to more than 5.3 crore members in July 2018.

  • Yahoo and Google ink display ad deal

    MUMBAI: Internet giants Yahoo and Google have inked an agreement to have the latter serve up advertising on some Yahoo websites.

    According to the deal, Google can display contextual ads on Yahoo properties. Contextual ads are display ads which are related to the text featured on a website and are placed on the same page.

    Yahoo said it has recently signed a nonexclusive agreement that will have Google displaying ads on unspecified Yahoo Web properties “and certain co-branded sites” using the latter‘s ad programmes for both traditional computers and mobile devices.

    The financial details of the partnership were not disclosed but it was revealed that the ads will be displayed using Google‘s AdSense and AdMob services. It was also clarified by Yahoo that Google will be just one of its contextual ads partners.

    Yahoo further said, “By adding Google to our list of world-class contextual ads partners, we‘ll be able to expand our network, which means we can serve users with ads that are even more meaningful.”

    The two internet biggies have been competitors in the market for online search advertising. Yahoo has also formed a partnership with Microsoft Corp so that the two companies are teaming up to try to counter Google‘s dominance in that market. Concurrently, Google has also become a major force in area of display advertising which is Yahoo‘s core business.

    Yahoo earlier had sought out a search partnership with Google in 2008, but the deal was ultimately rejected by the antitrust regulators at the U.S. Justice Department.