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Tag: Admitad India

  • Admitad appoints Neha Kulwal as APAC managing director

    Admitad appoints Neha Kulwal as APAC managing director

    MUMBAI: Admitad has appointed Neha Kulwal, formerly the country manager, as the Asia-Pacific managing director. Admitad’s India operations were launched with the vision of becoming the largest, most trusted partner network and martech & fintech solutions provider. The company is confident it can increase growth in the entire APAC region under the leadership of Neha Kulwal, it said in a statement.

    Having joined Admitad six years ago, Neha Kulwal has established a solid market position for the company, increasing the business volume five times and attracting new clients across diverse industries. Neha has built a steady team of more than 50 people working for the company in the region today. Her ability to act as a team leader and as a true people person gained her respect throughout the entire Admitad family and beyond.

    Since 2020, the company has increased the size of its partner portfolio in India and added a significant number of advertisers and publishers as partners and clients. The total sales generated by Admitad tools for brands almost doubled between 2019 and 2021. Top-tier brands such as Flipkart, Croma, Ajio, BoAt Lifestyle, Samsung, Myntra, Kotak, Mcaffeine, and Times of India enjoy long-term, profitable partnerships with Admitad in the APAC market.

    Neha Kulwal said, ” I am delighted and truly honoured to receive this recognition. This is the beginning of a new chapter in Admitad’s journey in the region. I am confident that APAC, given its immense growth opportunities, will live up to its full potential in driving our business to greater heights. We started Admitad’s India operations with a clear vision of becoming the biggest and most trusted partner network. I am very proud of what we as a team have achieved in the last six years and, with this new responsibility at hand, I intend to grow our APAC operations by replicating the India success story.”

    “Neha Kulwal is a truly top player and an inspiring leader of the digital economy. We appreciate her experience and her business sense, and could not think of anyone being a better perfect fit for our ambitious goals in the region. It will be exciting to see more Admitad APAC projects and initiatives set benchmarks in this market,” said Admitad founder and CEO Alexander Bachmann.

    Admitad has recently moved into the new office in Gurugram, offering additional businesses and solutions beyond its partner network, including Tapfiliate, ConvertSocial, Univibes, and Coupon Whitelabel. In the near future, the company will continue to invest in developing its infrastructure in APAC.

  • GUEST ARTICLE: Four mistakes Indian brands make with promo codes

    GUEST ARTICLE: Four mistakes Indian brands make with promo codes

    Mumbai: Promo codes—the backbone of partner marketing—are highly powerful marketing tools. When used correctly, they have the potential to attract new customers while also rewarding existing ones for their loyalty. Many brands understand this—according to Coupon WhiteLabel, a company that creates coupon pages for hundreds of companies around the world and drives traffic to them, the number of promo code online-purchases in India in the first half of 2022 increased by more than 40 per cent.

    Even so, many brands still don’t know how to properly work with promo codes. Analysing their customer data, Coupon WhiteLabel came up with a list of the most common mistakes brands make when using promo codes—and how to avoid them.

    Mistake #1: Treating promo codes as a last minute solution

    Promo codes can provide a great last minute boost to sales for brands that want to clear excess stock. But to be truly effective, promo codes need to be integrated into a brand’s entire sales and communication strategy.

    Promo codes are a vital part of a healthy sales strategy, mostly because they offer real incentives to the customer right at the end of the decision journey. But when used correctly as part of a comprehensive plan, they can variously deliver new customers, help launch new products, boost sales during a slump, or increase visibility during a peak sales season.

    Mistake #2: Assuming that promo codes work fine on their own

    It’s clear that promo codes can help increase sales, but they are not miracle workers. Unless your brand is offering truly massive discounts, promo codes are most effective when they can be contextualised within a customer’s life. By connecting your brand (and the promo code’s discount) to a holiday, seasonal event, or trend, you can improve your brand’s emotional connection with the customer.

    Brands should be continuously analysing their customers’ reasons for purchase: why do people buy our product? What are there holidays, seasonal events, or trends that tie in well with my product? In a normal year, there are thousands of events that can amplify the power of a promo code. From New Year’s resolutions to spring springing, graduation season, festival season, wedding season, back-to-school season, autumn (pumpkin spice latte anyone? ), and the holidays, brands should create a calendar of events that correspond to their product offering and consider how these times can fit into their overall message.

    Mistake #3: Disregarding deal hunters

    An estimated 35 per cent of customers use coupons that the brand did not give them directly, instead using promo codes they found by searching on the internet on third-party platforms and websites. This represents a certain loss of control for you—a third of your customers are at risk of finding a better deal elsewhere, being frustrated by expired promo codes, or something else that results in a bad experience.

    How can you reconnect those customers with your brand? Coupon WhiteLabel’s data shows that additional coupon sites launched by the service in collaboration with brands help bring most of these customers back under the control of the brand. This allows the brand to better manage the customer experience and focus their attention back on the desired products.

    Mistake #4: Prioritising a short-term sales boost over building long-term loyalty

    Promo codes are a tried-and-true way to boost sales by taking a bit of a hit to your margins. But if you take the time to foster an emotional, long-term connection with the customer, you can reap the lasting benefits of customer loyalty.

    Instead of just looking at promo codes as a way to trade a bit of your profit margins in exchange for a sales boost, you can instead consider promo codes as a way of building rapport with the customer. Offering special promo codes for different groups can help make your customers feel like they’re important to you. Take a look at your customer demographics and consider offering tailor-made promo codes to different groups within your customer base—this can be especially effective when targeting lower-income groups like college students, public servants, or senior citizens. That being said, high-income groups also love a good discount, so don’t leave them out—instead, consider linking the discount to a larger cart size.

    In each of these cases, the promo code will be most effective when combined with a clear and well-planned communication campaign aimed at the group(s) you’re targeting.

    Why promo codes are right for your Indian business

    When used correctly, promo codes are a great way to incentivise conversion. As ecommerce booms in the wake of the pandemic, brands in India and beyond should take a thoughtful look at their online strategy and ask themselves how they can get the most out of their promo codes.

    The author of the article is Admitad India country manager Neha Kulwal.

  • GUEST COLUMN: Change of winds – The rise of Online Services in India

    GUEST COLUMN: Change of winds – The rise of Online Services in India

    Mumbai: The Online Service industry is on a continuous upward path. This industry today contributes as much as eight per cent to the GDP of a fast-growing country like India. Online Services have always been there in the market but in the past two years, it has expanded massively to further sub-categories.

    The hybrid working model and growing need to get essentials on your doorsteps drive the demand for Online Services. Some of the major categories that have proven to be a part of individuals in Tier 1 & 2 cities are- Online Education, Software, OTT & Entertainment Platforms, Food Delivery, Grocery, Cleaning Services, and many others counting under it.

    Over time, various initiatives have been taken to increase the awareness of usability of these services among consumers, which is rapidly pushing this industry to become profitable and efficient. In an age of regular technological disruption, the need to upgrade and learn new technologies has become a top priority. The Online Services platform has witnessed a 70 per cent growth in 2021 – Rs 46 crore GMV on Admitad platform. The major contributing categories to this growth are Software programs, Education programs, OTT programs, and many others.  It has been observed that consumers are favouring these services and including them in their daily life routine.

    Let’s dive deep into the top two categories of Online Services which we have observed during this year.

    Software Programs

    With no surprise, Software Programs are one of the key drivers of success in the digital world. Whether you’re focused on B2B or B2C, or both, there is no denying that you’re in a lucrative playing field. 2021 saw the emergence of the Software Programs as more and more end-users started using different software and applications to assist them in their day-to-day work from home. Norton, BigRock, GoDaddy, HostGator, Namecheap, Tenorshare, Mcafee, & Easeus are some of the top online software platforms to name a few. The growing need to secure cloud platforms, amid the growing incidence of cyber-attacks and hacking, drives demand for security softwares. With more visibility in this category, publishers have witnessed their traffic getting converted into revenue with an overall growth of 12x.

    E-Learning Programs

    The upswing in the E-learning space has created a lot of buzz around this year. To achieve career growth and add value to their knowledge, working professionals in India are focusing on skill development.  Post the pandemic, 2020 saw the rise of Online Education & E-learning as a service but it boomed in 2021. We saw an immense amount of traffic getting redirected to the Education programs. More and more loyal partners, banks, telegrammers focused their traffic on driving the Online Education programs. We saw an overall growth in the Education category by 4.5x. This category offers an opportunity for the publishers to thrive as we have seen more and more educational programs getting live by the Year-end. Brands like Edureka, Unacademy, Harappa, Udemy, Skillshare, Top rankers have been the top contenders in the E-learning segment and have offered the best for their users.

    Impact of Affiliate Channel on Online Services

    Looking at the demand & market trend, these brands are trying to find cost-effective channels to reach out to the end-users and to create and execute strong growth strategies in order to get ahead and rise above the competition. To leverage such marketing strategies, companies have started adapting performance-driven channels. Besides targeting a higher number of audiences, they are conscious about their ad spending, and to maximise their ROI, they are heavily spending on the cost-effective channel – ‘Affiliate’. It allows brand marketers to capture the market to the fullest and utilise the different Affiliate inventories to target all sets of audiences. Online Services Programs generated GMV worth 46 crores through Admitad platform. The major contributing partners to this growth are Cashback 43 per cent, Social Affiliate 36 per cent, Coupon five per cent Content 10 per cent Email two per cent and four per cent others in the current year.

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    The Online Service market has tremendous potential now and surely in near future and with the growing use of the internet, companies are creating more unique opportunities to reach every region and every potential customer. Even in the pandemic we have seen how they have created great services and reach every person to satisfy their needs and demands.

    (Neha Kulwal is country manager at Admitad India. The views expressed in this column are personal and Indiantelevision.com may not subscribe to them.)

  • New-age tools for digital platforms to optimise their revenue generation

    New-age tools for digital platforms to optimise their revenue generation

    NEW DELHI: As the world moves to the digital space in overwhelming numbers, people have several questions about opportunities to make money online. Contrary to public opinion that there are several challenges in earning from digital promotions, many new tools now allow bloggers to earn, without the need to attain technical knowledge.

    Digital marketing budgets of companies are receiving traction owing to the efficacy of online platforms. Products are marketed to reach larger audiences, thereby increasing sales by huge margins. Consequently, publishers need to utilise these tools to achieve better results and revenue. Through a compilation of five exquisite tools mentioned below, online content creators can make the most of the current times.  

     1. Moneylink

    The Moneylink tool helps save a significant amount of time, as it eliminates the need to replace all the links with affiliate links manually, while providing opportunities for publishers to work with over 30,000 advertisers. The biggest draw for publishers and advertisers is the fact that monetisation is made easy. The ability to earn more has increased after widening the audience base, making it suitable for beginners, novices, or highly proficient publishers alike.

    When Moneylink is integrated in a blog, users are relieved from viewing distracting, flashy ads, or banners. Instead, they see just the advertisers' links highlighted in the content they’re reading. Publishers (bloggers/content publishers) earn from the clicks by users, and purchases are made on the e-commerce websites. It is a preferred tool for those who run blogs and content-based platforms. The access to Moneylink is streamlined, as publishers can connect the tool directly through their Admitad account.

     2. Admitad Bot

    Designed as a bot on Telegram Messenger for publishers, content creators, etc, the tool is known for its agility and no-frills applicability. It can be used easily through mobile devices, allowing the swift creation of affiliate links from devices. In addition to this, it also checks deep links, supporting features on product pages of major e-commerce websites, and provides open access to over 30,000 advertisers.

    It is instrumental in building traction for brands through social media influencer channels, as followers are more organic than mainstream marketing avenues. The simplicity of setting up the tool is an attractive feature for publishers, as it has been built exclusively for a younger audience that prefers using smartphones for handling everything.

     3. Chrome Extensions

    It is a link creation tool which is in the form of a browser extension. The design fulfils the requirements of bloggers, content sites, and those giving recommendations to people who wish to make money.

    Registering for an Admitad Extension gives applicants a unique ID, which is inserted automatically into each link generated through the extension. It is created directly on the page of the partner store, as a single link to be copied. When a user clicks the link and purchases, the system records the response. It then indicates the link's location and lists all the details while rewarding the publisher for the transaction.

    Recent updates on the tool allow publishers to add links to a list of favourites, which comes in handy for planning the content. It further simplifies the procedure of recording information, or documents, as the extension saves all information.

     4. Universal Search

    Search engine optimisation (SEO) has become the new focus area for advertisers to get better ranked during searches online through keywords. The Universal Search tool bases itself on the user searches and a concept called contextual advertising. If a user is looking for watches, the API and JavaScript integrated tool shows information on the brand as one of the first options to consider.

    When people follow the links of the brands, the direct link is replaced by the affiliate link. It opens up the possibility of rewards to the publisher based on the actions that follow. Therefore, publishers can monetise using these tools as well. Apart from contextual advertising, traffic can also be built organically.

     5. Unique promo codes

    When video hosting sites like YouTube or Instagram make it impossible to use links that  convert to affiliate links, promo codes are a safer bet. Content creators usually showcase details in the description out of compulsion, or present unique promo codes.

    However, this tool allows the publisher to create a unique campaign according to his/her channel, through a promotional code of their choice. Every action taken through the code is registered with the system, making it easier even for offline operational modes, with brochures, receipts, catalogues, etc.

    Therefore, the proliferation of new tools in the affiliate industry is helping shape the marketing decisions for publishers and advertisers. They are delivering solutions for all kinds of stakeholders, and the integration of the next generation of technologies will disrupt the ecosystem for content creators even further.

    (The author is country manager, Admitad India. Indiantelevision.com may not subscribe to their views.)

  • Affiliate marketing: The new rage in the post-Covid2019 world

    Affiliate marketing: The new rage in the post-Covid2019 world

    The Covid2019 outbreak has affected the marketing budgets of brands. The situation, despite being difficult, throws up opportunities to be innovative and get aggressive on new-age marketing strategies. While digital marketing has been in vogue for some time now, within this domain, several brands are redefining their marketing space by dedicating a large chunk of their budgets to affiliate marketing.

    The new strategy is in line with companies’ plans to conserve cash and focus on result-oriented marketing channels. Brands like ‘The Man Company’ have taken the lead by shifting a huge pie of their budget to affiliate marketing for their online business. 

    “Affiliate marketing as a channel has helped us acquire new customers at a lower cost as compared to paid ads, helping us to get a better ROI. This channel gives us dual advantages. On one side, we are able to acquire new paying customers and pay only for sales. On the other hand, we get visibility across multiple publishers without spending much advertising money. With a network in place, we are able to outsource our affiliate management task which helps us reduce our overhead costs, without any compromise on the scale. Thus, it helps us to reach out to new customers in a cost-effective way. As a brand, this helps us to reach out to the new users through multiple publishers,” says The Man Company business head Atul Jain.

    Some of the key roles of the affiliate networking/industry in the success of a marketing campaign are as follows: 

    How does affiliate marketing help?

    Affiliate marketing is a commission-based marketing model wherein the online sellers pay publishers for every purchase made through their affiliate link. The vital factor of this marketing segment is that it works on the cost-per-acquisition model where the brand will be spending money once they acquire a customer. 

    Customer acquisition at a lower cost: Traditionally, marketing has been a cost-heavy proposition. In the pre-Covid2019 world, when cash flows were good, companies seldom focused on ROI. But now, every penny matters, and there isn’t a better way to get the maximum out of your marketing investments. The commission is paid to the publisher only when the desired conversion takes place. Also, you need not incur an overhead cost for creating a marketing campaign to enter a relatively new market. The entire process of customer acquisition and sales becomes a low-cost affair. An effective affiliate program ensures that customer engagement leads to conversion. 

    Targeted customers: A successful brand always looks to penetrate into newer markets and acquire new customers. With Covid2019 induced lockdowns, there’s a large number of people spending time online, especially in tier-2 and tier-3 cities.  With an effective affiliate marketing campaign, brands can reach out to new customers like housewives and older people who were hitherto not available online. Categories like online games, health and care product, OTT services, e-learning are giving encouraging results to brands. Affiliate marketing channels also contribute to increased brand awareness, allowing companies to have a larger customers base resulting in higher revenues. Moreover, because the payouts are linked with performance, it gives brands the flexibility to scale the numbers through this channel without any financial risks.

    Offers a variety of traffic inventories: It is never a good idea to put all eggs in one basket. Affiliate networks work in the same way by working with multiple publishers and traffic inventories and then scale the numbers with the inventory which is performing the most.

    You can use a variety of traffic sources like coupon, cashbacks, email marketing, SMS, push notifications, price comparison and also the new-age affiliate channels such as influencers, social media groups, messengers, affiliate stores, etc. It helps brands reach out to their target audience, ensuring that the potential customer has converted not into a lead but a sale. Running your campaign through different sources simultaneously also ensures that if one stream on generating the audience collapses due to any external factor, the other stream keeps functioning.

    Technology build: Affiliate marketing has a big role in technology as well. Optimisation models and AI can help brands in promoting their services and products. Moreover, the best analytics tool built by affiliate networks gives support to analyse the traffic and provides a transparent picture to brands for their investment. To provide better experience Admitad also offers a solution of universal tracking which brings app and web tracking under one roof. The tool helps in saving costs for brands who invest more money on app-specific tracking platforms. The main feature of this technology: real-time tracking helps in analysing which affiliate program and marketing campaigns work for you and which one of them need to be changed to generate profitable results.

    Also, affiliate networks keep affiliates a step ahead by providing them with the best technology which makes it easier for them to share the content with their audience. Tools such as Admitad Еxtension help influencers and content site owners to maximise their earnings. Through Admitad telegram bot, publishers can easily generate links to reach out to their customers and earn money. 

    Saves on internal manpower cost: A successful affiliate program does away with the need of having a large in-house team to take care of their promotions and affiliate program. Brands get tech support and a dedicated account manager from the affiliate network that allows them to integrate their operations from different platforms for tracking and technological requirements. 

    Businesses need to adapt to new realities to remain relevant. The world of business is undergoing unprecedented transformation at a breakneck speed. Brands that make strategic changes as per the changed behaviour of customers will flourish and grow in the coming years. 

    Are you ready with your new marketing strategy?

    (The author is country manager of Admitad India. The views expressed are her own and Indiantelevision.com may not subscribe to them.)

  • Admitad launches support helpline for advertisers during COVID-19 pandemic

    Admitad launches support helpline for advertisers during COVID-19 pandemic

    MUMBAI: Admitad has launched a support hotline for advertisers to combat declining sales and demand in the current crisis. The support hotline is intended to provide assistance to advertisers and mitigate losses caused by the COVID-19 pandemic.

    Named Black Swan, Admitad’s support hotline aims to make life easy for advertisers and publishers looking for an affiliate marketing network. The helpline promises to bail out advertisers from difficult situations by providing useful advice about how to increase sales efficiency and reduce promotional expenses.

    While generating leads and sales during this hour of global crisis can be a daunting task, Admitad believes that testing times like these can create new business opportunities. Online businesses, in particular, have an edge over their offline counterparts and can leverage opportunities to build traffic and increase user base by collaborating with an affiliate marketing network. It is, thus, vital at this time to identify and collaborate with appropriate channels. By partnering with an appropriate channel, advertisers pay only for actual sales and not for the volume of clicks. 

    The current crisis has accentuated the need for online businesses to increase their audience coverage and high-quality targeted traffic. Among the several categories of online businesses, software & digital services and streaming media have together witnessed a 135 per cent increase, according to Admitad data of recent weeks. In addition to these categories, CPA campaigns can be effective for online games, e-learning, and online education. 

    Admitad India CEO Neha Kulwal said, “The support helpline would act as a lifeline for advertisers and help them keep sales on track during the COVID-19 pandemic. As several nations continue to observe a lockdown and markets anticipate long recovery times, it is imperative for online businesses not to lose focus in this moment of crisis and continue to build an affiliate network to sustain in the market. The lockdown provides lucrative opportunities for online businesses to extend support for existing customers as well as welcome new users to their network.”

  • Admitad India comes forward to support daily wagers amid COVID-19 lockdown

    Admitad India comes forward to support daily wagers amid COVID-19 lockdown

    MUMBAI: As the world passes through a period of turmoil, Admitad India has joined hands with Fiinovation, a global CSR consultant, to distribute essential commodities including food rations, masks, sanitizers and hygiene kits amongst migrant labourers and daily-wage earners in slum regions.

    The initiative comes at a time when the coronavirus outbreak has gripped the entire globe. Its subsequent lockdowns have dealt the worst impact on the marginalised community the world over. Daily wagers have lost their employment and are running dry of essential supplies for sustenance. Admitad India and Fiinovation will distribute ration and hygiene kits to such families via Discipleship Centre, a Delhi-based NGO that works towards sustainable development of the economically downtrodden communities. It will further spread awareness around coronavirus and brief them about protective measures that are needed to be taken.

    Speaking about the Initiative, Admitad India’s Neha Kulwal said, “Today, we stand in solidarity with everyone who is at the frontline of the outbreak or is vulnerable to the same. It is our responsibility to help and support them with concerted efforts against the pandemic. Together, we will make the world a better place to live in, much better than it is at present. Admitad India expresses gratitude to both Fiinovation and Discipleship Centre as they drive the relief programme on the ground and save thousands of people from the pandemic’s wide-ranging implications.”

    Fiinovation CEO Soumitro Chakraborty said, “At Fiinovation, we have identified several regions that urgently require aid and have assigned teams that can best deliver them. Fiinovation would like to thank Admitad for its constant support and Discipleship Centre for driving the measures on a war footing. We are constantly taking stock of the situation and making sure that no stone is left unturned vis-a-vis implementation.”

    Apart from helping out the needy in this hour of crisis, Admitad India is also ascertaining business continuity as India passes through a period of lockdown. The affiliate network has ensured that India’s digital journey and adoption don’t bear the brunt of lockdowns. At the same time, it is empowering people to make the most out of their time at home. The platform is currently enabling publishers and advertisers to tap trendy categories for customer outreach and has registered a sharp 19 per cent rise in mobile consumption during March itself. Perhaps, a good indication for both advertisers and publishers as they can use such mediums and reach out to the consumers in time of need.

  • Admitad India bags two awards at the prestigious India Affiliate Summit & Awards 2019

    Admitad India bags two awards at the prestigious India Affiliate Summit & Awards 2019

    MUMBAI: In a development that further underscores its leadership position in the Indian affiliate marketing industry, Admitad India has been honoured by the Internet and Mobile Association of India (IAMAI). Its innovative affiliate marketing solution Admitad Extension has earned the distinction of being the Best Affiliate Tool of the Year at India Affiliate Summit & Awards 2019. It has also bagged the award for the Best E-commerce Affiliate campaign for Bigbasket, who have associated with Admitad exclusively for affiliate marketing. Organized by IAMAI, the latest edition of the premier affiliate marketing event took place on September 26th -27th 2019, at The Leela Ambience, Gurugram.

    The India Affiliate Awards has been instituted for the first time in 2019 as an annual celebration of the most innovative and effective advertisers, agencies, publishers, networks, and technology solution providers in the affiliate marketing industry. Admitad India’s win this year is a testament to the relevance and impact of its leading-edge service and product offerings. A unique, easy-to-use solution, Admitad Extension is a browser extension that eliminates the entry barriers into the affiliate marketing space and makes it simpler for new-age publishers to sign up for, explore, and deploy brand campaigns as affiliates.

    The CPS campaign designed for Bigbasket’s desktop and m-site platforms is aimed at driving incremental sales, onboarding new customers and increase the lifetime value for existing users. While such campaigns are usually limited to coupons/deals, cashback, emailers and display, Admitad went one step ahead in creating a larger impact for Bigbasket. Along with recruiting numerous affiliates across categories, it also roped in hyperlocal platforms, has partnered with high profile players in the telecom and travel spaces, and brought on board several cooking bloggers/vloggers to drive new user acquisitions for Bigbasket.

    Admitad India has been delivering rich dividends for its brand partners through its best-in-class affiliate marketing solutions. The Bigbasket campaign that has earned significant praise – as well as the Best E-commerce Affiliate Campaign Award – further cements Admitad’s stance as the industry leader in the affiliate marketing space. 

    Speaking on the win, Ms. Neha Kulwal, Country Manager India, commented, “At Admitad India, our aim is to empower new-age publishers as well as advertisers by providing them with cutting-edge affiliate marketing solutions. Admitad Extension is one such example from our array of cutting-edge products. We are honoured to have been felicitated at the  India Affiliate Awards for this innovation.” 

    She added, “The win for Bigbasket’s CPS campaign is also a matter of utmost pride for us. The one-of-a-kind campaign was designed keeping in mind the unique needs of India’s largest online grocery store. Bigbasket’s GMV is a stellar example of the impact that affiliate marketing can make on a brand’s growth. Needless to say, the double-win has reinforced our confidence in our mission and will inspire us to keep delivering innovative and enabling services in the future.”

    The latest edition of the Summit brought together over 2,700 delegates, 500 companies, and 70 exhibitors, among other key stakeholders in the business ecosystem. In line with its theme ‘Re: Imagine’, it hosted several insightful discussions, thought-provoking sessions and collaboration opportunities aimed at leading the country’s burgeoning affiliate marketing industry towards an innovative and lucrative future. 

  • Admitad India announces its partnership with India Affiliate Summit & Awards 2019, organized by IAMAI

    Admitad India announces its partnership with India Affiliate Summit & Awards 2019, organized by IAMAI

    MUMBAI: Underlining its position as a domain leader in the Indian affiliate marketing industry, Admitad India has announced its association with India Affiliate Summit & Awards 2019 (#IAS19). Organized by IAMAI, the 5th edition of the premier affiliate marketing event will be held at The Leela Ambience, Gurugram, on September 26th and 27th. 

    Themed ‘Re: Imagine’, the latest edition of the largest annual gathering of affiliate marketers will focus on charting out an innovative and lucrative future for the country’s growing affiliate marketing industry. Admitad India is honored to be the ‘Powered By’ partner of IAS 2019.

    This year’s India Affiliate Summit will witness the convergence of more than 2,700 delegates, 500 companies, and 70 exhibitors. With the overarching goal of bringing together the brightest minds of the affiliate marketing industry, the summit will spark meaningful conversations around the growth of affiliate marketing with performance-based partnerships at its core. 

    The summit will also provide the backdrop for India Affiliate Awards – a celebration of the most innovative and effective advertisers, agencies, publishers, networks, and technology solution providers in the industry. 

    At the summit, Ms. Neha Kulwal (CEO – Admitad India) will be sharing her insights on the ‘Importance of affiliate marketing in M-commerce’. Attendees will also witness several captivating keynote discussions around topics such as the changing role of brand and performance marketing in India, optimally utilizing new-age marketing channels, and visual content consumption trends. These discussions will be led by global industry doyens including Emanuel Cinca (Founder – What The Aff) and Chris Adams (CTO – eDatasource), amongst others. The summit will also feature a standalone session by Daniil Silvestrov (Country Manager – USA, Admitad) on ‘How to build strong affiliate channels based on international experience’. 

    As ever, the India Affiliate Summit will act as a platform for industry players to network with key decision-makers, explore new opportunities and collaborate with high-potential partners. Powered by Admitad India, #IAS19 is set to build on the success of previous editions and emerge as the grandest iteration of the country’s largest affiliate marketing event.

  • Manyavar partners with Admitad India to mark its maiden foray into affiliate marketing

    Manyavar partners with Admitad India to mark its maiden foray into affiliate marketing

    MUMBAI: In a move which underlines the importance of affiliate marketing in online commerce, Admitad India, the India arm of leading global affiliate network Admitad, has announced its exclusive partnership with Manyavar, a men’s ethnic wear brand. As part of the association, Admitad India will manage all affiliate duties and programs for the brand in the country. The tie-up is aimed at complementing Manyavar’s overall online marketing strategy through affiliate marketing and strengthening its pan-India online brand presence and consumer base.

    The association with Admitad India marks the first time that Manyavar has forayed into the affiliate marketing segment. Apart from illustrating how offline brands in India are now amplifying their business growth by leveraging e-commerce as a lucrative sales channel. It also highlights the vital role that affiliate marketing is assuming in driving the digital marketing strategy for brands.

    Recent industry reports peg India as the fastest-growing e-commerce market in the world. With the number of online users in the country expected to reach 700 million by the end of this decade, the Indian e-commerce segment is estimated to be worth $1.2 trillion by 2021. Established offline retail brands such as Manyavar – which currently operates more than 500 stores across 202 cities in India alone – have been looking to tap into the massive business opportunity that this represents. Top affiliate networks such as Admitad India have been helping brands reach out to this growing online audience through new-age publishers, across a host of platforms and formats.

    Speaking on the association, Ms Neha Kulwal, CEO – Admitad India, said, “With the Indian e-commerce market currently estimated to be growing at a CAGR of 50%, offline brands in the country have an extremely lucrative growth opportunity in the online space. Leveraging affiliate marketing to complement their overall digital strategy can help brands capitalise on this shift by effectively targeting the country’s rapidly-growing online audience.”

    Admitad India enables advertisers to target prospective consumers through relevant content in a contextual, captive environment by creating their own affiliate programs without heavy upfront investments. It leverages proprietary technology to enable improved tracking codes, cross-device and cross-browser tracking, third-party tracking, ad performance analysis, product feed integration, and curbing fraudulent traffic. Combined with real-time performance analysis of various publisher associations, this allows brands to reduce the risk to their marketing spends while maximising RoIs.

    “Our association with Manyavar, which is one of the leading ethnic fashion brands in India, is indicative of the faith that top brands place in the power of affiliate marketing. Through our personalised, tech-driven affiliate marketing solutions, we aim to help drive the maximum RoI for Manyavar’s affiliate marketing campaigns,” Ms Kulwal added.