Tag: Admitad

Indian customers spent 11 per cent more during Rakhi festival in 2023

Mumbai: The amount of money Indian customers spent during the Rakhi festival week this year increased by 11 per cent compared to the festival in 2022. The average order value was Rs 2,055. Admitad’s affiliate network analysed over 400k orders across more than 350 brands to understand how customers behaved during the Rakhi holidays last year, and how they changed their preferences this year.

It can be seen that during the holiday week, many more people in the country chose to stay at home and shop using their computers – the percentage of mobile orders was only 45 per cent. In comparison, during the recent Independence Day, it reached 69 per cent, and on average during the “quiet period” – 48 per cent.

What was purchased during the festival?

Up to 40 per cent of orders this year were made on marketplaces – their influence has increased significantly since last year. The number of orders from major marketplaces during the festival jumped by more than 50 per cent. This could be expected, because many leading marketplaces prepare special sales, promotions and coupons for each holiday, and thus can maximize conversion among their customers.

25 per cent of all orders during the festival were for clothes, shoes and accessories – the number of purchases in this category increased by 16 per cent compared to last year. Next came beauty products with 8.5 per cent of purchases. Six per cent of orders went to the category of home goods and four per cent to food delivery. Interestingly, the number of food and grocery orders at Rakhi Festival more than doubled compared to last year and this category was one of the leaders in terms of purchase growth.

What attracted the shoppers?

Speaking on the report, Mitgo managing director, APAC and India Neha Kulwal said, “According to Admitad’s calculations, this year’s leaders in attracting orders during the festival were cashback services – they accounted for up to 26.6 per cent of all orders. Interestingly, their popularity has almost doubled compared to the Rakhi Festival last year. Apparently, the major players in this market have put a lot of effort in preparing promotional campaigns this time.”

17 per cent of the orders were brought to brands by content platforms and online media, which traditionally prepare reviews of the best gifts, dishes and ways to spend the festival. Indian shoppers do indeed pay attention to such articles, click on the links in them and buy the recommended products.

Another 10.5 per cent of orders came from coupon services, 10.3 per cent from contextual advertising, 7.5 per cent from affiliate stores, 6.7 per cent from mobile applications, and 6.5 per cent from loyalty programs.

The latter, by the way, were much more influential during the festival period than last year. Purchases based on recommendations of loyalty programs this year during the festival increased many times over. This trend, coupled with a significant increase in sales on marketplaces and through cashback services, makes one think that earlier big companies did not pay enough attention to the Rakhi holiday, but in 2023 they have fully included it in their agenda and made thorough preparations to spur user activity.

September 13, 2023
Admitad appoints Neha Kulwal as APAC managing director

MUMBAI: Admitad has appointed Neha Kulwal, formerly the country manager, as the Asia-Pacific managing director. Admitad’s India operations were launched with the vision of becoming the largest, most trusted partner network and martech & fintech solutions provider. The company is confident it can increase growth in the entire APAC region under the leadership of Neha Kulwal, it said in a statement.

Having joined Admitad six years ago, Neha Kulwal has established a solid market position for the company, increasing the business volume five times and attracting new clients across diverse industries. Neha has built a steady team of more than 50 people working for the company in the region today. Her ability to act as a team leader and as a true people person gained her respect throughout the entire Admitad family and beyond.

Since 2020, the company has increased the size of its partner portfolio in India and added a significant number of advertisers and publishers as partners and clients. The total sales generated by Admitad tools for brands almost doubled between 2019 and 2021. Top-tier brands such as Flipkart, Croma, Ajio, BoAt Lifestyle, Samsung, Myntra, Kotak, Mcaffeine, and Times of India enjoy long-term, profitable partnerships with Admitad in the APAC market.

Neha Kulwal said, ” I am delighted and truly honoured to receive this recognition. This is the beginning of a new chapter in Admitad’s journey in the region. I am confident that APAC, given its immense growth opportunities, will live up to its full potential in driving our business to greater heights. We started Admitad’s India operations with a clear vision of becoming the biggest and most trusted partner network. I am very proud of what we as a team have achieved in the last six years and, with this new responsibility at hand, I intend to grow our APAC operations by replicating the India success story.”

“Neha Kulwal is a truly top player and an inspiring leader of the digital economy. We appreciate her experience and her business sense, and could not think of anyone being a better perfect fit for our ambitious goals in the region. It will be exciting to see more Admitad APAC projects and initiatives set benchmarks in this market,” said Admitad founder and CEO Alexander Bachmann.

Admitad has recently moved into the new office in Gurugram, offering additional businesses and solutions beyond its partner network, including Tapfiliate, ConvertSocial, Univibes, and Coupon Whitelabel. In the near future, the company will continue to invest in developing its infrastructure in APAC.

October 10, 2022
Admitad India drives sales worth Rs 17 cr during Diwali

NEW DELHI: Affiliate network Admitad India has witnessed high volumes of online purchases to the tune of 17 crores during the Diwali period. Indians are known to be festival shoppers, and the trend has continued even during the post-Covid2019 scenario. Over the years, several brands have taken to affiliate marketing to market their products using various avenues. Admitad India has contributed on this front, by driving transactions through its network of publishers using various promotional channels.

The affiliate channel has been instrumental in facilitating online transactions across several categories through aggressive promotions via multiple traffic sources such as coupons, cashback offers, e-mailers, instant messaging, push notifications, browser extensions and more.

In terms of orders across all categories, the net pre-Diwali orders through Admitad’s affiliate channels stood around 67,000 orders, whereas the festive period recorded almost 1,00,000 and sales worth Rs 17 crore. It indicates the extent to which festive season traffic has converted into sales on e-commerce platforms. The interesting trend being that cashback, social media links, email marketing, and coupon options accounted for the highest orders out of the lot.

Admitad’s observations show that consumers have invested significantly in digital and household equipment like mobile devices, televisions, home audio systems, large appliances etc, which witnessed the biggest hike in sales during the festival time. The sale amount under this category almost doubled, recording Rs 9.6 crores as compared to a little over Rs 5 crore during the week before Diwali.

Festival time in India means families indulging in new clothing and gifting friends and relatives, which is evident from the buying patterns of customers during this Diwali week. Even in the apparels segment, the Diwali period registered a 20 per cent increase in the number of orders, with the sales achieving close to Rs 2.08 crores as compared to Rs 1.72 crores during the pre-Diwali week. According to Admitad's analysis, there has been a 31 per cent increase in the gifts & flowers category i.e. garnering more than Rs 15 lakh during the Diwali week, as compared to Rs 10.68 lakh pre-Diwali.

Admitad India country manager Neha Kulwal said, “Since affiliate networks are focused on promoting coupons, deals and offers it makes them all the more effective during these sale events. Traditionally, It’s the peak time when individuals buy a lot of products in India. As the retailers & e-tailers allow attractive discounts and deals, people tend to buy more during this period of time. Affiliate networks are therefore well positioned to deliver their best results during festivals and this is a great way to showcase their effectiveness.”

November 27, 2020
Admitad drove sales worth $65 million through affiliate marketing in India in 2019, reveals Admitad Annual Affiliate Report 2020

MUMBAI: Global affiliate network Admitad released its annual Affiliate Report 2020 which studies trends in the international affiliate marketing industry, identifying the global market growth drivers over the past year. The report provides an in-depth understanding of the region-wise shift to the emerging trends, where e-commerce has emerged as the most common vertical followed by the banking sector.

Coming to affiliate market trends in India, which is one of the largest e-commerce markets in the world and especially in the APAC region, the report marks the industry as decentralized in the country. The affiliate sector in India has shown a growth of 69.7% with the largest share of sales of 56% from the category of household appliances and electronics and 20.1% from the Online Supermarkets. Goods from China constitute 4.2% of the share of the total sales. Out of the total sales figure for $64.8m, the electronics segment leads with the total mobile sales of 28.5%. With traffic almost equally divided between desktop and mobile, it is expected that the mobile category shall play an even bigger role in the coming years since affiliate marketing is no longer restricted to desktop traffic. The report provides a remarkable insight for the advertisers on the need for in-app tracking features to make the most of the growing mobile trend. In-app tracking on mobiles shall cater to promising categories like blogs, finance comparison sites, cashback services, contextual advertising and loyalty programmes.

The segments that are garnering a lot of attention and funding from investors in India are Online Grocery, Gaming (Fantasy Cricket in particular) and Online Food Delivery. It is also found that affiliate programmes in the financial segment are turning more towards CPA than CPL models. Education is one of the top categories which shifted to CPA advertising. Travel remained one of the biggest categories within affiliate marketing and touched the revenue of $48 Million. The report also mentions that in 2019, the fashion industry alone made $12.5 bn—over a third of the country’s B2C sales.

The report marks the growth of Blogs and Contextual Advertising, a new trend contributing to 9% of the share of the total sales. It is revealed that many of the major brands have increased their spending on bloggers and there is a rise in influencer marketing. The new trend also indicates a rise in alternative sources like reward sites and influencers. The top sales contributors are found to be Cashback and Coupons, constituting 46% of the share.

Speaking about the findings from the report, Neha Kulwal, Country Manager, Admitad India, remarked, “We have been expecting more and more companies to move towards the CPA model in the Indian sector and 2020 the report reflects this trend to be growing. Admitad has recruited more influencers for the CPA-based cooperation and the current trends to show that the telegram platform is going to emerge as one of the strong contenders in India in the coming years, following the global trends in the subscription campaigns.”

Admitad, as an organization, promotes transparency and one of the most significant takeaways from the report for the company and for the affiliate marketing industry is the increased trust among the Indian advertisers in affiliate networking.

Covering regions from the Asia Pacific, Europe, and MENA, the Admitad Affiliate Report 2020 covers data on more than 178 million orders and target actions completed via the Admitad platform in the world on all market segments from online to financial services.

February 27, 2020
Advertiser turnover from online blogs, forums in India increased by 7 times in H1 2019

MUMBAI: In a move which underlines how lucrative new traffic channels can be for advertisers, Admitad India has recently analysed online orders and sales data that its partner advertisers in India have received in the first half of 2019. As per the research, sales through the platform brought by new affiliate traffic channels such as blogs, chat-based messengers, social media groups, and Instagram/YouTube accounts in India exceeded $2.5 million during the reporting period – marking a 63 per cent increase over the corresponding data in H2 2018.

More importantly, there is a massive growth opportunity that new traffic channels represent for brands and advertisers. Online blogs, forums, and other traffic platforms affiliated with Admitad India registered a 7x increase in the advertiser turnover driven through them. With advertiser turnover from messengers also exceeding $10,000 in India in the first six months of 2019, the research also underlined the potential of chat-based messengers as an impactful affiliate marketing channel.

It also identified a growing shift amongst new-age publishers toward affiliate partnerships to amplify their revenue streams. The total number of publishers (new traffic channels) working as affiliates on the Admitad platform increased by over 24.22 per cent between H2 2018 and H1 2019. Blogs, online forums, and other channels registered a healthy growth of around 27.74 per cent in the number of publishers, while YouTube publishers working as affiliates grew by 14.63 per cent. Most remarkable was the growth of affiliates on newer channels such as chat-based messengers, which registered an exponential growth of 125 per cent during the reporting period.

With the introduction of browser extensions like Admitad Lite, this rapid growth trajectory is expected to only accelerate in the near future. Such tools help publishers overcome the entry barriers into the affiliate marketing space and make it simpler for them to seamlessly explore advertiser programs and create affiliate links to advertisers’ websites. Admitad Lite significantly speeds up and simplifies the work of publishers, who often have to deal with a large number of links and compare offers from different advertisers.

Standard tools for monetising traffic are often inconvenient for content creators due to restrictions or service rules. Admitad Lite, on the contrary, caters to this need-gap by drastically reducing the time taken by publishers to register and launch affiliate campaigns. This, in turn, increases clickthrough ratios and bolster sales for advertisers while also augmenting affiliate revenues for publishers – thus maximising the value that online traffic creates for stakeholders across the value chain.

The easy registration process facilitated by Admitad Lite connects publishers with more than 60,000 affiliate programs and 30,000 advertisers around the globe with just one click. It also does away with the need for moderation of publisher websites and enables access to offers and programs that were previously unavailable. This makes it the perfect tool for novice bloggers, micro/macro-influencers, and owners of groups and communities on social networks who are looking to enter the world of CPA marketing, as well as veteran affiliates looking to amplify their incomes.

Speaking on the insights and recent product developments, Admitad India CEO Neha Kulwal said, “In the last couple of years, microbloggers and influencers have become an integral part of the digital marketing value chain. Today’s digital-first audiences trust their opinions and recommendations more than they trust traditional advertising formats. This paradigm shift is one of the biggest reasons why we have witnessed sales numbers through new traffic channels grow at such a robust pace. With the number of bloggers looking to work with affiliate networks also registering healthy growth, we are committed to developing more innovative monetisation tools that can amplify the profitability and operational scale of our partner affiliates. The update of Admitad Extension and launch of Admitad Lite is a testament to this commitment.”

July 18, 2019