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Tag: AdLift

  • Liqvd Asia swallows Adlift in digital marketing power play

    Liqvd Asia swallows Adlift in digital marketing power play

    MUMBAI: Two digital marketing outfits have decided that in the cutthroat world of online advertising, it’s better to bed down together than battle it out alone. Liqvd Asia, a digital-first advertising agency, has snapped up Adlift, a performance marketing and SEO specialist, in a move that promises to shake up the industry’s established order.

    The tie-up, announced on 20 March, creates a full-service digital powerhouse that marries Liqvd Asia’s creative chops with Adlift’s data-driven prowess. The combined entity aims to offer clients the holy grail of marketing: campaigns that not only look pretty but actually deliver the goods.

    Founded in 2013, Liqvd Asia has made its name flogging digital branding and content campaigns. By acquiring Adlift, which has been pushing data-driven performance marketing since 2009, the agency is clearly gunning for a bigger slice of the digital marketing pie.

    Liqvd Asia founder &  managing director Arnab Mitra couldn’t resist a bit of corporate speak when explaining the deal: “This acquisition marks a natural evolution in our journey to create an end-to-end marketing powerhouse that blends storytelling with performance at scale.” Strip away the jargon and the message is clear: they want to be the biggest and the best.

    Adlift co-founder &  chief executive Prashant Puri was equally bullish about the union: “This acquisition is not just about expansion—it’s about setting new benchmarks in digital marketing innovation.” Translation: we’re coming for everyone else’s lunch.

    With Adlift’s team staying put under a joint leadership framework, the merger should avoid the usual corporate bedlam that follows such deals. The companies are betting that their combined financial muscle will allow them to splash the cash on fancy AI platforms and automation technologies.

    Liqvd Asia, which already has studios in Mumbai, Gurgaon, Bengaluru and Kolkata, has made no secret of its global ambitions. The firm has its sights set on the US, Gulf states, Asia-Pacific and Europe, with Adlift’s international connections providing a ready-made launchpad.

    Adlift brings to the table a team of over 200 digital experts and relationships with more than 250 blue-chip clients, including Walmart, Shopify and HDFC Bank. The agency has built its reputation on the back of search engine optimisation, paid media and content marketing—all areas where Liqvd Asia was looking to beef up its offerings.

    If the two agencies can successfully merge their strengths without stepping on each other’s toes, they might just create the digital marketing juggernaut they’re promising. But as many a corporate marriage has shown, the path from honeymoon to happily ever after is often strewn with unexpected obstacles.

  • AdLift wins creative mandate for PayU India

    AdLift wins creative mandate for PayU India

    MUMBAI: AdLift has been named PayU India’s creative advertising agency following a multi-agency pitch. PayU is India’s leading online payment solutions provider for businesses, with cutting-edge and award-winning technology.

    AdLift’s expertise in creating innovative, engaging, and targeted campaigns will help PayU to further increase its digital customer footprint.

    “We are confident that AdLift has the skills and expertise to drive creative campaigns for the effective communication for our payment solutions,” said PayU India country head, small and medium businesses Noopur Chaturvedi.

    AdLift co-founder and ceo Prashant Puri added: "PayU is a brand synonymous with innovation in payment solutions and we are delighted that AdLift has been entrusted with the next stage of its creative transformation."

    Founded in 2009, AdLift is a global digital marketing agency specialising in ROI-driven niche marketing solutions. At AdLift, the mission is to provide clients with personalized, expert search, and social marketing solutions, helping them drive maximal advertiser value. Today, AdLift has an impressive portfolio of clients ranging from start-ups to reputable brands, including several top players in the Fortune 100 list. In just over a decade, AdLift has partnered with more than 250 brands, including ICICI Lombard, Airbnb, Max Life Insurance, Shopify, Fortis Healthcare, Axis Bank, Jaquar, Bausch & Lomb, Luminous and Tata AIG to deliver innovative campaigns across multiple platforms.

    PayU is India’s leading online payment solutions provider and serves more than 3,50,000 merchants with 70+ local payment methods and is the preferred payments partner for nearly 60 per cent of the e-commerce merchants, including all leading e-commerce companies and a majority of airline businesses.

  • Ravi Kumar elevated to a new role at AdLift

    Ravi Kumar elevated to a new role at AdLift

    MUMBAI: AdLift, a global digital marketing agency with offices in the US and in India has announced this year’s key elevation in its senior leadership team. The agency has promoted Ravi Kumar to Vice President, Business Development & Marketing. Based in India, he will report to Prashant Puri, CEO & Co-Founder, AdLift.

    “Ravi’s zeal and ardour to grow AdLift is invigorating. His commitment to drive strategies and achieve business objectives for our clients is unmatched,” said Prashant Puri. “We look forward to Ravi’s continued contribution to AdLift’s success.”

    A recognized thought-leader in the industry, Ravi has spoken at well-reputed conferences in digital marketing industry like IAMAI, Inkspell (DoD & MCube), COINS, iMedia, ad:tech etc. Recently, he was awarded the Top 50 most influential digital marketing leaders of 2017 by World Marketing Congress.

    Commenting on the appointment, Ravi Kumar, said, “I am very pleased to be appointed VP, Business Development and Marketing at AdLift. I look forward to working closely with our brands in delivering and achieving their business ambitions.”

  • AdLift wins two awards at CDO Converge

    AdLift wins two awards at CDO Converge

    MUMBAI: AdLift, a digital marketing agency with offices in the US and India, has been awarded for its digital excellence at the CDO Converge Conference and Awards held in Mumbai.

    AdLift and Aakash Institute won the Digital Excellence Award in education. AdLift and ICICI Lombard won the best Content Driven Digital Marketing Campaign.

    AdLift CEO Prashant Puri: “The award acknowledges our breadth of experience within the education space with search marketing. We work closely with the BFSI segment. I’m excited that our work within the content marketing realm for ICICI Lombard has been endorsed.”

    The announcement follows AdLift’s recent success at Masters of Modern Marketing Awards.

  • mCube: Star, Zee, Filmfare, NDTV, WATConsult, AdLift & Patanjali win awards

    MUMBAI: AdLift, a global digital marketing agency with offices in the US and India, has won two gold awards at Master of Modern Marketing Awards and Conference at New Delhi. YouTube sensation Pammi Aunty entertained and educated the audience when he joined the session on influencer marketing with AdLift CEO Prashant Puri.

    Inkspell had announced the mCube Awards – Masters of Modern Marketing 2017 in a much awaited programme. Other speakers included IIFL Wealth Management CMO Deepali Naair, Angel Broking CMO Gagan Singla, DoubleClick by Google programmatic evangelist Rahul Ramchandani, Unlimit by Reliance VP marketing & business development Matthias Wurster, Max Life Insurance SVP Amit Sharma, Sociomantic VP – sales Avinash Tharani, Gameloft Head-Marketing Ridhima Kapoor, Kenscio Digital VP Avinash Pant, Reebok director – brand marketing and communications Kanika Mittal, Reliance Mutual Funds CMO Sandeep Walunj, Portea VP Kavita Chowkimane, Aviva India VP Ambrash Kapoor, Philips Home Care country sales manager Sandeep Oberoi, and Dabur India Head – Digital Marketing Archan Banerjee.

    AdLift won the awards in two categories i.e. Content Marketing and Digital Marketing Awards. For Aakash Institute, AdLift was awarded for the “Best Engagement in a Social Media Campaign” and the “Most Engaging Content in an Integrated Campaign” for Kent RO.

    Kent RO chief information officer Saurabh Gupta said, “At Kent RO, our mission is to educate people about healthy living and the benefits of a disease-free life. AdLift helped bring this idea to life via targeted content marketing campaigns that worked well!”

    Individuals, agencies, corporates, and/or communities which were awarded at the ceremony are enlisted below:

    Media Specific Awards:
    1. Best Marketing Campaign in Print-Mission 1000 Tonnes by Jagran
    2. Best Marketing Campaign in Radio-Sapnon Ki Tasveerein by Canara HSBC OBC Life Insurance
    3. Best OOH Marketing Campaign-Freshsales’ Frustimonials Campaign by Freshdesk
    4. Best Direct Marketing Campaign-Dell EMC CIO Club by CIO Association of India
    5. Best Marketing Campaign through Events/BTL Channels-UTI Mastershare by UTI Mutual Fund
    6. Best B-2-B Marketing Campaign-Gamification of Advertising Sales by Jagran
    7. Best Low-Budget Marketing Campaign-The Sunday Brunch Campaign by Marriott
    8. Best PR Campaign-Lung Cancer Awareness Campaign by Boehringer Ingelheim
    9. Best Innovation in a Tech-enabled Marketing Campaign -HP Pavilion X360 – Head Over Heels by SapientRazorfish

    Content Marketing Awards:
    1. Best Content in a Direct Marketing Campaign-CFO Insights Magazine Campaign by Yes Bank
    2. Best Content in a Digital Marketing Campaign-Sabse Tez Nateeje for Aajtak.in by India Today
    3. Best Content in a Digital Marketing Campaign-More to Give Campaign by NDTV
    4. Best Content in an ATL Marketing Campaign-Zidd karo Duniya Badlo by D.B. Corp. Ltd.
    5. Best Content in a BTL Marketing Campaign-Let’s Hunt for Our Lost Lakes by Jagran
    6. Most Engaging Content in an Integrated Campaign-Kent RO by AdLift

    Sector Specific Awards:
    1. Best Multi Channel Campaign by/for an Automobile Company-Tata Zest Record Run Campaign by Inextis
    2. Best Multi Channel Campaign by/for an FMCG/CPG Company-Patanjali Kesh Kanti Jug Jug Jiyo Campaign by Vermillion
    3. Best Multi Channel Campaign by/for a Real Estate Company-Kanakia Paris at BKC by NetBiz Systems. Pvt Ltd.
    4. Best Multi Channel Campaign by/for a Healthcare Company-Portea Heal at Home Campaign by Portea Medical
    5. Best Multi Channel Campaign by/for a Financial Services/Banking Company-ARQ Launch Campaign by Angel Broking
    6. Best Multi Channel Campaign by/for a Media/Entertainment Company-62nd Filmfare Awards 2017 Campaign by Worldwide Media
    7. Best Multi Channel Campaign for a Cause/NPO/NGO-Muskaan Initiative for Himalaya by Motivator World
    8. Best Experiential Marketing Campaign in BFSI-Mutual Fund Day – by Reliance Mutual Funds

    Digital Marketing Awards:
    1. Best Digital Integrated Marketing-Digital Innovation – Croma by Infiniti Retail
    2. Best Display Marketing in Digital-Crompton Greaves’s Avancer E-Sense Campaign by Logicserve
    3. Best Engagement through Digital Marketing-P.O.W. – Bandi Yuddh Ke by Star TV
    4. Best Engagement through Mobile Marketing-Nissan’s GT-R Car Campaign by mCanvas
    5. Best Gamification Marketing-Nexa Baleno Buddy Pack by Gameloft
    6. Best Innovation/Creativity in a Digital Campaign-HDFC Bank’s 360 Video Campaign by WATConsult
    7. Best Email Marketing Campaign-Fullerton India’s Instant e-Approval Campaign by Logicserve
    8. Best Innovation/Creativity in a Mobile Campaign-Zee Cine Awards Scratch Mobile Innovation by Zee
    9. Best Marketing through a Website/Blog -Merck’s Parents of Fertility Campaign by WATConsult
    10. Best Marketing through an App-Mitra Campaign by KSRTC
    11. Best Mobile Marketing – Overall -Godrej’s Flaunt to Feed Campaign by WATConsult
    12. Best performance-driven Digital Campaign-Recruiting CIOs through the Social Network by HCL
    13. Best performance-driven Digital Campaign-Myntra Sneaker Club
    14. Best performance-driven Mobile Campaign-UTI MF Mobile App Campaign by UTI Mutual Fund
    15. Best Search Marketing Campaign-Only’s Deminise the World Campaign by WAT Consult
    16. Best Social Media Marketing Campaign-Dance+2 by Star TV
    17. Best Video Marketing Campaign-The Watchable Ads for DBS by WAT Consult
    18. Best Viral Marketing Campaign-Nayi Soch by Star TV
    19. Best Engagement in Social Media Campaign-Aakash Institute by AdLift

    Special Awards:
    1. Digital Marketer of the Year-Nikhil Rastogi (Citi Bank)
    2. Digital Marketer of the Year-Archan Banerjee (Dabur India)
    3. Marketing Influencer of the Year-Deepali Nair (IIFL Wealth Management)
    4. Best Digital Entertainer-Ssumier Pasricha
    5. Best Marketing Startup-Inextis Events
    6. Marketing Agency of the Year-WATConsult