ITV

Tag: Adlabs Imagica

  • Q3-2016: Weather affects Wonderla footfalls, but revenue rises

    Q3-2016: Weather affects Wonderla footfalls, but revenue rises

     

    BENGALURU: South Indian amusement park and resorts player Wonderla Holidays Limited (Wonderla) reported 11.7 per cent lower footfalls in the quarter ended 31 December, 2015 (Q3-2016, current quarter) because of the bad weather across Southern India that had also caused floods and destruction in Chennai. The company reported 5.66 lakh footfalls in the current quarter as compared to 6.41 lakh footfalls in Q3-2015. Despite this setback, the company has posted 6.5 per cent year on year (YoY) growth in total income from operations (TIO) for the current quarter at Rs 50.43 crore as compared to Rs 47.36 crore and a 16.7 per cent quarter and quarter (QoQ) growth as compared to Rs 43.23 crore. Amongst Wonderla’s peers are Adlabs, Ramoji Film City and Essel World

     

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

     

    Increase in revenue can be attributed to the higher average ticket and non-ticket revenues per visitor, says the company. Net average ticket revenue per customer in Q3-2016 increased 19 per cent to Rs 686.90 as compared to Rs 579.50 in Q3-2015. Average non-ticket revenue per customer increased 33 per cent to Rs 230.40 from Rs 173.70 in Q3-2015.

     

    Company speak

     

    “We are generally satisfied with the performance during the third quarter of the ongoing financial year. We have recorded growth in revenue in spite of a 11.7 per cent decline in the footfalls at the parks during the quarter, mainly due to unfavourable weather conditions during November. We are seeing a rebound in footfalls, and are optimistic about growth in footfall in the coming quarters for both existing amusement parks. We are also eagerly waiting to launch our brand new amusement park in Hyderabad to public within a couple of months,” said Wonderla managing director Arun K Chittilappilly.

     

    Revenue streams

     

    The company has three amusement parks in Bengaluru, Kochi and Hyderabad and a resort in Bengaluru. A large part of its revenues come from its Bengaluru operations.

     

    It reports two revenue streams – from sales of services and from sales of products.

     

    Revenue from sales of services in Q3-2016 increased 3.4 per cent YoY to Rs 42.64 crore (84.6 per cent of TIO) from Rs 41.24 crore (87.1 per cent of TIO) in Q3-2015 and increased 15.3 per cent QoQ from Rs 36.98 crore (85.5 per cent of TIO).

     

    Revenue from sales of products increased 27.3 per cent YoY to Rs 7.79 crore (15.4 per cent of TIO) from Rs 6.12 crore (12.9 per cent of TIO) and increased 24.6 per cent QoQ as compared to Rs 6.35 crore (14.5 per cent of TIO)

     

    Let us look at the other numbers reported by Wonderla

     

    Wonderla Profit after Tax (PAT) in Q3-2016 declined four per cent YoY to Rs 12.26 crore (24.3 per cent margin) as compared to Rs 12.77 crore (27 per cent margin), but was 2.6 per cent higher QoQ as compared to Rs 11.95 crore (27.6 per cent margin) in the immediate trailing quarter.

     

    EBIDTA in the current quarter declined 12.9 per cent YoY to Rs 18.21 crore (36.1 per cent margin) as compared to Rs 20.89 crore (44.1 per cent margin), but increased 23.8 per cent QoQ from Rs 14.71 crore (34 per cent margin) in Q2-2016.

     

    Total Expense in Q3-2016 increased 14.9 per cent YoY to Rs 35.04 crore (69.5 per cent of TIO) from Rs 30.51 crore (64.4 per cent of TIO) and increased eight per cent QoQ as compared to Rs 32.45 crore (75.1 per cent of TIO).

     

    Employee Benefit Expense in Q3-2016 increased 25.7 per cent to Rs 8.15 crore (16.2 per cent of TIO) as compared to Rs 6.49 crore (13.7 per cent of TIO) in Q3-2015 and increased 7.7 per cent as compared to Rs 7.57 crore (17.5 per cent of TIO) in Q2-2016.

     

    The company spent 7.1 per cent less YoY towards marketing and advertising expenses in the current quarter at Rs 5.32 crore (10.6 per cent of TIO) as compared to Rs 5.73 crore (12.1 per cent of TIO), but spent 51.9 per cent more than the Rs 3.51 crore (8.1 per cent of TIO) in Q2-2016.

     

  • Q3-2016: Weather affects Wonderla footfalls, but revenue rises

    Q3-2016: Weather affects Wonderla footfalls, but revenue rises

     

    BENGALURU: South Indian amusement park and resorts player Wonderla Holidays Limited (Wonderla) reported 11.7 per cent lower footfalls in the quarter ended 31 December, 2015 (Q3-2016, current quarter) because of the bad weather across Southern India that had also caused floods and destruction in Chennai. The company reported 5.66 lakh footfalls in the current quarter as compared to 6.41 lakh footfalls in Q3-2015. Despite this setback, the company has posted 6.5 per cent year on year (YoY) growth in total income from operations (TIO) for the current quarter at Rs 50.43 crore as compared to Rs 47.36 crore and a 16.7 per cent quarter and quarter (QoQ) growth as compared to Rs 43.23 crore. Amongst Wonderla’s peers are Adlabs, Ramoji Film City and Essel World

     

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

     

    Increase in revenue can be attributed to the higher average ticket and non-ticket revenues per visitor, says the company. Net average ticket revenue per customer in Q3-2016 increased 19 per cent to Rs 686.90 as compared to Rs 579.50 in Q3-2015. Average non-ticket revenue per customer increased 33 per cent to Rs 230.40 from Rs 173.70 in Q3-2015.

     

    Company speak

     

    “We are generally satisfied with the performance during the third quarter of the ongoing financial year. We have recorded growth in revenue in spite of a 11.7 per cent decline in the footfalls at the parks during the quarter, mainly due to unfavourable weather conditions during November. We are seeing a rebound in footfalls, and are optimistic about growth in footfall in the coming quarters for both existing amusement parks. We are also eagerly waiting to launch our brand new amusement park in Hyderabad to public within a couple of months,” said Wonderla managing director Arun K Chittilappilly.

     

    Revenue streams

     

    The company has three amusement parks in Bengaluru, Kochi and Hyderabad and a resort in Bengaluru. A large part of its revenues come from its Bengaluru operations.

     

    It reports two revenue streams – from sales of services and from sales of products.

     

    Revenue from sales of services in Q3-2016 increased 3.4 per cent YoY to Rs 42.64 crore (84.6 per cent of TIO) from Rs 41.24 crore (87.1 per cent of TIO) in Q3-2015 and increased 15.3 per cent QoQ from Rs 36.98 crore (85.5 per cent of TIO).

     

    Revenue from sales of products increased 27.3 per cent YoY to Rs 7.79 crore (15.4 per cent of TIO) from Rs 6.12 crore (12.9 per cent of TIO) and increased 24.6 per cent QoQ as compared to Rs 6.35 crore (14.5 per cent of TIO)

     

    Let us look at the other numbers reported by Wonderla

     

    Wonderla Profit after Tax (PAT) in Q3-2016 declined four per cent YoY to Rs 12.26 crore (24.3 per cent margin) as compared to Rs 12.77 crore (27 per cent margin), but was 2.6 per cent higher QoQ as compared to Rs 11.95 crore (27.6 per cent margin) in the immediate trailing quarter.

     

    EBIDTA in the current quarter declined 12.9 per cent YoY to Rs 18.21 crore (36.1 per cent margin) as compared to Rs 20.89 crore (44.1 per cent margin), but increased 23.8 per cent QoQ from Rs 14.71 crore (34 per cent margin) in Q2-2016.

     

    Total Expense in Q3-2016 increased 14.9 per cent YoY to Rs 35.04 crore (69.5 per cent of TIO) from Rs 30.51 crore (64.4 per cent of TIO) and increased eight per cent QoQ as compared to Rs 32.45 crore (75.1 per cent of TIO).

     

    Employee Benefit Expense in Q3-2016 increased 25.7 per cent to Rs 8.15 crore (16.2 per cent of TIO) as compared to Rs 6.49 crore (13.7 per cent of TIO) in Q3-2015 and increased 7.7 per cent as compared to Rs 7.57 crore (17.5 per cent of TIO) in Q2-2016.

     

    The company spent 7.1 per cent less YoY towards marketing and advertising expenses in the current quarter at Rs 5.32 crore (10.6 per cent of TIO) as compared to Rs 5.73 crore (12.1 per cent of TIO), but spent 51.9 per cent more than the Rs 3.51 crore (8.1 per cent of TIO) in Q2-2016.

     

  • HY-2016: Adlabs footfalls doubles; EBIDTA more than quadruples

    HY-2016: Adlabs footfalls doubles; EBIDTA more than quadruples

    BENGALURU: Adlabs Entertainment Limited (Adlabs) reported almost double (increased by 98.2 per cent) the footfalls at its two theme parks Adlabs Imagica and Adlabs Aquamagica-Water Park for the half-year ended 30 September, 2015 (HY-2016, current half-year) at 7.87 lakh as compared to 3.97 lakh in the corresponding year ago half-year.

     

    Footfalls in the quarter ended 30 September, 2015 (Q2-2016, current quarter) increased 14.8 per cent YoY to 2.48 lakh from 21.6 lakh in Q2-2015, but were more than half (declined 54 per cent) from the 5.39 lakh in the immediate trailing quarter. The company says numbers have been affected due to the closures of the Mumbai-Pune Expressway because of landslides in August and September 2015.

     

    Note:  (1) 100,00,000 = 100 lakh = 10 million = 1 crore

    (2) All numbers in this report are standalone unless stated otherwise

     

    Buoyed by the numbers reported during Q1-2016 (quarter ended 30 June, 2016, immediate trailing quarter, previous quarter) or the school and college holiday season, Earnings before interest, depreciation and amortisation and taxes (EBIDTA) more than quadrupled (4.28 times) in HY-2016 to Rs 18.48 crore (15.1 per cent margin) as compared to the Rs 4.31 crore (six per cent margin) in HY-2015. EBIDTA in Q2-2016 was negative Rs 6.26 crore as compared to the Rs 3.54 crore (9.9 per cent margin) in Q2-2015 and the Rs 24.73 crore (29.1 per cent margin) in Q1-2015.

     

    Adlabs CEO Kapil Bagla said, “The highlight of Q2-2016 was the launch of our Hotel Novotel Imagica with 116 rooms. The hotel has got off to a great start with an average occupancy rate of 77 per cent and a huge pent up demand for this product. We see a healthy mix of corporate and leisure customers at our property and the feedback from customers who have stayed at the Novotel has been very encouraging.”

     

    “We were impacted by the disruption and closure of Mumbai-Pune Expressway due to recurring landslides in the months of August and September. The Expressway is our primary connectivity to the Park. The historical trend is that we achieve 60-62 per cent of our annual footfalls in the second half, so we feel; that Q3 and Q4 will be extremely good quarters for us,” added Bagla.

     

    Let us look at the other numbers reported by Adlabs:

     

    Adlabs revenue in HY-2016 increased 69.6 per cent to Rs 122.22 crore as compared to the Rs 72.07 crore in the corresponding half-year of last year. For Q2-2016, the company reported 4.2 per cent YoY growth in revenue to Rs 37.21 crore as compared to the Rs 35.71 crore in Q2-2015, but a 56.2 per cent decline from the Rs 85.01 crore in the immediate trailing quarter.

     

    Total Expenditure (TE) in HY-2016 increased 38.4 per cent to Rs 146.03 crore (119.5 per cent of TIO) as compared to the Rs 105.53 crore (146.4 per cent of TIO) in HY-2015. TE in Q2-2015 increased 28.5 per cent YoY to Rs 64.99 crore (174.7 per cent of TIO) from Rs 50.56 crore (141.6 per cent of TIO), but declined 19.8 per cent QoQ from Rs 81.05 crore (953 per cent of TIO).

    A major expense head for Adlabs is Employee Benefits Expense (EBE). EBE in HY-2016 increased 48 per cent to Rs 30.32 crore (24.8 per cent of TIO) as compared to the Rs 20.49 crore (28.4 per cent of TIO) in HY-2015. EBE in Q2-2016 increased 56.9 per cent YoY to Rs 14.85 crore (39.9 per cent of TIO) from Rs 9.46 crore (26.5 per cent of TIO) in Q2-2015, but declined four per cent QoQ from Rs 15.47 crore (18.2 per cent of TIO).

     

    Adlabs loss in HY-2016 reduced to Rs 49.45 crore as compared to the Rs 53.61 crore in the corresponding year ago period. Loss in the current quarter however, was higher at Rs 34.73 crore than the loss of Rs 24.94 crore in Q2-2015 and the loss of Rs 14.81 crore in the immediate trailing quarter.

  • United Mediaworks ropes in Satish Mundhe as VP – media sales

    United Mediaworks ropes in Satish Mundhe as VP – media sales

    MUMBAI: United Mediaworks has appointed Satish Mundhe as its VP – media sales, where he will be responsible in getting newer associations resulting in advertising and marketing revenue.

     

    Mundhe joins United Mediaworks after a stint of nearly a decade at Inox Leisure where he was a senior member in the ad-sales and marketing department. He was instrumental in carrying out innovative strategies for various clients and was also responsible in conducting premiers and special screenings for clients to generate additional revenue and get brand mileage.

     

    Mundhe said, “I am very glad to join United Mediaworks. They have been doing some great work and now are looking to expand their presence across markets in India. This gives me an opportunity to apply my knowledge and expertise and help them build a stronger business model. I am looking forward to working with them.”

     
    United Mediaworks co-founder and joint managing director Ashish Bhandari added, “We are glad to have Satish on-board with us. He is a highly accomplished and competent media professional. With his level of focus, dedication and commitment, we are sure United Mediaworks will achieve greater heights sooner than imagined.”

     
    With more than 15 years of experience in the marketing and sales field, Mundhe has worked with a wide range of brands like Multi Screen Media’s television channels, Axis Bank and Adlabs Imagica amongst others.

  • Adlabs Imagica and Aquamagica exceed the 1 mn visitor mark in FY 2014-15

    Adlabs Imagica and Aquamagica exceed the 1 mn visitor mark in FY 2014-15

    MUMBAI: Adlabs Imagica, India’s first and only International standard Theme Park and the recently opened water nation Aquamagica celebrate the milestone record of exceeding 1 million visitor arrivals in the Fiscal Year 2014-15. The Theme Park and Water Park have entertained guests with unique and never seen before experiences in the magical land created by Adlabs Entertainment Ltd. The parks witnessed visitors from not only regions in close proximity like Maharashtra and Gujarat but also other parts of the country like Delhi NCR, Bangalore, Rajashthan, West Bengal, Punjab amongst others.

     

    With growing popularity across the country, this summer Adlabs Entertainment Ltd. is all set to invite holiday – goers to their one-of-its-kind complete entertainment destination. Visitors can experience Imagica, Aquamagica and adding to the destination is the soon to open Novotel Imagica Khopoli that will have 287 rooms coupled with various other attractive facilities during their visit. Thedestination has been created to enable Indian families to enjoy international standard entertainment and value for money experiences without the need to travel overseas.

     

    On the occasion, Adlabs Entertainment CEO Kapil Bagla said, “We are extremely happy on crossing the 1 million visitor mark at our parks, Imagica and Aquamagica in the last financial year. We have already kickstarted the new financial year with the first few days of April hitting new peaks in terms of the number visitors with the Imagica 2nd Birthday Celebrations. We are targeting a 400 per cent growth over last April and are confident of achieving the same after witnessing an over a 300 per cent year on year growth in March ’15.”

     

     

  • Kids from Yeh Hain Mohabbatein and Punar Vivah join the Bachha Party Celebrations at Imagica

    Kids from Yeh Hain Mohabbatein and Punar Vivah join the Bachha Party Celebrations at Imagica

    MUMBAI: Child actors Ruhanika Dhawan loved for her character as Ruhi from Yeh Hain Mohabbatein and Divyam Dama popular as Ansh from Punar Vivah and as Ayaan in Tumhari Pakhi were seen enjoying their day out at Adlabs Imagica, an International standard Theme Park in Khopoli. The adorable duo had a great time in the world of fantastical themes, rides and attractions that they had never experienced before.  

    From taking a spin on the magic carousel to the adventurous coaster ride on The Gold Rush Express, the kids ventured on as many attractions as they could at the park.
    Talking about her favourite experiences, Ruhanika said, “I was thrilled to meet Mogambo after the Grand Imagica Parade and I also got a picture clicked with him. My favourite ride was Tubbby Takes Off. I had the best time at Imagica and I would love to visit the park again.”

    Divyam was definitely the naughtier one among the two and kept looking for adventurous rides, he said, “I loved everything about Imagica especially The Gold Rush Roller coaster and Happy Wheelss. I also enjoyed the rain dance. I can’t wait to come back to Imagica with my friends to enjoy the Bump It Boats and all the other fun rides.”

    The magical land of Imagica is full of characters and Ruhanika and Divyam joined their favourite Imagica characters to pose for numerous fun pictures. The actors also witnessed THE GRAND IMAGICA PARADE that travels through the streets of Imagica every evening.  

     
    With Children’s Day just around the corner, Imagica has planned entertainment packed 10 days from 14th to 23rd November for children and families to indulge in activities like Magic Show, Painting Competition, Quiz Competition, Treasure Hunt, Antakshari Competition, Singing & Dancing Talent Hunt, B-Boying Dance Act, Juggler Clown Show, Character Dance Show, Jigsaw Puzzle Competition, Mr. India & Mogambo dance show, Ventriloquist show to name a few.  

    Talking about the Bachha Party Celebrations, Mr. Kapil Bagla, CEO – Adlabs Entertainment said “Kid and families have a great time at Imagica and to make Children’s week even more special for them, we are doing a 10-day celebration with added entertainment. Parents can also get their kids free during this 10-day celebration.”

    Located conveniently off the Mumbai-Pune Express Highway, Imagica is just a happy drive away from Mumbai and Pune. Its 20 minute before Lonavala while driving from Mumbai. You can also reach Imagica by bus from Mumbai and Pune. In addition, there are local trains from Mumbai to Khopoli, and free shuttle services from the station to the park every day at 10am. Log on to www.adlabsimagica.com or call (022) 4213 0405 to join us for the Bachha Party Celebrations.

     

    Disclaimer:

    Adlabs Entertainment Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of the SEBI at www.sebi.gov.in as well as on the websites of the Global Co-ordinators and Lead Managers at https://www.db.com/india/en/content/7272.html and http://www.centrum.co.in/centrum_capital/ipo_agree.php and http://investmentbank.kotak.com, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled “Risk Factors” of the aforementioned offer document.

    This press release is not for publication or distribution to persons in the United States, and is not an offer for sale within the United States of any equity shares or any other security of the Company. Securities of the Company, including its equity shares, may not be offered or sold in the United States absent registration under U.S. securities laws or unless exempt from registration under such laws.

  • AQUAMAGICA, a new water party destination is all set to open its gates soon

    AQUAMAGICA, a new water party destination is all set to open its gates soon

    MUMBAI: If you enjoy thrilling water park experiences, a great day party vibe, variety of food and awesome music…you are going to love the new youth hangout water destination – Aquamagica! The soon to be launched water park is located next to the theme park Adlabs Imagica.     

     

    The water nation invites visitors to experience thrilling water slides, a wave pool and a range of exciting eating options. Water lovers can experience exciting rides by taking a 72-feet plunge in water, dare to drop from exhilarating slides, laze around in the pool and much more. 

     

    Mr. Manmohan Shetty, Chairman, Adlabs Entertainment said, “With the launch of Aquamagica, we are one step closer to creating one of the biggest entertainment destinations in India. We want every Indian to be able to enjoy & have an international standard experience without the need to travel overseas. All environmentally conscious efforts including water conservation have been undertaken in the development of this project.”

     

    A rain water harvesting reservoir within the project premises caters to the entire requirement of the water park. The reservoir stores approximately 260 million litres of rain water per year. This reservoir supplies water to Aquamagica for its daily usage and also recharges ground water which improve water levels under ground.

     

    Ms. Pooja Shetty Deora from Adlabs Entertainment Limited said, “The youth in India have very limited entertainment options. Aquamagica aims to fill that void by offering a day party vibe at a world class water park. The brand philosophy & the product both have youth at its heart. The park will have rides and attractions like no other park in the country, with safety at the core.  To keep hygiene levels at its best, we have deployed a state- of –the -art water filtration system.”

     

    Aiming to be the must-experience destination for the youth, Aquamagica will introduce music performances over the weekend by celebrated DJ’s and artists under its banner of its #gowiththeflow weekender. Aquamagica will be a youth hangout water destination for the party goers, Bollywood and electronic dance music lovers making it the hottest destination in town.

     

    Get into your aqua wears and be ready to experience the first international standard water park in India, Adlabs Aquamagica. Strike a pose, hold your breath, face the adrenaline and chase the waves at Aquamagica. Located conveniently off the Mumbai-Pune Express Highway, Aquamagica is just a happy drive away from Mumbai and Pune. It’s 20 minutes before Lonavala while driving from Mumbai. You can also reach Aquamagica by bus from Mumbai and Pune.  There are local trains from Mumbai to Khopoli, and free shuttle services from Khopoli to the park every day at 10am. To book tickets, log on to www.aquamagica.com or call (022) 4213 0405.

  • Global Advertisers rolls out campaign for Adlabs Imagica

    Global Advertisers rolls out campaign for Adlabs Imagica

    MUMBAI: Global Advertisers has rolled out dynamic outdoor campaign for Adlabs Imagica by engaging large size and panoramic hoardings across Mumbai.

     

    Being launched in the summer holiday season, the ad campaign has promoted the park as the perfect destination for families and youngsters.  Keeping its core target audience in mind, Global Advertisers’s team judiciously selected the hoardings in prominent areas of Mumbai such as Bandra, Andheri, Vasai, Dahisar and many more.

     

    Global Advertisers MD Sanjeev Gupta said, “In this scorching heat, most of the Mumbaikars are exploring new ways to beat the heat and enjoy the family holiday season. Our outdoor campaign has certainly generated buzz for Adlabs Imagica in the city by reaching out to the maximum number of potential visitors. The media planning and sales team have executed the campaign with mix of high impact hoardings which has provided phenomenal coverage to the campaign and successfully generated curiosity and interest amongst consumers.”

     

    Adlabs Imagica aims to make its summer celebration even more special and memorable with 26 themed rides and attractions for the young and the old, including the five new kiddie rides this summer.