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Tag: Adlabs Aquamagica

  • HY-2016: Adlabs footfalls doubles; EBIDTA more than quadruples

    HY-2016: Adlabs footfalls doubles; EBIDTA more than quadruples

    BENGALURU: Adlabs Entertainment Limited (Adlabs) reported almost double (increased by 98.2 per cent) the footfalls at its two theme parks Adlabs Imagica and Adlabs Aquamagica-Water Park for the half-year ended 30 September, 2015 (HY-2016, current half-year) at 7.87 lakh as compared to 3.97 lakh in the corresponding year ago half-year.

     

    Footfalls in the quarter ended 30 September, 2015 (Q2-2016, current quarter) increased 14.8 per cent YoY to 2.48 lakh from 21.6 lakh in Q2-2015, but were more than half (declined 54 per cent) from the 5.39 lakh in the immediate trailing quarter. The company says numbers have been affected due to the closures of the Mumbai-Pune Expressway because of landslides in August and September 2015.

     

    Note:  (1) 100,00,000 = 100 lakh = 10 million = 1 crore

    (2) All numbers in this report are standalone unless stated otherwise

     

    Buoyed by the numbers reported during Q1-2016 (quarter ended 30 June, 2016, immediate trailing quarter, previous quarter) or the school and college holiday season, Earnings before interest, depreciation and amortisation and taxes (EBIDTA) more than quadrupled (4.28 times) in HY-2016 to Rs 18.48 crore (15.1 per cent margin) as compared to the Rs 4.31 crore (six per cent margin) in HY-2015. EBIDTA in Q2-2016 was negative Rs 6.26 crore as compared to the Rs 3.54 crore (9.9 per cent margin) in Q2-2015 and the Rs 24.73 crore (29.1 per cent margin) in Q1-2015.

     

    Adlabs CEO Kapil Bagla said, “The highlight of Q2-2016 was the launch of our Hotel Novotel Imagica with 116 rooms. The hotel has got off to a great start with an average occupancy rate of 77 per cent and a huge pent up demand for this product. We see a healthy mix of corporate and leisure customers at our property and the feedback from customers who have stayed at the Novotel has been very encouraging.”

     

    “We were impacted by the disruption and closure of Mumbai-Pune Expressway due to recurring landslides in the months of August and September. The Expressway is our primary connectivity to the Park. The historical trend is that we achieve 60-62 per cent of our annual footfalls in the second half, so we feel; that Q3 and Q4 will be extremely good quarters for us,” added Bagla.

     

    Let us look at the other numbers reported by Adlabs:

     

    Adlabs revenue in HY-2016 increased 69.6 per cent to Rs 122.22 crore as compared to the Rs 72.07 crore in the corresponding half-year of last year. For Q2-2016, the company reported 4.2 per cent YoY growth in revenue to Rs 37.21 crore as compared to the Rs 35.71 crore in Q2-2015, but a 56.2 per cent decline from the Rs 85.01 crore in the immediate trailing quarter.

     

    Total Expenditure (TE) in HY-2016 increased 38.4 per cent to Rs 146.03 crore (119.5 per cent of TIO) as compared to the Rs 105.53 crore (146.4 per cent of TIO) in HY-2015. TE in Q2-2015 increased 28.5 per cent YoY to Rs 64.99 crore (174.7 per cent of TIO) from Rs 50.56 crore (141.6 per cent of TIO), but declined 19.8 per cent QoQ from Rs 81.05 crore (953 per cent of TIO).

    A major expense head for Adlabs is Employee Benefits Expense (EBE). EBE in HY-2016 increased 48 per cent to Rs 30.32 crore (24.8 per cent of TIO) as compared to the Rs 20.49 crore (28.4 per cent of TIO) in HY-2015. EBE in Q2-2016 increased 56.9 per cent YoY to Rs 14.85 crore (39.9 per cent of TIO) from Rs 9.46 crore (26.5 per cent of TIO) in Q2-2015, but declined four per cent QoQ from Rs 15.47 crore (18.2 per cent of TIO).

     

    Adlabs loss in HY-2016 reduced to Rs 49.45 crore as compared to the Rs 53.61 crore in the corresponding year ago period. Loss in the current quarter however, was higher at Rs 34.73 crore than the loss of Rs 24.94 crore in Q2-2015 and the loss of Rs 14.81 crore in the immediate trailing quarter.

  • Sidharth Malhotra announced as the face of Aquamagica

    Sidharth Malhotra announced as the face of Aquamagica

    MUMBAI: The latest heartthrob of the nation Sidharth Malhotra will soon be seen in his swim gear as the brand ambassador for India’s newest Water-Party destination, Adlabs Aquamagica. Aiming to be the must-experience destination for the youth, Aquamagica will bring thrilling rides & experiences, day party vibe, variety of food and awesome music for visitors. The soon to be launched water park will be promoted by Sidharth Malhotra in their upcoming campaign.

     

    Pooja Shetty Deora of Adlabs said, “As with our theme park, Imagica, we wanted a water park with international standard water slides and wave pool in India. The youth today has a very easygoing, Go With The Flow philosophy and we wanted a space that embodies this. We wanted to take India’s thriving party scene and build a destination where the party is on all day, every day. We combined that with the ease that comes of being in a water park and Aquamagica was born. Sidharth, our brand ambassador, is a youth icon that embodies our philosophy and was the perfect match for our brand.”

     

    Talking about his association with Adlabs Aquamagica, Sidharth Malhotra said, “Adlabs has created the hugely successful IMAGICA, India’s only international standard theme park and are now launching AQUAMAGICA. I have only seen these rides in water parks abroad and was excited to present an international water park to the country, coupled with unique slides. Just like the brand philosophy, I believe in going with the flow in life too. I can’t wait to take all my friends to Aquamagica the next time they ask me, ‘Where’s the party?’”.

     

    If you thought it was all about fun and games, think again. Aquamagica has its own rain water harvesting reservoir that caters to the entire requirement of the water park. The reservoir has a capacity to store 260 million litres of rain water. This reservoir supplies water to Aquamagica for its daily usage and also recharges ground water. A water park with a self-sustaining water reservoir so not a drop of the world’s depleting water supply is wasted! This is called Going with the Flow with a conscience.

     

    Aquamagica opens its gates for the visitors on 25th September, 2014. So get ready to slide into India’s stress-free zone! It’s time to party all day surrounded by gravity-defying water slides and just Go With The Flow!

     

    Located conveniently off the Mumbai-Pune Express Highway, Aquamagica is just a happy drive away from Mumbai and Pune. Its 20 minute before Lonavala while driving from Mumbai. You can also reach Aquamagica by bus from Mumbai and Pune. In addition, there are local trains from Mumbai to Khopoli, and free shuttle services from the station to the park every day at 10am. So get into your aqua wears and be ready to experience an international standard water park in India only at Adlabs Aquamagica. Strike a pose, hold your breath, face the adrenaline and chase the waves at Aquamagica. To book tickets, log on to www.aquamagica.com or call (022) 4213 0405.