ITV

Tag: Aditya Tawde

  • Post Office Studios appoints Kanchan Parikh as executive producer

    Post Office Studios appoints Kanchan Parikh as executive producer

    MUMBAI: Award-winning animation and new media technology company, Post Office Studios, has strengthened its production capabilities with the appointment of Kanchan Parikh as the company’s executive producer.

    Bringing with her nearly a decade of industry experience, Parikh will be instrumental in expanding Post Office’s offerings in the new media space, and help scale business by furthering the efficiencies within the company.

    Prior to joining Post Office Studios, Parikh was a Producer at Viacom 18 Media Pvt Ltd, where she was responsible for creating campaigns for television shows on Comedy Central and VH1; with her work being the recipient of several Promax awards. In the past, she has also worked as Post Producer at Only Much Louder, as well as in content creation for Cartoon Network and POGO TV, while at the Hong Kong and India offices of Turner Broadcasting.

    Speaking on the appointment, Post Office Studios head Aditya Tawde said, “We are excited to have Kanchan as part of our family. Having worked with multinational production houses in the past, her expertise will help us scale and bring in operational efficiencies within our company. Her role will also help us drive sales and fulfill the diverse video content needs of our clientele, since Post Office Studios is now entering new avenues of work, specifically in the CG, AR and VR spaces. With nearly a decade of industry experience and a passion for innovation, we are certain that she will be a great value add, helping us continue to create path-breaking video content within India, as well as globally.”

    On joining Post Office Studios, Kanchan Parikh said, “It feels wonderful to be a part of Post Office Studios! To be working with a team that is constantly innovating and pushing its limits to create clutter-breaking design driven content is very exciting. I am really looking forward to creating some amazing content and to bring our collective creative vision to life.”

  • In an ode to design, Post Office Studios’ new campaign announces the Hyderabad Design Week

    In an ode to design, Post Office Studios’ new campaign announces the Hyderabad Design Week

    Mumbai: Award-winning animation and new media technology company, Post Office Studios, created a promotional video to announce the Hyderabad Design Week.

    This five-day festival of design brings together leading design practitioners to explore their role as change-makers, present the best in human-centric design innovation, and tackle some of the biggest challenges facing the world today. With the theme ‘Humanizing Design’, Hyderabad Design Week 2019 will be held between 9th-13th October, in tandem with the 31st edition of the World Design Assembly, which is taking place in India for the very first time.

    The promotional video takes the audience through a variety of design styles, largely depicted through 2D and 3D animation, and some amount of live action. Each visual element is tied together with a spoken word piece, conveying the thought that everything happening around us, from the simplest to the most complex, is made possible through good design. Taking a lead from the theme of the event, ‘Humanizing Design’, the video does not simply depict abstract design elements as with most videos of this kind, but rather showcases the various instances through which these elements govern and are a product of our day to day lives.


    Aditya Tawde, CCO, Post Office Studios and Director of video says “We were approached by the Government of Telangana to create a promotional video for the Hyderabad Design Week, which would be taking place in October 2019 in tandem with the 31st World Design Assembly. Their main ask was to create a video that was as innovative and unconventional as possible, while ensuring that we did justice to the event’s theme – Humanizing Design. Given the leeway we had for this project, as well as the nature and scale of the event in particular, we wanted to create a content piece that would in some way be an ode to design. The team conceptualised a spoken word piece highlighting how design has evolved around human experiences over the years, each of which would be visually depicted with a distinct design style.

    One of the most challenging parts of the process was to design and animate the end sequence of the video, which revealed the word ‘Design’. For this, we designed 54 graphic frames, and animated them together to end the video on a high and intensive note, giving the viewers an adrenaline rush of sorts. The music and sound design was upbeat and engaging, and helped elevate the viewing experience for the audience.

    This collaboration has been a great experience for us, as it not only gave us the opportunity to create animated content driven by great design, but also allowed us to push our creative boundaries significantly.”

  • Asian Paints, Post Office Studios present the colourful trends of our time

    Asian Paints, Post Office Studios present the colourful trends of our time

    MUMBAI: Post Office Studios conceptualised and produced five animated films to launch Asian Paints’ Colour Next series this year, which were released at the country's India Design ID.

    Every year, Asian Paints launches an expertly researched and curated set of trends that reflect the aesthetics of our times, along with a carefully handpicked colour of the year; all of which they later translate into home décor ranges drawing inspiration from the same. The four diverse trends this year are Adulting, Enchanted, Harvest and F-lux, in addition to Asian Paints’ Colour of the Year for 2019: Awakening.

    In order to best showcase these trends to the audience, the team at Post Office largely used 3D motion graphics to set tone to the visuals, seamlessly integrating the elements and thought process encapsulating these trends into a single narrative. Around 15 different artists with distinct creative styles worked on the films, all meticulously selected to match the visuals concerned.

    The creatives, too, were designed to complement and bring out the year-long research undertaken by Asian Paints, rather than override the same in any way. The videos are thus reflective of a unique collaboration between a pioneer in design, Asian Paints, and an upcoming new media technology company that is focussed on innovative storytelling- resulting in the creation of a set of 3D animated films that are rarely seen in commercial advertising space in India.

    Post Office Studios director of the film and chief creative officer Aditya Tawde said, “When Asian Paints approached us with their Colour Next brief, we were very excited to work on the project, due to its immense creative potential and the free reign that Asian Paints gave us in terms of treatment, as long as it drew from their research. We immediately did a few brainstorming sessions and conceptualised five unique ideas to match each trend. We then spent sufficient time detailing the particulars; while the films had a similar undertone, they were given distinct tonalities and visuals, complemented by music and voice overs that did justice to the theme concerned. The biggest challenge for the team was to execute all the five videos in just a month, which was difficult both technically as well as creatively, if a certain standard needed to be achieved. Since commercial briefs in India are rarely this avant-garde creatively, we wanted to push the creative boundaries to the extent possible. We therefore collaborated with 12 artists based out of countries such as USA, Russia, Belgium, Poland, UK, Italy, Spain and Chile, who worked in sync with our talented team based in Mumbai.”

    He added, “We are particularly proud of the manner in which we approached the ‘Colour of the Year’ video, which was an amalgamation of grand visuals created by nine artists from across the globe, all tied together by their colour, ‘Awakening’. Being able to showcase a number of unique creative perspectives on a single colour gave us the opportunity to truly showcase our skill sets, and we’re very glad that we were able to successfully execute the same.”