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Tag: Aditya Singh

  • Jindal Stainless backs IIS athletes, forging India’s champions of tomorrow

    Jindal Stainless backs IIS athletes, forging India’s champions of tomorrow

    MUMBAI: When steel meets speed, champions are forged. Jindal Stainless is turning this mantra into reality by partnering with the Inspire Institute of Sport (IIS) to nurture India’s next generation of track and field stars. Through its CSR arm, the Jindal Stainless Foundation, the company has become the key sponsor of IIS’ Track & Field Development program at Hisar for FY 25-26, supporting aspiring athletes on their journey to national and international success.

    The Hisar centre is a crucial talent hub, scouting promising athletes aged 18–25 from across India and channeling them into a structured training ecosystem. This year, the program is mentoring 39 athletes, providing them with a holistic environment that spans world-class facilities, expert coaching, sports science support, nutrition guidance, and financial assistance for travel to competitive events. A standout feature of the initiative is the involvement of Klaus Bartonietz, former coach of Olympic javelin champion Neeraj Chopra, who brings cutting-edge biomechanics expertise to the budding athletes.

    “Supporting IIS’ track & field development program is our way of ensuring young athletes can compete with confidence on the global stage,” said Jindal Stainless managing director Abhyuday Jindal. “Through this collaboration, we aim to nurture India’s future champions and empower talent where it matters most.”

    IIS president Manisha Malhotra added, “Jindal Stainless’ partnership allows us to strengthen our program, giving young athletes access to state-of-the-art facilities, scientific guidance, and competitive opportunities essential for national and international success. This support is pivotal in helping India create a world-class sports ecosystem.”

    Athletes in the program represent a diverse pool of talent, including budding javelin throwers like Aditya and Manpreet Singh, who are training under this rigorous system. The initiative spans sprints, hurdles, and throws, equipping participants with the skills and discipline required to excel in global competitions.

    Jindal Stainless has supported IIS for several years, and by acting as the key sponsor for 2025-26, the company reaffirms its commitment to sports, youth empowerment, and social impact. This collaboration not only provides a platform for emerging athletes but also strengthens the broader goal of positioning India as a hub of athletic excellence, demonstrating that with the right infrastructure and support, world-class champions can emerge from any corner of the country.

    With steel backing speed and science guiding skill, the Hisar centre is shaping up as a launchpad for India’s athletic dreams, ensuring the next generation of track and field stars is fit, fast, and future-ready.

  • MOM launches its latest campaign featuring Kiara Powar

    MOM launches its latest campaign featuring Kiara Powar

    Mumbai: Meal of the Moment (MOM), a brand specializing in reimagining familiar foods in convenient formats, announced its latest campaign executed by marketing agency BackBenchers Digital. The brand has collaborated with Kiara Powar, India’s youngest sportscaster and ‘voice of diabetes’, to raise awareness about healthy snacking among teens and young adults.

    This collaboration highlights Kiara’s influence among young audiences and diabetics, prompting BackBenchers to enlist her for the campaign. As a type one diabetic diagnosed at two, Kiara understands the role of nutrition in managing her condition. She advocates for mindful lifestyle choices to prevent lifestyle diseases and educates her audience about healthful alternatives.

    Speaking about her participation in the campaign, Kiara said: “For many youngsters, mindless snacking on extremely processed foods has almost become a way of life. This paves the way for numerous lifestyle diseases including diabetes. Growing up with diabetes, I have had to be especially careful about what I eat and how it affects my health. The ethos underlying Meal of the Moment (MOM) products resonated perfectly with me, as the brand encourages healthy snacking. I hope this collaboration helps to bring the necessary awareness to India’s youth and encourages them to be more conscious about their nutrition.”

    “Kiara’s inclusion in this campaign is symbolic of our brand’s commitment to creating and popularising products for those who are in dire need of mindful, healthful food choices. Her educational and relatable content was perfectly aligned with our own approach, while her growing popularity with youngsters is a step towards helping us to reach out to Generation Next, and make a tangible difference,” said MOM’s head of marketing & e-commerce Siddharth Agarwal.

    “When we were ideating this campaign, Kiara Powar was a natural choice. Her content is being well-received by her audience and she stands out to many as a role model, who is forging her career as India’s youngest sportscaster, even as she is emerging as a fierce diabetes educator. Her dynamic presence and mindful approach to content make her the right fit for this brand and our campaign. We are eagerly awaiting the audience’s response to seeing Kiara in this avatar,” said BackBenchers Digital co-founder Aditya Singh.

  • iCubesWire launches Innovation Centre NXT

    iCubesWire launches Innovation Centre NXT

    New Delhi: iCubesWire, India’s leading technology performance driven digital agency, today announced the launch of their Innovation Centre called NXT. The launch integrates new age solutions for the digital industry thereby offering diversified ad solutions to the clients and partners. The centre will incorporate futuristic solutions from the domain of Artificial Intelligence & Augmented Reality. Amongst other solutions, rich media for customized creative demands & software development kit for customized audience will be its beneficial components. The Innovation Centre is first of its kind which will give the brands numerous innovative ad solutions to pick & choose from, while planning for campaigns.

    iCubesWire caters to 500+ clients and is optimistic about disrupting the industry with this avant-garde launch. Along with their flagship offerings on performance marketing & full-service digital agency solutions, iCubesWire’s Delta and Instatalk are also pacing up efficaciously in the market.

    Expressing delight over the launch, Sahil Chopra, Founder & CEO, iCubesWire, says, “This is a vital launch for the industry as an entity. There are ample agencies and networks granting overlapping services and the need to devise an innovation cropped up which incorporates them together towards a fresher approach. This requisite formed the base of developing NXT. We are excited and are asserting for it to be a game changer.”

    Aditya Singh, Chief Operating Officer, iCubesWire, adds, “With cutting-edge modifications coming to a stall in the industry, innovation should be a pre-eminent & recurring process. We are enthusiastic about the launch and are certain that the brands will be equally excited to dive into the farsighted offerings that NXT promises to deliver.”

  • Publicis’ Moorthy joins iCubesWire as head-RDX sales and trading desk

    Publicis’ Moorthy joins iCubesWire as head-RDX sales and trading desk

    MUMBAI: iCubesWire, a digital marketing solution and concept provider, has announced the appointment of Sabareesh Moorthy as the head – RDX sales and trading desk at its Mumbai office.

    Moorthy will work towards expanding and strengthening the business while being closely associated with the CEO Sahil Chopra and the COO Aditya Singh.

    Chopra says, “Sabareesh (Moorthy) brings his vast experience in various facets of digital media like programmatic, client servicing, media strategy, account management, advertising operations and technology and business development.”

    Moorthy brings with him an industry experience of more than 12 years. Prior to joining iCubesWire, he was associated with Publicis Media as the associate director and group head of advertising operations.

    Moorthy has also worked with Cartrade.com as the assistant general manager – media sales, Madhouse as the group head – operations, Automotive Exchange as the advertising operations manager and other organisations such as Yahoo India, Tribal DDB India, and Mindshare, among other.

    Moorthy will head the agency account sales in the western region and start a new initiative in the trading desk for programmatic advertising.

  • iCubesWire appoints Devinder Sharma

    MUMBAI: iCubesWire, a leading digital marketing solution and concept provider, recently appointed Devinder Sharma as its chief growth officer. He will be responsible for growth across the company’s offices including Gurgaon and Mumbai.

    Sharma earlier worked at Opera Mediaworks as an ad sales director where he was managing the mobile brand sales and revenue in south Asia market. In 2013, he has worked at Vdopia Inc. as the country head, Indonesia, where he was managing the key responsibilities of digital sales. He has also worked with leading companies such as Sify, Buzzintown and Business Standard in the past, where he was responsible for the Ad Sales and Strategy.

    In this role, Sharma will lead new business efforts, cross-network collaboration and company marketing while reporting to CEO, Sahil Chopra. He will work closely with iCubesWire’s existing executive team comprising of Sahil Chopra, Aditya Singh, Sanjeeda Khan and Gauri Awasthi to optimize their product development, business plans and create new revenue streams.

    iCubesWire CEO Sahil Chopra says “Devinder brings to iCubesWire his vast experience in data & technology, digital marketing and strength in negotiations and relationship building, digital sales and mobile advertising. His reputation in the industry as a savvy and collaborative business leader will be a proven asset to iCubesWire. I am confident that adding Devinder to our team will prove to be strategic in taking iCubesWire onto its next phase of growth and innovation.”

    With more than 14 years’ experience in digital marketing across South East Asia in both management and business development positions, Sharma is well placed to drive iCubesWire’s growth in the region.

    Sharma said, “I’m looking forward to build relationships with the type of dynamic clients iCubesWire thrives on. My focus will be to channel the work flow, performance and business while gaining high growth momentum in the market.”