MUMBAI: Amazon MX Player’s Realme Hip Hop India Season 2 has cemented its place as the country’s biggest unscripted success story of the year. As per Ormax Media’s latest ranking of the Top 50 OTT Originals for H1 2025, the show emerged as India’s most-watched reality series, and the only one to trend for 11 consecutive weeks on Ormax’s weekly list of top OTT web shows.
Season 2 brought India’s underground hip-hop dance movement into the mainstream with over 25 million unique viewers tuning in to witness raw talent, breakout performances, and deeply personal journeys. The series was anchored by judges Remo D’Souza and Malaika Arora, and amplified with appearances by leading personalities including Rajkummar Rao, Abhishek Bachchan, Raftaar, Sara Ali Khan, Munawar Faruqui, Aditya Roy Kapur, and Rohit Shetty, making it one of the most high-profile reality shows of the year. The finale crowned Shubhankar Gawde as India’s second hip-hop dance champion, capping off a season that redefined youth entertainment.
Speaking on the show’s success, Karan Bedi, Head, Amazon MX Player, said: ‘Hip Hop India Season 2 stood at the intersection of culture, content, and commerce. It brought a powerful subculture into the mainstream and gave brands a credible, high-engagement platform to connect with young India. The response has been phenomenal both in terms of viewership and brand resonance.’
The show raised the bar for branded content integrations and co-marketing at scale. Alongside title sponsor Realme, brands like Sprite, Tuborg, Pokémon, Spotify, and SpiceJet joined the movement in highly engaging ways. From innovative in-show integrations, immersive media ads, on-site and social media led gamification, to in-flight co-branding, Pokémon-themed dance acts, Spotify playlist integrations, the show created a high-impact ecosystem where brand narratives blended seamlessly with cultural moments.
Echoing the sentiment, Amazon MX Player director and head of content, Amogh Dusad added, ‘With Realme Hip Hop India Season 2, we set out to showcase hip-hop not just as a dance form, but as a cultural voice. This season’s response proves that authenticity, when paired with relevance, wins big. We’re proud to see the franchise has become both a fan obsession and a brand magnet.’
MUMBAI: Ting has once again proved that wellness doesn’t have to be boring. The homegrown advertising agency teamed up with Swisse, to roll out a campaign featuring Bollywood heartthrob Aditya Roy Kapur and it’s making the internet sit up (or nap) and take notice.
The buzz began with a blink-and-miss teaser: paparazzi pages like Viral Bhayani, Manav Manglani, and Instant Bollywood quietly dropped a clip of Aditya catching some serious shut-eye. No captions, no context — just a peacefully dozing star. Naturally, social media went into sleuth mode.
Soon after, the mystery unravelled with a mock-interview-style digital video that playfully introduced the real hero: Swisse Magnesium, touted for better sleep and muscle recovery. Riding on Aditya’s easy charm and not-so-subtle wit, the film skipped the usual wellness preach and instead served up a dose of relatable humour and laid-back cool. Ting’s brief was clear — ditch the dull and spotlight Swisse’s magnesium benefits with a campaign that felt more Instagram swipe than instruction manual.
“We wanted to take advantage of Aditya’s easy charisma and magnetic screen presence by letting him get up close and personal with the audience,” said Ting senior creative director Sahil Joshi. “When you present your insight as a fun little inner joke between your celeb and your audience, the brand messaging feels a lot more authentic.”
“At Ting, we love telling stories that simplify wellness without dumbing it down,” says Ting partner, Aadil Mehta. “Our partnership with Swisse will go a long way to prove that you can build awareness and entertain at the same time.”
“Aditya brings a calm confidence that reflects everything we stand for at Swisse. Swisse Magnesium is already Australia’s #1 — and it’s fast becoming a favourite here in India too. We’re proud to lead the conversation around wellness and recovery with a product that’s genuinely effective, easy to trust, and made for real, everyday life,” says Swisse Wellness marketing head India Abhishek Barur.
With this, Ting continues its winning streak in the wellness category, transforming functional messaging into fun, human-first storytelling, all while flexing its signature mix of insight, humour and just the right amount of celebrity sparkle.
MUMBAI: Mumbai had its fashion radar dialled to high style as Tommy Hilfiger touched down in the city on 15 April 2025, blending American chic with Hindi cinema glitter. The day saw Mumbai’s fashion elite and top celebrities mingling amid bold styles and vibrant banter, underlining the designer’s deepening ties with India’s fashion capital.
Hilfiger’s day kicked off at the Tommy Hilfiger store at Jio World Drive in Bandra Kurla Complex, Mumbai’s go-to luxe address. He joined a lively panel discussion with actress and philanthropist Manushi Chhillar and creative dynamo Sarah-Jane Dias. The trio exchanged insights on global style trends and cultural interplay, much to the delight of fashion enthusiasts.
As night fell, the fashion fiesta moved to the iconic Taj Chambers at the Taj Mahal Palace Hotel. With views of the Arabian Sea and Gateway of India, the dinner was an intimate affair, brimming with glamour and cultural flair. Hindi cinema A-listers such as Karan Johar, Sara Ali Khan, Ibrahim Ali Khan, Aditya Roy Kapur, cricketer Shikhar Dhawan, and singer Guru Randhawa added star wattage to the exclusive guest list.
Infused with Hilfiger’s hallmark energy and a splash of Mumbai’s unique style quotient, the evening highlighted the designer’s commitment to India’s vibrant fashion and entertainment landscape.
Mumbai: Himalaya PartySmart, a natural and wellness lifestyle brand, aimed at preventing hangovers, is proud to announce its collaboration with renowned actor Aditya Roy Kapur as its official brand ambassador. This strategic partnership marks a significant milestone for Himalaya PartySmart, reinforcing its commitment to reach a wider set of consumers and promote wellness and responsible social choices.
At the heart of this collaboration is Himalaya PartySmart, a clinically-tested, herbal supplement designed to prevent hangovers. Its unique blend of natural ingredients which supports the liver and can be consumed before, after or during the session. As a single-dose capsule, PartySmart offers an easy way for adults to enjoy social drinking responsibly while supporting their well-being.
Aditya Roy Kapur, celebrated for his versatility and charm on screen, embodies the spirit of Himalaya PartySmart perfectly. His widespread appeal among audiences of all ages and demographics makes him a promoter of the brand’s message of enjoying celebrations while taking care of one’s health.
Speaking on this association, Himalaya Wellness marketing director – beauty & personal care Ragini Hariharan said, “We are thrilled to welcome Aditya Roy Kapur to the Himalaya PartySmart family. His widespread appeal and commitment to wellness perfectly align with our mission to promote responsible and enjoyable celebrations, especially as we establish ourselves as a more holistic lifestyle brand. With Aditya on board, we look forward to inspiring more people to prioritize their health while having a good time.”
Aditya Roy Kapur shared his excitement about the collaboration, remarking, “I am super excited to be associated with Himalaya PartySmart, a brand that aligns with my belief in balancing enjoyment with wellness. I’m a big believer in living a balanced life, and that includes enjoying my social events and concerts without compromising my well-being. We’re working on some exciting upcoming initiatives and I look forward to contributing to their mission of promoting responsible celebration habits.”
Fans can expect to see Aditya Roy Kapur featured in a series of upcoming marketing initiatives designed to inspire people to celebrate responsibly.
Mumbai: Mistair, the epitome of timeless elegance and fashion innovation, proudly announces Aditya Roy Kapur as its new brand ambassador, signaling a new era of sophistication in men’s fashion. Mistair has garnered a renowned reputation for its exquisite and edgy range of premium suiting and shirting fabrics that celebrate timeless elegance with a touch of modern flair. With speciality weaves, finishes, and textures, Mistair’s collections are designed to turn heads, whether for a formal business suit, a pertinent corporate meeting, or an opulent dinner party.
Siyaram chairman and managing director Ramesh Poddar expressed his excitement about the partnership: “We are delighted to have signed Aditya Roy Kapur as the brand ambassador for Mistair. Over the years, Mistair has established its popularity across demographics, just like Aditya himself. He embodies a sense of style and youthful energy that perfectly aligns with the Mistair brand identity. With our commitment to high fashion, quality and accessibility, we’re excited for Mistair’s fashionable journey ahead with Aditya Roy Kapur.”
Echoing the excitement, Aditya Roy Kapur said, “I am delighted to be collaborating with Mistair. Their collection resonates deeply with my personal style, offering designs that exude sophistication with a touch of modern flair. What impresses me most is how Mistair combines classic elegance with modern trends, making it perfect for the contemporary man who values both tradition and innovation.”
With this powerful partnership, Mistair and Aditya Roy Kapur aim to inspire men across the nation to embrace sophisticated style and elevate their fashion game. As the new face of Mistair, Aditya’s charismatic persona and impeccable fashion sense are set to captivate audiences, further solidifying Mistair’s position as a trailblazer in the industry and personifying the brand promise of delivering the “finest in fashion”.
Mumbai: Amazon Fashion announces the launch of its latest campaign, “Fashion on Amazon, Har Pal Fashionable,” featuring Bollywood stars, Ananya Panday and Aditya Roy Kapur for the first time together. The campaign highlights Amazon as a one-stop online destination across clothes, shoes, watches, accessories etc. that enables customers to put their looks together, with features like ‘wear it with’ suggestions from top brands and convenience features like ‘easy returns’, ‘fast delivery’, ‘no convenience fees’ etc. With this campaign, Amazon Fashion reaffirms its commitment to fashion enthusiasts, aiming to make fashion effortless, redefine fashion and elevate their shopping experience. Conceptualized by Media Monks, the campaign went live recently across TV, Outdoor, Digital Video & Social Media.
The campaign centers around the insights of assembling a stylish outfit and finding the right combinations for a complete look such as such as sunglasses, watches, shoes, etc. Women often find it more challenging to accessorize and coordinate everyday outfits, while men encounter similar difficulties, particularly when dressing for outings or leaving the house for work. In the first ad film, Ananya Panday effortlessly assembles a head-to-toe fashionable look while Aditya Roy Kapoor perceives it as a time-consuming task. While in the second ad film, Aditya Roy Kapoor is seen ready to head out but Ananya points out that he’s only halfway there and helps him find complementary accessories such as watches and loafers through the ‘Wear it with’ feature to elevate his ensemble into a fashionable look. Both the films, highlight Amazon Fashion’s delivery on time, easy returns and no convenience fee, and wide selection which makes it completely effortless for her to be ‘Har Pal Fashionable’.
“We are excited to introduce our new campaign, ‘Fashion on Amazon, Har Pal Fashionable.’ This campaign aims to establish Amazon Fashion as the one-stop online destination for fashion enthusiasts. Offering a diverse selection of clothes, shoes, watches, accessories and more, Amazon enables customers to effortlessly curate their looks with features like ‘Wear it with’ suggestions from top brands. With added convenience features such as easy returns, fast delivery at no additional fee, we strive to continuously improve the fashion shopping experience.” said Amazon India Director-Consumer Marketing Pragya Sharma.
“As a big fashion enthusiast, I constantly strive for effortless style,” said Kapoor. I’m excited to be part of Amazon Fashion’s new campaign. The ease of online ordering from an extensive selection across sunglasses, watches, shoes etc. on Amazon Fashion, to always getting your delivery on time, takes the guesswork out of shopping and makes building a stylish wardrobe a breeze.”
Panday said, “I love styling that makes me feel comfortable yet confident and with Amazon Fashion’s wide selection across accessories, shoes, bags etc. I can mix and match effortlessly. I’m very thrilled to be a part of Amazon Fashion’s ‘Fashion on Amazon, Har Pal Fashionable’ campaign, that enables customers to put their looks together, with features like ‘wear it with’ suggestions, from top brands and convenience features like ‘easy returns’, ‘fast delivery’, ‘no convenience fees’ etc.
“In our campaign, Ananya, who is known for her fashion quotient and has been the face of the brand, introduces Aditya to the world of Amazon Fashion. Aditya gets wowed by how effortless fashion can be on Amazon with our wide selection & top brands that let you create all kinds of different looks,” said Media.Monks India chief content officer Azazul Haque.
Mumbai: The glamour of Bollywood and the dynamism of the OTT world came under one glittering roof for the News18 Showsha Reel Awards 2024 at Taj Lands End, Mumbai, on 9 March. Hosted by the charismatic duo Aparshakti Khurana and Neha Dhupia, the special evening celebrated the best of content and talents across films and web series in all its glory. Guided by a panel of esteemed jury members such as Prasoon Joshi, Aanand L Rai, Kabir Bedi, Meenakshi Seshadri, Ramesh S Taurani, Neeraj Ghaywan, and Tavishi Paitanday, the News18 Showsha Reel Awards 2024 made for a grand spectacle to remember for all who cherish the art of storytelling.
Kicking off the festivities was Threeory Band of Animal fame, who set the stage ablaze with an electrifying performance – boasting chart-topping hits to timeless classics. The star-studded event was graced by the crème de la crème of the entertainment industry, including Karan Johar, Rani Mukherjee, Varun Dhawan, Shraddha Kapoor, Kartik Aaryan, Aditya Roy Kapur, Ananya Panday, Janhvi Kapoor, Shabana Azmi, Manoj Bajpayee, Sharmila Tagore, Richa Chadha, Bobby Deol, Vedang Raina, Wamiqa Gabbi, Vijay Varma, Bhushan Kumar, Raj & DK, R Balki, and Manan Bhardwaj, among many others. As it hailed some of the best performances, movies, and web series released between January 1, 2023, and December 31, 2023, the excitement for the awards ceremony was tangible among the guests, jury, and fraternity members alike.
The atmosphere was electric as Animal and Sirf Ek Bandaa Kaafi Hai bagged the coveted Best Film awards under the categories of Popular Choice and Jury Choice, respectively. Cheers also erupted when Dhawan (Bawaal) and Manoj Bajpayee (Sirf Ek Bandaa Kaafi Hai) were honoured with the Best Actor – Male award under Popular Choice and Jury Choice, respectively. Adding to the fervour, Shraddha Kapoor (Tu Jhoothi Main Makkaar) and Sharmila Tagore (Gulmohar) were recognized as Best Actor – Female under Popular Choice and Jury Choice, respectively. The evening also celebrated the brilliance behind the camera, with R. Balki (Ghoomer) and Karan Johar (Rocky Aur Rani Kii Prem Kahaani) winning the Best Director award under Jury Choice and Popular Choice, respectively. In a much-deserved accolade, Rani Mukherjee was titled Star of the Year for her heart-wrenching performance in Mrs. Chatterjee vs Norway.
Moreover, the audience’s anticipation was palpable as the winner of the Best Web Series was announced, with Jubilee emerging victorious to thunderous applause. The frenzy prevailed as Aditya Roy Kapur was honoured with the award for OTT Best Actor – Male for his stellar performance in The Night Manager, while Sonakshi Sinha was recognized with the award for OTT Best Actor – Female for her outstanding role in Dahaad. The euphoria was also real when Kartik Aaryan won the award for Breakthrough Performance – Male for Satyaprem Ki Katha and Ananya Panday for Breakthrough Performance – Female for Kho Gaye Hum Kahan. The News18 Showsha Reel Awards 2024 even paid tribute to the remarkable contributions of Shankar Mahadevan and R Madhavan with the Music Legend award and Reel Icon award, respectively.
Dedicating the award for Best Actor – Female to her beloved fans, Kapoor remarked, “Throughout my journey to this moment, every milestone I’ve achieved in my career can be traced back to the support of my fans. As I accept this prestigious award, it’s clear that it’s not just a recognition of my work, but proof of the incredible devotion of those who’ve rooted for me along the way. Their belief in me has shaped me into the artist I am today, and for that, I am eternally grateful. I treasure the love and admiration that I’ve been fortunate enough to receive from my fans. This award, therefore, is not mine alone but belongs to every single fan who voted for me. I must also extend my heartfelt thanks to our director, whose vision allowed me to portray such a fascinating character in Tu Jhoothi Main Makkaar. Playing Nisha in the film was an experience I cherished deeply.”
Sharing his emotions about winning the award for Best Director, Johar shared, “Rocky Aur Rani Kii Prem Kahaani is a special film for me because it released in the 25th year of my directorial existence. It was also a film that I directed after 7 years. So It was imperative that it found love because it would not have been good for my morale if it hadn’t. I must thank everyone associated with the film. I have to take a beat and say how blessed I was to direct Shabana Ji in the film. Jaise kehte hai na koi ‘Baap Actor’ hai set pe – that’s the feeling I got every time Shabana Ji gave a shot. I also need to take a moment to thank Apoorva (Mehta), the CEO of Dharma Productions and my best friend, to the entire cast and crew of the film, and to Rocky and Rani themselves, Ranveer (Singh) and Alia (Bhatt), for essaying the parts with all their heart. Lastly, I dedicate this one to my twins, Yash and Roohi.”
Mukherjee stated, “Receiving the award for Mrs. Chatterjee vs Norway, especially from Karan (Johar), is truly special because he was the first one to see it and give us a (positive) reaction. We were all really worried whether a content-driven film like Mrs. Chatterjee vs Norway would work in the theatres. There was a lot of chatter that only big films would do well theatrically, so it was a risk; it was a step we had to take because we believed in this film. I, of course, had conviction because I was in the film, but I would like to thank the producers, who stood by me like a rock and believed in the film. It was a collective decision to release the film theatrically, and I’m so grateful that audiences accepted it with all heart. This award is actually dedicated to the audience because they showed the whole world that content cinema is here to stay – here to stay in theatres. I must also thank the crew of Mrs. Chatterjee vs Norway, the actors from Bengal who lent authenticity to the film, my Estonian crew as we shot the film in Tallinn, our DOP, and the production team. Without them, shooting during the COVID-19 pandemic wouldn’t have been possible.”
Network18 CEO (Digital) & President – Corporate Strategy Puneet Singhvi said, “The News18 Showsha Reel Awards 2024 was a true celebration of the incredible talent and creativity that define our entertainment industry. It offered a unique opportunity to showcase the finest achievements in Hindi films and web series. The awards ceremony was not just about recognising excellence but also about inspiring future generations to push the boundaries of content and entertainment. Congratulations to all the winners and nominees for making the event a memorable one. We are proud to honour these achievements and look forward to another year of setting new standards in entertainment.”
N18 Eng Editorial and Content executive editor Ameya Bhise said, “The News18 Showsha Reel Awards 2024 served as a distinctive tribute to the extraordinary talent within the film industry. At the awards show, we celebrated the industry’s excellence, uniting numerous artists for one grand event. Congratulations to all the winners and nominees for their remarkable contributions to films and web shows. With each award, we rewarded the remarkable talent and ingenuity that graces our screens, both big and small.”
Mumbai: The world of cinema has come a long way with a massive explosion of content and the popularity of OTT platforms changing the entertainment landscape. In a bid to honour the talent shaping the Indian entertainment industry, News18 is set to host the News18 Showsha Reel Awards 2024 on 9th March 2024 in Mumbai. To be hosted by Aparshakti Khurana and Neha Dhupia, this edition will honour outstanding films, web series, as well as the best cast and crew from the Indian entertainment industry, promising a grand celebration of talent.
Like every year, this edition of the News18 Showsha Reel Awards will bring together many film/web series stars on one stage, including Rani Mukerji, Shraddha Kapoor, Janhvi Kapoor, Varun Dhawan, Kartik Aaryan, Aditya Roy Kapur, Ananya Panday, Karan Johar, R Madhavan, Sharmila Tagore, Manoj Bajpayee, Bobby Deol, Wamiqa Gabbi, Vijay Varma, Sonakshi Sinha, Raj & DK, Sandeep Reddy Vanga, Bhushan Kumar, Vikramaditya Motwane, R Balki, Prasoon Joshi, Boney Kapoor, Aanand L Rai, Medha Shankr, Shilpa Rao, among others.
The panel of jurors of the award features eminent personalities such as filmmaker Aanand L. Rai, screenwriter Prasoon Joshi, actor Kabir Bedi, actress Meenakshi Seshadri, and Tavishi Paitandy, Entertainment & Lifestyle Editor of News18.com. The panel will select from categories such as Best Film, Best Actor, Best Actress, Best Director, Best Debut (Male/Female) and Best Director. Rocky Aur Rani Ki Prem Kahani, Animal, Jawaan, 12th Fail, Gulmohar are some of the most popular contenders in the Jury and Popular Choice categories.
Puneet Singhvi, Chief Executive Officer (Digital) & President – Corporate Strategy at Network18 said, “Through the News18 Showsha Reel Awards, we aim to recognize and honour the exceptional talent within the Indian film and OTT ecosystem. We take immense pride in celebrating the vibrance of creative voices that not only captivate audiences with their commercial success, but also push the boundaries of visual storytelling. We are excited to celebrate the talent that defined the dynamic landscape of Indian entertainment over the past year.”
News18 Eng editorial and content & executive editor Ameya Bhise said, “The News18 Showsha Reel Awards serve as a glittering celebration of talent, creativity, and the magic of storytelling. In a world where storytelling transcends boundaries and connects diverse cultures, the awards play a pivotal role in acknowledging the exceptional contributions of artists who navigate the complex realm of films and web shows.”
Mumbai: ALDO, a brand renowned for hi-end fashion launches the highly anticipated Fall Winter`23 Collection. The brand roped in Aditya Roy Kapur along with Janhvi Kapoor, who’s already the brand ambassador for ALDO, for the launch of this campaign.
The brand campaign to promote this new collection was launched on the company’s social media handles, and is conceptualized by Makani Creatives in a way that it encapsulates the essence of trendsetting fashion that is a fusion of traditional and a dash of modernized dazzle that sets a new bar in the fashion segment.
The collection showcases an exquisite palette of neutral tones, infused with delicate touches of glitter and flashes of chrome, mirroring the forthcoming festive and wedding season. It’s a celebration of fashion that’s both global and intimately Indian.
Mumbai: ALDO India, leading global fashion footwear and accessories brand, is delighted to announce a major shake-up in its brand ambassador lineup. With great excitement, the brand introduces the charismatic Aditya Roy Kapur as its new male brand ambassador, adding an exhilarating dimension to the ALDO family, and is delighted to welcome back the stunning Janhvi Kapoor as the brand ambassador for the second consecutive year. This dynamic pairing promises to ignite the fashion landscape with its unparalleled charm and the latest trendsetting designs, reaffirming ALDO as the premier destination for fashion enthusiasts.
The stunning duo of Aditya Roy Kapur and Janhvi Kapoor unveil the highly anticipated ALDO India’s Festive ’23 Collection, featuring ALDO’s signature PILLOW WALK comfort technology, in both ladies’ and men’s styles. The new footwear innovation provides dual-density foam, crafted for ultimate comfort, instilling confidence in every step… Undoubtedly, the standout feature of this year’s carefully curated festive collection is the exclusive selection of attention-grabbing shoes, adored by both Janhvi Kapoor and Aditya Roy Kapur.
Step into Celebration, celebrates elegance, and self-expression, where fashion meets comfort and blends seamlessly with style! The Festive ’23 Collection offers diverse footwear options catering to every occasion and style preference. Whether one is a devotee of glamorous traditional attire or prefers a relaxed, contemporary vibe, extraordinary choices await.
The women’s range boasts a wide array of footwear choices designed to make one stand out at every event. From dazzling heels adorned with intricate embellishments to comfortable yet stylish sneakers that are perfect for long hours of celebration, ALDO has curated a range that complements every outfit in the festive wardrobe. Whether it’s a traditional sari or a trendy fusion ensemble, the Festive ’23 Collection has it covered. From classic leather dress shoes that exude sophistication to contemporary sneakers that blend comfort with style, the men’s range is a tribute to the modern gentleman’s sense of fashion. Step out with confidence in ALDO’s meticulously crafted footwear.
Aditya Roy Kapur, shared his excitement, saying, “ALDO has always been the brand that I love and admire so much, & am extremely excited to represent ALDO India. ALDO’s dedication to blending style and comfort aligns perfectly with my fashion philosophy. I’m thrilled to be part of a brand that embraces innovation but also sets trends in the world of footwear and accessories. Together, we’ll make every step a stylish one.”
Janhvi Kapoor shared her thoughts, “I am thrilled to continue this journey with ALDO India. It’s been an incredible experience representing a brand that combines style and comfort seamlessly. ALDO’s commitment to innovative fashion resonates with me, and I can’t wait to step into the world of footwear and accessories once again, making every fashion statement comfortable and chic.”
“ALDO’s collaboration with the dynamic duo, Aditya Roy Kapur and Janhvi Kapoor represents a significant milestone in our journey. Their iconic status and fashion-forward personas align seamlessly with ALDO’s commitment to style and excellence. We’re excited to witness this partnership elevate the fashion landscape in India and beyond,” Apparels Group India Pvt Ltd president Tushar Ved commented on the association with Janhvi Kapoor and Aditya Roy Kapur.
Commenting on the association with Aditya Roy Kapur & Janhvi Kapoor, Apparel Group India Pvt Ltd CEO Abhishek Bajpai added, “ ALDO is thrilled to welcome Aditya Roy Kapur and Janhvi Kapoor into our family. Their unique style and magnetic presence perfectly resonate with our brand’s spirit. Together, we’ll embark on a fashionable journey that celebrates individuality and innovation’’.
