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Tag: Aditya Pittie

  • EPIC channel celebrates 10 years of redefining infotainment in India

    EPIC channel celebrates 10 years of redefining infotainment in India

    Mumbai: EPIC channel celebrates 10 years of redefiningiInfotainment in India EPIC channel, hindi-centric infotainment network, marks a decade of redefining entertainment through its innovative and culturally rich programming.

    Launched on 19 November 2014, the channel has made a mark by immersing audiences in the diverse and vibrant heritage of India, from mythology and spirituality to gastronomy, wildlife, military history, technology, and stories of extraordinary individuals. Guided by its philosophy, “Soch Se Aage” (Beyond Imagination), EPIC has become synonymous with visionary content that honours India’s legacy while looking toward the future.

    The channel’s programming has resonated across generations, with popular shows like Lost Recipes, Regiment Diaries, and Epic Digital Originals among others and also having associated with notable names such as Naseeruddin Shah, Chef Ranveer Brar, Huma Qureshi, Vani Kapoor and Fatima Sana Shaikh to name a few. Whether through culinary adventures, military chronicles, or unsung tales of resilience, EPIC has redefined infotainment, offering a blend of creativity and cultural pride that continues to inspire viewers.

    Reflecting on this milestone, IN10 Media Network managing director Aditya Pittie said “As we celebrate 10 years of EPIC channel, we look back with immense pride at the incredible journey we’ve had in reshaping the content narrative in India. From our very first day, our commitment to delivering visionary and culturally rich content has resonated with audiences across generations. The ‘Soch Se Aage’ campaign embodies our belief in pushing creative boundaries and inviting our viewers to dream bigger, think further, and achieve the extraordinary. We are excited for the years ahead and the new stories we will continue to tell.”

    The channel’s success over the past decade has been made possible by the support of industrialist Anand Mahindra, whose visionary leadership has played a key role in shaping EPIC’s growth and ensuring that it remains at the forefront of India’s infotainment industry.

    To celebrate this landmark achievement, EPIC Channel launched a grand digital campaign titled “Soch Se Aage: Celebrating 10 Years of EPIC”, which paid tribute to a decade of content excellence and creativity.

    The campaign celebrates the spirit of innovation with a series of interactive activities that is set to engage millions of viewers. The channel invited audiences to share their own personal “Soch Se Aage” stories, spotlighting narratives of overcoming challenges, breaking barriers, and achieving extraordinary things, reinforcing the idea that great stories can come from anyone, anywhere.

    Among the key highlights was the release of a powerful 10 Years of EPIC promo video, which showcases the channel’s transformative journey over the past decade. As EPIC channel enters its next decade, it reaffirms its commitment to being a cultural pioneer, continuing to deliver content that educates, entertains, and inspires. With its unique blend of rich heritage and forward-thinking storytelling, EPIC is poised to shape the future of infotainment, offering fresh narratives and new perspectives to an ever-growing audience. 

  • IN10 Media Network strengthens its leadership team

    IN10 Media Network strengthens its leadership team

    Mumbai: IN10 Media Network has announced the addition of four seasoned industry professionals to its leadership team. With their extensive experience and proven track records in the media and entertainment industry, Amarpreet Singh Saini, Manish Soni, Vinod Rao and Dipti Kalwani, are poised to drive growth and innovation across the network’s platforms.

    On the appointments, IN10 Media Network MD Aditya Pittie said, “These strategic appointments align with our vision to drive excellence in content creation and enhance our content studio library. We are confident that the expertise and leadership of Amarpreet, Manish, Vinod and Dipti will significantly contribute to the growth and success of our channels and platforms.”

    Amarpreet Singh Saini joins as vice president – content & strategy at Filamchi Bhojpuri from ZEEL, where he was chief channel officer for the Bhojpuri cluster (Bhojpuri GEC Zee Ganga and Bhojpuri film channel Zee Biskope). In his new role, he will oversee the viewership growth and brand development of the network’s regional movie channel. Amarpreet stated, “IN10 Media Network is aggressively carving its indelible footprint in the Indian media space, and I am excited to be a part of this growth story. The Bhojpuri category is witnessing dynamic growth in viewership, and Filamchi Bhojpuri has the potential to create a strong success story with a unique identity for itself.”

    Manish Soni has been appointed vice president – content & strategy at Ishara. With over 24 years of experience in the broadcast industry, he was the chief channel officer of Zee Anmol Cinema at ZEEL before joining Ishara. Notably, he played a pivotal role in shaping Zee Anmol from its inception and establishing it as a leader in the FTA genre. At Ishara, he will oversee the channel’s growth and build a content lineup that resonates with Hindi heartland viewers. He commented, “I look forward to curating content that truly connects with our audience. My goal is to create a substantial impact in the genre and elevate the channel’s standing. Waqt ka Ishara hai, apne anmol tajurbe se nayeee responsibility ko sawaarna hai.”

    Vinod Rao joins as vice president – content & strategy at Nazara. With over 20 years of experience in the media and entertainment industry, Vinod has led general entertainment channels at organizations such as Zee Entertainment, SAB TV, and Shemaroo TV. He said, “With a proven history of driving strategic programming and audience engagement, I am excited and eager to contribute to the network’s continued success and growth. Joining IN10 Media Network is a thrilling opportunity to work and learn alongside a talented team.”

    Dipti Kalwani has been appointed senior vice president – TV & AVOD at Juggernaut Productions. With over 20 years of experience in the media industry as a TV producer, content creator, and writer, Dipti will lead content development for Juggernaut Productions across television and handle the additional responsibility of AVOD platforms. She has produced shows like Badho Bahu, Namak Issk Ka, Fanaa – Ishq Mein Marjawan and many others. Expressing her enthusiasm, she said, “I’m thrilled to join the Juggernaut team and be a part of creating something truly special! I’m eager to bring my ideas to life and create clutter-breaking shows and iconic characters that will leave a lasting impact on TV. I’m looking forward to this exciting new chapter!”

    With the addition of these seasoned veterans to the network, the company fortifies its position in the dynamic Indian media landscape, aiming to enhance growth and deliver impeccably curated content to its audience.

  • A47.in raises undisclosed funding by strategic investor Aditya Pittie

    A47.in raises undisclosed funding by strategic investor Aditya Pittie

    Mumbai: Just over 2 years old, the D2C brand A47.in, has raised funding of an undisclosed amount from Aditya Pittie. The company will utilize the capital for ramping up, expanding into new categories, collaborations, physical retail & marketing. The investment marks a significant milestone for A47, positioning it for accelerated growth and outreach. A47 celebrates India & its remarkable achievements and institutions through official merchandise.

    Owned by India’s leading brand licensing and IP management company, Black White Orange, A47.in was bootstrapped for the initial 2.5 years after having launched with ISRO (Indian Space Research Organization) on August 15th, 2021. The company then also collaborated with the different units of the Indian Armed Forces like The Indian Infantry, LCA Tejas, Flying Instructors School, and more recently with the aerial action film ‘Fighter’ to pay a tribute to our heroes in the skies.

    A47 founder & CEO Bhavik Vora said, “A47 is more than just a brand for us; it is a passion that celebrates the essence of India. Aditya believed in our vision & his support will empower us to reach new heights and continue our mission to build the biggest India-centric pop culture brand. I also feel that with the current positive sentiment and a growing sense of pride in national identity, A47 stands at the forefront of fostering love for India’s own.”

    Pittie said, “For me personally, investing in A47 goes beyond just finances… it’s a strategic partnership to champion India’s story through innovative & beautifully designed merchandise. The contagious passion of the A47 team resonates deeply with my own, as we collaborate to create experiences celebrating India’s heritage, fostering pride and connecting with our audience. I am sure we are on the path of building something amazing.”

  • DistroTV announces content & distribution partnership with IN10 Media Network

    DistroTV announces content & distribution partnership with IN10 Media Network

    Mumbai: DistroTV, a leading independent, free, ad-supported streaming TV (FAST) platform, today proudly announced its partnership with IN10 Media Network, a leading media and entertainment company.. This collaboration brings IN10 Media Network’s flagship channel EPIC and Hindi general entertainment channel, Nazara, to DistroTV’s extensive service. This addition significantly enriches DistroTV’s diverse content line-up, offering viewers a wide range of quality entertainment options.

    In a groundbreaking move, IN10 Media Network’s OTT platform, EPIC ON, will now integrate DistroTV’s streaming service through a seamless app-in-app integration. This integration represents a significant advancement in streaming technology, providing a smooth and integrated viewing experience for consumers on EPIC ON. DistroTV’s simple yet innovative app-in-app approach ensures that viewers can easily access a vast array of content, including popular Indian and international channels, across multiple devices.

    This partnership marks a significant milestone for DistroTV as it continues to expand its diverse content line-up, offering hundreds of channels in India and globally. The integration with EPIC ON further enhances DistroTV’s reach, allowing viewers to access a wide range of content, including popular Indian and international channels, across multiple devices.

    “We are thrilled to partner with IN10 Media Network, a renowned name in the entertainment industry,” said DistroTV’s parent company DistroScale co-founder and CEO Navdeep Saini. “This partnership not only enriches our content library but also strengthens our commitment to providing diverse and quality entertainment to our audience worldwide.”

    IN10 Media Network MD Aditya Pittie commented, “Joining forces with DistroTV aligns perfectly with our mission to deliver high-quality content to a global audience. This partnership enables us to leverage DistroTV’s extensive platform, ensuring our channels reach a wider audience and offer an unparalleled streaming experience.”

    DistroScale, Inc APAC head Vikas Khanchandani added, “The collaboration with IN10 Media Network is a testament to our vision of delivering exceptional viewing experiences. The addition of EPIC and Nazara to our platform, along with the integration of DistroTV on EPIC ON, represents a significant step in our journey to redefine the streaming landscape.”

     

  • Kavita Sagar moves on from IN10 Media Network

    Kavita Sagar moves on from IN10 Media Network

    Mumbai: IN10 Media Network revenue head Kavita Sagar has moved on from her role at the company. Sagar’s departure comes after years of dedicated service to the company, during which she played an instrumental role in driving revenue growth and fostering strategic partnerships.

    Sagar joined IN10 Media Network in 2019 and has been an integral part of the company’s success story. Her exceptional leadership, innovative strategies, and strong business acumen have significantly contributed to the company’s revenue generation and market expansion initiatives.

    On the development, IN10 Media Network managing director Aditya Pittie said, “Kavita’s role has been crucial in propelling our network’s growth journey, and we deeply appreciate her invaluable contributions to the business. I extend my gratitude for her dedication and wish her the very best in her future endeavours.”

    Reflecting on her time at the network, Sagar said, “My time at IN10 Media Network has been truly remarkable. I’m thankful for the enriching experiences, and the unwavering support I’ve encountered throughout my tenure. I hold firm belief in the company’s ongoing success and extend my heartfelt wishes to the entire team for a prosperous future.”

  • IN10 Media Network announces its music business – Let’s Get LOUDER

    IN10 Media Network announces its music business – Let’s Get LOUDER

    Mumbai: IN10 Media Network, with multiple successful businesses spanning television, digital, film and more to its credit, is thrilled to announce the latest addition to its expanding portfolio – Let’s Get LOUDER, an innovative music business endeavour.

    With a commitment to fostering creativity and nurturing talent, the music business vertical aims to serve as a prominent platform for both emerging and established artists from India and beyond. IN10 Media Network aims to redefine the music landscape and invest in assorted music offerings from various regions of the country and world to engage with a large audience.

    IN10 Media Network MD Aditya Pittie expressed his pleasure in expanding the network’s vision, which aims to elevate the art of entertainment and its consumption. He said, “With the introduction of our music business, Let’s Get LOUDER, we will play a pivotal role in supporting and promoting exceptionally talented artists while delivering outstanding musical experiences to audiences worldwide. I welcome Rajitta Hemwaani, with her extensive industry experience, to lead this vertical.”

    Commenting on her mandate, Let’s Get LOUDER COO Rajitta Hemwaani expressed her belief in the universal appeal of music transcending language barriers, and said, “Recent events have further solidified the notion that music is language agonistic and aided by cutting-edge technology can traverse the globe. This is an opportune moment to create and experiment, and one of our primary aims is to reach out to the young & global listeners. IN10 Media is a dynamic and youthful network, and I am happy to collaborate in establishing its music arm – Let’s Get LOUDER. As a platform, it shall welcome both emerging and established artists to deliver high-quality musical experiences to audiences.”

    She added, “We are thrilled to welcome our new distribution partner on board as we embark on this journey. There is no better partner than Believe to help us achieve our goal to reach out to every music lover on the planet.”

    On the association, Believe India director – label and artist solutions Vinay Guwalani said, “We’re thrilled to partner with Let’s Get LOUDER, an exciting music initiative that perfectly aligns with our mission of supporting artists and bringing people together through the universal language of music. With our platform & expertise, we are committed to amplifying their music on a global scale. Our collective aim is to resonate with music enthusiasts across the world.”

    From soul-stirring melodies to energetic beats, the music vertical is set to curate a wide array of musical genres, catering to various tastes and preferences and aims to captivate audiences with a rich and diverse catalogue of releases.

    The immediate music line-up consists of 10 singles under the IP of ‘Made in India’, with music from across the country focusing on regional beats. Popular artists like Nikhita Gandhi, Shilpa Rao, Harshdeep Kaur, Sreerama Chandra (SRC), Ankit Tiwari and others have collaborated with regional artists/folk singers to create foot-tapping fusion songs.

    The vertical is also working with contemporary artists like Indian Idol winner Salman Ali, Punjabi Hip-Hopper Thoda Bai PiPi, Rapper LOC and many others to launch singles.

  • IN10 Media Network celebrates the eighth anniversary

    IN10 Media Network celebrates the eighth anniversary

    Mumbai: On 19 November 2014, an EPIC idea was born: a television channel that recast the yardsticks of the entertainment industry, and the barometers for content underwent a paradigm shift.

    The vision that gave birth to the idea and continues to fuel its drive is to build premium, disruptive, content-driven businesses that span geographies and demographics while retaining an Indian ethos at their core.

    In the eight years since, IN10 Media Network has strategically invested across the relevant business verticals, with interests spanning broadcast and digital entertainment, technology, digital and production, and gaming, embracing the rapidly transforming, technology-enabled, increasingly digital macro-environment.

    Speaking on the channel’s anniversary, IN10 Media Network managing director Aditya Pittie said, “We live in very exciting times, where opportunities abound and provide for immense flexibility and variety in choices, allowing for decision-making that can be custom tailored for the scale and size the business model demands. That also brings with it the challenge of great ambiguity and volatility, and the accompanying risks, in an extremely connected and co-dependent marketplace, as has been evident through the pandemic times. To stay rooted in the present while making giant strides into the future, taking along with us all our stakeholders, remains the cornerstone of this extremely fulfilling journey.”

    As the network nurtures and expands its broadcast offerings—Ishara (general entertainment channel); EPIC (infotainment channel); ShowBox (Hindi music channel); Gubbare & Filamchi Bhojpuri, (kids and regional movie genres)—it is strategically scaling its digital platforms, EPIC ON and DocuBay.

    Simultaneously, Juggernaut Productions is consistently creating landmarks in the fast-growing digital OTT landscape, as the network strengthens its content offerings with the incubation of a vertical producing movies for theatrical and digital release. Its first venture in sports-tech and live streaming is to explore new territory and rapidly scale new heights.

    In a world growing more hungry each day for entertainment and having the means to satiate this hunger, IN10 Media Network has laid firm foundations as it galvanises its resources to forge ever forward, pioneering and persevering.

  • IN10 Media Network appoints Anup Chandrasekharan as COO of regional content

    IN10 Media Network appoints Anup Chandrasekharan as COO of regional content

    Mumbai: Anup Chandrasekharan has been appointed chief operating officer of regional content at IN10 Media Network to lead its expansion in the southern markets.

    He will report to Aditya Pittie and work closely with the network’s film division CEO Vivek Krishnani, and Juggernaut Productions (OTT) CEO Samar Khan.

    On this appointment, Chandrasekharan said, “I have always been fortunate to wear many hats in my career and manage unique multi-situational assignments. At IN10 Media Network, I look forward to expanding the network’s regional footprint.”

    He added, “Having made a significant positive impression along the journey, I am delighted to start a new challenge at IN10 Media Network and look forward to contributing to its growth story.”

    IN10 Media Network MD Aditya Pittie said, “Today, regional content is cutting across barriers and as content becomes platform agnostic, I believe it is the right time to enter the competitive market with great stories. With his experience in scaling businesses and creating disruption in the southern markets, I believe Anup will play a vital role in our growth plans by identifying new opportunities and strengthening our content studio portfolio.”

    Chandrasekharan has over three decades of experience in leadership positions across the media and entertainment industry verticals. At IN10 Media Network, he will oversee the development and supervision of projects for feature films and web series in Southern languages.

    Before joining the IN10 Media Network, Chandrasekharan was senior vice president & business head at Colors Tamil. In the past, he has worked in leadership positions in organisations like Star Suvarna, Zee Kannada, DNA Networks, and CNBC. He also launched Derana TV, a free-to-air Sinhalese entertainment channel, in Sri Lanka.

  • Ishara launches celebrity chat show aimed at Hindi heartland

    Ishara launches celebrity chat show aimed at Hindi heartland

    Mumbai: IN10 Media Network’s general entertainment channel Ishara has announced the launch of its celebrity-chat show called Bhabhi Ke Pyaare… Pritam Hamare. The show will begin airing on 11 July every Monday to Friday at 9 pm.

    The chat show will see the host, radio jockey Pritam Singh, have light-hearted banter with television’s popular female celebrities like Shweta Tiwari, Sara Khan, Barkha Sengupta, and Jasmin Bhasin among many others.

    The daily primetime show is designed for India’s heartland audience and will see reel and real-life gossip, games, and entertainment segments. A guest – from friends and family to co-workers and staff – will be invited on the show to spill the beans. The first season with 30 episodes will see the actresses reveal their personalities, closest relationships, struggles and adventures, victories and setbacks, hopes and aspirations, and fears and inhibitions that make them human and relatable to the audience.

    IN10 Media Network managing director Aditya Pittie said, “With the launch of Bhabhi Ke Pyaare… Pritam Hamare, the channel is entering the chat show genre and expanding its comedy brand that will amplify the channel’s entertainment quotient in the GEC space.”

    And added, “We want to cater to the heartland audience with the new show keeping their sensibilities in mind. We can promise the viewers that the show will be full of entertainment and give them a glimpse into these celebrities’ lives.”

    The show is produced by Gold Coast Films.

  • IN10 Media Network appoints Vivek Krishnani as CEO of its film division

    IN10 Media Network appoints Vivek Krishnani as CEO of its film division

    Mumbai: IN10 Media Network has announced the appointment of Vivek Krishnani as the chief executive officer of its soon-to-be-launched film division.

    Krishnani is a senior media and entertainment leader with over 25 years of experience in building companies and teams across films, television, radio, and advertising. With a strong understanding of changing content landscape and consumer behaviour, he will be in charge of building the motion pictures business by creating movies for theatrical and streaming platforms.

    “Vivek is a valuable and phenomenal addition to the IN10 Media Network family. His experience in the industry makes him an ideal team leader to boost our content creation studios,” said IN10 Media Network MD Aditya Pittie.

    He added, “The entertainment industry has undergone a rapid consumption change and is witnessing tremendous growth in larger-than-life cinema. Hence, we believe it is the right time to start the ball rolling.”

    “IN10 Media Network is at a new growth phase and I am happy to play an active role in the growth story,” said Vivek Krishnani. “I am excited to help lead and build a sustainable and scalable film business for the group and to create compelling content for audiences in India and across the globe. We will curate stories that are rooted in the cultural fabric and also bring scale to the visual experience to meet the growing content needs of the audiences.”

    Before joining IN10 Media Network, Krishnani served as managing director of Sony Pictures Films India and successfully steered the studio towards building the local films slate for production, acquisition, and distribution in India apart from overseeing revenue maximization of the Hollywood releases. Under his leadership, the studio delivered several successful movies like “Pad Man”, “102 Not Out”, Malayalam film “Nine”, “Loop Lapeta”, “Dial 100” and many more along with the recent successful release of “Spider-Man: No Way Home”.

    Before this Vivek was a team member of MSM Motion Pictures (part of Sony Pictures Networks, India) where he led the marketing and distribution for the breakout hit “Piku”.

    His earlier stints include working in leadership positions in organizations like Fox Star Studios, Turner Entertainment Networks, Radio City, Star Plus, and Lowe Lintas.

    “With this new senior executive appointment, the network will expand its expertise into the world of cinema,” said the statement.

    The network also has a production house, Juggernaut Productions, helmed by Samar Khan for creating web series content for OTT. Both Krishnani and Khan will work independently and report to Aditya Pittie.