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Tag: Aditya Oza

  • MS Dhoni and EMotorad take over Times Square with new campaign

    MS Dhoni and EMotorad take over Times Square with new campaign

    Mumbai: MS Dhoni takes Times Square by storm with EMotorad’s latest brand campaign, ‘Awaaz Ayegi Dil Se’. Cricket fans and mobility enthusiasts have been excited about this collaboration. The ad features MS Dhoni alongside EMotorad’s foldable, fat-tyred e-cycle Doodle V3, launching their latest campaign with immense impact.

    Together, As per the press release MS Dhoni and EMotorad create a historical moment that celebrates not only India’s cricketing icon but also the future of sustainable transportation, marking a milestone for electric mobility.

    “When we decided to do a billboard for Mahi Bhai, the first thought was that it had to be grand, and what better than a big screen on the iconic Times Square? As an Indian company exporting e-bikes across Europe and the US, it was an opportunity to display Indian startups on the biggest global advertising stage. Our philosophy in product and marketing, as well as most things we do, is to do crazy stuff and constantly break barriers.” said  EMotorad CMO and co-founder Aditya Oza.

    “The legendary MS Dhoni commands a presence as iconic as the Times Square Billboard itself, and having this stage is an incredible moment for EMotorad. Mahi being the innovator he is, needed something that had never been done before—something as monumental as his legacy. This is more than just an ad for us; it’s a symbol of our commitment to innovation, sustainability, and making a positive impact on the world.” —EMotorad VP marketing Neil Ghogale.

    As a leader in sustainable transportation, EMotorad’s campaign with MS Dhoni underscores its commitment to cutting-edge technology and cultural resonance. It solidifies its position as a trailblazer in e-mobility and inspires a new generation of cyclists and cricket fans.

  • EMotorad launches ‘Dil Se Aawaaz Ayegi’ campaign

    EMotorad launches ‘Dil Se Aawaaz Ayegi’ campaign

    Mumbai: EMotorad launched its brand new campaign, ‘Dil Se Aawaaz Ayegi’. The ad stars cricket legend Mahendra Singh Dhoni and showcases the brand’s best-selling foldable and fat-tyred e-cycle, Doodle V3.

    In the ad, MS Dhoni is seen in a garage surrounded by various bikes, imitating the unique sounds each one makes, like ‘vroom vroom’ and ‘vaun vaun’. The ad builds intrigue when Dhoni asks, “What sound will your cycle make?” To which an EMotorad representative responds, “Dil se aawaaz ayegi”, transitioning to a scene of Dhoni riding the e-cycle going ‘’weeeeeee’ ‘woooooooo’.

    The campaign resonated with nationwide audiences, garnering an overwhelming response for MS Dhoni and EMotorad’s second quirky collaboration.

    On the campaign, EMotorad co-founder and CMO Aditya Oza said, “Dil se Aawaz aayegi is more than just a tagline; we wanted to highlight what it feels like riding our bikes. And across everyone we spoke to after their first ride, their expression was a feeling of joy! With every campaign we create, we aim to instill the soul of the brand and express it through our content. Good advertising and great products have one thing in common: They evoke emotions, and that’s what our latest campaign is about. What’s even more remarkable is our partnership with MS Dhoni and doing all crazy things with us in such a sporty manner. We couldn’t be prouder to have the ultimate brand ambassador, who is not only an investor but also remains our Captain Cool forever.”

    Building on the success of their viral ‘Bole Jo Koyal’ campaign featuring MS Dhoni, EMotorad has released a follow-up that amplifies the same heartfelt emotion with the tagline ‘Dil se awaaz ayegi’.

  • EMotorad successfully rolls out India’s first E-Cyclothon in Pune

    EMotorad successfully rolls out India’s first E-Cyclothon in Pune

    Mumbai: EMotorad—the market leader in the electric cycle segment— successfully organised India’s first-ever E-cyclothon in Pune today. The event was held at Mayfield Ivy Garden, Baner, and commenced at 6:30 am, bringing together e-cycling enthusiasts to celebrate World Bicycle Day and World Environment Day with an eco-friendly twist. 200 plus cyclists participated in the event.

    The event saw a remarkable turnout, with participants eagerly joining the 20-km ride starting from Baner, crossing the scenic routes of Pashan Hill, NDA, and Aundh, and returning to base. The event was guided by professionals, keeping safety and regulations at the forefront. We saw participants ranging in age from 9 to late 60s, all enthusiastically geared and prepped for the ride.

    The day began with a lively Zumba warm-up session, energising the participants for the ride ahead. Post-ride, participants were treated to a hearty and healthy breakfast and eco-friendly goodie bags consisting of plants, whey protein, coffee hampers, stationary, and much more. There was a fun e-cycle stunt session conducted by @freestyler.shevi, aka Shivam Naruka from the EM team leaving the audience in awe. The event concluded with an award ceremony, where participants were honoured with medals, merchandise, and gifts, capturing memorable moments of this landmark event.

    EMotorad’s CMO Aditya Oza, expressed delight at the event’s success, stating, “With EM offices in Bangalore, Spain, UAE, and Japan—Pune is and will always remain our backyard. Our first customer came from the city, and many of our team, including founders, were educated here, thus, India’s first e-cyclothon in Pune holds a special place for us. We really hope this inspired more people to adopt e-cycles. Maharashtra has been a leading state in all domains and now it’s time we lead the torch of sustainability! This ride for change is a shout-out from all Puneris and now it’s time to bring the change—now it’s time to e-cycle!”

    Participants and spectators alike left with a sense of fulfillment, contributing to a greener planet while enjoying the vibrant atmosphere of the E-cyclothon. EMotorad’s initiative has set a new benchmark for sustainable events in India, inspiring many to adopt eco-friendly practices.

  • Mahendra Singh Dhoni invests in EMotorad

    Mahendra Singh Dhoni invests in EMotorad

    Mumbai: Pune-based EV startup EMotorad recently forged a significant partnership with cricket legend and former Indian captain Mahendra Singh Dhoni. His strategic investment will entail equity ownership in EMotorad alongside his new role as the company’s brand endorser.

    Expressing his enthusiasm for this collaboration, Dhoni said, “The future is in our hands. We are in an era where innovation plays a huge role in shaping sustainable solutions, and I’m a fan of new-age companies that build these. EMotorad stands at the forefront of shaping the future of mobility, and I am thrilled to be a part of this journey!”

    Founded in 2020 by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, EMotorad is committed to revolutionising personal mobility solutions. It aims to fill the transportation gap and dent the global e-cycle market share. They are expanding globally,  investing in cutting-edge technology, fostering strategic partnerships, and delivering exceptional quality and value to consumers worldwide.

    EMotorad co-founder and CEO Kunal Gupta said, “It requires a great degree of level-headedness with humility to be MS Dhoni. He is nothing short of India’s national icon who embodies leadership, teamwork, adaptability, and maintaining calmness under pressure – be it on pitch or off. He’s Thala for a reason! He perfectly embodies the core values of EMotorad: someone with passion, authenticity, and most importantly the love for bikes, cars, and now our e-cycles. We started EMotorad with a simple mission: to optimise the world of mobility and create fun moments for people and the planet – and who better than MS Dhoni to represent this.”

    In November 2023, EMotorad secured Rs 164 crore in a Series B funding round led by Panthera Growth Partners. This capital was used to bolster its manufacturing capabilities, expand its global outreach, and enhance its R&D facility.

    Beyond its digital footprint, EMotorad boasts a network of over 350 dealers across India and more than 10 EM experience centres. While its roots and base operations are firmly anchored in India, its operations extend across eight countries, showcasing its commitment to global expansion and accessibility.

  • Dhoni sings ‘Bole Jo Koyal’ in EMotorad’s viral e-cycles campaign

    Dhoni sings ‘Bole Jo Koyal’ in EMotorad’s viral e-cycles campaign

    Mumbai: EMotorad dropped a new campaign that got MS Dhoni singing ‘Bole Jo Koyal’ while riding their e-cycle. The video is an ode to the meme that went viral in 2019, leaving Mahi fans in splits that featured a Mahi look-alike grooving to Bole jo Koyal. The brand wanted to bring the same meme to life, but this time, getting Dhoni to sing the song while educating customers about their e-cycles. A huge win for the internet.

    In their latest ad campaign, MS Dhoni is riding a T-rex Air EMotorad e-cycle from their premium Desire range. The ad shows two animated koyals admiring Captain Cool and his brand-new ride while discussing the cycle’s features, such as its removable battery, 70-plus km range, and other specifications.

    Sharing his insight on the campaign, EMotorad CMO Aditya Oza commented, “Our aim was simple. We wanted to bring the magic from memes and give MS fans something they were waiting for. MS was such a good sport and open to new ideas while doing something different! Infact, he is one of the very few who trolled his trollers and they loved it too! What an end statement for the entire thing. MS holds a special connection with this wildy famous song, and I too, along with countless fans, wished to see him synergise this once! We love the reactions and are thrilled to bring together two icons – Dhoni and the ‘Bole Jo Koyal’ song – in a way that celebrates joy, humour, the spirit of adventure, and our very own e-cycles. This turned out to be a ‘break the internet moment’ and partnering with Dhoni makes it even more special as we aimed to promote electric cycles in a fun way!”