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Tag: Aditya Modak

  • Gold standard storytelling marks PNGS’s shimmering festive campaign

    Gold standard storytelling marks PNGS’s shimmering festive campaign

    MUMBAI: When it comes to gold, it’s not just about karats, it’s about characters. This Akshaya Tritiya, P N Gadgil & Sons (PNGS), one of India’s most cherished jewellery legacies, has launched its heartfelt campaign titled Festival of Golden Movements. The initiative wraps age-old tradition in a modern glow, turning gold from ornament into heirloom, and from fashion into feeling.

    Fronted by actor and brand ambassador Mithila Palkar, the campaign film unfolds like a reel of emotion. Set against a celebratory backdrop, it shows gold jewellery not merely being worn but treasured, passed on with warmth and pride. The tagline “You shine brighter when you’re wrapped in gold” is more than just poetic, it’s a reflection of PNGS’ philosophy that every piece of jewellery is a memory in metal.

    “Gold is never just a transaction, but a turning point,” said Aditya Modak. “Whether it is a bride’s first heirloom or a milestone gift, we see ourselves as jewellers and memory-makers. The campaign captures that emotion. It is about those fleeting seconds that live on through gold.”

    The spotlight is firmly on traditional heavyweight designs temple jewellery, intricate bangles, timeless mangalsutra crafted for legacy moments. At the same time, PNGS has smartly tuned into shifting consumer sensibilities. While families continue to invest in gold as tradition, younger audiences are gravitating towards lighter, aspirational piecejewellery that balances heritage with a hint of minimalism.

    This dual-track strategy has powered PNGS through a high-growth year, even as gold prices have surged 25–30 per cent. By staying close to customer sentiment and marrying tradition with trend, the brand has stayed not just relevant, but radiant.

    With 33 EOB outlets and a hybrid model that spans physical stores, video catalogues, WhatsApp-led personalisation, and digital gifting, PNGS is growing with thoughtful agility. The brand now aims to scale to 50+ showrooms by 2030, with particular focus on deepening its presence in North and South India.

    As Akshaya Tritiya ushers in a season of gold and good fortune, PNGS’ Festival of Golden Movements campaign offers a meaningful reminder: while styles change, sentiment doesn’t. And sometimes, the most lasting legacy fits in the palm of your hand woven in gold, wrapped in love.

  • Gargi by P N Gadgil & Sons launches Bohemian Luxe collection

    Gargi by P N Gadgil & Sons launches Bohemian Luxe collection

    Mumbai: Gargi by P N Gadgil & Sons (PNGS) has launched the Bohemian Luxe collection, a silver jewellery line that combines traditional craftsmanship with contemporary design. The collection features necklaces, kadas, and earrings handcrafted in silver with oxidized finishes, adorned with vibrant stones to embody bohemian style.

    Designed as a festive must-have, Bohemian Luxe offers sophisticated pieces that reflect Gargi’s dedication to detail and artistry. “Our Bohemian Luxe collection is not just jewellery; it’s an experience of luxury, craftsmanship, and style. With its trendy, intricately designed pieces, this collection is perfect for the modern woman who wants to celebrate traditions while embracing contemporary fashion,” said PNGS’s Gargi’s co-founder, Aditya Modak.

    Gargi offers pan-India shipping, covering over 4,000 plus pin codes from Kanyakumari to Kashmir. Backed by the legacy of P N Gadgil & Sons, with an annual turnover of over Rs 10,000 crores, Gargi plans to expand further and aims to become a 100-crore company within the next year.

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  • PNGS unveils new monsoon collection featuring Vaidehi Parshurami

    PNGS unveils new monsoon collection featuring Vaidehi Parshurami

    Mumbai: P N Gadgil and Sons (PNGS), has announced the exclusive launch of its latest jewellery collection, aptly named the ‘New Monsoon Collection.’ This exquisite collection boasts three distinctive looks tailored to cater to rural and urban markets.

    The traditional gold designs, crafted with intricate detailing, are designed for the rural market. These timeless pieces will be showcased through hoardings and outdoor advertising across rural regions, celebrating the rich cultural heritage and traditional aesthetics that resonate deeply with this audience.

    For urban customers, PNGS presents two modern and vibrant collections. The first features colorful stones, bringing contemporary jewelry a fresh and lively vibe. The second, adorned with red stones and offering a chic layered look, promises to add a touch of elegance and sophistication to any ensemble. Both collections will be prominently featured in PNGS’ digital campaigns and outdoor advertisements in urban areas and will be available for purchase in all PNGS stores and online platforms.

    Speaking about the new collection, PNGS’ CFO and COO Aditya Modak said, ‘We are thrilled to introduce the New Monsoon Collection, which beautifully marries tradition with modernity. With the charismatic Vaidehi Parshurami as the face for this campaign, we are confident that this collection will resonate with a wide audience, offering something unique for everyone.’

    Marathi actor and influencer Vaidehi Parshurami is the face of this new collection. Vaidehi, a celebrated Marathi entertainment industry figure, debuted with Mahesh Kothare’s movie “Ved Lavi Jeeva” in 2010. With over 736K followers on Instagram, her association with PNGS brings significant traction and visibility to the collection.

    PNGS continues to empower customers with cutting-edge CRM solutions and innovative technologies like the Karatmeter, ensuring utmost transparency and trust in every purchase. In 2023, PNGS achieved a commendable turnover of Rs 10,000 crore, driven by its expansive retail operations and robust bullion business. Looking ahead to fiscal year 2025, the brand anticipates a 12 per cent increase in revenue, fuelled by its ongoing expansion and a growing online presence.

  • “We aim to surpass Rs 100 cr in sales within the next two years”: Gargi by PNGS’ Aditya Modak

    “We aim to surpass Rs 100 cr in sales within the next two years”: Gargi by PNGS’ Aditya Modak

    Mumbai: Fashion jewelry has evolved beyond mere adornment, becoming a symbol of style, elegance, and individuality. Gargi by PNG & Sons is one such brand that is redefining industry norms with its commitment to quality, affordability, and heritage.

    From a pioneering BSE listing to remarkable financial achievements, Gargi continues to set new standards in the market. It is poised for exponential growth, aiming to surpass Rs 100 crore in sales within the next two years.

    Indiantelevision.com caught up with Gargi by PNGS co-founder Aditya Modak to talk about their USP in the jewellery market, affordable luxury collection and more…

    Edited Excerpts:

    On Gargi by PNG & Sons differentiating itself from other players in the market, in terms of product quality, variety, affordability, and other key factors

    Gargi by PNG & Sons stands out in the market due to our commitment to product quality, variety, affordability, and heritage. While others prioritize design variations over quality, we focus on legacy, ensuring each piece embodies beauty and integrity. With over 15,000 SKUs, we offer a diverse range rooted in tradition yet appealing to modern tastes. We use premium materials like sterling silver, brass, and diamonds, reflecting elegance and grace.

    Our 14Ct real diamond gold collection, certified by IGI, is affordable and accessible. Priced from Rs 5,000 to Rs 50,000, it caters to various budgets without compromising on authenticity. From classic gold to romantic rose gold and timeless white gold, there is something for every occasion and style preference. Our collection symbolizes style, elegance, and individuality, making it a trusted choice for discerning women seeking luxury and value.

    On Gargi by PNG & Sons addressing the prevalent market challenges in the Indian fashion jewellery segment, and the strategies that it employs to overcome them

    We tackled market challenges in the Indian fashion jewellery segment by offering unique, competitive price points without compromising on quality, a rarity in the market. This was done after extensive market research and understanding what the consumer wants. We have a vast selection with over 15,000 SKUs, spanning silver, brass, diamond, and affordable luxury collections. We also launch new campaigns and collections regularly to stay relevant and engaging. Additionally, we are a very new age and digitally savvy brand that actively engages with our customer base through various online campaigns, ensuring a robust and contemporary market presence.

    On your affordable luxury collection

    Last year, we launched an affordable luxury real diamond collection, priced between Rs 5,000 to 50,000, which has been a great hit. This collection features gold with diamonds, a perennial favourite among customers. The designs are minimalistic, lightweight, and elegant, making the jewellery suitable for any occasion or daily wear. This blend of affordability and luxury has made it highly desirable for customers seeking elegance and versatility in their jewellery choices.

    On the key milestones and financial achievements of Gargi by PNG & Sons in 2023, reflecting its business growth, market recognition, and trajectory

    By the end of 2023, we delivered extraordinary returns of over 1700% for investors, setting new standards in the retail industry. We clocked a stellar financial performance for the quarter ended March 2024. With a remarkable rate of 116.93 per cent, the company achieved sales of Rs 15.38 crore.  The quarter we also witnessed a substantial increase in net profit, with figures soaring by 74.07 per cent to reach Rs 2.35 crore compared to the previous quarter ended March 2023, where it stood at Rs 1.35 crore. Our listing on the Bombay Stock Exchange (BSE) has further solidified Gargi’s position as a market leader, attracting a 100 per cent listing gain and a quadruple increase in customer numbers. In FY 2024, we have continued our exceptional performance, surpassed annual projections, and demonstrated robust growth, aiming to exceed Rs 100 cr in sales within the next two years. With a footprint spanning 18 locations across ten metro cities and six states, Gargi is poised for continued growth and success.

    On initiatives that Gargi by PNG & Sons undertook to expand its market presence in India during 2023, and what were the outcomes of these initiatives

    In 2023, we undertook several initiatives to expand our market presence. From November to March, we executed a significant influencer campaign to amplify brand presence, directly engaging customers. Additionally, we focused extensively on in-store branding. These efforts successfully increased brand visibility and directly connected with a broader consumer base, enhancing our market footprint.

    On the significance of Gargi by PNG & Sons’ listing on the Bombay Stock Exchange (BSE) regarding its market positioning and investor confidence.

    Our Bombay Stock Exchange (BSE) listing is a significant milestone. It made us one of the first fashion jewellery brands to achieve this. This listing has provided a substantial boost in terms of value, recognition, and market presence. It has also positively shifted the brand’s perception among consumers and investors, demonstrating our strong credentials and focus on growth.

    On Gargi’s future goals and aspirations and the company’s plan to realize them in the coming years

    In FY 2024, we have continued with our exceptional performance, surpassing annual projections and demonstrating robust growth. We aim to surpass Rs 100 cr in sales within the next two years. With a footprint spanning 18 locations across ten metro cities and six states, Gargi is poised for continued growth and success.

  • Gargi by PNGS Fashion Jewellery launches “Flaunt your finger” campaign

    Gargi by PNGS Fashion Jewellery launches “Flaunt your finger” campaign

    Mumbai: Gargi by PNGS Fashion Jewellery Ltd, a leading name in the fashion jewelry industry, is thrilled to introduce its latest initiative, the “Flaunt your Finger” campaign. With a strong belief in the significance of civic engagement, Gargi is encouraging voters to exercise their democratic rights by offering an exclusive 25 per cent discount on silver and fashion jewellery and 25 per cent on the making charges of diamond jewellery.

    To promote voter participation and celebrate the spirit of democracy, Gargi has rolled out an exciting offer for citizens who fulfill their civic duty. From 14 May until 31 May 2024, customers who visit Gargi brand showrooms at FC Road, Pune, Laxmi Road, Pune, Phoenix Mall, Wakad, and Vashi and  Nashik stores can proudly display their inked fingers, indicating they have cast their vote and will be eligible for the special discount.

    Speaking about this, Gargi by PNGS co-founder Aditya Modak said, “Voting is not just a right. It is a responsibility that shapes the future of our society. At Gargi, we are committed to enabling a culture of active citizenship and encouraging individuals to participate in the democratic process. Through our ‘Flaunt your Finger’ campaign, we aim to reward and recognize those who make their voices heard at the ballot box.”

    The offer encompasses a wide range of exquisite silver and fashion jewelry and making charges for diamond jewelry. By blending the joy of accessorizing with the reward of civic engagement, Gargi aspires to motivate more people to engage in the electoral process and contribute to positive change in their communities.

  • Gargi by PNGS’ sales skyrocket 76.07 per cent to Rs 50.48 crore turnover last fiscal

    Gargi by PNGS’ sales skyrocket 76.07 per cent to Rs 50.48 crore turnover last fiscal

    Mumbai: PNGS Gargi Fashion Jewellery Ltd (Gargi), a leading name in the fashion jewelry industry, has clocked a stellar financial performance for the financial year from April 2023 to March 2024. It has reported a substantial increase in annual sales, up 76.07 per cent to Rs 50.48 crore, compared to Rs 28.67 crore in the preceding year. Looking at the full-year performance, Gargi continued its upward trajectory, with net profit rising by 80.38 per cent to Rs 8.46 crore for the year ended March 2024, compared to Rs 4.69 crore in the previous year.

    For the last quarter ending March 2024, the company showed a remarkable growth rate of 116.93 per cent and achieved sales of Rs 15.38 crore, showcasing robust performance and market resilience. The quarter also witnessed a substantial increase in net profit, which soared by 74.07 per cent to Rs 2.35 crore compared to the previous quarter ended March 2023, when it stood at Rs 1.35 crore. This impressive growth is a testament to Gargi’s strategic initiatives and ability to adapt to evolving market dynamics.

    Speaking about this, Gargi by PNGS co-founder Aditya Modak said, “We are thrilled to witness such remarkable growth in sales and net profit, which reflects the dedication and hard work of our team, as well as the trust and support of our customers. These results underscore our commitment to delivering exceptional products and experiences.”

    Gargi has achieved remarkable milestones, boasting a portfolio of over 15,000 SKUs and experiencing exponential growth in its first year, with a 6x increase in revenue. The company’s listing on the Bombay Stock Exchange (BSE) further solidified its position as a market leader, a position that will continue to attract customers and drive its growth. With a quadruple increase in customer numbers, the company is now confident in its customers’ trust and confidence in them. With a footprint spanning 18 locations across 10 metro cities and six states, Gargi is poised for continued growth and success and has a robust plan for the financial year 2024-25.

  • Gargi by PNGS crosses five billion rupees market cap in 13 months

    Gargi by PNGS crosses five billion rupees market cap in 13 months

    Mumbai: Gargi by P N Gadgil & Sons (PNGS) has experienced remarkable growth since its listing on the stock exchange. The company has set new standards for the fashion jewellery industry in India through its high-quality designer pieces, which are both affordable and unique. In a short span of time, it has received an incredible response from customers and investors alike, delivering over 1700 per cent returns in the last 13 months.

    The love of Indian consumers for jewellery is almost unparalleled globally. However, when it comes to affordable everyday wear jewellery, there are very few options to choose from. Typically, fashion jewellery manufacturers operate in the unorganized sector, with designs and product quality remaining low and unremarkable.

    This is where a significant market gap was noticed for high-quality, affordable designer jewellery suitable for daily wear. Gargi by PNGS was established with a mission to fill this gap, offering an extensive range of designer jewellery made of brass, sterling silver, gold, and even diamonds, with prices starting under Rs 1,000 (Gargi’s gold and diamond jewellery offerings are priced in the range of Rs 5,000-50,000).

    Speaking about the brand’s success and market reception, Gargi by PNGS co-founder Aditya Modak said, “Right from the outset, our vision was to build a customer-centric brand that could bring about much-needed changes in the fashion jewellery market in India. We have a rich legacy from our parent brand that has been around for almost 200 years, and our products have instantly resonated with the target audience due to the excellent quality and designs, making the wearer proud of their choices. To formalize our commitment to the segment, we listed on the stock exchange in December 2022 at an IPO of 30 rupees, and our share prices have constantly risen since then. On December 20th, 2023, our market cap was Rs 406 Cr at a share price of 422. Within 15 days, PNGS GARGI FASHION JEWELLERY LTD traded at Rs 534, giving the company an Rs 515 Crore Market Cap. This reflects the great trust that Gargi has generated in the market as a long-term sustainable brand, and we remain committed to continuously delivering value to our customers and shareholders alike.”

    Named after the ancient Indian female scholar from the Ramayana era, Gargi is also one of the names of Goddess Durga. Drawing from both, Gargi has created masterpieces that create an aura of the wearer being beautiful, honest, stylish, fearless, and scholarly. Based on the iconic P N Gadgil & Sons brand, an entity with over rupees Rs 10,000 crore in annual turnover, Gargi has maintained similar operational excellence, customer understanding, and quality. The brand has many interesting line-ups and expansions planned for the financial year 2024-25.

  • Go sparkle in diamond with Gargi by PNGS with Gold and Diamond collection.

    Go sparkle in diamond with Gargi by PNGS with Gold and Diamond collection.

    Mumbai: Gargi by P N Gadgil & Sons (PNGS) has taken this season’s festivities to a new high by unveiling its 14Ct real diamond gold jewellery pieces certified by IGI for authenticity. These options will be available in gold, rose gold, and white gold. This delightful collection of real diamonds will come with certificates in the packaging and add a tremendous style quotient to Indian women’s festive wardrobes.

    Gold is the colour of wealth, opulence, and celebration in India, and festivities are incomplete without the glitter of pure gold for any Indian household. With gold consumption set to cross an unprecedented 800 tonnes in 2023, a need was felt to introduce some high-quality, uniquely designed, and rightly priced gold and diamond jewellery in the price range of Rs 5k to 50k. Through such an extensive range of offerings, Gargi by PNGS has ensured that every woman will have one or other diamond jewellery options.

    Speaking about this, Gargi by PNGS co-founder Aditya Modak said, “We already made a great impact with our unbeatable fashion jewellery offerings, and this festive season, we have witnessed a lot of pent-up demand for gold and diamond jewellery that suits every budget. Gold is a perennial favourite of Indian women; this year’s trend demanded real gold and diamond jewellery in hues such as rose gold and white gold, and that’s a market gap that Gargi will cover through the new collections. We will make the real gold and diamond jewellery available throughout our digital and physical retail networks, including all our franchise stores, shop-in-shop outlets, company showrooms, and online portals.”

    Named after the ancient Indian female scholar from the Ramayana era, Gargi is also one of the names of Goddess Durga. Drawing from both, Gargi has created a diverse range of masterpieces that create an aura of the wearer being beautiful, honest, stylish, fearless, and scholarly. Based on the iconic P N Gadgil & Sons brand, an entity with over Rs 10,000 crore in annual turnover, Gargi by PNGS has maintained similar operational excellence, customer understanding, and quality.

    As Gargi by PNGS continues to unfold new chapters of success, it remains dedicated to providing its customers with innovative shopping solutions that match their evolving needs and aspirations. The new gold and diamond jewellery launches reflect Gargi’s vision to create a remarkable retail journey and fast-track growth ambition.