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Tag: Aditya Krishna

  • McCain’s ‘Shart Mat Lagana’ campaign bets big on preservative-free delights

    McCain’s ‘Shart Mat Lagana’ campaign bets big on preservative-free delights

    Mumbai: McCain Foods India, a prominent frozen food brands, proudly announces the launch of its latest campaign. ‘Shart Mat Lagana’ celebrating the 100 per cent preservative-free nature of its products. This campaign underscores McCain’s dedication to delivering high-quality and wholesome products that families can trust without guilt.

    The ‘Shart Mat Lagana’ campaign revolves around McCain Foods’ unwavering commitment to providing preservative-free products. This commitment is realized through the innovative ‘quick freeze’ technology, showcasing the brand’s dedication to delivering high-quality, preservative-free options to consumers.

    McCain Retail head of sales and marketing Aditya Krishna expressed, “At McCain Foods, we have consistently aimed to redefine the frozen food snacking landscape by offering 100 per cent preservative-free products. We have harnessed ‘quick freeze’ technology to preserve the natural taste and freshness of our products. Our latest initiative, the ‘Shart Mat Lagana’ campaign, stands as a testament to this commitment, highlighting our resolve to providing families with delicious and convenient snacking experiences without any concerns about preservatives. We are hopeful that this campaign will resonate with our beloved consumers who prioritize unparalleled quality for their delectable snacking experiences.

    The campaign features a compelling TVC conceptualised by BBDO, showcasing a family’s delight in McCain products while emphasizing their preservative-free nature. In the commercial, a skeptical family member places a bet against McCain’s preservative-free claim, only to be pleasantly surprised when proven wrong, demonstrating the trustworthiness of McCain’s products.

    BBDO chief growth officer Nikhil Mahajan expressed, “In crafting the ‘Shart Mat Lagana’ campaign, our goal was to showcase McCain Foods’ dedication to preserving natural flavor without the use of preservatives. We wanted to convey not just a product message but an experience of trust and delight. This campaign is a celebration of McCain’s commitment to providing wholesome, preservative-free options, and we believe it will leave a lasting impact on consumers, reinforcing McCain’s position as a leader in quality frozen foods.”

    McCain Foods has been a pioneer in innovation, leveraging advanced freezing techniques to ensure its products retain natural flavor and freshness without preservatives. This dedication to quality has made McCain a trusted household name, synonymous with delivering delicious frozen treats and upholding the commitment to providing wholesome, preservative-free options for consumers seeking uncompromised quality in every bite.

    The campaign is amplified through TVCs, digital platforms, cinema, radio, community marketing, and some snackable content on social media channels.

  • McCain Foods delighting consumers with 2 new launches

    McCain Foods delighting consumers with 2 new launches

    Mumbai: McCain Foods, one of the leading frozen food brands, announced the launch of two exciting new products, thus expanding their portfolio, McCain Popcorn Fries and McCain Cheesy Pizza Fingers. As the country gears up for the upcoming Diwali season and the World Cup fever at its peak, these savory treats are set to offer a unique snacking experience and an ideal companion for gatherings.

    The products promise to deliver unparalleled taste and crunchy delight in every bite, a snacking experience for Indian consumers, loved by kids and adults alike.

    Commenting on the launch, McCain Retail head of sales and marketing Aditya Krishna said, “We are thrilled to unveil these two exciting new products. At McCain, we’ve always been committed to crafting quality and taste, and with these launches, we hope to make the World Cup and festive season extra special for our consumers.

    We have carefully tailored these products keeping in mind the distinct preferences of our consumers. The unique fusion of flavors, the unforgettable taste, and the cherished moments these snacks bring are truly a game-changer. The universal appeal of these products is our way of bringing families and friends together, creating memories, and bonding over shared moments. We believe that our product portfolio will redefine snacking, setting new standards and become the new favorite in households around the country.”

    McCain Cheesy Pizza Fingers is an irresistible blend of two all-time favorites- Mozzarella Cheese and Pizza, making consumers’ get-togethers extra ‘cheeeesy’. A sumptuous combination of cheese and the mouthwatering taste of pizza makes this snack an instant crowd-pleaser. Whether you’re hosting a get-together or planning a family weekend snack, McCain Cheesy Pizza Fingers are the answer.

    Loved by kids and adults alike, it is the ultimate party companion, effortlessly bringing the joy of pizza and the creaminess of cheese in one bite. In less than 3 minutes, consumers can experience this distinctive cheesy snack with Italian-style herbs, all from the comfort of their homes.

    McCain Popcorn Fries boast a distinctive proprietary cut, paired with an exceptional batter coating that maintains its delicious crunch for a full 45 minutes, undoubtedly leaving consumers’ taste buds yearning for more. With their universal appeal, loved by children and adults alike, these fries are the ideal complement to match screening gatherings or movie nights.

    It unites generations, taking the snacking experience to newer heights. McCain’s special batter coating turns every bite into a delectable treat, making it hard to resist emptying the plate in a single, satisfying go.

    The two new products have been launched via Digital Video Campaigns (DVCs) highlighting the deliciousness, irresistibility and universality of both the products. There is more to come with exciting consumer contests and influencer integrations to continue the buzz around the launches. Popcorn Fries can even be spotted on bus shelters around major cities in a unique OOH campaign.