Tag: Aditya Gupta

Key Communications bags PR mandate for Didac India

Mumbai: Key Communications has secured the PR mandate for the the education and skilling sector, Didac India 2024. Key Communications is now the official PR partner for Didac India’s nationwide media activities as part of this mandate. Moreover, the agency spearheads industry transformation through Key Comm GREEN (Good Reputation Engineered for Economy & Nature) its initiative focused on promoting environmentally sustainable ventures and ideas. Organised by Messe Stuttgart India in partnership with India Didactics Association, Didac India 2024 is scheduled for 18 – 20 September, at Yashobhoomi (India International Convention & Expo Centre), Delhi. Supporting the government’s vision to make India a global Education and Skill hub, Didac India is going to showcase world-class solutions and technologies from over 35 countries, fostering India’s education and skill ecosystem.

India Didactics Association CEO Aditya Gupta expressing his views on the association said, “Didac India serves as a prominent platform for educational businesses convened with education leaders, policymakers, academicians, professionals, administrators, and other key stakeholders. Recognized as the most influential trade exhibition and conference, it facilitates the exchange of the latest trends, current practices, development, and innovative ideas in the education and skills industry. We are very happy with our collaboration with Key Communications for their media knowledge and hands-on approach to execution. Their unwavering dedication and proven track record will help us strengthen Didac India’s presence and advance our organisational goals.”

While speaking about the association, Key Communications director Manish Sharma said, “We express our heartiest gratitude to the India Didactics Association and Messe Stuttgart India for granting us this opportunity and placing their trust in our PR capabilities. We strive to make valuable contributions to Didac India’s already established global reputation and visibility via impactful storytelling. We aspire to exceed their expectations by enhancing national and international media awareness and brand recall, contributing to their overarching business objectives.”

September 9, 2024
Oi media acquires AdClever

MUMBAI: Within a short span of getting funded and the joining of Praphul Misra as the Managing Director, Oi media has made its first strategic move by acquiring AdClever; a Pune based Software Company in the OOH media space with an objective to scale up operations as early as possible. Acquisition of AdClever has enriched Oi media through a team of dedicated technology professionals with a sound knowledge of the OOH media domain.

The seed round of investment in Oi media has come from a group of investors who are actively involved in the development of the new venture at the board level, particularly in the areas of business strategy and finance.

On being asked about the main reason for investing in Oi media, Quarizon chairman Aditya Gupta said, “Oi media offers a highly scalable and innovative business model with a collaborative mind-set that is rare in the industry, coupled with our strong belief that the success of any company is determined primarily by the quality of its promoters.”

Another investor, Entermarkets CEO Amjad Mustafa seconded this thought, and said, “In Oi media (our first investment in the country), first of all, we liked the OOH media space where much can be done with the infusion of technology and secondly the team with a good mix of experience and energy, which is so needed in today’s VUCA world.”

Oi media is offering a proprietary technology enabled platform backed by quantifiable and measurable metrics, to clients, agencies and suppliers. The key benefit of this technology is by way of reduced time cycles at each stage of business, due to quick access to stored information and easy to use templates covering all the stages from enquiry to billing. In an unorganized sector like the OOH media, such a platform will expand the market for the suppliers and will enable agencies and clients to evaluate inventories on a pan India level in a very short time frame.

June 14, 2016
Oi media acquires AdClever

MUMBAI: Within a short span of getting funded and the joining of Praphul Misra as the Managing Director, Oi media has made its first strategic move by acquiring AdClever; a Pune based Software Company in the OOH media space with an objective to scale up operations as early as possible. Acquisition of AdClever has enriched Oi media through a team of dedicated technology professionals with a sound knowledge of the OOH media domain.

The seed round of investment in Oi media has come from a group of investors who are actively involved in the development of the new venture at the board level, particularly in the areas of business strategy and finance.

On being asked about the main reason for investing in Oi media, Quarizon chairman Aditya Gupta said, “Oi media offers a highly scalable and innovative business model with a collaborative mind-set that is rare in the industry, coupled with our strong belief that the success of any company is determined primarily by the quality of its promoters.”

Another investor, Entermarkets CEO Amjad Mustafa seconded this thought, and said, “In Oi media (our first investment in the country), first of all, we liked the OOH media space where much can be done with the infusion of technology and secondly the team with a good mix of experience and energy, which is so needed in today’s VUCA world.”

Oi media is offering a proprietary technology enabled platform backed by quantifiable and measurable metrics, to clients, agencies and suppliers. The key benefit of this technology is by way of reduced time cycles at each stage of business, due to quick access to stored information and easy to use templates covering all the stages from enquiry to billing. In an unorganized sector like the OOH media, such a platform will expand the market for the suppliers and will enable agencies and clients to evaluate inventories on a pan India level in a very short time frame.

June 14, 2016
Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner

NEW DELHI: Experienced brand strategist Manveer Singh Malhi has come on board Hyderabad-based digital interaction agency iGenero to focus on scaling up the business, expand the team and ensure the teams stays up to date on the latest digital and technological innovations and initiations.

Singh, trained in creating online strategies for businesses and entertainment houses, has in the recent past been awarded as Top Social Media Professional of India by CMO Asia in 2015 and Digital Marketing Professional of the Year in 2016 by Global Youth Marketing Forum.

In his career of more than eight years he has conceptualized and devised online media strategies and solutions for brands like Zapak, BigFlix, MTV, Reliance, Imagine TV, Iproperty.com, PIX Television, Fun Cinemas, Costa Cruises India, Everest Entertainment and many more. Manveer has efficiently helped more than 100+ brands adopt new media to derive strong and trackable business results. He was also the faculty for digital at SAE Institute and was invited to speak at various digital media workshops.

iGenero Co-Founder Karan S Kumar said, “We have been able to provide vital and measureable digital marketing plans and web development solutions to our clients. Manveer’s in depth knowledge and experience in digital marketing will enable us to enrich our delivery to existing clients and also serve exceptional plans to future clients.”

“Manveer will be able to manoeuvre the team towards increasing their capacity to achieving robust business results for our clients. He has worked with us at SocialSamosa.com as business head in past where he helped to scale the business within a short span of one year”, added iGenero co-founder Aditya Gupta.

Malhi said: “I’m delighted to join iGenero and am looking forward to sharing my expertise with the team. Digital has now become an integral part of all marketing and business initiatives for brands, it is no longer a secondary choice. At such a crucial stage of the digital industry’s growth, by using iGenero’s technological strength I hope to contribute in amplifying the output for all the clients. “

April 18, 2016
Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner

NEW DELHI: Experienced brand strategist Manveer Singh Malhi has come on board Hyderabad-based digital interaction agency iGenero to focus on scaling up the business, expand the team and ensure the teams stays up to date on the latest digital and technological innovations and initiations.

Singh, trained in creating online strategies for businesses and entertainment houses, has in the recent past been awarded as Top Social Media Professional of India by CMO Asia in 2015 and Digital Marketing Professional of the Year in 2016 by Global Youth Marketing Forum.

In his career of more than eight years he has conceptualized and devised online media strategies and solutions for brands like Zapak, BigFlix, MTV, Reliance, Imagine TV, Iproperty.com, PIX Television, Fun Cinemas, Costa Cruises India, Everest Entertainment and many more. Manveer has efficiently helped more than 100+ brands adopt new media to derive strong and trackable business results. He was also the faculty for digital at SAE Institute and was invited to speak at various digital media workshops.

iGenero Co-Founder Karan S Kumar said, “We have been able to provide vital and measureable digital marketing plans and web development solutions to our clients. Manveer’s in depth knowledge and experience in digital marketing will enable us to enrich our delivery to existing clients and also serve exceptional plans to future clients.”

“Manveer will be able to manoeuvre the team towards increasing their capacity to achieving robust business results for our clients. He has worked with us at SocialSamosa.com as business head in past where he helped to scale the business within a short span of one year”, added iGenero co-founder Aditya Gupta.

Malhi said: “I’m delighted to join iGenero and am looking forward to sharing my expertise with the team. Digital has now become an integral part of all marketing and business initiatives for brands, it is no longer a secondary choice. At such a crucial stage of the digital industry’s growth, by using iGenero’s technological strength I hope to contribute in amplifying the output for all the clients. “

April 18, 2016