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Tag: Aditya Birla

  • Jio battles incumbents as Airtel launches Rs 1495 free data plan

    Jio battles incumbents as Airtel launches Rs 1495 free data plan

    MUMBAI: The fisticuffs continue in the 4G telecom marketplace. Even as Reliance Jio has been waging a war of press releases, highlighting how many of its subscribers’ calls are being refused by Idea, Airtel and Vodafone, the Sunil Mittal-led telco today too issued a press release through which it is taking a jab at the Mukesh Ambani-owned telco’s free call and data offer.

    Airtel says it has started offering a free data package for Rs 1495 only, and for prepaid customers only. If you are paying for it, then how is it free? Airtel explains that consumers can surf at wild speeds up to the 30GB data and 90-day limit, after which the accelerator needle will drop to 64kbps. And that’s when the free part of surfing will come in – but at super slow speed.

    At the price of Rs 1495 for 30 GB means the data is coming your way cheaper than the Reliance Jio offer of Rs 50 for a GB. The only difference is you are plonking down the money upfront.

    Will Reliance Jio react to this outrageous offer from a rival telco? No one knows, but it definitely has reacted to rival telco Idea on another front: that of call drops. It says that the Aditya Birla group-owned Idea is blocking out calls from Jio customers, refusing them connectivity. Says the Jio press release: “Adequate interconnection capacity so that call failure rate is less than 5 per 1,000 is a license obligation of all telecom operators. As against this, over 750 calls per 1,000 are failing per day between Idea and Jio networks, which translates to four crore calls failing per day. Over 12 crore calls fail daily between Jio and the networks of Airtel, Vodafone and Idea. This is a breach of licence conditions by the incumbent operators and severely impacts customer interests. This is against zero call failures on the Jio network.”

  • Birla Sun Life Insurance’s new campaign emphasizes on regular savings

    Birla Sun Life Insurance’s new campaign emphasizes on regular savings

    NEW DELHI: Over the past many years, India has been undergoing a palpable transformation with the modern citizen more conscious of the need to enjoying their today instead of worrying about tomorrow as their seniors of yesteryears did.

     

    Birla Sun Life Insurance (BSLI), the life insurance arm of the Aditya Birla Financial Services Group through its latest campaign on “savings with protection solutions” seeks to bring certainty and confidence in customers’ lives in line with the Group’s commitment through its latest television commercial which stresses the need to plan for the future even as one enjoys the present.

     

    The TVC on this new solution captures the customers’ desires to live in the present together with the anxiety to secure the future. Life may continue to surprise us with its many uncertainties but if finances are planned smartly, money will never be the reason for breaking our loved one’s heart.

     

    Aditya Birla Group Chief Marketing Officer – Financial Services Ajay Kakar, says, “We live in rapidly changing times where the needs of mass Indians are fast expanding, and so is our spectrum of solutions. Savings with Protection Solution enables you to strike the right balance between living comfortably today and staying financially secure in the future, with small disciplined savings at regular intervals.”

     

    He adds, “Through our new TVC we wanted to take this thought to the masses taking inspiration from everyday situations in Indian households.” 

     

    Taproot India Chief Creative Officer Agnello Dias says, “Life is what happens to you when you’re busy making other plans. That’s the insight this campaign stems from. It tells the audience that you cannot predict what will get in the way of your plans, but you can prepare for it, in a way that lets you enjoy today and secure tomorrow.”

     

    Using a slice-of-life story of an everyday Indian couple, the TVC begins with the husband animatedly talking on the phone excited about the first foreign trip the middle-aged couple is planning to undertake post their wedding. In contrast, the wife who has just quit her job is discussing raising unwanted expenditure with her friend on her way home from work. In this emotional dichotomy, the wife overhears the husband’s conversation where he states he is not worried of expenses as his wife continues to work and supplement the family income. This is when the wife breaks the news of her quitting the job expecting that her husband will cancel their trip to avoid the unnecessary expenditure. However, he continues to be carefree and still willing to undertake the holiday owing to his practice of steady savings. Through this TVC, the company aims to urge viewers to plan their future through regular small savings in a life full of uncertainties with Birla Sun Life Savings with Protection Solution.

     

    The television commercial (TVC) went on air today and the campaign will go on for five weeks. The campaign will be present across different mediums including television, radio, and digital, along with ample support from on-ground activation. BSLI will for the first time associate with a cricketing event and engage in content integration on radio to drive the savings message. 

     

    Some very creative minds in the business have worked on the campaign. While Shimit Amin of Chak De India fame has directed it, the campaign features Swanand Kirkire, award winning lyricist and playback singer as the lead actor.

  • JWT wins the Grand Midas at Midas Awards 2013

    JWT wins the Grand Midas at Midas Awards 2013

    MUMBAI: JWT India has won the coveted Grand Midas award for its work, ‘Death Track’ for Aditya Birla Insurance at the Midas Awards.  JWT also picked up the Gold Midas for its campaign, ‘Even Gods Can Feel Insecure’ with Yuvraj Singh for Birla Sun Life Wealth with Protection Solutions.

    “A public service message from a brand which is relevant and compelling and today won us rich laurels worldwide. Immensely proud that JWT has partnered our client for such a worthy cause”, said JWT Mumbai NCD Tista Sen.

    The work for ‘Death Track’ was entered under the public service category for Birla Sun Life Insurance, the life insurance arm of the Aditya Birla Financial Services Group where it won the Grand Midas.

    JWT India’s work on ‘Even Gods Can Feel Insecure’ campaign with cricketer Yuvraj Singh, was one of the most talked and awarded campaigns of 2013. The integrated campaign, that traces the life of Yuvraj Singh who won a battle with cancer, tries to do justice to this remarkable bounce back story, which was almost scripted for an insurance company so that others can draw inspiration from it.

  • Everest Gets Aditya Birla’s ‘more’

    MUMBAI: Everest has won the strategic and creative duties for Aditya Birla Retail Limited‘s brand ‘more‘. The agency‘s Mumbai office will handle the business.

    Aditya Birla Retail Limited head marketing and branding Kunal Dhawan said, “We believe that Everest will work with us as partners in building our brand equity as they have a strong team and we welcome Everest to our team.”

    Everest Brand Solutions president Dhunji S. Wadia said, “We welcome Aditya Birla Retail to the Everest family. We believe in working with our clients and adding value to their business. This is a significant win for us. It‘s a huge vote of confidence for our way of working. Everest is in an exciting phase of transformation. The hard work put in over the recent past is bearing fruit now. We expect a lot of action in the coming months.”

    Everest NCD Rahul Jauhari said, “more is a challenge of a different nature and we look forward to it. And of course, I am always happy to be working with a client team that is as clear on expectations and way ahead as they are.”

    Everest‘s list of clients includes Parle Wafers, Ranbaxy Volini, Kotak Mutual Fund, SAB TV, GoAir, Power Grid Corporation of India to the kitty, amongst others.