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Tag: Aditya Birla Health Insurance

  • Aditya Birla Health Insurance collaborates with Platinum Outdoor

    Aditya Birla Health Insurance collaborates with Platinum Outdoor

    Mumbai: Through a strategic media mix and a carefully planned approach, Platinum Outdoor executed a high-impact outdoor campaign for Aditya Birla Health Insurance. The campaign covered 21 markets over three weeks. The entire campaign was supported by innovations, meticulously planned media and regional OOH creatives for the local connect.

    A key element of the campaign was the execution of anamorphic innovations in Mumbai and an immersive CGI Video.

    Right from stage entry of ActivOne logo to the message transition, the anamorphic storytelling successfully captivated the audience and communicated an exciting brand story which aimed at positioning Aditya Birla Health Insurance as a health insurance partner that puts health first.

    Platinum Outdoor also came up with an immersive CGI video for the launch of Aditya Birla Health Insurance’s ActivOne product, with a compelling and visually engaging approach. The shoot location for CGI specifically was on a beach with people engaging in similar exercises as TVC adding relevancy, thus reinforcing the message of a healthy and active lifestyle.

    Both these tech-led digital content focused on creating a high buzz and talkability. Overall, the ActivOne ‘ABHIKaro’ OOH campaign successfully leveraged anamorphic and CGI storytelling to convey its message in a visually appealing and engaging manner.

    Speaking on the campaign, Aditya Birla Capital head of marketing & customer experience Darshana Shah commented, “With Vikrant Massey as our brand ambassador, outdoor campaign was strategically designed to reach a wide audience across various cities, both metros and non-metros. The campaign effectively communicated the value proposition of ActivOne by highlighting ‘health-first’ belief of Aditya Birla Health Insurance. Aditya Birla Capital is a digital forward organization and the same resonated with tech led outdoors. The use of 3D DOOH, Anamorphic and CGI added a unique touch to the campaign, breaking the clutter”.

    Platinum Outdoor & MRP CEO Dipankar Sanyal also commented, “After all the meticulous planning, strategy and innovative approach, we at Platinum Outdoor are absolutely delighted with the campaign’s result. With Aditya Birla Health Insurance being the ideal partner, we are thrilled to have worked on their first anamorphic adventure and look forward to many more such tech-led innovation-based outdoor campaigns together”.

    Platinum Outdoor is a part of Madison World, India’s largest homegrown communication agency established in 1988, that operates several brands in OOH including MOMS Outdoor, Activation specialist – Madison TURNT, Rural specialist – Anugrah Madison and Retail Specialist – MRP. Platinum Outdoor handles marquee clients like Tata Motors, Vi, Parle Agro, Campus Shoes, Square Yards, Zee5, L&T Housing and Havells amongst many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.

  • Aditya Birla Capital’s health insurance campaign urges #RakhoPooraKhayal

    Aditya Birla Capital’s health insurance campaign urges #RakhoPooraKhayal

    MUMBAI: Aditya Birla Health Insurance Co. Limited (ABHICL), the health insurance subsidiary of Aditya Birla Capital Limited (ABCL), has announced the launch of its latest campaign – “Rakho Poora Khayal”– an awareness campaign that urges women to complete the protection circle by influencing and purchasing health insurance for themselves and their families. This high-octane campaign has been launched across ABHICL’s social media platforms. The campaign promotes the brand belief that the healthiest version is the best version, which helps to fulfil life goals of an individual and their families.

    The campaign narrative states that women are constantly concerned about the well-being of their family and their contribution towards taking care of family’s health is unmatched. Therefore, through this campaign ABHI aims at motivating and urging women to complete the health protection circle by helping to choose the right ‘health’ insurance for themselves and their families. The purpose of Aditya Birla Health Insurance as a brand is to motivate people to focus on the wellness and health element of health insurance.

    ABHI does not believe in preaching to people about what it believes to be right for them. Instead, through its communication, the brand poses relevant questions regarding health and wellness with intent to motivate women to think about the role health insurance can play in their life and self-realize their needs. The brand believes when people self-realize their needs they are more committed to taking action towards fulfilling them. This video embraces the same brand philosophy of self-realization.

    Aditya Birla Capital Limited chief marketing officer Ajay Kakar said, “As a brand, we are committed to provoking our customers to self-realize their protection needs and to opt for the right health insurance solution.  At Aditya Birla Capital our constant endeavour is to share all perspectives on life and money with our customers so that they can make an informed decision for what’s right for them and their family. With ‘Rakho Poora Khayal’, we intend to leave women with the following questions, ‘Are you doing enough to protect your health?’ ‘Is your family completely protected?’ A self-realization will help them veer the family conversation and discussion towards taking adequate protection for their and their family’s health.

    Aditya Birla Health Insurance  CEO Mayank Bathwal said, “The role of health insurance in the larger scheme of keeping the family healthy has not been explored. Traditionally, health insurance communications have seemed to communicate directly with the men of the house. This has further played a role in establishing health insurance as a finance tool for serious health problems which is perceived to be outside the domain of women. Through ‘RakhoPooraKhayal’ initiative, our attempt is to raise awareness among Indian women to be the ‘Total Health Guardian’ of their family and complete the circle of protection. This campaign aligns with ABHI’s purpose of inspiring individuals and families to put their ‘Health First’ and our philosophy of ‘Health Insurance for all’

    The film has been conceptualized and implemented by Abstract Films. The storyline and narrative have been directed by Rohan Joseph and Vinod Rakhade of Abstract Films. The social media roll-out is being handled by Mindshare.

  • Birla campaign achieves 2 mn jumps, donates 200 prosthetic legs

    MUMBAI: #JumpForHealth, a month-long initiative launched by Aditya Birla Health Insurance, encouraged people to jump and share videos of them jumping on social media platforms. The initiative witnessed two million jumps submission from people across the globe, making a contribution of 200 prosthetic legs.

    The initiative not only encouraged people to live a healthy lifestyle but also counted every jump of individuals with a thought – ‘your feet in the air can help someone walk on their feet’. For every 10,000 jumps received, the company decided to donate one prosthetic leg to a person in need.

    The initiative saw participation from across a wide spectrum of people including;

    · From toddlers to a man on Everest Base Camp

    · From a physically disabled man to parkour enthusiasts

    · From celebrities to school children and mothers

    · From people in parks to 2000 women jumping on the beach

  • Starcom co Performics.Convonix bags Aditya Birla Health SEO mandate

    MUMBAI: Continuing its successful account wins, Performics.Convonix has won the SEO duties on Aditya Birla Health Insurance. Performics.Convonix is the digital end- to- end solutions company under Starcom India.

    Sarfaraz Khimani, Co-CEO, Performics.Convonix says, “This is a significant addition to our roster and we look forward to developing and implementing a cohesive strategy on Search for Aditya Birla Health Insurance. An area such as health insurance faces a shortage of clear, concise information. We hope to enhance brand visibility, website traffic and ultimately increase ROI significantly through SEO. SEO is an area which has a huge bearing on business deliverables and our data and insight-driven approach to SEO backed by our strong background in technology will go a long way in achieving both the client and our joint objectives.”

    Aditya Birla Health Insurance Co Ltd. is a 51:49 joint venture between Aditya Birla Group and MMI Holdings. This partnership between a Fortune 500 Indian Group and one of South Africa’s largest insurance companies aims to revolutionise the Indian health insurance industry with a unique offering for customers.

    Powered by a team of over 350 young and energetic digital marketing professionals Performics.Convonix is one of the foremost integrated digital marketing solutions provider in India. Starcom is a renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions.