ITV

Tag: Aditya Birla Group

  • Birla Estates launches ‘Real Advice’ campaign with Vicky Kaushal

    Birla Estates launches ‘Real Advice’ campaign with Vicky Kaushal

    Mumbai: Birla Estates Pvt Ltd, the real estate arm of the Aditya Birla Group and a wholly-owned subsidiary of Century Textiles and Industries Ltd has launched ‘Real Advice,’ a ground-breaking campaign that aims to raise awareness and educate Indian audiences on the real estate sector. The ‘Real Advice’ campaign by Birla Estates provides insights, information, and educates and empowers individuals to make informed decisions about real estate.

    The campaign features a series of short films, a microsite, and digital content addressing common real estate challenges and questions many people encounter. Films featuring Vicky Kaushal make real estate easy and simple for a wide audience. From demystifying real estate jargon to highlighting nuances of property evaluation, this campaign offers practical advice for anyone interested in the real estate market.

    The content covers the home buying process, real estate terminologies, insights on interiors, and more. With this campaign, Birla Estates aims to empower viewers with knowledge while also promoting greater understanding and clarity within the real estate space. Through ‘Real Advice,’ Birla Estates is setting a new standard for consumer education in real estate, making the journey clearer and more informed for all.

    Birla Estates MD & CEO K T Jithendran stated, “At Birla Estates, our core values are built on a customer-first approach, where transparency, trust, and integrity are paramount. This campaign reflects our commitment to these principles, aiming to empower our customers with the knowledge they need to make informed decisions. As the real estate  sector continues to thrive, with more and more people investing in their dream homes, initiatives like ‘Real Advice with Vicky Kaushal’ play a crucial role in ensuring that buyers feel well-supported and informed throughout their journey.”

    Birla Estates marketing head Anitha Krishnan added, “The intent of the ‘Real Advice’ campaign is to empower the consumer with knowledge and information. We aim to achieve this through a holistic approach using microsites with blogs, podcasts, chatbots, as well as the films. We’ve created a seamless ecosystem where real estate knowledge is always within reach, and we intend to keep evolving this. This initiative not only reflects our customer-first approach but also introduces a fresh way to engage with the evolving world of real estate.”

  • Rohin Desai rejoins Madison Media as chief client officer – Media Buying

    Rohin Desai rejoins Madison Media as chief client officer – Media Buying

    Mumbai: Madison Media, a unit of Madison World, is happy to announce the appointment of Rohin Desai as the chief client officer – Media Buying. He will be reporting to Madison Media CEO- Investments, Vinay Hegde

    Desai’s illustrious career spans several leading organizations, including GroupM, Lintas Media Group, ICICI Prudential Life Insurance, and Enterr10 Television, where he served as Head of Revenue and Sales Strategy. He previously worked at Madison Media from August 2013 to May 2016, managing a diverse set of clients such as Pidilite, Piramal, Raymond, CEAT, Bluestar, and McDonald’s. He also led media buying for ITC at a national level at Madison. Rohin’s expertise lies in crafting and executing integrated media buying strategies that have driven exceptional success for top-tier clients, including Unilever. His career highlights include managing cross-channel media strategies across various sectors such as FMCG, Telecom, E-commerce, BFSI, Automobile, and Retail. His impressive client roster features industry giants like Snapdeal, Aditya Birla Group, Tata, Colgate, Vodafone, McDonald’s, Raymond, Pidilite, CEAT, and Bluestar. Rohin holds a Post Graduate Diploma in Business Administration with a specialization in Marketing and Finance from IES Management College and Research Centre.

    Vinay Hegde, CEO, Investments, Madison Media, said, “I am delighted to welcome one more senior resource back into Madison. His extensive experience and proven track record in media buying and strategy and client management make him a valuable addition to our leadership. We are confident that his expertise will be instrumental in driving our continued success and expanding our impact in the industry.”

    Desai said, “I am more than happy to rejoin Madison Media and look forward to contributing to its exciting journey. The opportunity to work with such a dynamic team and build on the company’s strong foundation is truly inspiring. Together, we will explore new horizons and set new benchmarks in the industry.”

  • Aditya Birla Group launches #JoJodeWohiSamajhdaar campaign

    Aditya Birla Group launches #JoJodeWohiSamajhdaar campaign

    Mumbai: Global conglomerate, Aditya Birla Group proudly launched their latest World Environment Day film, “JoJodeWohiSamajhdaar”, that makes great use of nostalgic animation to deliver the message of reuse, reduce, recycle, and restore. The film also marks the completion of the three-part, sustainability-focused campaign unveiled last year by the 165-year-old Indian conglomerate.

    Conceptualised and executed by Brandmovers Interactive India, the latest film draws parallels between the environment and beloved household possessions. The film tells the story of how we repair, repurpose, and revive things that we never want to let go of, but at the same time turn a blind eye towards matters concerning the environment. The nostalgia associated with these beloved possessions is brought to life by an equally nostalgic animation by Susruta & Saswata Mukherjee and a voiceover by actor Vijay Raaz.

    The film weaves the narrative into a poem that says how the formula of reuse, reduce, recycle, and restore is what will lead us to a greener tomorrow. And the one who embraces that is “samajhdaar”.

    Describing the film, Brandmovers Interactive India CCO Suvajyoti Ghosh said, “To deliver such a serious environmental message in a wholesome and endearing way is a tough task. But the animation and the poem recited by Vijay Raaz really made it look easy and, needless to say, stole the show in a big way.”

  • ‘#LetGoForNew’ – Linen Club’s heart-warming campaign on Sankranti

    ‘#LetGoForNew’ – Linen Club’s heart-warming campaign on Sankranti

    Mumbai: Linen Club, the pioneering linen brand from the Aditya Birla Group, unveiled its unique campaign – an ode to the annual celebration of Sankranti in Andhra Pradesh. Accurately capturing the essence of the festival, the film and the brand’s new song, emphasise the significance of ‘Letting go off the old,’ an important custom during the harvest season in the state.

    As the most widely celebrated occasion in Andhra Pradesh, the campaign beautifully highlights the spirit of Bhogi, an age-old tradition symbolizing new beginnings during Sankranti. Following the harvest, the farmers would have their payday and indulge in an annual shopping spree. Preceding this was the Bhogi ritual, where old belongings are ceremoniously discarded into the fire to make room for new purchases.

    This is the first-ever campaign of this magnitude by any textile fashion brand in the country. It will be a 360-degree campaign which will be activated across digital platforms, offline media, brand stores and radio as the brand will invite everyone to share what they resolve to ‘let go off’ to start anew.

    Linen Club took this ritual of Bhogi as more than just a custom, but a valuable life lesson. It teaches one to evolve and embrace the new in life by letting go off the old. Linen Club seamlessly integrates this thought into a thoughtful and heart-warming campaign, “It’s only when you let go of the old that you can wear the new.”  The campaign showcases a progressive statement while staying rooted in family values, reflecting the brand’s commitment to staying in sync with the sensibilities of its customers.

    The campaign is accompanied by a melodious festive song ‘Linen Club Sankranti Sambaralu’ which beautifully captures the essence of the festival, making it relatable for audiences of all ages. This is a unique endeavour by a fashion brand to present a local folk melody and join their customers as they celebrate their most important annual festival. The song has been performed by popular award-winning singers Geetha Madhuri and Lolla Venkata Revanth Kumar Sharma.

    The campaign further brings alive the authentic aesthetics of the festival and the expertise and expanse of Linen Club with a showcase of the wide palate of fabrics and apparel that the brand offers. With Nirupam Paritala and Surya helming this beautiful video story, the TVC strikes a chord instantly with the viewer. It signifies celebration, prosperity, and new beginnings.

    The film showcases a typical Sankranti morning with a family preparing to perform the Bhogi ritual. The grandfather is teaching the grandson to discard an old item into the Bhogi fire when the curious grandson enquires about its significance. It is then the grandfather explains to him the importance of letting go of the old to make space for the good. The child playfully questions if his grandfather throws his anger into the bonfire, could that bring back his aunt home? Touched by his grandson’s wisdom, the grandfather decides to leave the grudge and accepts his daughter and her husband.

    This Sankranti campaign beautifully captures Linen Club’s passion, authenticity, and expertise in creating the finest linen fabrics and apparel and making way for new with evolving customer demands. It displays the variety and the robust portfolio of products the brand offers. Linen Club and Linen Club Studio offer premium linen fabrics and ready-to-wear festive apparel like shirts, jackets, trousers, kurtas, mundus etc. respectively.

    Expressing his excitement, Aditya Birla Group  CEO, Domestic Textiles, Grasim Industries Satyaki Ghosh said, “Embracing our brand ethos of being ‘Passionate Like You,’ Linen Club is thrilled to introduce a campaign that pays ode to the rich culture of Andhra Pradesh, the adoration of our audience, and sparks engaging new conversations with them. Sankranti is all about letting go of past habits and adopting something new. Opting for natural fabrics like linen makes for an excellent choice as they are high on comfort, distinctiveness, and festive fervour while being sustainable. This festive season adopts purity of linen with a purity of conscience.”

    Prepare to be captivated by Linen Club’s celebration of Sankranti, as they embody the spirit of the festival with their exceptional offerings.

  • GroupM onboards Roshin Mascarenhas as talent acquisition head

    GroupM onboards Roshin Mascarenhas as talent acquisition head

    Mumbai: GroupM has onboarded Roshin Mascarenhas as the head of Talent Acquisition, South Asia, effective December 2023. She confirmed her appointment on LinkedIn and will be working onsite Mumbai.

    The post stated, “Delighted to start my new journey as Head of Talent Acquisition GroupM South Asia. An organisation so progressive, holds collaboration and innovation as its highest values. Through my hiring and onboarding process the one thing that touched my heart personally was the warmth in each interaction and process and the importance to relationships that each individual; I interacted with embodied. I am looking forward to this voyage.”  

    Prior to this, she has served at several organisations including Network18, Viacom18, Aditya Birla Group, The Walt Disney Company and ABC Consultants.

  • MMA Global India launches AI Advisory

    MMA Global India launches AI Advisory

    Mumbai: MMA Global India proudly announces the inauguration of the MMA Global India AI Advisory, a collaborative effort uniting the marketing ecosystem comprising members such as McDonald’s, HP, Microsoft, EY, ReBid, SAS, Netcore, Airtel, Aditya Birla Group, Tata Consumer Products, Bridgestone, CEAT, HDFC Bank, ICICI Bank, L’Oreal India, Mondelez, MakeMyTrip, and many others.

    Why AI Advisory?

    The subject of AI is fast-evolving, and keeping up with the pace can be challenging. The MMA Global India AI Advisory is here to provide the right platform for industry representatives to discuss challenges, engage in knowledge sharing, and drive collaboration for growth.

    “With 3 out of 4 companies already experimenting and scaling, especially in areas like marketing optimization and personalization, our AI Advisory will serve as a compass to enable marketers to harness intelligence and propel innovation. I wish to welcome our AI advisory members and the industry to help shape the future of AI in marketing and together tread the path to AI-powered marketing,” shared MMA Global India country head and board member Moneka Khurana. She further added that “this council serves as a testament to our commitment to fostering collaboration, knowledge sharing, and pushing the boundaries of AI applications in the Indian marketing landscape.”

    Objective of the AI Advisory:

    The AI Advisory at MMA Global India is committed to driving the adoption of AI applications in marketing at scale. It represents a working coalition of leading marketers and thought leaders focused on applying AI to marketing responsibly and effectively.

    What Sets the Advisory Apart:

    With a special focus on the Indian market, the MMA Global India AI Advisory ensures marketers have access to relevant content and resources needed to be at the forefront of technological innovation.

    Ernst & Young, head & partner and marketing advisory Amiya Swaru sharing his excitement for the launch, said, “The MMA India AI Advisory is a significant initiative; and a commitment to drive effective AI integration in marketing. Through thought leadership, the AI Advisory’s objective is to enable marketers to deliver business goals using effective use of AI and technology.”

    Our Experts on the Council Will aim to:

    1   Champion AI-Powered Marketing and Branding Tech

    2   Foster Knowledge Sharing via Thought Leadership

    3   Keep Members at the Forefront of AI Marketing Applications

    4   Establish Authority in Marketer Tech and Be the Go-To Council

    This group is laser-focused on driving conversations at a micro-level for the industry, with visible outcomes in reports, use cases, surveys, and more. Dedicated solely to the Indian market, the MMA Global India AI Advisory guarantees marketers access to content most pertinent to them, ensuring MMA’s members remain leaders in this generation’s most critical frontier of technological innovation.

    “In the realm of AI-driven marketing, the MMA Global India AI Advisory stands as a beacon of industry collaboration. The advisory’s collective mission is clear – to champion AI-powered marketing and pave the way for marketers to not just adapt but lead in this era of transformative technology,” were some strong closing words by another key founding member of the council, ReBid CEO & founder Rajiv Dingra. 

  • SOKTAS opened its first outlet in Bengaluru, styling the city to remain always ahead

    SOKTAS opened its first outlet in Bengaluru, styling the city to remain always ahead

    Mumbai: Soktas, a luxurious cotton fabrics brand by Grasim Industries, part of Aditya Birla Group, today announced the opening of its first-ever exclusive brand outlet in India at Jayanagar, Bengaluru. The store was inaugurated by Kannada Cinema actor and director Darling Krishna and Domestic Textiles COO Jasvinder Kataria, Grasim Industries and Aditya Birla Group.

    Jasvinder Kataria, shared his excitement saying, “The launch of SOKTAS’ first ever exclusive retail outlet in Bengaluru is a significant milestone for us. Our fabrics are not just textiles; they are expressions of elegance and sophistication. We are thrilled to bring a world of premium luxury cotton fabrics to the city’s fashion-forward men. With our Turkish heritage and unwavering commitment to quality, SOKTAS is set to redefine the way Bengalureans experience fine fabrics.”

    Soktas is poised to redefine the world of fashion with its exceptional range of premium cotton shirting fabrics, made with 100 per cent premium cotton and natural blends. Each piece of fabric is meticulously created using super-fine, high-quality yarns, resulting in an impeccable finish and a luxurious feel.  Encompassing over 1000 square feet of space which is spread across two levels, the outlet in Jayanagar is designed to provide customers with an immersive shopping experience, showcasing an exquisite range of fabrics that cater to diverse fashion preferences and providing bespoke solutions for every custom tailoring need.

    While inviting Bengaluru to shop at Soktas, actor Darling Krishna shared, “As an actor, I have always been captivated by the spirit of Bengaluru. The city consistently stays ahead in all fields ranging from sports to technology to entertainment. Now, there will be a brand in Namma Bengaluru that shares my vibe of being ahead in life. I am thrilled to personally experience Soktas and its exceptional range of luxurious cotton fabrics and elevate my style game.”

    Kataria further added, “With this inaugural store, we lay the foundation for an ambitious plan to establish Soktas as the go-to brand for bespoke solutions, preferred by today’s discerning and fashion-forward men. What makes this moment even more electrifying is the launch of our new brand campaign, ‘Always Ahead.’ This campaign embodies our commitment to constant reinvention, pushing boundaries with limitless possibilities in patterns, textures, and designs, echoing the spirit of our ambitious and discerning consumers who appreciate life’s finer things. The Soktas Man challenges conventions, values quality and sophistication, and embraces individuality in style choices.”

    SOKTAS believes in responsible sourcing and ethical practices, ensuring that every fabric tells a story of quality and consciousness. The brand’s commitment to sustainability is reflected in its certifications, including GOTS, OEKOTEX, and ISO–9001.

    SOKTAS sells through 3000 multi-brand premium fabric retail outlets across India. The grand opening of SOKTAS’ exclusive outlet in Jayanagar promises to be a landmark event in the world of luxury fabrics offering its customers multi-weave patterns such as premium jacquards, fil-coupe jacquards, and clip dobby fabrics, among others. Visit SOKTAS, Shop No. 22/136, ninth Main Road, third Block, Jayanagar, Bengaluru, Karnataka 560011 to experience the touch of luxury that is SOKTAS. 

  • Applause Entertainment expands into Southern markets; unveils Chennai office

    Applause Entertainment expands into Southern markets; unveils Chennai office

    Mumbai: Aditya Birla Group’s venture Applause Entertainment on Tuesday announced its expansion in the southern market and set up a dedicated office in Chennai. Buoyed by the opportunities that regional OTT space presents, Applause will further develop its South content acquisition and creation strategy.  

    Sign of Life Productions director and producer Pramod Cheruvalath has joined as the south – content head to spearhead this ambitious plan along with Applause Entertainment producer Vighnesh Menon.

    Pramod had earlier produced Iru Dhuruvam (Tamil) along with Applause Entertainment for SonyLIV and will now be responsible to build Applause’s content slate in all four Southern markets to create a diversified slate of premium series and movies across languages. Previously, the content studio has also produced series like Humble Politician Nograj (Kannada), Vadham, and Kuruthi Kalam (Tamil), apart from producing the second season of Iru Dhuruvam.

    Commenting on this expansion, Applause Entertainment CEO Sameer Nair said, “The global streamer has created a flat Earth and indeed, a global village. Content from every geography and in every language has the opportunity to reach audiences everywhere. After our successes in the Hindi/Hinglish category, we are really keen to work with the amazing talent in Tamil, Telugu, Malayalam and Kannada to tell rooted authentic stories for a domestic and international stage.  On-boarding Pramod to oversee the expansion is our first step in that direction. His extensive network, market knowledge and creative expertise will help build our unique hub & spoke business model in the key Southern markets”.

    Pramod Cheruvalath shared, “Ever since its inception, Applause Entertainment has backed and produced clutter-breaking content across genres. Regional content has unexplored potential and the ability to establish a strong connection with a local, national and international audience. Happy to take on this new role to work with Sameer and the team at Applause Entertainment to upscale the Applause Slate with genre breaking authentic and relatable South stories for a worldwide audience.”

  • Applause Entertainment announces plans to acquire and produce regional content

    Applause Entertainment announces plans to acquire and produce regional content

    Mumbai: Aditya Birla Group venture Applause Entertainment plans to foray deep into acquiring and upgrading the regional offerings and aim to have a robust and comprehensive slate of content. The content house will continue to focus on premium dramas for its regional productions.

    The content and IP creation studio has been a powerhouse of disruptive and entertaining storytelling since inception. It recently took the internet by storm with back-to-back announcements of upcoming shows including Scam 2003: The Telgi Story, Gandhi and Tanaav. In June, it released three new shows including Udan Patolas on Amazon miniTV, Salt City and Avrodh 2: The Siege Within on Sonyliv.

    The second franchise of Scam will feature the story of the 2003 stamp paper scam by Abdul Karim Telgi. Gagan Dev Riar will play the lead as Telgi in Scam 2003: The Telgi Story. Applause Entertainment also announced a biopic on Mahatma Gandhi, based on the writings of historian and author Ramachandra Guha. Pratik Gandhi has been roped in to play the Mahatma. And lastly, the studio announced the multi-starrer Indian adaptation of the hit Israeli series Fauda soon to stream on Sonyliv.

    Moreover, after a prestigious win at the Busan International Film Festival, Applause Entertainment’s film “The Rapist”, directed by Aparna Sen will be screened at the London Indian Film Festival.