Tag: Aditya Birla Fashion & Retail Ltd

  • India should become first country to industrialize without carbonizing; create unique model of development: Amitabh Kant

    India should become first country to industrialize without carbonizing; create unique model of development: Amitabh Kant

    Mumbai: G-20 Sherpa, Government of India, Amitabh Kant, has said that transition to a circular economy can bring significant benefits to India, ranging from environmental conservation to economic growth and job creation. It’s emphasis on reducing waste generation, promoting local production and resource optimization, and reducing greenhouse gas emissions aligns with India’s commitments to sustainable development and climate change mitigation. “When countries like India begin the long march towards growth and development, it must create a unique model of development where we become the first country in the world to industrialize without carbonizing,” he added.

    Addressing the ‘FICCI Circular Economy Symposium’, Kant further stated that it is imperative for India to grow rapidly from the current rate of 7.5 per cent and accelerate the pace of growth to 9-10 per cent per annum in the years to come. The model of development for India has to be very different and to be able to do that we need to focus on bringing renewable energy in India including producing renewable energy and green hydrogen. “India is climatically blessed to produce green hydrogen. Currently the cost of production of green hydrogen is $4.5 per kg and India’s objective is to bring is down to $1 per kg by 2030,” he added.

    Kant highlighted that the world is going through massive disruption and soon the focus will be on electric mobility especially for two, three and four-wheelers. There is also the need to bring in huge energy efficiency along with huge focus on circular economy. He also emphasized that India must give thrust on the process of recycling. Circular economy is an economic system where means of production are organized around recycling, reusing the inputs so that they can be used to reduce environmental emission and facilitate a sustainable mode of production.

    “We need to achieve the circularity of inputs. India is currently not circular, and the economic model is linear. There is a radical need to transit to circular economy as it opens huge possibility of innovation, disruption, help reduce greenhouse emissions,” he added.

    The transition to circular economy can bring significant benefits to India and we need to become the global champions to accelerate this transition process including investing in infrastructure and encouraging innovations, noted Kant.

    Counsellor, head of section – delegation of the European Union to India Dr Michael Bucki, said that there is a huge potential in circular economy between India and the EU and there is a lot of room for mutual learning between the two.

    SABIC VP,  regional head- South Asia & Australia, Janardhanan Ramanujalu, said that rapid urbanization, deforestation, and exponential population are some of the challenges of carbon dioxide imbalance in the atmosphere and all stakeholders need to find a solution to these. “We need to focus on the concept of circular carbon economy. Carbon capture and utilization, recycling carbon-based products, becoming energy efficient and innovation in materials are few steps to achieve circular carbon economy,” he added.

    National CE Committee chair and Mahindra LifeSpace Developers Ltd MD & CEO Amit Shah said that embracing the circular economy will also be an important contribution to societies effort to handle urgent climate change challenges.

    FICCI National CE Committee co-chair and Aditya Birla Fashion & Retail Ltd chief sustainability officer Naresh Tyagi said innovation and collaboration are the way for the industry to move towards a circular economy.

    During the event ‘4th FICCI Circular Economy Awards’ were announced along with the release of ‘National Unified Circularity Measurement Framework’.

  • The rise of modern marketing and its impact on brand engagement

    The rise of modern marketing and its impact on brand engagement

    Mumbai: Our esteemed panel of Smarties Jury members will delve into the intriguing subject of how modern marketing strategies are shaping brand engagement. In a rapidly evolving digital landscape, understanding the dynamics of marketing and its influence on brand perception and customer engagement is paramount for every industry player and SMARTIES is the world’s first marketing award recognising innovation in local, regional and global programs. It awards the best in modern marketing and recognises the best practices that drive brand engagement and business results.

    The session was moderated by Indiantelevision.com associate editor Kalpana Ravi.

    Speakers:

    MMA India Board Member; HP Inc Senior Director Marketing Prashant Jain.

    Bayer India head, marketing and digital Ritu Mittal

    Aditya Birla Fashion & Retail Ltd head corporate marketing Apeksha Gupta.

  • TASVA unveils AW 23 collection campaign

    TASVA unveils AW 23 collection campaign

    Mumbai: With Ranbir Kapoor and Ananya Pandey as the brand ambassadors, Tasva unveils Autumn Winter 2023 collection that reimagines the essence of Indian culture and tradition, meticulously redefining the Modern Indian Man. With a splendid union between the visionary couturier Tarun Tahiliani and the consumer powerhouse, Aditya Birla Fashion & Retail Ltd., the brand emerges as a harmonious confluence of heritage, cultural opulence, and the pinnacle of artisanal craftsmanship.

    The collection is a heartfelt tribute to the changing dynamics of men’s fashion in the Indian social landscape. The TV commercial, featuring the brand ambassadors, depicts the playful demeanour that marks wedding festivities today. It breaks the age-old adage of men staying aloof from wedding planning. Instead, it invites grooms to take charge of the most important day of their lives and make choices that reflect the best that they can be.

    Ecstatic at the launch, Kapoor said, “I am absolutely thrilled to be a part of TASVA’s AW campaign as it mirrors a significant change in how urban grooms are now engaging in their wedding preparations. Nowadays, grooms actively participate in every facet of the wedding, from overall planning to selecting their attire as carefully as the bride. I am excited to be representing a brand that aligns with the preferences of discerning modern Indian grooms.” Inspired by India’s architectural marvels and its breathtaking natural beauty, this collection unfolds a captivating narrative adorned with a plethora of architectural, floral, and fauna motifs.

    Perfectly summarising the ethos of the collection, Pandey said, “TASVA is a brand that mirrors the changing role of today’s grooms. It’s refreshing to witness this paradigm shift towards a modern perspective on weddings which I believe is elegantly depicted in this film from the bride’s lens.”

    In true Tahiliani fashion, this collection gracefully melds the heritage of traditional aesthetics with the fluid lines of contemporary design. With an admirable commitment to affordability and accessibility, this collection caters to a diverse clientele. “Ranbir and Ananya, with their great on-screen chemistry, perfectly portray today’s young generation which is increasingly taking charge while staying true to their roots. The campaign is a continuation of TASVA’s commitment to and celebration of the modern Indian man, who has redefined how he sees himself. Whether in marriage or in life, comfort, quality, and a joie de vivre must go together. He wants to have fun and we at Tasva are committed to bringing him clothes that can do just that” said Tahiliani.

    This wedding season, imbue your wardrobe with the effortless charm of Tasva’s breezy kurta sets and the impeccable tailoring of their sherwanis and achkans. From versatile Indo-western ensembles to chic dinner jackets, there is a garment for every taste and occasion.

    Delighted with the collection campaign launch, brand head Ashish Mukul said, “Over the last year, Tasva has created a strong customer connect with its best-in-class product offering and unique store experience for Men’s Indian wear buyers. We have an exquisite range across festive occasions & wedding wear apparel and accessories for Men. We believe we are the go-to choice for the Global Indian man looking for designer wedding wear at affordable prices.”