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Tag: Aditya Birla Fashion and Retail Ltd

  • Van Heusen presents ‘Carry Your World’ campaign with Jacqueline Fernandez

    Van Heusen presents ‘Carry Your World’ campaign with Jacqueline Fernandez

    MUMBAI: Van Heusen, India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd has launched a comprehensive `Carry your World’ campaign featuring India’s leading Bollywood star Jacqueline Fernandez across 60 cities for two months.

    The campaign, conceptualised by Famous Innovations, will be featured in multiple mediums such as television, print and online as well. A 40-second video will be launched across digital channels and movie screens and will be supported through diverse print and TV promotions in the coming months.

    The commercial symbolically puts the spotlight on the Van Heusen Woman who is an independent and a modern woman, willing to define life on her own unique terms and make her mark on the world. Armed with a sprightly attitude and a fresh perspective, she uses fashion as a means to show her passion.

    Speaking on the campaign, Van Heusen COO Abhay Bahugune said, “The newest ‘Carry Your World’ campaign celebrates the effortless style that resonates the independent and empowered woman of today. The premise of the campaign seeks to explore the brand’s identity through language and emotion, to shine a spotlight on our newest handbag collection where fashion and functionality meet mobility in every piece. We are proud to associate with Jacqueline Fernandez as she personifies with the brand personality.”

    Commenting on the video launch, Famous Innovations founder and CCO Raj Kamble said, “A power figure, a fashion icon and a go-getter, Jacqueline Fernandez perfectly embodies the ethos of Van Heusen Woman. Our brief was to bring alive the functionality of Van Heusen’s hero bag, which is designed keeping in mind the modern woman’s lifestyle. We started with the insight that the ambitious woman of today is always on the go and the long, dynamic days mean that she needs to be prepared for anything. Therefore, she carries her world with her. We’ve portrayed the same in the film in a visually interesting manner.”

  • Van Heusen unveils Jacqueline Fernandez as face for handbags

    Van Heusen unveils Jacqueline Fernandez as face for handbags

    MUMBAI: India’s leading power dressing brand from Aditya Birla Fashion and Retail Ltd has announced Bollywood actress Jacqueline Fernandez as the face of Van Heusen’s ‘Women’s Handbags’ segment. The latest ‘Carry Your World’ campaign celebrates a woman’s everyday multi-dimensional brilliance.

    Commenting on the association, Van Heusen COO Abhay Bahugune said, “We are excited to have Jacqueline on board for the new range of Van Heusen bags themed ‘Carry Your World’. The vision of our latest line of handbags captures her captivating spirit and independent persona. With her eclectic style and on-trend identity she embodies the confident outlook of the consumers, inspiring them to take on the world with style.”

    Jacqueline Fernandez added, “I am excited to join the Van Heusen family and be a part of the brand’s long history of bringing in modernity, spontaneity, self-expression, and individuality through their range of edgy cosmopolitan design of bags for contemporary women.”

    Van Heusen Creative Director Saikat Mitra mentioned, “We are happy to present the Van Heusen Bags range for the smart and sophisticated women of today. The collection fuses the best of international designs with modern functional forms and signature Van Heusen aesthetics. The collection promises to deliver trendy fashionable bags for a wide variety of occasions and the multiple worlds of women. These bags are the best blend of form and function to create fashion bags for ‘every woman – every time.”

    He further added, “Each bag is thoughtfully designed to be paired with sharp aesthetics of Van Heusen’s women range – be it fusion formals, day casuals, fusion or evening collections.”

    The latest collection of handbags from the ‘Carry Your World’ line, which will soon be available at Van Heusen stores across the country and on Amazon.in, will feature a refined look for today’s modern woman.  The prices will range from Rs 799 to Rs 3499, with wallets starting at Rs 799 and bags starting at Rs 1499.