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Tag: Aditya Birla Fashion and Retail Ltd

  • Rhea Kapoor shines at Pantaloons’ festive edit launch

    Rhea Kapoor shines at Pantaloons’ festive edit launch

    MUMBAI: Lights, camera, fashion! Rhea Kapoor just gave Mumbai a masterclass in festive style. Pantaloons, the fashion and lifestyle brand from Aditya Birla Fashion and Retail Ltd., unveiled its festive edit collection at the newly revamped R City mall store in Ghatkopar. The launch sparkled brighter with Hindi cinema style icon Rhea Kapoor curating statement-worthy looks and hosting an exclusive styling session for shoppers.

    Known for her bold and eclectic sensibilities, Rhea showed how Pantaloons’ versatile range could seamlessly move from chic workwear to ethnic finery and casual party-ready fits. “I’ve always believed style is about self-expression, and Pantaloons’ new identity celebrates that beautifully,” she said, encouraging guests to mix, match and experiment.

    The festive edit brings together jewel tones, luxe textures and playful silhouettes for every mood, from family gatherings to evening outings. The newly designed 30,000 square feet store itself has been reimagined as a fashion-first destination, with airy white interiors and over 20 brands on display, making style discovery both effortless and immersive.

    Pantaloons CEO Sangeeta Tanwani called the relaunch “a fresh, elevated shopping experience that reflects our fashion-first philosophy,” adding that Rhea Kapoor’s involvement was the perfect fit for inspiring shoppers.

    With 27 years of shaping India’s style journey, Pantaloons is marking a new chapter, one where festive fashion meets fresh retail experiences, and individuality takes centre stage.

  • Wishful launches with cinematic sparkle, redefining festive occasion wear

    Wishful launches with cinematic sparkle, redefining festive occasion wear

    MUMBAI:  When celebrations call, Wishful answers with timeless sparkle. Aditya Birla Fashion and Retail Ltd. (ABFRL) has unveiled Wishful, its premium celebration wear brand, with a cinematic campaign that radiates timeless elegance and contemporary flair. Designed for the modern Indian woman, the debut collection reimagines festive fashion with jewel-toned ensembles, intricate embroidery and flowing silhouettes.

    Shot against surreal landscapes, the Ogilvy-crafted campaign marries ethereal backdrops with striking designs. From lehengas that shimmer like starlight to breezy fabrics that capture movement, every frame is steeped in understated grandeur.

    “Wishful is more than just a collection; it is a feeling. We wanted to evoke the dreamlike beauty of festivities and the joy of dressing for meaningful moments,” said ABFRL, chief marketing officer – TCNS division, Puneet Sewra. “It reflects sophistication, individuality and quiet confidence.”

    Currently available at W stores and online, the collection spans day premium, party wear, light and heavy festive attire, as well as wedding ensembles. Each piece is designed to feel as special as the occasion it’s worn for, offering a blend of artisanal detail and modern sophistication.

    With a 360-degree rollout across digital, print, cinema, outdoor and in-store channels, Wishful aims to become the go-to destination for women who seek elegance that’s both timeless and personal.

    This season, celebration comes with a touch of the cinematic, and a wardrobe that’s truly Wishful thinking.

  • Tasva and Tarun Tahiliani partner as the ‘official ceremonial dress partner’ for team India at the Paris Olympics 2024

    Tasva and Tarun Tahiliani partner as the ‘official ceremonial dress partner’ for team India at the Paris Olympics 2024

    Mumbai: Tasva, the Indian menswear brand by Aditya Birla Fashion and Retail Ltd. and celebrated designer Tarun Tahiliani, proudly announces its partnership with the Indian Olympic Association (IOA) as the ‘Official Ceremonial Dress Partner’ for Team India at the Paris Olympics 2024.

    This prestigious collaboration marks a significant milestone in the fashion and sports industries, bringing together the elegance and heritage of Indian fashion with the spirit of global athleticism. As the ‘Official Ceremonial Dress Partner’, Tasva will design and provide exclusive ceremonial attire for the Indian contingent, blending traditional aesthetics with contemporary flair to showcase India’s rich cultural heritage on the world stage.

    Commenting on the partnership, Tasva chief design officer Tarun Tahiliani said, “The aim was to create a look that represents our cultural heritage, incorporates the colours of the Indian flag, and, most importantly, embodies a new, dynamic, agile, and youthful India. We wanted the athletes to feel comfortable yet look formal, with tailored shapes that make them confident as they set out to represent our vibrant country. Tradition is honoured while standing on a global sporting arena.”

    Tasva brand head Ashish Mukul, expressed his excitement about the partnership by stating, “We are honoured to be the ‘Official Ceremonial Dress Partner’ for the Indian team at the Paris Olympics 2024. At Tasva, we believe in celebrating the spirit of India, and this partnership allows us to showcase our rich heritage and contemporary style. We look forward to contributing to the memorable journey of our athletes and feel privileged to support them as they strive for excellence on the world stage.”

    Indian Olympic Association president P. T. Usha commented on the new partnership: “We are delighted to welcome Tasva as our ‘Official Ceremonial Dress Partner’ for Team India at the Paris Olympics 2024. The elegant designs and commitment to excellence that Tasva embodies will ensure that our athletes not only perform at their best but also represent India with pride and style. We are confident that this collaboration will add a new dimension to the Olympic experience for our team.”

    This collaboration is set to elevate the presence of Indian fashion on a global platform, celebrating the intersection of style, tradition, and sportsmanship. The Indian contingent’s ceremonial attire for the Paris Olympics 2024 promises to be a blend of sophistication, cultural pride, and contemporary design, making a powerful statement on the world stage.

  • 6Degree and ABFRL partner to redefine lifestyle e-commerce

    6Degree and ABFRL partner to redefine lifestyle e-commerce

    Mumbai: 6Degree, a prominent platform in the fashion and lifestyle industry, has announced a partnership with Aditya Birla Fashion and Retail Ltd (ABFRL), a leading fashion and retail conglomerate and part of the Aditya Birla Group, to enhance its e-commerce and digital experiences across its portfolio of brands.

    This association aims to leverage 6Degree’s expertise in the digital fashion space to enhance ABFRL’s digital presence and create a more integrated and personalised shopping experience for customers. The initiative is part of ABFRL’s ongoing digital transformation efforts to stay ahead in the rapidly evolving fashion industry and meet the changing preferences of consumers.

    6Degree co-founders Nikhil Hegde and Amit Bhardwaj shared their vision for the partnership, “ABFRL is a powerhouse in the Indian fashion and retail sector, and we are elated to collaborate with them to redefine the e-commerce customer experience. Our mission at 6Degree is to empower fashion & lifestyle brands with robust digital solutions that drive growth and innovation.”

    ABFRL chief digital and information officer Praveen Shrikhande at commented about the partnership, stating, “We look forward to working with 6Degree to enhance our e-commerce journey, improve customer engagement, and drive digital growth across brands.”

    As ABFRL continues to expand its brand portfolio and explore new market segments, this partnership between ABFRL and 6Degree represents a significant step forward in its ambition to become a leader in the digital fashion realm, ensuring that it remains at the forefront of the industry’s digital evolution.

  • Jaypore’s New SS’24 collection redefines spring/summer fashion with timeless artistry

    Jaypore’s New SS’24 collection redefines spring/summer fashion with timeless artistry

    Mumbai: Jaypore, the artisanal lifestyle brand from the house of Aditya Birla Fashion and Retail Ltd., launches its Spring Summer ‘24 collection – amalgamating ease and elegance. With classic hues and breezy silhouettes crafted from airy cotton fabrics, each piece is perfect for a graceful summer ensemble. From flowing floral dresses to sartorial kurtis tunics and relaxed trousers, every piece exudes effortless style and breathability– ideal for the sunny days and balmy nights ahead.

    One of India’s leading destination brands for all artisanal finds, Jaypore’s range extends across apparel, jewellery, home accents, and accessories. India’s heritage of handmade crafts and traditional finds is honoured with the brand’s commitment to designing, sourcing, and retailing authentic Indian products suited for a contemporary lifestyle.

    Aditya Birla Fashion and Retail Ltd CEO, ethnic business Sooraj Bhat said, “The SS’24 collection highlights Jaypore’s steadfast commitment to harmonizing traditional craftsmanship with contemporary aesthetics. It reflects our firm dedication to providing customers with timeless apparel, jewellery and home accents that pay homage to our rich historical legacy while embracing modernity. The new SS’24 collection embodies a timeless elegance while prioritizing the comfort and crafts this season needs. The light fabrics, chic silhouettes, and crafts such as block prints, Ajrakh, Hand-embroidery, Chikankari, Ikat textiles, Tribal silver, Temple, and Filigree jewellery, and many more make a perfect addition to any summer wardrobe and home.”  

    Jaypore’s SS’24 collection curates authentic Indian crafts like block prints, ajrakh, hand embroidery, Chikankari, ikat, and more. Drawing inspiration from the sleek geometry emblematic of Bauhaus aesthetics is the ‘Lagom’ range which seamlessly blends modernistic influences with traditional craft. This unique collection harmonizes angular and abstract design cues with the heritage of Ajrakh, adorning contemporary cotton separates with a fusion of artistry and modern sophistication.

    Envisioning a canvas where line-drawn floral motifs waltz in harmony with the rich heritage of block printing is the Kaashni collection, resembling a vibrant tapestry of spring blooms adorned in mesmerizing reds and blues. Each cotton separate has a touch of carved wooden blocks, bearing witness to the age-old craft.

    Jaypore’s SS’24 Gauri range is an epithet to Goddess Parvati who signifies purity and sheer brilliance. This white-on-white collection celebrates classic ethnic silhouettes with the regal heritage craft of khadi block prints. The blossoming floral fluencies, traditional motifs, and tessellations are in a celebration on the splendid canvas of cotton.

    Casting a dreamy summer spell, the floral motif language of the Camilla collection is reminiscent of a verdant oasis, brimming with vitality. Each contemporary piece is variegated with lush botanical prints that breathe life into your summer silhouette, set against the backdrop of breezy linen blend textures.

    Naisha plays with a medley of sorbet-dipped hues, hand-embroidered nuances and block-printed spells for spring and summer. Crafted from cotton silk, these separate bloom with efflorescent motifs resembling a vibrant flowerbed, exuding a fresh and breezy vibe, delicately accentuated with skilful embroidery.

    For men, Jaypore’s SS’24 range offers Chippa and Aadir collections. Chippa is a modern translation of the craft with sublime silhouettes in cotton for men to define elegance. Carrying the earthy essence of hand-pressed block prints, dabu is an 8th century A.D. mud-resist technique from Akola in Rajasthan, that has been brought back from time.

    Aadir is a menswear range showcasing a tapestry adorned with the celestial dance of striped block prints. Each piece is a vivid canvas painted with lines reminiscent of sun-kissed horizons, mirroring the serene patterns of wind-swept sand dunes. Feel the harmonious symphony of earthy tones and lines that narrate stories of summer’s blissful essence.

    Every style from Jaypore tells a story that will make your summer more memorable than ever. It’s true, no ensemble is truly tied together without the right accessories, hence, the brand has launched artisanal accessories as part of the SS24 collection. Ornate tribal silver earrings and rings, Jodhpuri filigree necklaces, Ghungroo-adorned jhumkas, and gilded temple jewellery, from Jaypore’s SS’24 collection make for the perfect addition to every look.

    With prices ranging from Rs 3,000 onwards, Jaypore’s SS’24 collection invites crafts and fashion enthusiasts to explore and embrace the rich heritage of Indian artistry. The new SS’24 collection is now available at Jaypore stores across the country and on the brand’s website.

  • Louis Philippe unveils exquisite wedding collection with new brand campaign ‘Royal Weddings’

    Louis Philippe unveils exquisite wedding collection with new brand campaign ‘Royal Weddings’

    Mumbai: – Louis Philippe, a premium menswear brand from Aditya Birla Fashion and Retail Ltd., proudly unveils ‘The Royal Wedding’ collection, a manifestation of grandeur and opulence. This exclusive range is meticulously designed to transform every groom into true royalty on his special day, symbolising timeless elegance and modern sophistication. Louis Philippe introduces this range with a captivating brand campaign, ‘Royal Weddings’.

    Catering to every significant moment of a wedding journey, from pre-wedding photoshoots to reception ceremonies, Louis Philippe ‘The Royal Wedding’ range features stunning three-piece suits, mesmerizing bundis, and exquisite bandhgalas. Crafted with the finest raw materials, the assemblage boasts a rich color palette, including jewel tones of blue, maroon, wine, and teal, as well as subtle shades of cream and quartz pink, adding a regal charm to any occasion.

    Louis Philippe COO Farida Kaliyadan said, “As the wedding season is slated to begin, we are delighted to launch our Royal Wedding collection, that will make grooms feel like true kings on their special day. Each piece has been precisely created to guarantee that every wearer feels royal. Louis Philippe reinforces its position as the brand of choice for wedding purchases with this range, which offers unrivalled quality and design.”

    “To celebrate the launch of the Royal Wedding Collection, we have also launched a captivating mass media campaign to highlight the essence of the assortment’s elegance and allure. The campaign is a mix of television, digital, and airport across the country and with this we intend to strengthen our position as the preferred choice for wedding purchases among young clients and their families,” added Ms. Kaliyadan.

    What sets Louis Philippe ‘The Royal Wedding’ range apart is the use of super-premium fabrics, ranging from luxurious silk blends and velvets to rich woolen textiles. The meticulous craftsmanship is visible in the delicate details which include jacquards, hand embroidered with glittering decorations, the artistry of ‘zari’ work, and meticulously interwoven pearls. Each outfit, be it for the groom, his family, or groomsmen, exudes unmatched elegance and grace, establishing Louis Philippe as the ultimate destination for wedding shopping.

    Wunderman Thompson Senthil Kumar, said, “In unveiling the Louis Philippe royal wedding collection, we sought to encapsulate the essence of formal elegance and the pinnacle of fashion through an iconic narrative. Centered around the timeless Royal Weddings, immortalized by royal couples worldwide—we aimed to weave a tale of unity amidst Two Warring Kingdoms.

    The multimedia campaign showcases impeccably styled royals set against the backdrop of an ornate royal palace, resonating with the authenticity of an iconic royal wedding. The collection aims to evoke a regal sentiment, encouraging every groom to embrace the classic fashion depicted in iconic wedding portraits.” added Senthil.

    Louis Philippe’s Royal wedding campaign is reinforced by a comprehensive 360-degree multimedia promotion strategy that includes airport, digital channels and more.

    Louis Philippe the royal wedding collection is available in select Louis Philippe flagship stores, authorised retailers nationwide, online at www.louisphilippe.com and through the brand’s mobile app.

    Make your wedding day truly memorable with Louis Philippe’s royal wedding range!

  • Allen Solly rekindles Friday dressing with new ‘Every Day Is Friday’ campaign

    Allen Solly rekindles Friday dressing with new ‘Every Day Is Friday’ campaign

    Mumbai: Allen Solly, India’s pioneer brand in casual workwear from Aditya Birla Fashion and Retail Ltd, has launched a new campaign called ‘Every Day Is Friday.’ This unique campaign reimagines the essence of fun, freedom and fashion, making every day a reason to celebrate. As a part of the campaign, Allen Solly has created a new TVC that is set to enthral viewers across the country as it will coincide with the ongoing ICC Cricket World Cup, creating a perfect celebrations synergy.

    Allen Solly’s ‘Every Day Is Friday’ campaign is curated to inspire a sense of vitality, optimism, and celebration on each day of the week and not just on Fridays. Allen Solly is the brand that redefined the rules of corporate dressing and introduced the concept of Friday dressing three decades ago. The brand has launched a 45-second TVC highlighting why you shouldn’t wait till the end of the week to feel the magic. This vibrant and energetic film communicates that every day is Friday if you feel great, look great, and take the time out to do your thing for a bit.  

    Allen Solly’s new campaign emphasises the brand’s mission to offer unconventional fashionable attire for the new age men and women, whether formal or business casual wear, positioning itself as the go-to brand for those who celebrate life on their own terms.

    Commenting on the launch of the campaign, Allen Solly COO Richa Pai said, “At Allen Solly, we believe that fashion should be all about expression and celebration. ‘Every Day Is Friday’ is not just a campaign, it’s a philosophy we wish to inculcate among professionals. We believe that everyone should feel great every day of the week and not just only on Fridays. We urge people to make every day extraordinary by embracing comfort, style, and confidence with our extensive range of workwear. Allen Solly is more than just a brand, it’s a way of life, and ‘Every Day is Friday’ wonderfully captures our mission.”

    The campaign’s core lies in its combination of brand spirit with an appealing denim lifestyle line with a variety of denim and t-shirts. The unique back pocket patches on the denim, which offer a personal touch to each garment, are the collection’s outstanding feature. The use of these one-of-a-kind patches in the campaign underlines Allen Solly’s devotion to offbeat and trendy fashion.

    Over the past 25 years, Allen Solly has been revolutionizing workwear expressions and has established itself as the go-to brand for unconventional and versatile fashion and continues to innovate and captivate fashion enthusiasts.

    Allen Solly’s new campaign will be amplified through a mega-media mix across mediums such as TV, digital and social.

  • Pantaloons launches ‘Doston Wali Diwali’ campaign

    Pantaloons launches ‘Doston Wali Diwali’ campaign

    MUMBAI: Pantaloons, India's fast fashion brand from Aditya Birla Fashion and Retail Ltd, gears up to celebrate the festival of lights with a heart-warming campaign ‘Doston Wali Diwali’. This thematic campaign is based on the premise that Diwali is always celebrated with loved ones and Pantaloons brings this custom to life by celebrating Diwali with friends who are like family. The 360° campaign is amplified across TV, print, outdoor, digital and radio. Additionally, all of the Pantaloons stores have come alive with festive-themed windows.

    Talking about the new campaign, Pantaloons head of marketing and e‐commerce Ryan Fernandes said, “Diwali is one of the most important festivals across the country and it is the perfect occasion for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. Diwali is an occasion when a lot people buy new clothes and as a fashion retail brand, it is important for us to strengthen our connection with consumers at this time. Our campaign ‘Doston Wali Diwali’ re-enforces the celebratory mood and festive fervour as we present our rich ethnic collection that showcases the vibrant colours of Diwali. We are grateful to our consumers for the phenomenal response that we have received so far and we will continue to work towards creating enriching experiences that bring us closer to our consumers.”

    Today, the youth from small towns move to bigger cities in pursuit of their dreams. As a result, they end up living away from their families. For them, friends are like family. Conceptualised by Ogilvy, the new commercial captures this insight beautifully with a story of friends who decide to celebrate the festival even before Diwali. The TVC showcases Pantaloons' new festive collection that is perfect for ‘Doston Wali Diwali’. 

    Ogilvy Mumbai chief creative officer Sukesh Nayak said, “This Diwali we decided to celebrate the lives of doston wali family. The story beautifully brings alive the brand’s promise of partnering and styling the moments of change in the lives of our consumers.”

    Pantaloons is constantly innovating designs, concepts and products by infusing the latest styles in its offerings. The latest Pantaloons Festive collection includes casual and ethnic dresses, brocade lehengas, printed and crop tops, festive kurtas, graphic tees, fashionable denims, smart chinos, printed shirts and lots more. Pantaloons, the stylish fashion destination, offers contemporary styles for men, women and kids as they as they head out to buy new clothes and accessories for the upcoming festive season.

  • Pantaloons celebrates Pujo rockstars with new campaign

    Pantaloons celebrates Pujo rockstars with new campaign

    MUMBAI: Pantaloons, India's leading fast fashion brand from Aditya Birla Fashion and Retail Ltd commemorated the homecoming of Goddess Durga by unveiling its new campaign ‘Hello Pujo Rockstars’. This thematic campaign shows Pantaloons as a progressive brand that walks hand in hand with the go-getter spirit of today’s youth. It is a 360° campaign with presence on TV, print, outdoor, digital, radio and in-store activation. Additionally, all of the Pantaloons stores have come alive with Pujo themed windows.

    Talking about the new campaign, Pantaloons head of marketing and e‐commerce Ryan Fernandes said, “Pujo is the most popular festival in West Bengal and the perfect medium for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. We are grateful to our loyal consumers for the phenomenal response that we have received so far from West Bengal and we will continue to work towards creating enriching experiences that bring us closer to our consumers.”

    Conceptualised by Ogilvy, the TVC showcases and celebrates the go-getter spirit of the youth today who go all out to achieve their dreams. The lead of the new story is an ambitious young girl who aspires to perform during the Pujo Ashtami celebrations. When faced with a setback she proves her metal and takes up the challenge to form her own destiny. The amplified festive fashion quotient as well as the upbeat music of the film is sure to resonate with the consumers. 

    Ogilvy Mumbai chief creative officer Sukesh Nayak said, "Bengal has always had a strong culture of music and arts. This is what inspired the story of an all-girls band that puts up a stellar performance for Pujo. It is a tribute to girl power which in a way is the essence of this festival."

    The Festive Collection has been curated in traditional red, white and gold palettes, especially for Pujo. It is crafted in the most exquisite fabrics adorned with prints and designs that compliment all the festivities. The collection includes ghera skirts in beautiful prints and embroideries, brocade and embellished tops, kurtas in an assortment of prints and fits, ethnic bottom wear ranging from metallic prints to voluminous shararas and ethnic dresses.

  • Louis Philippe unveils Permapress collection with new brand campaign ‘Stay Uncrushed’

    Louis Philippe unveils Permapress collection with new brand campaign ‘Stay Uncrushed’

    MUMBAI: Louis Philippe, India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd, unveils its cutting-edge innovative line of clothing for the contemporary man, the Permapress Collection. The line is a celebration of re-imagined, pioneering designs and is rooted in functionality, versatility and style. The brand has launched this collection with a comprehensive campaign ‘Stay Uncrushed’ that emphasises on resilience and determination of a true leader.

    The 45-seconds TVC presents a gripping narrative of a president who overcomes great perils with sheer grit and fortitude and ultimately emerges victorious. The campaign will debut in 74 cities across multiple mediums television, print, online and out of home. The film will be aired across digital channels, TV, over 1200 movie screens and will be supported through a diverse promotion strategy in the upcoming months.

    The action-packed TVC puts the spotlight on an astute leader’s feat as he embarks on a journey to save his nation from the clutches of a despot, destroying a military coup, restoring order and redeeming his country from descending into chaos. During his mission the president is sporting wrinkle resistant, spill proof attire with the iconic Upper-Crest motif emblazoned on his cuff. Throughout the journey his spirit similar to his choice of attire stays uncrushed.  

    Louis Philippe COO Farida Kaliyadan said, “Defining class, elegance, and status, Louis Philippe is a purveyor of fine clothing for the discerning gentleman. Louis Philippe was introduced in India in the year 1989 and almost three decades later, the brand logo – the “Crest” is prized even more for its craftsmanship and attention to detail. This film defines the ethos of the true craftsmanship and skill that brand resonates. Our new ‘Permapress’ collection promises comfort and perfection coupled with functionality and style.”

    The Permapress collection is a celebration of all that Louis Philippe stands for: design, craftsmanship, innovation, functionality and performance. With clean and refined aesthetics, the range of clothing comes with functionalities which would leave a lasting impression. Made from 100 per cent premium cotton, the wrinkle-free Permapress collection is crafted to be extremely lightweight. The collection has excellent water and oil repellant properties and is engineered for all day comfort.

    The campaign has been conceptualised and executed by creative agency Wunderman Thompson India.

    Speaking on the occasion writer and chief creative officer  Senthil Kumar, said, “The film has brought to life the functionality of the world’s finest wrinkle free collection – Permapress in the latest edition. While writing this film within the luxurious codes of the legendary Louis Philippe brand, we had to build the character of the president and armed him, literally with the ultimate functionality of the Permapress Collection. Wrinkle free, stain resistant and spill proof. We started the voyage with ‘A Day in the Life of the president and landed on the proposition: No matter what the day throws at you, Stay Uncrushed. During the mission his character and his Louis Philippe attire remain uncrushed in spite of a day filled with crushing, squeezing, stretching, crawling, climbing, carving his way back to where he belongs, as the head of the Uncrushable state. A story where both form and function work in tandem to elevate the character of the clothes and the narrative of the true leader, rising above the occasion, and all in a day’s work. We believe we have created a character that will elevate the brands narrative of ‘The Upper Crest’ going forward beyond advertising thus generating a wholesome content that our consumers will be eager to consume and co-create.”

    The Autumn Winter 2019 collection of Permapress features clean and minimal aesthetic in slimmer silhouettes and classic colors which elevates the fashion ability of the line in a timeless space. The key pieces from the collection features shirts constructed with high quality 2 ply cotton fabrics with patented finishing which make them highly performance driven, yet breathable. For suits and blazers premium poly/wool fabrics with stretch, add on flair and functionality along with a natural comfort for all weather. Exclusive features include utility pockets, added during the garment construction not only enhance the craftsmanship but also add to the dynamic lifestyle of a sophisticated contemporary man ready to take on the world.