MUMBAI: Move over film reels, it’s time for feel reels. Dentsu India has launched Dentsu AMP, a next-generation, video-first content engine that fuses AI innovation with human storytelling to help brands create videos faster, sharper, and smarter.
Leading the charge are Dhruv Abrol and Tarika Gulabani, appointed as managing partners. The duo, who earlier co-led TVA, bring a mix of digital business acumen and entertainment flair from stints at Myntra, Tata Cliq, Sony, and StarPlus. They will report to Dentsu Creative & Media Brands CEO South Asia Amit Wadhwa.
“Dentsu AMP is built for a world where stories must move as fast as audiences do,” said Wadhwa. “It unites craft, content, and technology to deliver creativity that performs.”
With over ten in-house studios across India, Dentsu AMP covers everything from video production and motion graphics to sound and 3D design. Its AI backbone powers every stage of production, from ideation and editing to targeting, helping brands scale cinematic campaigns and snappy social content alike.
Brands such as Aditya Birla Fashion, Flipkart, Myntra, and Groww are already onboard, banking on AMP’s ability to merge creativity, data, and speed.
“We’re building a modern content engine,” said Abrol and Gulabani. “From high-impact films to daily social posts, AMP helps brands make more content, faster, without losing quality or consistency.”
Sitting alongside Dentsu Lab and the Dentsu Podcast Network, AMP strengthens the agency’s innovation ecosystem. With expansion plans across major metros, Dentsu is clearly turning up the volume on creativity, where imagination scales, and every frame counts.
MUMBAI : Raymond Lifestyle Limited has appointed chief business officer Apparel & Retail Neeraj Nagpal. In this new role, Nagpal will lead the leadership team overseeing iconic apparel brands, including The Raymond Store (TRS) and Raymond Made to Measure (MTM). With over two decades of expertise in fashion and retail, his focus will be on driving strategic growth, enhancing brand positioning, and expanding Raymond’s retail presence.
Nagpal’s career spans prominent leadership positions at Baazar Retail Pvt. Ltd., K Raheja Group Shoppers Stop, Aditya Birla Fashion and Retail Ltd., ITC Limited, and Ashima Ltd. A graduate of MDI Gurgaon and Harvard Business School, his deep understanding of brand development and operational efficiency will play a pivotal role in Raymond’s future success. His leadership is set to strengthen Raymond’s market position, aligning business objectives with emerging consumer trends.
Mumbai: Heftyverse, an innovative Metaverse initiative by Hungama Digital Media, joins hands with Van Heusen, a fashion powerhouse brand for men and women from Aditya Birla Fashion and Retail Ltd to redefine the online shopping experience by leveraging the power of 3D worlds. Through this ground-breaking collaboration, Heftyverse offers users a one-of-its-kind fusion of entertainment and fashion.
Hungama and Aditya Birla Fashion and Retail Ltd are set to kick off this collaboration by introducing Van Heusen to the platform, infusing personal expression and variety in virtual fashion. At the heart of Heftyverse’s offerings is Avatar Customization, which allows users to personalize their avatars with outfits and styles from Van Heusen.
This unique collaboration will not only help users style their Avatars but will also allow users to share their stylized looks on social media. Users will also be able to buy the Van Heusen styles offered on Hevtyverse in real life on Van Heusen’s brand website, effortlessly transitioning between the virtual world to the physical. This purposeful move aims to drive platform adoption, enhance user engagement, and encourage e-commerce transactions. Beyond spotlighting a renowned brand and integrating diverse styles, this collaboration also marks a significant milestone in Heftyverse’s evolution, redefining virtual fashion and promising users an unparalleled online shopping experience. The platform Heftyverse has been developed in partnership with Ink In Caps.
Expressing his excitement on the launch, Hungama Digital Media founder and MD Neeraj Roy said, “Teaming up with Aditya Birla Fashion and Retail Limited for this exciting initiative marks a significant milestone for Heftyverse and Hungama Digital Entertainment. This collaborative effort propels us into the immersive world of the Metaverse, where digital fashion and captivating experiences seamlessly merge. Our objective is to redefine the landscape of online shopping by offering users an electrifying fusion of entertainment and fashion within Heftyverse. This launch is a testament to our relentless drive to break barriers and nurture innovation, ensuring our users are always at the forefront of the dynamic digital space.”
Van Heusen COO Abhay Bahugune said, “We are pleased to collaborate with Hungama’s Heftyverse, a partnership that further strengthens our brand’s commitment to innovation. With this initiative, we aim to elevate the intersection of fashion and digital entertainment, creating a synergy that resonates with the dynamic lifestyles of our discerning new-age consumers.”
Ink In Caps director Manish Kakkar “We are excited about this innovative venture. Through our partnership, we aim to seamlessly elevate the online shopping experience by integrating immersive technology. This collaboration reflects our commitment to pushing boundaries and delivering cutting-edge solutions to enhance user engagement and satisfaction. We look forward to continuing our successful partnership and delivering exceptional results together.”
Heftyverse is now available on browsers laptops and mobile devices and is poised to revolutionise the online shopping landscape within the metaverse. Follow the link to know more-
Mumbai: – Jaypore, India’s leading artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd., is set to ignite the festive season in India with an innovative campaign that resonates with the spirit of our time. Under the theme ‘Reclaim Your Roots’, Jaypore invites you to embrace the essence of your heritage which is a culmination of your multi-faceted roots.
A Message of Resonance
In a world that’s constantly evolving, our roots are evolving too. Born from diverse origins, enriched by varied traditions – our roots today are embroidered with multicultural influences & experiences. Jaypore celebrates these roots with crafts that enable one to ‘Reclaim Your Roots’.
Collaborative Storytelling
Jaypore’s ‘Reclaim Your Roots’ campaign showcases celebrated personalities such as Aditi Rao Hydari (actor), Nandita Das (director, actor & activist), Amaan & Ayaan Ali (musicians) and Priya Malik (actor & poet) who unveil their journeys, revealing the new worlds they’ve embraced as a part of their roots. They share their personal stories and how these multi-cultural experiences have influenced them. Each narrative culminates with a heartfelt celebration of their cherished roots.
This campaign gave Jaypore a unique collaborative storytelling opportunity. The brand worked with each of these personalities to understand their narratives, influences and cultural nuances which were then co-written and will be brought alive throughout the campaign.
Unity in Diversity
Jaypore proudly celebrates India’s vibrant culture. ‘Reclaim Your Roots’ is a call for unity and diversity. In a time when the world often seems polarized, Jaypore seeks to bridge those gaps. We stand for unity, embracing the rich tapestry of cultures, traditions, and roots.
With Jaypore, it’s not just about celebrating one’s native roots; it’s about celebrating the multiplicity of geographies and cultural experiences from across the country that shape each one of us. It’s about celebrating you. Jaypore’s promise is to enable you to feel closer and celebrate your roots with their diverse range of crafts and craft-inspired finds that have been thoughtfully curated from across India.
Talking about the campaign, Aditi Rao Hydari expressed, “Jaypore’s #ReclaimYourRoots campaign beautifully encapsulates the essence of my journey. It is not just about appreciating where we come from but also about embracing the various influences that shape who we are. It was enriching to be a part of this campaign, and I hope everyone will join us on this amazing path of self-discovery while also celebrating the rich influences and heritage crafts of India this festive season.”
Aditya Birla Fashion and Retail Ltd Business Head, Jaypore Rashmi Shukla stated “As we bridge the realms of heritage and contemporary living, Jaypore’s mission is not just to sell products; it’s to celebrate the stories, cultures, and traditions that define us. Each purchase at Jaypore is an act of preserving our collective heritage as you embrace your cherished root. Launching during the festive season, our collaborative stories come to life. It’s an ode to diversity and unity this festive season, where the warmth of traditions mingles with the excitement of new beginnings.”
“Reclaim Your Roots reflects the brand’s core values and a response to the evolving strands of our identity in a globalised world. We hope that this campaign will spark a wave of self-discovery, encouraging people to embrace and celebrate numerous threads that interweave to form the fabric of their roots. It’s more than simply a campaign; it’s a movement towards embracing and celebrating our roots”, added Ms. Shukla.
Jaypore, stands as a true testament to the rich Indian crafts while blending it with modern aesthetics. The brand offers womenswear, menswear, jewelry, home décor and accessories that represent 30 crafts and many more craft-inspired traditions from across India. These includes patra hand embroidery, khadi block print, kantha, hand painted dabu, rogan print and more from states like West Bengal, Rajasthan, Telangana, and more.
Through ‘Reclaim Your Roots’, Jaypore invites you to join them on an exhilarating journey of rediscovering and celebrating your roots through timeless crafts.
Mumbai: Van Heusen, a fashion powerhouse brand for men and women from Aditya Birla Fashion and Retail Ltd, has launched its biggest media campaign to date for its recently introduced premium wedding collection, Van Heusen Weddings.
As a brand synonymous with workwear for young professionals, Van Heusen has broadened its product portfolio to cater to the ever-evolving lifestyle of the modern consumer. With the Van Heusen Weddings campaign, the brand marks its entry into the premium wedding suits and blazers space.
This collection embodies the highest degree of refinement and meticulous attention to detail, making it the ideal choice for discerning modern consumers who seek to leave an indelible mark on their special day.
Van Heusen COO Abhay Bahugune said, “We are delighted to unveil our latest campaign, Van Heusen Weddings. At Van Heusen, we recognize that suits have transcended their traditional roles in corporate settings. This campaign signifies the launch of our premium ceremonial suits and blazers collection, tailored to the discerning consumer. The collection showcases unique colours, sophisticated embellishments, and premium fabrics, heralding a fresh interpretation of wedding attire.”
Van Heusen’s wedding campaign stays true to the brand’s promise of “fashion meets innovation” and brings to life the sophistication of modern premium weddings with the signature action-packed style of storytelling, which is true to the brand. The collection will be available in over 400 retail stores spanning more than 170 towns. Additionally, this collection can also be found online in marketplaces like Flipkart, Amazon and Myntra, as well as on the brand’s official website and app.
Famous Innovations CEO Mithila Saraf said, “Van Heusen has always epitomized power and action, as symbolized by the Knight archetype. The brand had already carved a distinctive identity in workwear by embracing designs tailored for movement, flexibility and performance. In our effort to make an impact in the premium wedding attire segment, we sought to align the brand’s identity with a category that traditionally stands in stark contrast. Our solution lies in dynamically showcasing premium wedding wear, a departure from the conventional approach. Coupled with the distinctive Coffee Gold colour being introduced by the brand, this strategy ensures that Van Heusen distinguishes itself in the crowded wedding and special occasion market.”
This Van Heusen “Weddings” campaign will be reinforced by a comprehensive 360-degree multimedia promotion plan, guaranteeing its extensive reach across national media platforms, including television, digital channels, print publications, and outdoor advertising. Additionally, the campaign will be prominently featured during the highly coveted ICC World Cup on Disney Hotstar, further solidifying its national presence and impact.
MUMBAI: Van Heusen, India’s premium menswear brand from Aditya Birla Fashion and Retail Ltd reveals the next edition of MOVE LABS COLLECTION, a uniquely engineered line for the contemporary man. The brand has launched a thrilling new TVC featuring international Parkour artist Chase Armitage performing gravity-defying stunts, attired in the ergonomically tailored garments. Under the umbrella of Move Labs, the brand has launched THE AIRPORT COLLECTION. Crafted from new-age blends of ultra- stretchable fabric, the collection is lightweight, wrinkle-free and allows ease of movement that makes travelling seamlessly comfortable which resonates with the fast-paced lifestyle of consumers today.
The brand has launched a comprehensive marketing campaign which will debut nationally across multiple mediums – television, cinema, social media and out of home. Conceptualised by Famous Innovations the 45 seconds film will be aired nationally across 1300+ movie screens, digital, electronics and will be supported through a diverse promotion strategy in the upcoming months.
The AIRPORT COLLECTION from MOVE LABS consists of pieces which enhance the functionality of menswear. The collection boasts of knitted trousers and blazers in a colour palette of modern blues, dusty olives, corals and neutrals. The bi-stretch suit which is a fashion marvel is equipped with auto-flex waist band, elbow stretch and gripper for unrestricted movement.
Speaking on the campaign Van Heusen COO Abhay Bahugune said “The newest AIRPORT COLLECTION from MOVE LABS defines the dynamic achievers, the modern man with a curated personal sense of style, which is confident, precise, classy and compliments his busy lifestyle. For this fresh campaign we are pleased to renew our partnership with Chase Armitage whose parkour skill uncovers the versatility of the newest MOVE LABS Collection. The brand is reaffirming its commitment to the latest project of the season which has already gained a reputation amongst our patrons, with the tagline: Power to MOVE.”
Set inside a busy airport the fast-paced TVC puts the spotlight on Chase Armitage who helps an aide worker retrieve her travel documents in the nick of time. He exhibits powerful parkour stunts, crossing hurdles making his way through the meandering crowd thus displaying determination and resilience. He is sporting the latest collection from MOVE LABS with the Van Heusen motif emblazoned on his cuff. His spirit which is similar to his choice of attire stays powerful, prepared, fluid and in action.
Van Heusen creative director Saikat Mitra added “The distinct construction within the pieces of this line is what defines incomparable and unique tailoring. The line exudes a powerful amalgamation of performance infused style and dynamic comfort. With our latest MOVE LABS Collection – formalwear are no longer deemed restrictive and monotonous. The aesthetically fresh designs render innovation and functionality to the wardrobe of a man proposing to conquer everyday styling while staying sharp and active.”
Famous Innovations business head Mithila Saraf added, "This campaign takes forward the promise of free movement that was established with our London parkour film last year. In addition to being dynamic and high on adrenaline, the campaign also shows the brand in a new light by featuring a protagonist who uses his powers for the greater good. It was an action-packed experience in filmmaking as every stunt was shot live without any CGI. With these campaigns, our aim is to create a new narrative in the stoic and serious category of men's formals, and therefore make the category aspirational for the young once again."
MUMBAI: This cricketing season, Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Limited has once again joined hands with the reigning VIVO IPL Champions Chennai Super Kings (CSK) in the capacity of an Official Style Partner. The brand is also the cheerleading partner and will lend a stylish semblance to the vivacious cheer leading squad.
Furthermore, Peter England has also entered into a partnership with Hotstar as an Associate Sponsor for IPL broadcasting. The announcement cements the brand’s persistent effort to reach out to stylish and tech savvy new age audience. Cricket enthusiasts can now watch youthful and innovative Peter England brand TVCs during the screening of the year’s biggest cricketing extravaganza on Hotstar.
Speaking on the association, Mr. Manish Singhai, Chief Operating Officer, Peter England, said “It is our privilege to partner with India’s most successful cricketing franchisee twice in a row. We are thrilled to welcome Chennai Super Kings to the Peter England family. With this association we want to emphasize once more, the importance of sports for us, both as a source of inspiration for our creativity and as an effective vehicle for reaching our versatile younger consumer. This time we were keen to connect with a discerning, digital audience by teaming up with Hotstar which boasts of phenomenal reach among tech savvy youngsters. This is in sync with our brand objective as our designs are youth centric offering finest quality apparel in fashionable and innovative options catering to all occasions.”
The chronicle of sports partnership at Peter England is a story with values that encompass commitment to supporting sports which command a global appeal. The brand’s philosophy has always reflected a winning mindset. The current association with the ruling team CSK is demonstrative of the brand’s dynamism, innovation and sustainability. As a part of this longstanding relationship, MS Dhoni and team will lend a sartorial edge by donning exclusive styles from Peter England’s latest collections which will be featured in the upcoming brand campaigns.
MUMBAI: Aditya Birla Fashion and Retail Ltd.’s Van Heusen Innerwear & Athleisure business has announced a pan-India growth plan in this emerging segment. Since its foray last year, Van Heusen Innerwear & Athleisure has created a strong presence across 1700+ outlets across 80+ towns in South India, with its premium and innovative collection.
As a part of its expansion plans, Van Heusen’s Innerwear and Athleisure business is poised for a strong growth, with National presence across 7000+ MBOs and 30+ exclusive business outlets by 2017-18. Moreover, the range will be available across 250 Van Heusen exclusive stores, 300 Planet Fashion stores and leading departmental outlets across India.
Aditya Birla Fashion and Retail COO – innerwear business Puneet Kumar Malik said, “Van Heusen’s Innerwear and Athleisure business follows a localized distribution model, which has been well received by our business partners across South India and has created a strong value proposition for the brand.”
