Tag: Aditi Singh Sharma

  • One Digital Entertainment launches Nokia campaign

    One Digital Entertainment launches Nokia campaign

    MUMBAI: Nokia, a premier mobile brand , and One Digital Entertainment, India’s digital content network, have partnered to create a unique digital influencer campaign to revamp the brand’s iconic tune.

    ‘The Ultimate #NokiaTuneMashup’ features the best artists from the music fraternity along with the audiences curating and recreating the classic Nokia tune.

    The campaign witnessed the participation of Shirley Setia, DJ Chetas, Aditi Singh Sharma and Darshan Raval that attracted thousands of entries across the country. These entries were later put together by the famous Bollywood composer duo Ehsaan – Loy along with entries received by the general audience recreate the tune.

    Commenting on this partnership, One Digital Entertainment co-founder Gurpreet Singh Bhasin says, “The Ultimate #NokiaTuneMashup” is a great concept and since these talents are popular among the youth because of their relatable fresh and quirky content, the tune is sure to appeal to the masses. Subtle integrations and strategic partnerships of this nature often unlock magical value that usually stays hidden. This is a win-win scenario for all – creators, consumers, and brands.”

    Composers Ehsaan and Loy said: “The Nokia tune Mashup was a very inspiring project to work on, and in its own way pretty difficult as well because it included taking a simple melody and interpreting it in so many ways. One Digital Entertainment is very in step with what’s going on in the digital world.”

  • #fame announces Closeup Websinger Round 2

    MUMBAI: Live video app #fame announced the launch of Round 2 of Closeup Websinger.  This round will see Raghu Dixit as the theme mentor and Pritam Chakraborty, who makes his digital debut, as a maha mentor. The theme of Round 2 is folk fusion as the theme. Closeup Websinger is about sourcing the next big voice of Bollywood from the web.  

     

    Closeup Websinger consists of five rounds and the winner of each round with different themes will then compete for the ultimate title of the Bollywood Singing Jodi. The show also brings together some of the biggest names in the Bollywood music industry. Ace music composer, Pritam will be seen grooming and guiding the budding talent along with theme mentors; Raghu Dixit, Benny Dayal, Aditi Singh Sharma and Monali Thakur. Unlike other talent shows, the judges here will mentor the talented participants and hone their talent further to make them Bollywood ready.

     

    Commenting on the hunt for the next folk fusion talent, Dixit said, “Folk as a genre forms an imperative part of Bollywood music. Through Closeup Websinger, I am searching for an artist that has a perfect blend of Folk and Bollywood music in the voice.”  

     

    This show has already announced the 12 semifinalists who will compete against each other to make it to the top 6 finalists. This was through a meticulous screening by Dixit and Pritam. The Top 6 finalists will then perform live every day on #fame – an app, to build their social following. They will sing, interact, and take requests from their fans and music lovers, thus getting their fans to follow them on the app.  The finalists will urge their fans to like, share and comment their videos, etc, thus increasing their social scoring and chances to win the final battle. 

     

    Through this proposition, the music lovers can watch them perform anytime, anywhere on their mobile screens, without having them to tune into Television at a specific time. Lastly, this property beautifully l the power of social & digital through views, likes & comments based scoring, not just through SMS.

     

    Watch the music videos of the 12 semifinalists on the official Close-up Websinger YouTube channel –

     

  • Living Foodz to launch new foodtainment show with a twist

    Living Foodz to launch new foodtainment show with a twist

    MUMBAI: Zee Entertainment Enterprises’ international food and lifestyle television channel Living Foodz is planning to launch a unique show called Ranveer’s Cafe from 20 October, 2015. 

     

    The show, which will be telecast every Tuesday and Wednesday at 8.30 pm, will showcase international cafe recipes with an Indian twist and a beautiful representation while Chef Ranveer chats up with different, talented entertainers in each episode.

     

    The broadcast offers live musical performances by talented guests to add to the foodtainment quotient. The concept of the show is that while the chef cooks up a dish, these true performers will storm up the cafe with their vibrant energy and talent and at the same time learn a trick or two in cooking by helping the chef in the kitchen. The performers will mesmerize audiences with original compositions that are exclusive to the show.

     

    “People across the world bond the most over music and food. Hence we are bringing in a show that marries these two most loved things – food and music in a true sense to provide the viewers with thorough foodtainment. The show truly brings out the real essence of our channel philosophy,” said Living Foodz business head Amit Nair.

     

    The musical toast will feature celebrity artists like Kumar Sanu, Armaan Malik, Gajendra Verma, Aakriti Kakkar, Nakaash Aziz, Aditi Singh Sharma, Clinton Cejero and Siddharth Mahadevan amongst others.

  • IDOS 2014: HBO opening night party a grand success

    IDOS 2014: HBO opening night party a grand success

    GOA: Glitz, glamour and everything else. The most awaited opening night party of the India Digital Operators Summit (IDOS) 2014 at The Leela in Goa organised by HBO Hits and Defined premium channels has set the right tune for the next two days of the confab which will be attended by the leaders of pay TV, distribution,  cable TV and DTH industry. 

     

    Through the opening night party, the premium network has sent out a clear message: ‘It’s not TV, its HBO’.

     

    The party entertained those attending, with fabulous dances, stand-up comedy by Atul Khatri, some of the all time hits sung by the melodious Aditi Singh Sharma who has lent her voice for some of the hit songs including ‘Raabta’, ‘Dhoom Machale’, ‘Offo’ and great bollywood music, which forced everyone to shake their legs.

     

    The evening was well attended by the who’s who of the broadcast, cable TV and DTH industry.  

     

    Says HBO South Asia MD Monica Tata on the success of the party, “We are very excited to have partnered with IDOS 2014. This has helped us showcase our proposition to our consumers.”

     

    “The partnership has been fantastic. Through this, the HBO premium channels will connect with its key consumers, which are the platform owners. We expect them to push our channels further,” she adds.

    “More power to HBO channels and if you haven’t subscribed to it so far, do it now,” she concludes. 

     

  • Zee’s Magic turns Wembley Arena into a dance floor in first event

    Zee’s Magic turns Wembley Arena into a dance floor in first event

    MUMBAI: In one of its biggest endeavour to bring the greatest Bollywood personalities to the UK and offer world class entertainment to the people here, ZEE Network has clearly turned out to be a winner. ZEE recently organised one of the biggest Bollywood musical events at Wembley Arena, with Pritam taking centre stage along with 7 of the most sought after singers from Bollywood. The event was a huge hit and Pritam and his troupe played to an enthusiastic full house. The event was also attended by esteemed personalities such as Mr. G P Hinduja amongst many others.

     

    The event kick-started with ZEE’s very own Sa Re Ga Ma Pa winner, Jasraj Joshi and his rendition of Vande Mataram which left the crowd feeling nostalgic and was the perfect beginning to the Bollywood night. Pritam’s grand entry onto the stage was with his popular chartbuster “Mere Bina”, which made Wembley Arena reverberate with people’s cheers. This was followed by power packed performances from Benny Dayal, Aditi Singh Sharma, Harshdeep Kaur, Sreerama Chandra, Soham Chakraborty and Nikhil George, who sang popular numbers like Badtameez Dil, Dhoom Machale, In Dino, Jugni, Aashiyan amongst many more. Since it was also Vaisakhi, Harshdeep sang Ek Onkar, wishing everyone a happy new year. There was an extraordinary Dhol session, which got the crowd on their feet dancing and Harshdeep gave a powerful act singing popular Punjabi and Sufi numbers. Aditi did a spectacular song and dance act on the Dhoom series which left the crowd whistling. There also was a special unplugged session by Pritam where Soham and Sreerama sang soothing and romantic numbers such as Subhanallah and Tu Jaane Na. Benny’s high energy numbers like Ilahi and Badtameez Dil got the crowd dancing to his tunes. The evening ended with all the performers together on stage and the audience on ground singing the blockbuster song Balam Pichkari. Security tried hard to keep the audience on their seats throughout the show but eventually gave up, as every person in the arena was on their feet dancing. The audience even persuaded Pritam and his gang with a lot of “once mores”, but ZEE had to end the show due to time constraint.

     

    With a well promoted event, there was a lot of anticipation amongst people. Also, there was immense buzz about the show on social media, a Live interaction throughout the event and innumerable post event tweets and comments congratulating ZEE. People were all praises for ZEE’s initiatives, right from the stage lighting to the line-up of songs and singers.

     

    ZEE Network Europe CEO, Mr. Neeraj Dhingra said, “We are extremely pleased with the response to the concert. The performances by Pritam and the singers converted the near full house in Wembley into a large dance floor. Never has there been a concert with so many persons dancing and swaying to the popular tunes. Keeping with the premium image of ZEE, we ensured that the production quality (stage and sound) was second to none and surpassed most mainstream concerts held in the UK. A special thanks to Bank of Baroda and other sponsors who helped make this event a memorable affair. This gives us the confidence to arrange several more concerts in the time to come and bring acclaimed artists to London and rest of UK and Europe.”

     

    ZEE Network Europe Dy. Head & CFO, Mr. Parul Goel said, “We are very happy with the overwhelming response we have received for this concert. We were always confident that this one of a kind event with 1 music composer and 7 singers will be a grand success. ZEE has set a benchmark with this event and we are sure that every event we organise is going to get bigger from here on.”

     

    Mr. Dhimant Trivedi, Chief Executive Bank Of Baroda said, “We are proud to sponsor the event and thank ZEE for organizing it successfully. We also convey our thanks to Pritam and Company for leaving a memorable experience for music lovers.”

     

    Pritam himself was impressed with ZEE’s initiatives and humbled by people’s response. He said, “ZEE has done an excellent job and organised the concert extremely well. I was very happy to collaborate with them and give my first performance in the UK. I am now looking forward to visiting the UK and Europe again and having several concerts for my fans.”

     

    With such a successful event, everyone at ZEE definitely has all the reason to smile, and with a promise to bring on more such events, all of you keep a look out for world class entertainment by ZEE.