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Tag: Aditi Shrivastava

  • Pocket Aces launches India’s first Instagram original series ‘Firsts’

    Pocket Aces launches India’s first Instagram original series ‘Firsts’

    MUMBAI: The first significant moments of any relationship are always cherished. With this simple thought in mind, Pocket Aces is launching its new unique web series “Firsts” in partnership with Cadbury Dairy Milk Silk facilitated by Wavemaker. Silk will be seamlessly integrated in the series as an enabler for the wonderful moments in the relationship.

    “Firsts” is the first-of-its-kind in many ways – it’s the first-ever series to be premiering in this format on Instagram, and it is also the first series to have distinct stories in each Season – i.e. Season 2 will have a different story than Season 1, hence maintaining the essence of showing the firsts in various relationships. The series will be released via daily one-minute episodes on Dice Media’s Instagram page, with each episode covering a significant moment in the relationship – the first time the couple saw each other, the first time they talked to each other, the first time they spoke on the phone, the first time they fought, etc.

    In a bid to capture relatability to a school going audiences and nostalgia for the other audiences, Firsts Season 1 takes us back to our school life and shows the magic of an innocent and tender school romance. The series features popular digital actors Rohan Shah and Apoorva Arora, who have been previously seen together in many FilterCopy videos have received much love and appreciation from the audience. Their video ‘Every School Romance’ has amassed over 30 million views alone! The series also features the very popular Viraj Ghelani with talented actor Urvi Singh as secondary leads.

    Commenting on the launch of the series, Pocket Aces co-founder Aditi Shrivastava said, “We are extremely excited to partner with Cadbury Dairy Milk Silk for Firsts. We’re constantly innovating on content formats, and are very proud to be releasing the first-ever Instagram focused web series. The huge success of our web series Little Things has taught us that the audience loves seeing the small, cute moments of a relationship. In addition, we have done a lot of content around school life be it school romance, or exams, school bffs, etc. and they have all worked very well. Firsts Season 1 is an amalgamation of both these data points – showing the small moments of a blooming school romance. Silk with its romantic imagery is the most seamless and intuitive fit for this concept, and we’re excited to bring in Valentine’s Day 2020 together to the audiences.”

    Speaking about the association, Wavemaker India chief content officer Karthik Nagarajan said, “There is a rapid dynamic shift in the entertainment consumption patterns and preferences. Social media has become the go-to platform for entertainment amongst millennials. Taking this cue ahead,  Dice media, in association with Cadbury Dairy Milk Silk decided to create a unique digital branded content initiative – an Instagram-first web series ‘FIRSTS’, for this Valentine’s season. Silk, over the years has always inspired us with its meaningful marketing campaigns and we are sure ‘Firsts’ will be yet another impactful innovation by the brand.”

  • Semi-urban connect helps FilterCopy attain top slot on Facebook

    Semi-urban connect helps FilterCopy attain top slot on Facebook

    MUMBAI: It’s time to pour a nice cup of filter coffee because it’s no small feat to beat a giant like Buzzfeed. According to a report by Vidooly, FilterCopy page ranked top on Facebook with more than 71 million (71,128,760) views in new age entertainment category with 27.4 million (2,743,641) lifetime followers.

    It has taken over the place of BuzzFeed which reserved the second position with 68.7 million (68,765,209) video viewership. The Glitch co-founder and content chief of the creative Varun Duggirala feels that what may have given FilterCopy an edge was its all-encompassing narrative that cuts across urban and semi-urban people while BuzzFeed is purely urban.

    FilterCopy’s relatable entertainment and humour content is what makes it touch emotions, says iProspect India strategist – content marketing Shipra Tandon. She adds: “FilterCopy is creating connecting and customised content that is tuned to the current generation. Brands are connecting with the audiences in the same language and tonality in which they talk which makes people relate the content to their situations and the way they are.”

    Duggirala adds, “When we scroll down our feeds only two things make us stop and watch- something our mindset relates to and something that sparks our curiosity. In both cases, the right dash of universal humour or tight-knit narrative is what makes all the difference to grab Indian eyeballs, because we innately relate to anything that sparks an emotional response from us.”

    For December, Pocket Aces, which runs the tending content site FilterCopy, will be launching 20 new pieces a day. Over the month there will be six short videos, 300 articles and 20 memes. Two videos have been released as is a new format called FilterCopy Practicals. Plans are underway to launch exciting formats and target the creation of over 500 short videos and over 3000 articles. The team creates everything from scratch. They conceptualise, script, produce, release, and market the whole content.

    But the big question is that, is the revenue pouring in? Duggirala feels gaining substantial viewership will enable signing up in-show advertisers as well as building inventory for when Facebook launches a monetisation model.

    Pocket Aces co-founder Aditi Shrivastava attributes the success to content that people not only love but also share by tagging others. Innovative content and the audience’s favourite FilterCopy faces like Dhruv Sehgal, Veer Rajwant Singh, Aisha Ahmed, Mithila Palkar, AkashDeep Arora, Kriti Vij, Apoorva Arora and many more, catch more eyeballs on social media.

    Currently, Pocket Aces is very much active on its own website, YouTube channel and Facebook. It does not have any plans to launch an OTT platform in the near future. It reaches 40 million unique viewers a week through its channels on social media. Content is also syndicated via Ola Play, Sony Liv, Dainik Bhaskar, Youku Toudo (China) and airlines like Jet Airways, SpiceJet and Etihad.

    Started in 2013, FilterCopy is mixed-media offering from Pocket Aces for shareable written and video content includes articles, relatable videos, funny memes and much more. Pocket Aces is a tech-driven digital media entertainment company of India, focused on creating and distributing highly engaging original content for millennial audiences via its channels Dice Media (premium digital web series), FilterCopy (shareable written and video content), and Gobble (all things food).

    In the past two years, the company has worked with over 40 advertisers including PepsiCo, Flipkart, Landmark Group, T Series, Marico, Kingfisher, Oyo Rooms, Swiggy, etc. Pocket Aces has a wide range of investors that include Sequoia Capital, Aarin Capital, Axilor Ventures, and North Base Media.

    The audience can be assured of new content in the last week but the company is giving a whole week off for its employees to usher in the new year.

  • SonyLiv partners Pocket Aces, brings Filter Copy & Gobble originals

    MUMBAI: Underlining its commitment to provide the best entertainment experience, SonyLiv, the digital video entertainment platform of Sony Pictures Networks India (SPN), has announced a strategic partnership with Pocket Aces. With this partnership, latest content including iconic short videos from the Pocket Aces channel FilterCopy and food videos from its channel Gobble will now be available as a part of SonyLiv’s extensive content catalogue.

    The partnership will augment SonyLiv’s repertoire of entertainment offerings and allow Pocket Aces the opportunity to distribute its content to SPN’s audiences, which are different from the audience on its own social channels, thus also benefiting the advertisers and brands that partner with them for snackable content.

    Says SonyLiv EVP and head – digital business Uday Sodhi: “Our partnership with Pocket Aces aims at bolstering our already extensive content library with even more high-quality entertainment. The association will help us in meeting the growing demand for short-form video content in India and further consolidate our position as the country’s premium digital entertainment destination. We are confident our viewers will enjoy this high-quality addition to our content offerings as well as greater viewing flexibility and convenience that the partnership enables.”

    Pocket Aces co-founder Aditi Shrivastava: “We are excited to partner with SPN’s digital platform – SonyLiv and reach a completely new set of audiences through them. We reach over 25 million people on a weekly basis through our own pages and have been working with large brand partners to create some very successful content. Having our content distributed across various OTT platforms will benefit our brand partners and build a rich IP library. We will add to it this year with four web series and over 500 videos. We are glad to have several avenues to distribute this content.”

  • Pocket Aces partners Ola & Play

    MUMBAI: Pocket Aces, one of the country’s leading digital entertainment companies running channels FilterCopy, Dice Media and Gobble, has partnered with Ola, India’s most popular mobile app for transportation, to provide a wide range of digital content to Ola’s connected ridesharing platform, Ola Play.

    The premium content from Pocket Aces will include short videos from their flagship channel FilterCopy, hugely popular web series Little Things and Not Fit from Dice Media, and food videos from Gobble. Not Fit was also the first web series to play on television – it did three successful runs on NDTV Prime earlier this year.

    Pocket Aces co-founder Aditi Shrivastava said, “Our goal is to give our content and our brand partners as much reach as possible, and are in conversations with several global OTT players and television channels to syndicate our content. ”

    Ola Play sr. director & head Ankit Jain said, “The possibilities that Play offers allows us to discover and aggregate content as music, web series, discover apps and much more to be made available to customers at the push of a button. We are extremely excited to partner with Pocket Aces to enable Ola Play users’ access to high quality content.”