Tag: Aditi Gandhi

ColourCraft bags BBCo digital mandate

MUMBAI: British Brewing Company, or BBCo as it known around town, is one of Mumbai’s gastropubs. With their quintessential British feel, BBC hopes to be a cheeky refresher to people in the city looking for a happy cheer, a cold drink and a warm vibe. It is the understanding of this core philosophy that led to BBCo appointing ColourCraft Studio to take the brand forward on the digital front. ColourCraft Studio was given the digital marketing mandate for the numerous outlets of the brand after a multi-agency selection process.

Commenting on acquiring this distinguished account, CCS Co-founder and Business Director, Aditi Gandhi said, “British Brewing Company is a young and dynamic brand. The faith they have shown in us to create a quirky and energetic voice for their brand is a huge opportunity for us to create large-scale, strategy-driven campaigns to establish BBCo as a name to be reckoned with in the hospitality industry.”

Ajit Dhumal, Director of British Brewing Company, said, “We were looking for a partner who would understand and communicate our core values in an out-of-the-box manner. One of our major requirements in a potential collaboration is that the company’s core values and cultural beliefs align with ours. Most importantly, we were looking at people who have the patience to understand what we’re all about and share the agile and global work culture along with us. We are glad to see the enthusiasm that the team at CCS have for the brand. With this collaboration with ColourCraft Studio we hope to build not only our digital presence but leave a lasting imprint on the f&b industry.

August 8, 2017
ColourCraft Studio retains digital duties of Bodycraft Spa & Salon

MUMBAI: ColourCraft Studio (CCS), which was handling the creative and advertising mandate for Bodycraft Spa & Salon for the past six years, has now been given the digital marketing duties as well.

A new web identity, mobile application and online advertising is part of the brief given to the agency.

CCS co-founder and business director Aditi Gandhi said, “The relationship with Bodycraft has been extremely rewarding as the company has allowed us a great deal of freedom on creative campaigns. We are now excited to extend our six years of expertise and experience in the spa and salon segment into the digital sphere.”

Bodycraft Spa & Salon CEO Sahil Gupta added, “We are glad to take our association with ColourCraft Studio into its seventh year. It is nice to have an agency that has spent so much time at the grassroots of your business and who has worked with you closely for such a long time. We are confident in handing over digital and social media duties to them because they understand our business.”

August 24, 2015
Snap Fitness India renews digital mandate with Colour Craft Studio

MUMBAI: Snap Fitness India, which appointed Mumbai-based Colour Craft Studio (CCS) a year ago to devise and execute a strategy for the international gym franchise’s digital presence in India, has renewed its association with the agency.

“Snap wanted to stand out of the crowd with youthful, localized content with plenty of user interaction. Of course, raising memberships and franchises is the overall goal but we also wanted to maintain our brand value at par with, if not better than the Snap Fitness franchise worldwide. CCS has helped us achieve both,” said Snap Fitness marketing director Srileka Reddy.

In recent times, CCS digitally anchored successful launches of new Snap Fitness outlets in tier I, II and III cities in the country, enabling plethora of gym memberships as well as franchising opportunities through social media campaigns and digital advertising, and enhanced the gym’s brand value with online reputation management.

Commenting on the continuing association with Snap Fitness India, Colour Craft Studio business director and co-founder Aditi Gandhi said, “The relationship with Snap Fitness India has been extremely gratifying as the company has allowed us a great deal of freedom in taking the digital strategy forward. We are excited to take this association forward and help Snap Fitness achieve its marketing objectives in keeping with its mammoth expansion plans.”

April 14, 2015
Girnar appoints ColourCraft Studio as creative & digital agency

MUMBAI: Girnar Food & Beverages has appointed Mumbai-based ColourCraft Studio (CCS) to devise a creative and digital direction for the company as the battle for tea’s market share goes digital.

Girnar Food & Beverages director Sachin Bhansali Girnar wants to reach out more to the youth, who have a plethora of tastes and choices, and demand constant product innovation – all of which fits extremely well with Girnar’s DNA.

“We have been working with CCS for the last four months to establish a strategy to attract that target segment while maintaining our ties with our current TG,” said Bhansali.

ColourCraft Studio partner and co-founder Aditi Gandhi added, “We are delighted to receive this mandate from one of India’s finest companies. It is going be an exciting challenge to position Girnar’s offerings as a youth product while maintaining the stronghold it has with the more traditional customer base. We are confident that our 360 degree marketing strategy will strike the right chord with both the target groups.”

February 18, 2015