ITV

Tag: Adithya TV

  • Bengali, Kannada markets maintain status quo in BARC week 40

    Bengali, Kannada markets maintain status quo in BARC week 40

    MUMBAI: No changes were observed in the Bengali and Kannada markets in BARC data week 40. In the Bhojpuri market, Big Ganga and Bhojpuri Cinema swapped their first and second positions. Surya TV and Flowers TV exchanged their second and third positions in the Malayalam segment. Moreover, in the Marathi market Star Pravah and Colors Marathi swapped their second and third positions. In the Tamil industry, Star Vijay and Zee Tamil interchanged their second and third positions. Gemini TV and ETV Telugu exchanged their third and fourth positions in the Telugu space.

    Bangla

    No changes were observed in the Bengali space. Zee Bangla, Star Jalsha, Jalsha Movies, Colors Bangla and Sony Aath continued to be at the first, second, third, fourth and fifth positions respectively with 361264 impressions '000s, 277046 impressions '000s, 76223 impressions '000s, 66102 impressions '000s and 58090 impressions '000s.

    Bhojpuri

    This week, Big Ganga and Bhojpuri Cinema swapped their first and second positions with 67321 impressions '000s and 52976 impressions '000s respectively. Bhojpuri Dhamaka Dishum retained its third position with 13661 impressions '000s. Housefull Action and Oscar Movies Bhojpuri stood at fourth and fifth positions respectively with 3966 impressions '000s and 2631 impressions '000s respectively.  

    Kannada

    No changes were observed in this segment. Colors Kannada and Zee Kannada continued to be at first and second positions with 486378 impressions '000s and 416785 impressions '000s respectively. Udaya TV, Udaya Movies and Star Suvarna also retained their third, fourth and fifth positions with 205259 impressions '000s, 175734 impressions '000s and 157461 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position this week as well with 323998 impressions '000s. Surya TV and Flowers TV exchanged their second and third positions with 90573 impressions '000s and 87558 impressions '000s respectively.

    Mazhavil Manorama and Asianet Movies retained their fourth and fifth positions respectively with 84830 impressions '000s and 79566 impressions '000s.

    Marathi

    Zee Marathi retained its first position with 377789 impressions '000s. Star Pravah and Colors Marathi swapped their second and third positions respectively with 123882 impressions '000s and 123609 impressions '000s. Zee Talkies and Zee Yuva also continued to be in the fourth and fifth positions respectively with 112279 impressions '000s and 47277 impressions '000s.

    Tamil

    Sun TV retained its first position with 985980 impressions '000s. Star Vijay and Zee Tamil interchanged their second and third positions with 515479 impressions '000s and 509335 impressions '000s after interchanging their places. KTV retained its fourth position with 347075 impressions '000s. Sun Life emerged as the new entrant, securing fifth position with 91456 impressions '000s.

     Telugu

    Telugu market also didn’t witness any change. Star Maa and Zee Telugu maintained their first and second positions respectively with 763931 impressions '000s and 505943 impressions '000s. Gemini TV and ETV Telugu exchanged their third and fourth positions with 472476 impressions '000s and 459036 impressions '000s respectively. Gemini Movies retained its fifth position with 199876 impressions '000s.

  • Flowers TV enters top two slots in Malayalam market

    Flowers TV enters top two slots in Malayalam market

    MUMBAI: Flowers TV climbed to the second position in the Malayalam space in BARC data week 39. Colors Marathi and Star Pravah exchanged their second and third positions in the Marathi segment. In the Kannada and Telugu market, no changes were observed. Zee Tamil and Star Vijay were at second and third position after interchanging their positions in Tamil market.

    Bangla

    Zee Bangla and Star Jalsha retained their first and second positions respectively with 335108 impressions '000s and 279385 impressions '000s. Jalsha Movies and Colors Bangla are at third and fourth positions respectively with 61967 impressions '000s and 59448 impressions '000s. Sony Aath also sits on fifth position same as previous week with 56371 impressions '000s respectively.

    Bhojpuri

    This week, Bhojpuri Cinema, Big Ganga and Bhojpuri Dhamaka Dishum retained their previous week’s position with 62952 impressions '000s, 48819 impressions '000s and 13072 impressions '000s. Mahuaa Plus and Housefull Action stood at fourth and fifth position with 2542 impressions '000s and 2091 impressions '000s after interchanging their positions.  

    Kannada

    No changes were observed in this segment. Colors Kannada and Zee Kannada stood at first and second positions with 540679 impressions '000s and 388982 impressions '000s respectively. Udaya TV, Udaya Movies and Star Suvarna also retained their third, fourth and fifth positions with 191816 impressions '000s, 168134 impressions '000s and 156135 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first positions this week as well with 314970 impressions '000s followed by Flower TV which climbed two slots to the second position with 92695 impressions ‘000s. Surya TV and Mazhavil Manorama dropped a slot each to the third and fourth position with 89461 impressions '000s and 87317 impressions '000s. Asianet Movies retained its fifth position with 73079 impressions '000s.

    Marathi

    Zee Marathi retained its first position with 332448 impressions '000s. Colors Marathi and Star Pravah swapped their second and third positions respectively with 124713 impressions '000s and 123423 impressions '000s. Zee Talkies and Zee Yuva also continued to be in the fourth and fifth positions respectively with 106926 impressions '000s and 48313 impressions '000s.

    Tamil

    Sun TV retained its first position with 961850 impressions '000s. Zee Tamil and Star Vijay are at second and third position with 97985 impressions '000s and 464658 impressions '000s after interchanging their positions. KTV and Adithya TV retained their fourth and fifth positions with 346751 impressions '000s, 95207 impressions '000s, respectively.

    Telugu

    Telugu market also didn’t witness any change. Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies retained their first, second, third, fourth and fifth positions with 627755 impressions '000s, 522633 impressions '000s, 465703 impressions '000s, 441689 impressions '000s and 204419 impressions '000s respectively.

  • GoDaddy launches localised ad campaign in India

    GoDaddy launches localised ad campaign in India

    MUMBAI: GoDaddy, a technology provider dedicated to small businesses, has launched its first regional marketing campaign in India. Beginning with Tamil, GoDaddy is working to educate India’s local small businesses that with an online presence, that no business is a small business. This supports the company’s broader India strategy to educate small business owners on the advantages of having an online presence – allowing businesses to operate 24/7, reach customers globally and grow their business.

     

    “In this market, where local language content still remains dominant, Tamil is one of the most popular languages in India. The next wave of growth in Internet adoption will be driven by local language content and smaller cities,” said GoDaddy India VP and MD Rajiv Sodhi.

     

    “What’s more, Tamil Nadu is home to one of the highest number of operational small and medium sized enterprises in India. Through this campaign we want to increase GoDaddy’s brand awareness among Tamil-speaking small business owners and boost Internet adoption,” he added.

     

    The regional campaign includes a Tamil language television commercial featuring GoDaddy customer – Chennaifurniture.net – a local furniture manufacturer, along with a social media campaign. The TV commercial is now airing on regional channels in the South including Sun TV and Adithya TV.

     

    “Until now, my business success was based on word-of-mouth. But today it’s important to be online, because that is where the consumers are. That’s why creating an identity for my business on the Internet was crucial. GoDaddy helped me establish an online presence with ease and now we get orders around the clock,” said Chennaifurniture.net owner Elango Samy.

     

    “We’ve seen that small businesses listen to their peers’ recommendations about a particular product or solution and its benefits. The new campaign illustrates through a real-world customer example that the Internet is not just for large enterprises, and that small business owners can attain the same benefits for their business,” Sodhi added.

     

    “And now with our latest solution – Get Online Today, small business owners can establish an online presence, easily and affordably,” he informed.

     

    Get Online Today package comprises a domain name, subscription to website builder and Microsoft Office 365 from GoDaddy for Rs 99 per month for the first year with an annual purchase. The offer is designed to cater to the business and communication needs of SMBs, while making the business more discoverable, keeping the identity secured and enabling collaboration online.

     

    GoDaddy’s regional push follows two integrated marketing campaigns in Hindi, since starting operations in India in 2012. Both campaigns were geared towards educating small business owners and individuals on the need to get online.